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The rules of typography according to crackpots expert Jeffery Keedy

What’s right and what’s wrong? Criteria of taste are anything but objective. Theories of typography are mostly a matter of proclaiming one’s own tastes as universal truths.

june 5th - 5 p.m.

The Graphic Arts Institute of Denmark


rulesof typography crackpots The

experts

according to

effery eedy What’s right and what’s wrong? Criteria of taste are anything but objective. Theories of typography are mostly a matter of proclaiming one’s own tastes as universal truths.

june 5th - 5 p.m.

The Graphic Arts Institute of Denmark


rulesof typography crackpots The

experts

according to

a lecture by Jeffery Keedy june 5th - 5 p.m.

at

The Graphic Arts Institute of Denmark

What’s right and what’s wrong? Criteria of taste are anything but objective. Theories of typography are mostly a matter of proclaiming one’s own tastes as universal truths.


rulesof typography crackpots The

experts

according to

a lecture by Jeffery Keedy june 5th - 5 p.m.

at

The Graphic Arts Institute of Denmark What’s right and wha Criteria of taste

t’s wrong?

are anything b

ut objective. Theories of typography are mostly a matter of proclaiming one’s own ta stes as unive rsal truths.


rulesof typography crackpots The

experts

according to

a lecture by Jeffery Keedy june 5th - 5 p.m.

at

The Graphic Arts Institute of Denmark What’s right and wha Criteria of taste

t’s wrong?

are anything b

unive r s truth al s ut objective. Theories of typography are mostly a matter of proclaiming one’s own ta stes as


rulesof typography crackpots The

experts

according to

a lecture by Jeffery Keedy june 5th - 5 p.m.

at

The Graphic Arts Institute of Denmark What’s right and wha Criteria of taste

t’s wrong?

are anything b

ut objective. Theories of typography are mostly a matter of proclaiming one’s

unive r truths sal own

taste

s as


rulesof typogcrraackpphy ots The

according to

experts

a lecture by Jeffery Keedy june 5th - 5 p.m.

at

The Graphic Arts Institute of Denmark What’s right and wha

t’s wrong?

Criteria of taste

are anything b

Theories of typography are mostly

ut objective.

unive r truths sal proclaiming

one’s

own

a matter of

taste

s as


rulesof typogcrraackpphy ots The

according to

experts

a lecture by Jeffery Keedy june 5th - 5 p.m.

at

The Graphic Arts Institute of Denmark What’s right and wha

t’s wrong?

Criteria of taste

are anything b

Theories of typography are mostly

ut objective.

