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AUSTRALIA'S #1 FOR CARS

AUTO MARKET WATCH

EDITION 12

COMPREHENSIVE VFACTS COVERAGE CONTEXTUAL TARGETING RENAISSANCE

AUSTRALIA'S MOST WANTED Uncover the most in-demand brands and new cars with Australian buyers.

NEW DEALER-FRIENDLY TOOLS FOR BUSINESS IMPROVEMENT LiveMarket and Price Indicator.


Edition 12 at a glance

04

06

10

Australia’s hottest used cars

12

Auto market landscape

14

Contextual targeting renaissance?

16

Australian market review

18

Nissan hits new heights to fix deadly Takata airbags

20

Top 10 news articles, reviews and videos

Australia's most wanted

Profitable pricing and stocking decisions made easier

Connect with us and join the conversation

COVER: 2018 Volkswagen Golf GTI The information contained in this document is general information only, is current only as at the date it is provided and has been prepared using information from carsales.com Limited’s (carsales) own internal analytics systems available at the time of preparation of this publication and from third parties. carsales takes care to ensure that the material in this document is accurate and complete, however it does not warrant the accuracy or completeness of any representations made in the document or that the material is suitable for any purpose. You are responsible for assessing the material and rely on it at your own risk. To the full extent permitted by law, carsales excludes all guarantees, warranties or representations of any kind in relation to the material and all liability for loss or damage (including indirect or consequential loss or damage) which may be incurred in connection with your use of or reliance on the material contained in this document. The information contained in this document is © carsales.com Limited and is carsales’ exclusive property. You will not acquire any intellectual property rights in this information. You must keep this document and its contents confidential and must not disclose it to any third party without carsales’ prior written consent. carsales.com.au

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A word from the CEO Welcome to the latest edition of the carsales Auto Market Watch. The magazine has rightly cemented itself as the Australian auto industry’s go to publication for in-depth market information.

have implications for us all. Coupled with the changes coming to commission structures in November following ASIC’s inquiry, the coming months will certainly be challenging for the industry.

It is hard to believe that we are in October already, but with reporting season and two Grand Finals now out of the way, we are speeding into summer.

We also must add into the mix the federal election in May 2019 and state elections in Victoria and New South Wales. With so many elections on the horizon and the impact it has on advertising cost and opportunities, it's important the industry plans for this to ensure potential car buyers are being reached in the most effective manner possible. Consumers will be bombarded with political advertising across broadcast and print for a quarter of the year, making it more important than ever for the industry to look at the power of context in advertising.

August saw carsales deliver another record result for our shareholders, with the business making significant progress in executing our strategic priorities. Our international growth strategy continued apace with the acquisition of the remaining stakes in SK Encar, our South Korean business, and soloautos, our Mexican business, where there is significant long-term growth potential. We reinforced our leadership position in our core domestic market by continuing to invest in key product and technology innovations and driving improved customer outcomes. We are committed to maintaining an innovative and agile business that is capable of evolving in a fast-changing environment, which I feel is positive news for all our customers.

I hope that you find this edition of Auto Market Watch fulfilling and wish you all the best for the coming financial year. Kind regards,

Cameron McIntyre

The new financial year offers many challenges for the industry. We have already seen the first report from the Banking Royal Commission which will undoubtably

CEO & Managing Director carsales.com Ltd

carsales recognised as an Innovation leader Pioneering Automatic Photo Recognition technology wins "Best Internal Innovation" at 2018 Financial Review Most Innovative Companies awards. Discover more about the win → Or watch it in action →

3


AUSTRALIA'S MOST WANTED

Discover the most popular OEMs and models with private buyers, evidenced by enquiries on New/Near new stock over the past 12 months. Volkswagen has won back the hearts and minds of Australian private car buyers post Dieselgate, storming to the top of New/Near new enquiries in NSW and ACT and placing in the top 5 of all markets excluding SA.

The popularity of Ford Ranger shows no signs of abating, claiming the top spot in New/Near new enquiries in NSW, QLD, SA and VIC. Overall, the popularity of 4x2 and 4x4 commercial vehicles was evident across mainland Australia, with every market topped by either the Ford Ranger, Volkswagen Amarok or Mitsubishi Triton. Cross-country popularity was also evident for the Volkswagen Golf, with the aspirational small car featuring in the top 5 across 6 Australian states and territories. Ford Mustang—the clear leader in a shrinking segment— also featured in the top 5 in NT and WA.

