Ad plan presentation

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COMPETITIVE ANALYSIS

S’well “The S’well Experience”

Sigg 15

Sales: US $50 million (2015) Double-walled stainless-steel water bottle that keeps cold drinks cold for up to 24 hours and keeps hot drinks hot for up to 12 hours.16

“All you need is Sigg” Sales: US $60-100 million (2009)17 Top quality stainless steel that is both odor and taste neutral keeps consumers stay hydrated on-the-go: Keep beverages cold for over 24 hours and hot for over 18 hours.18

Klean Kanteen

“Klean makes solutions” Sales: US $44.3 million (2015)19 First stainless steel, BPA-free, reusable water bottle Double-wall vacuum-insulated construction keeps contents hot 12 hours, or iced 40 hours.20


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