unive r truths sal proclaiming

one’s

own

a matter of

taste

s as


rem ra e’s ale gh att ng an sow le ob uni ery w gc ofp ack ma tru ne5 oft min se ha he h5 as titu jecti vers kee rong erof tocra riter rocla pots rkw thst th5 astea gon xper t’sri rules pma teare own cture tand ost phya ythi nta n p g a l w c ing teof veth ltru dyjun riter procl ckpo iaoft imin expe hat’s heru mat rean e’sow tsale htan oftyp ttheg anyt taste byje hat yam ccord gbu st e t a l d a a i t f ’ h c g s r t e t r h y r a i o d e o rof ocra enm rie s th 5th oft imi sex stea one tsa igh sof heg thi nta ture wh gra aph ing asu fery swr tter ngt tob n n t rite proc ckp arkwsofty erul 5pm aste gon perts rean ’sow lectu and typo raph gbu stesa byje at’s phy icart buto nive keed ongc ofpro ocrac w w a o r g e l r i e p a a a y eru riao imi tsex hat ogr soft tth rean ’sow lec thi ntas eby hat rap cart tobje suni ffery ron accor sinst bject saltr yjun riteri claim n s t j v e h i f n y ’ i ’ k g a e po leso tast gon pert srig phy pog gra ythi nta ureb gbu tesa ffer swr yac insti ctive ersa eed crit ding tute veth uths e5th aofta i p kw grap ftypo eare e’so salec htan arem raph hica ngbu stesa yjeff tobje suniv ykee ongc cordi tuteo theo ltrut yjun eriao tocra ofde eorie theru 5pm ste a a n d w h pe hat’ yar grap nyth nta tureb wha ostl yacc rtsin tobje suni eryk ctive ersa dyju riteri ngto fden rieso hsth e5th ftast ckpo mar softy leso tthe e 5 r ing tsale srigh emos hya ingb stesa yjef t’sw yam ordin stitu ctive versa eedy theo ltrut ne5t aofta crack mar ftypo rule pma eare tsex kwh pog ftypo c h a k t car buto ctur tand tlya cord utob sun feryk rong tter gtoc eofd theo ltrut june rieso sthe h5pm stea pots wha grap softy tthe anyt pert at’sr raph g s 5 i m e o w e r i f h r v e b r j c r e t n a t e t acc sins ject byje ha att gto cti ers edy rite fpro ack nm ieso sth h5p ypo ules tth ean xpe t’sri hya pogr grap hingb al ighta yar r g y h a e r nd ord titu ive ffe t’sw ero o cra veth altr jun riao cla pot ark fty eru g u e m t h t i g p w ing teo the ryk ro fpro ckp eo uth e5t fta imi sex wh pog leso atth raph ftypo rap hing salec tand most hya carts tobje h b c i y e l t toc fde orie eed ngc cla ots ries sth h5 ste ngo per at’ f r g c w n i y c u u t a g a c t ive re to ha am ord sti ph yp sr ra re rap ar pm a er ri im rac nm so t o n y e kp ar fty june teria ing xper ftyp ules att rean e’so salec ighta yare ogra phic mos hya tsins bject byjef t’sw atte ingt tuteo theo o h tl a o y w ots kw pog 5th oft on c t t iv o r r f t f r n m p as e’so salec grap ftypo egra thing ntas ureb dwh ost hya rtsin yam cordi itute ethe eryk ongc ofpr crac denm i ex ha 5 r a p c tea o o k y pe t’s a s l p e ph h n r m t c t y o at wn ur ed ite cla po a tt ya gr hi bu es je gt fd or tit a ri rts rig ya att ria im tse ale hta rem he rean tast ebyj rem aphy carts tobje asun ffery ’swr matt ding uteo erofp ocra enm esof y oft ing x o a t y k g f e o e c e t i ctu nd a r y c d i n n r t as reb wh ostly raph hing sasu ffery stlya ccor stitu tivet versa eedy gcri rofpr ocrac enm oclai kpot kwh pog tea one’s r d s t i n k m j h b a a m a o k a c a e t u yje lt e i rea i e e ffe t’sw matt artsin utob vers edy atte ngto eofde orie ruth ne5t riaof claim pots rkwh ingo xper t’srig phya ny e n s ryk ron ero st jec alt jun rof cra s h t t t nm of the 5p as ing xp at’ sa hta rem e r ’ t i p e c t s u t g i t f s l ee dy crite proc uteo veth thst 5th5 rocla kpot arkw ypog rule matt eare one’ ertsa righ own ectu ndw ostl s r s ya eo he jun ria lai h t f ri ru pm imi sex ha rap oft heg any ow lect an tas eby at m m de e5 o th5 ftas ingo nma esof leso atthe ngon pert t’srig hya ypog raph thin ntas ureb dwh tesas jeffe ’swr a pm tea ne rkw typ fty gra e’s sale hta rem rap ica gbu tes yje at’s uni ryk ong att rea ’sow ha ogr pog ph ow ctu nd ost hy rtsi tob asu ffer wr ver ee o t d a w a n n l n r s y i he ny gra thi ntas ’srig phy raph carts tast ebyj hat yam ccor stitu jectiv iver kee ngcr altru yj ph ngb tes htan are yac ins esa effe ’sw atte ding teo eth salt dyju iter ths m t c ica a i s r e r t f r r rts utob suni dwh ostl ordin itute univ ykee ongc ofpr tocra denm orie uths ne5t aofta s o y h e t a v ins jec o r s titu tive ersa t’sw ama gtocr fden rsalt dyju iteria claim ckpo arkw oftyp heru 5pm t n l t m l t r a r es o se teo the tru on ter ack o e u i h t fde ori ths gcr ofp po arkw thsth 5th5 ftast ngon xpe at’sr grap ofty t p h pm ea e’s rts ig nm eso the iter roc tsex ha att rea ow ale hta yare o ark fty rule iao laim pe t’sr n c m he ny n wh pog sof ftas in rtsa igh gra thi tast tureb dwh o at’ rap typ tea gon lec tan n e a y ph g d sri t ica but sasu jeffe t’s gh hyar ogra rean e’sow ureb wha o n r tan em ph yth tsi bje ive ryk nta yjef t’sw nst ct r dw ost yac f ste er ron itu ivet saltr ha lya cor y s t k g h a eo t’s ma din eo u sun eed crit f wr d g t e t y en ries ive jun ria on ero tocr ma r o gcr fp s a e ft a alt 5 rk t ite roc ckpo h s rut 5p tea ria laim ts h sth ma rea e oft as ingo xper eru tth tea ne ts eg nyth l e a sof rap in rea ’so l typ hic ny wn ectur thi tas eb og ar ng r ap y bu tesa jeffe h tob sun ry jec ive kee ti v r eth saltr dyjun eo uth e rie sof sthe typ og

rulesof typogcrraackpphy ots The

according to

experts a lecture by Jeffery Keedy june 5th - 5 p.m.

at

The Graphic Arts Institute of Denmark

What’s right and wha

t’s wrong?