Perennial private buyer favourite Mazda retained a top 5 position across NSW, ACT, VIC, QLD, SA and NT. Mitsubishi maintained a top 5 position across ACT, QLD and SA, while Land Rover and Mercedes-Benz were the only two prestige brands to feature, with the German brand placing in ACT and TAS, while Land Rover claimed the top spot in TAS.

New/Near new car enquiries TOP 5 MAKES

NSW

TOP 5 MODELS

1

VOLKSWAGEN

1

FORD RANGER

2

MAZDA

2

VOLKSWAGEN GOLF

3

FORD

3

MITSUBISHI TRITON

4

MITSUBISHI

4

MAZDA3

5

SUBARU

5

NISSAN NAVARA

TOP 5 MAKES

ACT

TOP 5 MODELS

1

VOLKSWAGEN

1

MITSUBISHI TRITON

2

MAZDA

2

VOLKSWAGEN GOLF

3

MITSUBISHI

3

MAZDA3

4

TOYOTA

4

MAZDA CX-5

5

MERCEDES-BENZ

5

VOLKSWAGEN POLO

TOP 5 MAKES

VIC

TOP 5 MODELS

1

FORD

1

FORD RANGER

2

VOLKSWAGEN

2

VOLKSWAGEN GOLF

3

NISSAN

3

NISSAN NAVARA

4

MAZDA

4

NISSAN X-TRAIL

5

HOLDEN

5

HONDA CIVIC

TOP 5 MAKES

QLD

TOP 5 MODELS

1

HYUNDAI

1

FORD RANGER

2

MITSUBISHI

2

NISSAN NAVARA

3

FORD

3

MITSUBISHI TRITON

4

MAZDA

4

VOLKSWAGEN GOLF

5

VOLKSWAGEN

5

ISUZU UTE D-MAX

Source: carsales internal data, September 1, 2017–August 31, 2018 New/Near is defined as all Brand New Cars in Stock (BNCIS), Showroom, Demo and Dealer listed used stock that is 2 years old or less , travelled less than 7000km and advertised on carsales by a franchised dealer. carsales.com.au

4


TOP 5 MAKES

WA

1

TOP 5 MODELS

FORD

1

FORD RANGER

2

HOLDEN

2

HOLDEN COLORADO

3

HYUNDAI

3

FORD MUSTANG

4

VOLKSWAGEN

4

HOLDEN ASTRA

5

NISSAN

5

VOLKSWAGEN GOLF

TOP 5 MAKES

SA

TOP 5 MODELS

1

MAZDA

1

FORD RANGER

2

FORD

2

MAZDA3

3

HYUNDAI

3

MAZDA CX-3

4

MITSUBISHI

4

MAZDA CX-5

5

HOLDEN

5

MITSUBISHI TRITON

TOP 5 MAKES

TAS

TOP 5 MODELS

1

LAND ROVER

1

RANGE ROVER VELAR

2

VOLKSWAGEN

2

RANGE ROVER SPORT

3

MERCEDES-BENZ

3

SUBARU XV

4

SUBARU

4

LAND ROVER DISCOVERY

5

FORD

5

VOLKSWAGEN GOLF

TOP 5 MAKES

NT

TOP 5 MODELS

1

MAZDA

1

VOLKSWAGEN AMAROK

2

FORD

2

FORD RANGER

3

VOLKSWAGEN

3

NISSAN NAVARA

4

SUBARU

4

SUBARU LIBERTY

5

HOLDEN

5

FORD MUSTANG

Buyer enquiries by hour of day 24/7 buyers Buyer enquiries outside of dealer business hours now make up over 40% of total enquiry volume in all states and territories. Tools such as SMS messaging directly from AutoGate, auto response emails and the AutoGate Mobile App make it easier for you to manage prospects outside of business hours and ensure buyers feel acknowledged.