Criteria of taste

unive r truths sal

proclaiming

one’s

are anything b

Theories of typography are mostly

own

ut objective.

a matter of

taste

s as


rem ra e’s ale gh att ng an sow le ob uni ery w gc ofp ack ma tru ne5 oft min se ha he h5 as titu jecti vers kee rong erof tocra riter rocla pots rkw thst th5 astea gon xper t’sri rules pma teare own cture tand ost phya ythi nta n p g a l w c ing teof veth ltru dyjun riter procl ckpo iaoft imin expe hat’s heru mat rean e’sow tsale htan oftyp ttheg anyt taste byje hat yam ccord gbu st e t a l d a a i t f ’ h c g s r t e t r h y r a i o d e o rof ocra enm rie s th 5th oft imi sex stea one tsa igh sof heg thi nta ture wh gra aph ing asu fery swr tter ngt tob n n t rite proc ckp arkwsofty erul 5pm aste gon perts rean ’sow lectu and typo raph gbu stesa byje at’s phy icart buto nive keed ongc ofpro ocrac w w a o r g e l r i e p a a a y eru riao imi tsex hat ogr soft tth rean ’sow lec thi ntas eby hat rap cart tobje suni ffery ron accor sinst bject saltr yjun riteri claim n s t j v e h i f n y ’ i ’ k g a e po leso tast gon pert srig phy pog gra ythi nta ureb gbu tesa ffer swr yac insti ctive ersa eed crit ding tute veth uths e5th aofta i p kw grap ftypo eare e’so salec htan arem raph hica ngbu stesa yjeff tobje suniv ykee ongc cordi tuteo theo ltrut yjun eriao tocra ofde eorie theru 5pm ste a a n d w h pe hat’ yar grap nyth nta tureb wha ostl yacc rtsin tobje suni eryk ctive ersa dyju riteri ngto fden rieso hsth e5th ftast ckpo mar softy leso tthe e 5 r ing tsale srigh emos hya ingb stesa yjef t’sw yam ordin stitu ctive versa eedy theo ltrut ne5t aofta crack mar ftypo rule pma eare tsex kwh pog ftypo c h a k t car buto ctur tand tlya cord utob sun feryk rong tter gtoc eofd theo ltrut june rieso sthe h5pm stea pots wha grap softy tthe anyt pert at’sr raph g s 5 i m e o w e r i f h r v e b r j c r e t n a t e t acc sins ject byje ha att gto cti ers edy rite fpro ack nm ieso sth h5p ypo ules tth ean xpe t’sri hya pogr grap hingb al ighta yar r g y h a e r nd ord titu ive ffe t’sw ero o cra veth altr jun riao cla pot ark fty eru g u e m t h t i g p w ing teo the ryk ro fpro ckp eo uth e5t fta imi sex wh pog leso atth raph ftypo rap hing salec tand most hya carts tobje h b c i y e l t toc fde orie eed ngc cla ots ries sth h5 ste ngo per at’ f r g c w n i y c u u t a g a c t ive re to ha am ord sti ph yp sr ra re rap ar pm a er ri im rac nm so t o n y e kp ar fty june teria ing xper ftyp ules att rean e’so salec ighta yare ogra phic mos hya tsins bject byjef t’sw atte ingt tuteo theo o h tl a o y w ots kw pog 5th oft on c t t iv o r r f t f r n m p as e’so salec grap ftypo egra thing ntas ureb dwh ost hya rtsin yam cordi itute ethe eryk ongc ofpr crac denm i ex ha 5 r a p c tea o o k y pe t’s a s l p e ph h n r m t c t y o at wn ur ed ite cla po a tt ya gr hi bu es je gt fd or tit a ri rts rig ya att ria im tse ale hta rem he rean tast ebyj rem aphy carts tobje asun ffery ’swr matt ding uteo erofp ocra enm esof y oft ing x o a t y k g f e o e c e t i ctu nd a r y c d i n n r t as reb wh ostly raph hing sasu ffery stlya ccor stitu tivet versa eedy gcri rofpr ocrac enm oclai kpot kwh pog tea one’s r d s t i n k m j h b a a m a o k a c a e t u yje lt e i rea i e e ffe t’sw matt artsin utob vers edy atte ngto eofde orie ruth ne5t riaof claim pots rkwh ingo xper t’srig phya ny e n s ryk ron ero st jec alt jun rof cra s h t t t nm of the 5p as ing xp at’ sa hta rem e r ’ t i p e c t s u t g i t f s l ee dy crite proc uteo veth thst 5th5 rocla kpot arkw ypog rule matt eare one’ ertsa righ own ectu ndw ostl s r s ya eo he jun ria lai h t f ri ru pm imi sex ha rap oft heg any ow lect an tas eby at m m de e5 o th5 ftas ingo nma esof leso atthe ngon pert t’srig hya ypog raph thin ntas ureb dwh tesas jeffe ’swr a pm tea ne rkw typ fty gra e’s sale hta rem rap ica gbu tes yje at’s uni ryk ong att rea ’sow ha ogr pog ph ow ctu nd ost hy rtsi tob asu ffer wr ver ee o t d a w a n n l n r s y i he ny gra thi ntas ’srig phy raph carts tast ebyj hat yam ccor stitu jectiv iver kee ngcr altru yj ph ngb tes htan are yac ins esa effe ’sw atte ding teo eth salt dyju iter ths m t c ica a i s r e r t f r r rts utob suni dwh ostl ordin itute univ ykee ongc ofpr tocra denm orie uths ne5t aofta s o y h e t a v ins jec o r s titu tive ersa t’sw ama gtocr fden rsalt dyju iteria claim ckpo arkw oftyp heru 5pm t n l t m l t r a r es o se teo the tru on ter ack o e u i h t fde ori ths gcr ofp po arkw thsth 5th5 ftast ngon xpe at’sr grap ofty t p h pm ea e’s rts ig nm eso the iter roc tsex ha att rea ow ale hta yare o ark fty rule iao laim pe t’sr n c m he ny n wh pog sof ftas in rtsa igh gra thi tast tureb dwh o at’ rap typ tea gon lec tan n e a y ph g d sri t ica but sasu jeffe t’s gh hyar ogra rean e’sow ureb wha o n r tan em ph yth tsi bje ive ryk nta yjef t’sw nst ct r dw ost yac f ste er ron itu ivet saltr ha lya cor y s t k g h a eo t’s ma din eo u sun eed crit f wr d g t e t y en ries ive jun ria on ero tocr ma r o gcr fp s a e ft a alt 5 rk t ite roc ckpo h s rut 5p tea ria laim ts h sth ma rea e oft as ingo xper eru tth tea ne ts eg nyth l e a sof rap in rea ’so l typ hic ny wn ectur thi tas eb og ar ng r ap y bu tesa jeffe h tob sun ry jec ive kee ti v r eth saltr dyjun eo uth e rie sof sthe typ og

rulesof typogcrraackpphy ots The

according to

experts a lecture by Jeffery Keedy june 5th - 5 p.m.

at

The Graphic Arts Institute of Denmark

What’s right and wha

t’s wrong?

Criteria of taste

unive r truths sal

proclaiming

one’s

are anything b

Theories of typography are mostly

own

ut objective.

a matter of

taste

s as


rem ra e’s ale gh att ng an sow le ob uni ery w gc ofp ack ma tru ne5 oft min se ha he h5 as titu jecti vers kee rong erof tocra riter rocla pots rkw thst th5 astea gon xper t’sri rules pma teare own cture tand ost phya ythi nta n p g a l w c ing teof veth ltru dyjun riter procl ckpo iaoft imin expe hat’s heru mat rean e’sow tsale htan oftyp ttheg anyt taste byje hat yam ccord gbu st e t a l d a a i t f ’ h c g s r t e t r h y r a i o d e o rof ocra enm rie s th 5th oft imi sex stea one tsa igh sof heg thi nta ture wh gra aph ing asu fery swr tter ngt tob n n t rite proc ckp arkwsofty erul 5pm aste gon perts rean ’sow lectu and typo raph gbu stesa byje at’s phy icart buto nive keed ongc ofpro ocrac w w a o r g e l r i e p a a a y eru riao imi tsex hat ogr soft tth rean ’sow lec thi ntas eby hat rap cart tobje suni ffery ron accor sinst bject saltr yjun riteri claim n s t j v e h i f n y ’ i ’ k g a e po leso tast gon pert srig phy pog gra ythi nta ureb gbu tesa ffer swr yac insti ctive ersa eed crit ding tute veth uths e5th aofta i p kw grap ftypo eare e’so salec htan arem raph hica ngbu stesa yjeff tobje suniv ykee ongc cordi tuteo theo ltrut yjun eriao tocra ofde eorie theru 5pm ste a a n d w h pe hat’ yar grap nyth nta tureb wha ostl yacc rtsin tobje suni eryk ctive ersa dyju riteri ngto fden rieso hsth e5th ftast ckpo mar softy leso tthe e 5 r ing tsale srigh emos hya ingb stesa yjef t’sw yam ordin stitu ctive versa eedy theo ltrut ne5t aofta crack mar ftypo rule pma eare tsex kwh pog ftypo c h a k t car buto ctur tand tlya cord utob sun feryk rong tter gtoc eofd theo ltrut june rieso sthe h5pm stea pots wha grap softy tthe anyt pert at’sr raph g s 5 i m e o w e r i f h r v e b r j c r e t n a t e t acc sins ject byje ha att gto cti ers edy rite fpro ack nm ieso sth h5p ypo ules tth ean xpe t’sri hya pogr grap hingb al ighta yar r g y h a e r nd ord titu ive ffe t’sw ero o cra veth altr jun riao cla pot ark fty eru g u e m t h t i g p w ing teo the ryk ro fpro ckp eo uth e5t fta imi sex wh pog leso atth raph ftypo rap hing salec tand most hya carts tobje h b c i y e l t toc fde orie eed ngc cla ots ries sth h5 ste ngo per at’ f r g c w n i y c u u t a g a c t ive re to ha am ord sti ph yp sr ra re rap ar pm a er ri im rac nm so t o n y e kp ar fty june teria ing xper ftyp ules att rean e’so salec ighta yare ogra phic mos hya tsins bject byjef t’sw atte ingt tuteo theo o h tl a o y w ots kw pog 5th oft on c t t iv o r r f t f r n m p as e’so salec grap ftypo egra thing ntas ureb dwh ost hya rtsin yam cordi itute ethe eryk ongc ofpr crac denm i ex ha 5 r a p c tea o o k y pe t’s a s l p e ph h n r m t c t y o at wn ur ed ite cla po a tt ya gr hi bu es je gt fd or tit a ri rts rig ya att ria im tse ale hta rem he rean tast ebyj rem aphy carts tobje asun ffery ’swr matt ding uteo erofp ocra enm esof y oft ing x o a t y k g f e o e c e t i ctu nd a r y c d i n n r t as reb wh ostly raph hing sasu ffery stlya ccor stitu tivet versa eedy gcri rofpr ocrac enm oclai kpot kwh pog tea one’s r d s t i n k m j h b a a m a o k a c a e t u yje lt e i rea i e e ffe t’sw matt artsin utob vers edy atte ngto eofde orie ruth ne5t riaof claim pots rkwh ingo xper t’srig phya ny e n s ryk ron ero st jec alt jun rof cra s h t t t nm of the 5p as ing xp at’ sa hta rem e r ’ t i p e c t s u t g i t f s l ee dy crite proc uteo veth thst 5th5 rocla kpot arkw ypog rule matt eare one’ ertsa righ own ectu ndw ostl s r s ya eo he jun ria lai h t f ri ru pm imi sex ha rap oft heg any ow lect an tas eby at m m de e5 o th5 ftas ingo nma esof leso atthe ngon pert t’srig hya ypog raph thin ntas ureb dwh tesas jeffe ’swr a pm tea ne rkw typ fty gra e’s sale hta rem rap ica gbu tes yje at’s uni ryk ong att rea ’sow ha ogr pog ph ow ctu nd ost hy rtsi tob asu ffer wr ver ee o t d a w a n n l n r s y i he ny gra thi ntas ’srig phy raph carts tast ebyj hat yam ccor stitu jectiv iver kee ngcr altru yj ph ngb tes htan are yac ins esa effe ’sw atte ding teo eth salt dyju iter ths m t c ica a i s r e r t f r r rts utob suni dwh ostl ordin itute univ ykee ongc ofpr tocra denm orie uths ne5t aofta s o y h e t a v ins jec o r s titu tive ersa t’sw ama gtocr fden rsalt dyju iteria claim ckpo arkw oftyp heru 5pm t n l t m l t r a r es o se teo the tru on ter ack o e u i h t fde ori ths gcr ofp po arkw thsth 5th5 ftast ngon xpe at’sr grap ofty t p h pm ea e’s rts ig nm eso the iter roc tsex ha att rea ow ale hta yare o ark fty rule iao laim pe t’sr n c m he ny n wh pog sof ftas in rtsa igh gra thi tast tureb dwh o at’ rap typ tea gon lec tan n e a y ph g d sri t ica but sasu jeffe t’s gh hyar ogra rean e’sow ureb wha o n r tan em ph yth tsi bje ive ryk nta yjef t’sw nst ct r dw ost yac f ste er ron itu ivet saltr ha lya cor y s t k g h a eo t’s ma din eo u sun eed crit f wr d g t e t y en ries ive jun ria on ero tocr ma r o gcr fp s a e ft a alt 5 rk t ite roc ckpo h s rut 5p tea ria laim ts h sth ma rea e oft as ingo xper eru tth tea ne ts eg nyth l e a sof rap in rea ’so l typ hic ny wn ectur thi tas eb og ar ng r ap y bu tesa jeffe h tob sun ry jec ive kee ti v r eth saltr dyjun eo uth e rie sof sthe typ og

The

rulesof typogcrraackpphy ots according to

experts a lecture by Jeffery Keedy june 5th - 5 p.m.

at

The Graphic Arts Institute of Denmark

What’s right and wha

t’s wrong?