WA

NT

QLD

56%

58%

44%

42%

52%

SA

48%

58%

NSW

42%

57% 43%

Dealership business hours (9AM–5PM) Rest of day

VIC

ACT

56%

57%

44%

TAS 55%

43%

45%

Source: carsales internal data, September 1, 2017–August 31, 2018 New/Near is defined as all Brand New Cars in Stock (BNCIS), Showroom, Demo and Dealer listed used stock that is 2 years old or less , travelled less than 7000km and advertised on carsales by a franchised dealer. carsales.com.au

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Profitable pricing and stocking decisions made easier Dealer-friendly tools empower staff to price, appraise and buy stock smarter for quicker and more profitable sales. BY DAVID TOSCANO, CARSALES.COM LTD There’s no doubt that Australian car buyers are now equipped with far greater understanding of what constitutes value and a fair price on the used car market. Where once there was a lack of pricing transparency, buyers can now easily arm themselves with accurate information about market prices and trade-in values before visiting a used car dealership.

In stark contrast, adopting a market-driven pricing strategy backed by real-time data will ensure listings attract more buyer attention and receive more qualified enquiries - helping dealers realise stronger gross profit, limit holding costs and encounter fewer problems clearing old stock. Fortunately for Australian dealers, it’s easier to implement a more effective market pricing strategy and make data-backed, profitable decisions with LiveMarket actionable market intelligence – the most comprehensive analysis of the Australian used car marketplace available to dealers.

Market intelligence for better decisions With buyers this knowledgeable, the traditional retailing approach with age-based price revisions is proving increasingly ineffective.

LiveMarket takes the difficulty out of manual competitor analysis and allows dealers to immediately recognise where their stock sits in relation to competitor stock items on carsales facilitating enhanced decision making that can boost the bottom line.

For example, when a stock item is priced too far above the market price on an online marketplace such as carsales—Australia’s #1 for cars—the stock item suffers from limited exposure and as a consequence, dealers receive low levels of qualified enquiry until pricing is revised, all while holding costs attributable to the stock item are incurred.

Adopting a market-driven pricing strategy backed by real-time data will ensure listings attract more buyer attention and receive more qualified enquiries. carsales.com.au

Watch LiveMarket in action

6


How pricing can affect profitability

Gross profit Market-driven price

Age-based pricing revisions

$4,000

1

GROSS PROFIT

$3,500

• Listing attracts minimal buyer attention

1

$3,000

2

$2,500

Car reaches market-driven price

$2,000 $1,500 $1,000 $500 1 DAY

ING

LD

HO

15 DAYS

Stock item is priced far above market

CU

• Holding costs accumulate

2

TE

LA MU

S AC

T COS

• Dealers receive low levels of qualified enquiry

Stock item priced at market-driven price

• Listing attracts attention buyers spot fair price • Dealers receive qualified enquiries to convert

30 DAYS

45 DAYS

60 DAYS

75 DAYS

AGE OF CAR

• Stock item is sold quicker and minimal holding costs are incurred

Here are just 3 key ways LiveMarket can help deliver pricing and stocking improvements:

1. Undertake accurate appraisals

by LiveMarket includes fastest moving used cars, vehicles by sales volume and vehicles that have the highest sales volume relative to supply.

Trade-ins deliver dealers with much of their used stock. LiveMarket makes evaluating the profitability of trade-ins and stock purchases easier and more accurate. Instant VIN and Registration vehicle lookup streamlines the appraisal process—eliminating guesswork and mistakes—and delivers a more accurate appraisal. Once appraised, the vehicle can be easily compared to others in the market, enabling you to understand its pricing position and potential profitability.

3. Move stock faster As a general rule, the less time a stock item sits on the dealership forecourt, the greater its gross profit on sale, underlining the importance of listing stock with a market price – first time. With LiveMarket, dealers can quickly benchmark stock against similar competitor items and set market pricing that maintains profitability. Key actionable insights to ensure dealers make an informed pricing decision include Kilometre Adjusted Pricing (KMAP), Days Supply, Delisted Items and Average Time to Sell. For more detailed analysis, Competitive Set data, Market Analysis and RedBook Pricing are also available.

2. Buy stock smarter Buying the right stock is critical to profitability. LiveMarket reporting highlights stock that is moving quickly and in demand with buyers. Actionable, up-to-the- minute reporting delivered

"I believe LiveMarket is a great tool to help understand your position on individual cars and also give you a basic understanding of valuing a car to possibly keep to retail – depending on Days Supply and buyer confidence." – Simon Rudov

Used Car Manager, Ferntree Gully Toyota

carsales.com.au

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Helping buyers spot dealer value

and smoother transaction and greater customer satisfaction.

A small taste of the power of LiveMarket can also be seen in the latest upgrade to AutoGate’s leading Inventory Management capabilities; Price Indicator.