Criteria of taste

t t ctiv e t s t a hic tly w art butob iversa edyju tterof ocrac enma oftyp herul pmat earea ne’so salec htand taste byjef t’swr atter eth ltruth y hat am t s t e w e j e o ffer ’swro attero sinstit jectiv ltruth ne5th procla kpots rkwh ograp softy hegra nythi ntas ureby what asun feryk ongcr ofpro ries ee iv ’s ng at ite cl et ex u 5 p y n st te fp p je im h o k e edy gcrite rocla teofde heori herul pmat ingo perts ’srigh yarem ograp hicar buto sasu ffery wron ersalt dyjun riaof aimin th gc tsi ni bj go ke es ta ru ri es n im h ta a e ju n o a e v y e e 5 l r m n s o t n e 5th oftas ingon arkw ftypo oftyp graph ’sow ecture ndwh stlyam accor stitu ctivet ersal edyju iteria hsthe th5p teare ne’so n o te m tr w t n o d 5 h a a r e b e g i t g h e f a u u c i e p a t o ’ a a y t r n m t the nythi att rean sown at’sri aphy raphy artsin stesa jeffe ’swro tterof gtoc fdenm ories thsth 5th5p astea n g r r o h e g y t a s n r a p s r m y a a f r e t h a t e u a r g c r g p r hic aph hingb stesa tand emos cordi ituteo niver keedy crite oclai ckpot rkwh typog uleso atthe anyt a wh hin m fty ria su se ng ut tl ra gr sa fd ju a ic y i a r tsin objec niver at’sw ama tocra enma ltruth ne5th oftas ngon xpert t’srig phya pogr aphic gbut h a e o r t s a s 5 t p itut tiveth saltru rong tterof ckpot rkwh sth ma earea ’sown alectu tandw emos phya rtsin bjecti p t c e e s a s c t t o t h f den ories hsthe riteria roclai expe t’srig egr nythin taste rebyj hat’s lyam cordi titute ru of rt at ng sa m ef of h w a m o g p a h rkw typog lesof ftast ingon salect tandw ica butob suniv feryk rongc terofp tocra ea ty ur rts ee ra c er e h ri r je h o a i n t ’sri phya pogra reany ’sown ebyje at’sw stit ctive saltru dyjun teriao claim gh th ph ff u th re ta r f t e i t o t h e e t s a o t esa eryke ngcr ndw most yacco fde ories sther 5th5p astea ite l ed s r n u m o u h m l f n at’ yama rding a ive yjun riaof rkw typog esofty atthe sw t t e rs ta g r r p a h ong terofp ocrac l a tru 5th5p stea t’sr aphy ogra roc kpo crit rea ths m a p ig a r e t h h r t iao laimi tsexp eru ttheg nythi and emos ng ft e n le tl r w r a g a o s t s b s p o h t f at’ e t are ne’so alect ypo hicar utob s je ur w a ts g n r y a thin ntast ebyje phy instit ctivet es he ut ff g a e b c c u ord eofde ories tob asuni ryke i n j n e g ctiv versa edyju toc marlt n e r t a h c eor ruths e5th5 kpo th ie p t s o fty erule matth p so e o g ra ftyp grap p h yar ograp hi e m ost hy-

unive r truths sal

proclaiming

one’s

are anything b

Theories of typography are mostly

own

ut objective.