An additional Optioned indicator will also now appear for stock items that are moderately optioned.

Price Indicator is a simple snapshot in AutoGate of where your stock item sits in comparison to similar items on carsales – with benefits that flow through to in-market car buyers browsing dealer listings on carsales.

Increasing budget When buyers spot a fair price, they’re often prepared to extend their budget to secure the deal. In the ground-breaking study The Journey to Vehicle Ownership, 86% of car buyers surveyed in the study indicated that they had a budget in mind for their purchase, but 38% increased their budget since beginning their purchase journey.

With Price Indicator, your eligible stock will receive a Great Price or Good Price label in AutoGate if the price falls within defined thresholds of the current average market price.*

Price Indicator may help to reduce haggling over price - delivering a faster and smoother transaction and greater customer satisfaction.

Where a Good or Great price indicator is generated on your stock item, a label will also be displayed on your listing on carsales.com.au, empowering car buyers to spot value – providing additional incentive for a buyer to click through, explore your stock item in greater detail and submit a qualified enquiry. As the buyer will be aware that the stock item is recognised as a value buy, Price Indicator may help to reduce haggling over price – delivering a faster

83%

8:45 am

2,090 results

$24,955 Drive Away

• SUV • 4 cyl 2.oL T Diesel

Optioned

• 65,546 km • Automatic

* Price Indicator uses vehicle data to compare the market average prices of similar vehicles recently advertised. A Price Indicator of Good Price or Great Price will appear on a vehicle based on its EGC (Excluding Government Charges) price. These labels are a guide only and are shown when there is sufficient pricing data available on the vehicle. If you do not provide an EGC price, we will calculate one and use it for the purposes of the Price Indicator only. We recommend that you provide both an EGC price and a DAP (Drive Away Price) on every car.

carsales.com.au

8


Australia’s hottest used cars

Brought to you by

Discover the most in-demand used cars based on available supply. Do you have stock of the models listed below? LiveMarket actionable market intelligence can reveal that they’re the most in-demand used cars in Australia, based on available supply. These models can also attract more views and enquiries on carsales.com.au with an upgrade to Showcase in AutoGate. Showcase allows your stock to rank higher in searches and the listings will also appear in a larger format on desktop.

Dealer-friendly insights at your fingertips Streamline the appraisal process with new instant VIN and Reg vehicle lookup, take advantage of new filtering capabilites, and make informed decision quickly and effectively with key actionable insights such as Kilometre Adjust Pricing (KMAP), Days Supply, Delisted Items and Average Time to Sell.

Register your interest in the new and mobile-friendly LiveMarket →

30 days 28 days 25 days

• Nissan Pathfinder: 2010, $18,465 ADP

• Hyundai i30: 2016, $16,851 ADP

22 days • Hyundai Elantra: 2016, $16,899 ADP

24 days

• Subaru XV: 2016, $25,683 ADP

27 days • Subaru XV: 2015, $23,674 ADP

29 days

• Suzuki Vitara: 2016, $20,666 ADP • Hyundai Sonata: 2016, $21,214 ADP • Hyundai Veloster: 2015, $21,615 ADP

• Isuzu D-Max: 2014, $29,220 ADP • Mitsubishi ASX: 2016, $18,735 ADP

Identify which vehicles have the highest sales rate relative to current listings on the market. The lower the days supply, the faster a vehicle is likely to sell.

Source: carsales LiveMarket actionable market intelligence data, August 2018. Filter criteria: Vehicles 2006 2016, minimum $15,000 price, minimum 20,000km travelled, minimum of 50 delistings from carsales.com.au over the previous 60 days. ADP = Average Delisted Price. carsales.com.au

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Mobile App

Close a deal

Anytime and anywhere The new AutoGate Mobile App delivers the system’s leading Prospect and Inventory Management capabilities to the palm of your hand. See it in action: Prospect Management

Inventory Management

Put it to work for you:

carsales.com.au

10


The carsales Communities 10 groups of car buyers. Spanning 22 segments. Across each of the 4 stages of the auto purchase journey. Offering hundreds of new ways to target the right person, with the right message, at the right time. Watch our webinar on carsales Communities

For more information:

Metro Fringe

carsales.com.au

Culturally Diverse

Mature

Rusty Regionals

11

The Battlers

Country Boomers


CLEAR LEADER ACROSS ALL METRICS OF REPUTATION, SITE ENGAGEMENT AND INVENTORY Average Daily Unique Audience1

Average Time Spent on Site2

+62%

+49%

nearest competitor

carsales

nearest competitor

Bounce Rate3

nearest competitor

carsales

carsales

-82%

Inventory4

Most Preferred Place to Buy & Sell5

Most Trusted Place to Buy & Sell6

+53%

+154%

+73%

nearest competitor

carsales

nearest competitor

carsales

nearest competitor

carsales

Sources: 1. Nielsen Digital Content Ratings, Average Unique Audience, Average January–June 2018 2. Nielsen Digital Content Ratings, Average Time on Site, Average January–June 2018. 3. Similarweb, Bounce Rate, Average January–June 2018. 4. carsales internal data, June 2018. 5. Study conducted by independent research agency, Nature Pty Ltd, “market brand health tracker 2018” from July 2017–July 2018. You said you would go to the following for buying a new / used / selling car. If you had to choose one tomorrow, which one would you most prefer? 6. Study conducted by independent research agency, Nature Pty Ltd, “market brand health tracker 2018” from July 2017–July 2018.


HOW WELL DO YOU KNOW TODAY’S CAR BUYER?

On-the-go The modern car buyer is always connected. 80% of traffic to carsales.com.au now comes from mobile devices.7 Digital Natives She lives in the world of the 24/7 economy. Over 40% of dealer stock enquiries across Australia are sent outside of business hours.9 Impatient He knows what he wants and he wants it now. The vehicle path to purchase has reduced from 4.3 months to just 2.7 months.11

Knowledgeable With all the information at their fingertips, she can research more efficiently than ever. In September 2018 alone carsales.com.au saw over 25.9 million sessions, 23% more than in September 2017.8 Empowered Knowing exactly what he wants, he is confident to buy sight unseen. 1 in 5 of enquiries placed on dealer stock priced between $20,000–$100,000 were placed by buyers in a different state or territory.10

Excluding Government Charges (EGC) pricing: 4 reasons why you should add it to your stock 1. Rank higher on Price (Low to High) sorting 2. Generate Price Indicator on applicable stock in AutoGate and on carsales.com.au 3. Better compete with Private stock 4. Better compete with interstate stock

Discover more → Sources: 7. carsales internal data, July 2018. 8. carsales internal data, September 2018. 9. carsales internal data, September 1, 2017–August 31, 2018. 10. carsales internal data, April 2018. 11. Journey to Vehicle Ownership whitepaper, October 2017.


Contextual targeting renaissance?

Reaching the right buyers with the right message at the right time while complying with regulation — contextual targeting is re-emerging from data-driven targeting’s shadow. BY DAVID TOSCANO, CARSALES.COM LTD

Contextual comeback in play

There’s no disputing that programmatic advertising and personalised data-driven targeting have been a huge growth area of digital advertising in recent years. So much so that in 2017, almost 25% of Australian Display Advertising was programmatic and much of it utilised consumer data to better target and convert individuals.1

GDPR is new legislation that sets guidelines for the collection and processing of personal information of individuals within the European Union (EU) and replaces existing data privacy regulation that was first enacted in the 1990s. In essence, it provides greater protection for European consumers in ensuring that their sensitive and personal digital data is used appropriately and with their consent, in an age of rapid technological change.

This wasn’t always the case. In the first years following the launch of the internet, it was contextual targeting that was favoured by brands and advertising buyers - allowing a publisher to frame the engagement between brands and consumers. This context can have a big impact on a brand’s campaign performance, as the advertisement is more likely to be seen as relevant to the consumer when alongside related content.

With the threat of huge fines - up to 20 million Euros or 4% of annual global revenue – and reduced access to audience data, reports from Europe suggest that some advertisers are now expressing greater caution with their use of digital data-driven targeting tools. As a consequence, contextual targeting in a premium, brand safe environment is back in favour with masavvy advertising buyers.

Somewhat obscured, lingering consumer data privacy concerns, YouTube brand safety and Facebook data breach scandals, and the introduction of the General Data Protection Regulation (GDPR) in Europe, mean that contextual targeting is very much back in the limelight and as relevant as ever.