a matter of

taste

s as


ph ffer teo eria ftyp ne’ ogr byje stitu crit ogr ow ph ffe ute eria typ ne’ ogr by nst ng ries ming ofty ctu arts wr c y a j o n as yacco ykee fden ofta ogra sown phy ffery teof eriao aphy tast acco ryke ofde ofta gra sown aphy effer itute riter oftyp one’ pog reby insti tes e m p j t n s s d o em as rdin dyju ark tear phy tast acco keed enm ftas arem esas rdin dyju mar tear hya tast acco ykee fde iaoft ogra sown raph effer t r e n a e g y hin ostly univ gtoc ne5t wha eany rem sas ding yjun ark eare ostl unive tocr ne5t kwh eany remo sasu rdin dyju mar astea phy tast acco y y u r w a e g tan gbut ama rsal ackp h5pm t’srig thin ostly nive tocra e5th hat anyt ama rsal ackp h5pm at’sr thin stlya nive tocr ne5t kwh rean rem esas rdi t u g g rap dwh obje ttero truth otse atth htan but ama rsalt ckpo 5pm ’srig hing ttero ruth otse atth ighta but mat rsalt ackp h5pm at’sr ythi ostly nive o o b a n x s c h t r i x r s o t a a f e d n g e f h t e t sa ica t’sw ive pro the per gra wh bjec tero uths sex tthe tan uto pro ther per gra dw bjec rof uths tse atth hta gbu ma r b l x fty ectu rtsin ron theor claim ules tsale phic at’sw tivet fpro ther pert grap dwha ject claim uleso tsale phic hat’ tivet proc ther per egra ndw tobje tt r i a t s l o s c u h s h u c a g p c v a h i i e e’s ogr byj titut crit eso ngo ftyp ture rtsin ron eor laim leso alec ica t’sw eth ingo ftyp ture rtsi wro eor imi leso sale phica hat’ ctiv s i r f i n e g e n n t e n a o b o e e rap wn phy ffer eofd riao typo e’so ogra byje stitu crite sof ingo ftyp ureb tsins rong orie ne’s gra yje stitu gcr sof gon ftyp cture rtsin wro i o t f t o o t f y n b e p are hya aste acco kee nm ftast grap wnt phya fery teof riao ypo e’so gra yjef titut crite softy wnt hya fery teof teria ypog e’so gra yje stitu an rem sas rdin dyj ark ear hya ast wn phy fery eof riao po ast cco kee den ofta ra wnt phy ffer te cco kee den ftas gra p e g p d y w yth os un u m e e d a a r m d a k t r t f r g s h ing tlya ive tocr ne5t hat’ anyt emo asu ding yjun arkw eare yar aste ccor eedy enma taste raph sasu ding yjun ark stear hyar stes ccor kee n d d s a t r w e e h e y a s n t h a e s e bu o s a j a tob matt altru ckpo 5pm right ingb tlyam ivers ocrac 5th5 hat’ nyth most sun ingto une5 rkwh rean arem ivers crac 5th5 hat’ anyt most suniv ingto s e i a u a a p i s k h p ly ly a k v a c t t e n jec o t r y r tiv ofpr hsth sexp ttheg ndw tobje atter ltruth pots matt ighta gbu ama ersa rack h5pm t’sri thin stlya ltrut pots matt right ingb ama rsalt g e t p h a eth oc eru ert ra ha u g l e h o h c t o t t s eo laim les sal phi t’sw tivet fpro ther xper egra ndw bjec tero ruth otsex atthe htan buto matt s the xper egra ndw tobje tero h f f s rie c e d t h h t e o c t b u r p p p c sof ingo ftyp ctur arts rong eori laim leso sale hica at’s iveth roc ther pert grap wha ject rofp ules sale hica at’s tive w c l u i c i w o s e i e t ro a typ ne’ og h ft v n rt tu t’ c n e r t h a l b s f og sow rap yjef stitu riteri ofty gone ypog ureb tsins rong ories iming esoft lectu icart swro ethe claim typo reb sins rong y o t s t y fe cr rap ti p h a cr y g o it ’ e r r i n j r o hy ntast yacc ryke ofde oftas ogra sown aphy jeffer tuteo iteria ftyp ne’s pogr ebyj nstit gcri ieso ingon raph effer uteo i t u f o e are es ord ed nm te ph y a y f o y e t f a t e mo asu ing yju ar are yar aste ccor keed denm oftas grap wnt phya ffery teofd riao ypog ’sow acco keed d a k f a s k h d n r e stl niv toc as ya ste cco ee enm tas rap nta din yj e5 wh ny m in yju ar tea ya ma ersal rack th5p at’s thing ostly unive gtocr ne5t kwha rean remo sasu rdin dyju ark tear hya stes gtoc ea re gt ne w r a n tte tru pot ma righ bu am rsa ack h5p t’s yth s rof ths sex tth ta tob att rig ing tlya ivers ocra 5th5 hat’ nyth mos suni l p m t o r v m ut at sr pro the pe eg nd h ck ts b a i n tl je er p cla rul