“Premium contextual environments have always been relevant and effective in enabling brands to connect with and influence consumers, but legislative change in Europe has reminded many of its value”, says Henny Darvall, Head of Media Strategy at carsales.com Ltd.

carsales contextual effectiveness validated Fortunately for automotive advertisers, contextual environments are not just safe, but also extremely powerful in influencing active and in-market consumers. In 2017, in the first Australian study of its kind, carsales commissioned Nielsen to examine and

Rome is burning: How GDPR put programmatic at risk, https://mumbrella.com.au/ rome-is-burning-how-gdpr-put-programmatic-at-risk-535257

1

carsales.com.au

14


regional regulation. California—long at the forefront of progressive legislative change—enacted its own, similar version of the GDPR in July.

compare the campaign performance of automotive advertisers, both on the carsales network and in non-contextually relevant environments, to better understand the effect that relevant context has on brand equity.

In recent research by leading agency Nature , 62% of Australians claimed that they think it’s creepy when they receive targeted advertising online, and 60% don’t want to receive it.3

The findings of the whitepaper validated the effectiveness of carsales as a contextual automotive environment. The context of carsales positively shifted brand metrics for automotive brands, and increased Active Recommendation by 50%.2

“If public sentiment in Australia results in stricter data privacy regulation locally, then it’s quite likely that we will see a greater shift to contextual targeting in Australia, similar to what is occurring in Europe”, Darvall concluded.

Active Recommendation is a key metric in calculating both the Brand Equity Index and the Net Promoter Score. Both of these are ways in which brands measure customer loyalty, and both correlate strongly with market share performance.

“carsales is a digitised version of the Australian car marketplace, where automotive brands can engage and influence in-market consumers in the moments that matter throughout their auto purchase journey. Nielsen’s findings validate how important context is when it comes to shifting brand metrics and delivering powerful results”, added Darvall.

Automakers may feel regulatory pressure The effects of GDPR will impact on the global automotive industry. As autonomous and connectivity features grow with every new release, new vehicles will produce and collate more and more user data. Automakers will be forced to toe a fine line between protecting owner privacy – particularly in regards to second-hand vehicles - to regulatory compliance and a connected ownership experience that meets customer expectations and wins sales.

Sentiment-driven change? GDPR came into effect across the EU on May 25, 2018 and has already sparked debate in the U.S and Australia about the possible need for similar

Download whitepaper: The Power of Context

Contextual Environment Comparison

+50%

Uplift in Active Recommendation

The Verdict - 4WD Dual-Cab Ute Comparison

vs.

IN CONTEXT

2 3

NOT IN CONTEXT

The Power of Context whitepaper, November 2017. Nature data privacy research, April 2018.

carsales.com.au

New Winter Boots

15


Australian market review VFACTS: June–August 2018

JUN

JUL

AUG

Sales totaled 130,300, down 2.9% compared with last year’s June record of 134,171. Passenger cars declined 17.9% YoY. SUVs continued to gain ground, increasing by 9.3% YoY. Only Tasmania showed an increase YoY.

Tough month as sales declined 7.8% YoY. Only four light vehicle sales segments produced gain. Passenger car sales fell by 20.2%, but the micro car segment bucked the trend, up 31.8%.

SUV sales climbed 8.3% to 41,271 with the overall market down 1.5% over the August 2017 record. South Australia, Tasmania and Victoria all trended upwards YoY. Hybrid sales to private buyers rose 79.6% YoY.

Market rivals: Sales at August 2018 Audi A3

VS

2,8 1 6

TO

Ford Mondeo

VS

1,3 4 6

TO

Honda HR-V

VS

8 ,2 7 5

TO

BMW X1

2,1 4 6

VS

TO

Mercedes-Benz A-Class

2,8 9 3 Skoda Octavia

1,3 5 1

VS

1 3,7 6 8

TO

Hyundai Santa Fe

VS

4,9 9 2 Land Rover Discovery

Hyundai Kona

7,8 2 1 Mercedes-Benz GLA-Class

2,7 5 0 16

TO

VS

1 1,3 0 6

TO

Ford Ranger 4X2

VS

3,6 7 2

Source: FCAI VFACTS June–August 2018. carsales.com.au

Hyundai Tucson

TO

Nissan X-Trail

1 4,0 3 7 Mazda CX-9

5,7 2 0 Lexus RX

1,3 5 4 Isuzu Ute D-Max 4X2

3,4 1 6


Top 50 models by sales

Click to expand our sales report.