rtsa rap wha ctiv ofpr hsth exp theg tand utob atter ltrut pots mat ight gbu yama a e e h w o t j e h im eso le t ing fty ctu icar t’sw theo claim rule rtsal raph hat ectiv ofpro sthe expe hegr ndw obje t t ’ i s r c e r r a h r e r c on po s c s e’s gr ebyj insti ongc iesof ingo oftyp cture artsi wro theo laim uleso tsale phic at’sw ti ow aph effe tut rite typ ne’ og by nst ngc rie ing fty ctu art nta ya ryk eof ria og sow rap jef itu rite soft on po reb sins ro fe e’ te gr y h ti y ste cco ee den ofta rap r n sa rdin dyj ma ste hya tast yacc ryke ofde iaoft pogr sown aphy jeffe t sun e o n a u ry a e r a t a r g ive tocr ne5t kwh rean emo sasu rding dyjun mark stea phya aste ccor k sa n s d rsa ack h5p at’ r t w re y e ltru po ma srig thin tlyam ivers ocra 5th5 hat anyt emo sun in ck ive gb ’sr al hi stl p h ths tse t a the xpe thegr tand utob ttero truth pots matt ight ngbu yam rs rul rts ap wh jec fpr sth exp heg and tob atte eso ale hic at’ tiv e o e w r j fty ctu arts swr ethe claim rules rtsal aphi hat’ ectiv r c e e o po s o i gra ebyje nstit ngc ories ingo ftyp cture artsi wro ph ffe ute rite ofty ne’s ogr by nsti n je ya ryk ofd ria a t o cco en ofta pogr wnt phya ffersytluytae e e a a rdi dy ma o o keny ng jun rk stea phy steysarcecm toc e5 wh rea raarpeh asuteradriena ed rac th5 at’ pongy mooftas ni mgator kp pmsoftsyri ttehriia stl fdevner otos rie at ggchrit ngubteoya esraylk t mf e ex rotnh h t e egrtsiannsdtiw ruetboybjefattgrtar pe a sw tiv ’ c t r e oe a u j r tob ndwh raphtiscal tsaaplheict hast’ofjteycptiv inro u b a e e caul s aimet t eg ng er c clron thh ythi at’srigh pmatth otsexp htsutrheer rtspinrow n a e t f e b p h r 5 u o s k r r a h y w lt k te jef obtjeitcutivgcri te ac 5t a r t r s e s c a a a r n t o tedw of gt am utfe ive yju enm fd teria uteofd rykeed ccordin tesasun emostly ythingb rigrhyktaen om i r c a s r e p s n ’ fe ng instit y t a f a 5 a d o h t a e y h e r j n h y h y ap w s 5t ar at’s phicart ectureb typogr ne’sow pograp oftaste markw dyjune gtocjru h w o n n f y l d e g o a ia ft ra ee di htan attheg xperts herules claimin orieso gcriter tuteofd fferyk yaccor tastes g i r e e i s e t n o j h ro wn at’ p by ap ots eth ths fpr inst 5pm kwh une5th crackp rsaltru attero bjectiv hat’sw hicarts lecture ftypogr gone’so ypogra r a t a j m to ve tlyam gbuto andw grap erts eruleso claimin oriesof gcriteri fden ykeedy cording sasuni t p e s n o h i h x o t e g h e e t o t i h a yt st th pr ron ac rem fer ’sr itu ste ots ns inst rebyjef graphy ownta raphya tearean kwhat 5th5pm crackp saltruth atterof bjective hat’sw icartsi s t r c h r s a e s r o phic tsalectu softypo ingone’ oftypog riaofta fdenma edyjun rdingt sunive ostlyam ingbuto htandw hegrap ertsale a r g o t p r e a g e e s h t a im ex pe rit yt th yk sri teo the rem acc rul rie tes mat potsex thsthe fprocla vetheo wrongc sinstitu yjeffer graphy wntas raphya earean kwhat’ 5th5pm ckpots ltruths t p 5 b o a r e a s ro ra ti th st ru g o rt ck ne5 gtocra versalt amatte utobjec dwhat’ aphica alecture softyp ngone’s oftypo riaofta fdenma edyjun dingtoc univers stlyam u j y o i e e i s r i s n e r eed ccordi sasun mostly thingb ightan ttheg xperts therul claim orie ongcrit stituteo efferyk hyacco astesa yarem eanyth k e y r h r o a e s t e y e r n m p st ya ph nt th ffe ts yj in t’s ar ar ve fpr w byje ograph sownta graphy stearea rkwha e5th5p rackpo rsaltru attero objecti hat’sw hicarts ectureb typogra ne’sow ypogra oftaste nmark e r u e c t t ’ p l n w a t p a f e o d a f m v o e o u i t c a u a d i y o e d g o j t f sale ulesoft mingon esoftyp iteriao ofdenm keedy ording esasun ostlya thingb rightan atthegr xperts erules laimin eories gcriter ituteof feryke t r e m y e n c e r t p t s th fpro ri e th st o ry cr cc ai m j e f r a p hy pots rean sthe ntas hyar tsex tsin hat’ swr ong stitu hya uths rocl o theo e by h5p jeffe ctive