June–August 2018 Model Ford Ranger 4X4

2,600

3,083

Toyota Hilux 4X4

3,207 3,033

Toyota Corolla Mazda3 Mazda CX-5

2,443

Toyota RAV4

3,614 1,853

1,553

Toyota Prado

2,485 1,434

2,019

Honda CR-V

2,232

1,205

2,198

1,604

1,317

1,357

Toyota Hilux 4X2

1,068

Isuzu Ute D-Max 4X4

1,033

Honda Civic

1,042

1,616 1,750

1,086 1,109

1,066

Subaru XV

1,144

805

1,003

820

850

Subaru Outback

1,080

853

Toyota Yaris

837 767

Mazda BT-50 4X4

1,159 941

Mazda CX-9

647

696

608

788

Volkswagen Tiguan

545

Holden Astra

571

847

562

1,100

577

August 2018

851

588 591

July 2018

1,004 635

546

736

Mitsubishi Pajero Sport

974

557

Hyundai Santa Fe

Ford Mustang

1,056

595

886 682

Subaru Forester 352

877

728

706

Holden Commodore

1,056 1,242

758

860

Isuzu Ute MU-X

1,199 1,273

720

636

Subaru Impreza

1,149 1,152

820

821

Volkswagen Amarok 4X4

1,359 1,399 1,760

1,134 889

1,499

692

Mazda2

817

1,755

918

Kia Sportage

Nissan Navara 4X4

1,522

1,122

Toyota Landcruiser Wagon

Toyota Landcruiser PU/CC

1,757

1,087

923

Honda HR-V

1,380

1,256

1,259

Hyundai Accent

1,869

1,058

1,147

Toyota Kluger

1,881

1,233

1,003

Toyota Camry

2,221

1,033

1,387

Nissan Qashqai

2,053

1,237

1,719

Mazda CX-3

1,688

1,154

1,269

Mitsubishi Outlander

2,000

1,428

1,543

Holden Colorado 4X4

2,317 1,490

1,491

Mitsubishi ASX

2,151

1,628

1,998

Kia Cerato

2,690

1,603

1,910

Hyundai Tucson

3,136

1,189

1,684

Volkswagen Golf

3,327 3,547

2,233

2,599 1,538

Nissan X-Trail

3,780

2,178

2,323

Mitsubishi Trition 4X4

4,032

2,594

2,969

Hyundai i30

4,236

2,660

428

Honda Jazz 393 358

June 2018

645 852

Holden Captiva 266 269 560 Mercedes-Benz C-Class 197 401

484

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

Cumulative Sales

Source: FCAI VFACTS June–August 2018.

Which new models are coming to showroom near you soon? Check out our New Car Calendar carsales.com.au

17

9,000

10,000


Nissan hits new heights to fix deadly Takata airbags Automakers are going to extreme lengths to rectify cars affected by the compulsory Takata airbag recall.

“The recall affects a range of earlier model Nissans, so we strongly urge Nissan owners to check the VIN number with their local Nissan dealership, go to the Nissan website or visit ismyairbagsafe.com.au to determine if the vehicle is included. “If your car is affected, book the car in for the repair as soon as possible—which is done free of charge.”

BY FEANN TORR, EDITORIAL, CARSALES.COM LTD

More than 100 million cars are affected by the lethal Takata airbags globally, including over three million in Australia. They have claimed the lives of at least one Australian motorist and 24 worldwide, along with 266 injuries.

Just days after the launch of a multi-million dollar advertising campaign designed to educate car owners about the dangers of potentially deadly Takata airbags, Nissan Australia has gone to new lengths to fix affected vehicles in far-flung regions.

1 million-plus vehicles require fix

The Japanese brand chartered helicopters to fly mechanics into the Torres Straight between far north Queensland and Papua New Guinea to replace faulty airbags in five police vehicles.

In February, the Australian government took the unprecedented step of making the product recall compulsory and called on car-makers to ensure all faulty airbags are replaced by the end of 2020.

The job took one day and saw mechanics islandhopping between Boigu, Saibai, Yam, Warraber and the Kubin Islands.

Of the more than three million cars affected in Australia, around 1.4 million have been fixed according to the latest numbers, but that still leaves more than a million cars requiring attention.

“Nissan will not rest until every last recalled Takata airbag is replaced,” said Nissan Australia managing director, Stephen Lester.

Some affected vehicles date back to 2009 and car companies involved include Honda, Toyota, BMW, Mitsubishi, Subaru, Lexus, Jeep, Nissan, Chrysler, Dodge, Ferrari and Mazda.

“I hope our commitment to the Australian Islands in the Torres Strait shows the lengths that Nissan will go to to get the job done.

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One of the bigger challenges facing car brands is finding affected vehicles that have been sold privately, in which case dealerships and car-makers no longer have details of the current owner.

Some brands have gone to extraordinary lengths to identify and contact the owners of affected vehicles. For example, the director of Honda Australia, which has rectified more than 90 per cent of the 650,000 faulty inflators in its cars (more than any other brand), personally door-knocked one owner who failed to respond after numerous letters.

AutoGate alerts prove effective But it’s not just manufacturers that are going the extra mile to get faulty Takata airbags out of circulation. carsales.com.au is working with a number of automotive brands to identify faulty cars and alert their owners.

Toyota, Honda and Mazda have also fixed a high proportion of their vehicles, but the owners of more than 100,000 Volkswagen and Mercedes-Benz vehicles affected by the recall still need to have their vehicles’ airbags replaced.

“We’ve got a number of OEMs who have agreed to work with carsales to locate and alert private sellers on the network,” explained carsales.com Ltd's OEM Strategy Director, Agostino Giramondo.

The industry’s Don’t Die Wondering campaign directs people to the new IsMyAirbagSafe.com.au website—allowing concerned owners to simply enter their registration number rather than sift through VIN numbers on the ACCC’s product safety recall website. The website is expected to identify a large number of potentially deadly vehicles.

“It’s the big unknown. Once a car is on-sold and no longer in a dealer record, it’s hard to locate. If it’s a car we know that has a recall, we alert the person selling the car,” he said. Giramondo explained that in the last 30 days more than 23,000 alerts have been sent out, with the total number topping 136,000.

"We've got a number of OEMs who have agreed to work with carsales to locate and alert private sellers on the network."

“We’ve been working in this space before it became compulsory. We were working with Honda in particular before the government mandated the compulsory recall in February,” he said.

How do AutoGate alerts work? AutoGate users will now receive an alert on identified vehicles uploaded to AutoGate, advising that rectification work is required at an authorised service centre. For a vehicle to be identified: • The vehicle’s VIN must be flagged for recall by the applicable OEM • The vehicle must be uploaded to AutoGate with its applicable VIN number. AutoGate alerts are available for Honda, Mazda, Subaru, Nissan, BMW, Mitsubishi, Holden, Saab and Opel. For more information about AutoGate alerts, contact your Performance Manager.

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Top 10: News articles and reviews Discover the most popular news articles and reviews read on carsales.com.au between May–September 2018. Click on an image to read the story.

1

New Car Calendar 2018 →

2

Toyota Corolla 2018 Review →

3

Volkswagen Touareg 2019 Review →

4

Toyota LandCruiser 200 Series 2018 Review →

5

2020 Subaru WRX STI takes shape →

6

Mazda CX-8 2018 Review →

7

Upgraded 2019 Mitsubishi Triton here this year →

8

Why the new Mazda CX-8 is a steal →

9

Mercedes-Benz X-Class ute goes extreme →

10

New 2019 Suzuki Jimny shows its wild side →

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Top 10: Videos Check out the most popular videos watched on carsales.com.au between May–September 2018. Click on an image to watch the video.

1

Mazda CX-8 2018: Video Review →

2

Ford Ranger Raptor 2018 Video Review →

3

Toyota Corolla 2018: Video Review →

4

2018 Hyundai Santa Fe: Model Preview →

5

New Suzuki Jimny hits the trail →

6

Toyota LandCruiser 200 Series Sahara 2018: Video Review →

7

Hyundai Santa Fe 2018: Video Review →

8

Ford Mustang 2018: Video Review →

9

VIDEO: Ford Ranger v Mercedes-Benz X-Class v Volkswagen Amarok →

10

MG ZS: 2018 Video Review →

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AUSTRALIA’S #1 FOR CARS carsales.com.au

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Auto Market Watch | Edition 12  

Welcome to Edition 12 of Auto Market Watch - carsales’ digital trade magazine delivering automotive industry insights for Australian dealers...

Auto Market Watch | Edition 12  

Welcome to Edition 12 of Auto Market Watch - carsales’ digital trade magazine delivering automotive industry insights for Australian dealers...