The

rulesof typogcrraackpphy ots according to

experts a lecture by Jeffery Keedy june 5th - 5 p.m.

at

The Graphic Arts Institute of Denmark

What’s right and wha

t’s wrong?

Criteria of taste

gcr r ter rdi fta n ste t nyt stly ersa ckp ma hta ert aph n june wh o s th s phy it ofty e’s aph fery fde s n ob e r iao pogr ownt yacco keed nmar teare arem asuni gtocr 5th5p at’sri hingb amat ltruth otsex ttheg dwh jective fproc erules salect i rap ter an ac lai yju kw at os gh ap as ve fta ur ut pe of th st rd m k ’ s t ear hyare tesas ingto ne5t hat’s ythin tlyam rsaltr pots atthe tandw objec ofpro herul rtsale hicar swro eorie mingo typog h5 gb un tiv ex ng so es ut cl a e ts g ri c r m n c a n yth ostly ivers rackp pma ghtan utob tterof hsthe perts raphi hat’sw ethe aimin oftyp tureb instit crite ftypo e’sow tth or ria je ca ut yj ot pr al in g a o a ru g d r o c m g l r e i w g b uto atte truths sexpe egrap hat’ tiveth oclaim lesof ecture rtsins ongcr esoft ne’so raph ffery eofde oftas aphy ty y t t r n it y k a s t b r w e j e ctiv ofpro herul tsale hicart wron ories ingon pogr byjeff itute o eriao pogra ntas accor eedy mark earea ctu es cla jun sin ap n gc fta fd di of er w e’ te et p h o n h e ori iming ftypo rebyj stitut riteria typog sown hyacc ykeed enma stear yare sasun gtoc e5th hat’sr es 5p ra ta m e rk e i r e iv o o y o g a o f typ ne’so raph fferyk ofden ftast phya stesa rding june5 wha anyth ostly ersal ckpo matt ea t’ a ts y tr to h m w o s e in t r g r aph ntas accord edyju arkw rean emos unive crack h5pm sright gbut matte uthst expe te rt yt rs tly he ob a ro n a h p y in a r em sasun gtoc e5th5 at’sri hingb ama altrut otsex tthegr ndwh jectiv fproc rules ra tte at os pm gh o hs la iv pe ut a e t p c e ’ i t l y am rsalt kpot atth tandw objec rofpr theru rtsal hica swro heor ming i r e e s t o r o e l n t a t t ero uthst exper graph ha t’s ivethe claim esofty ctureb sinsti gcrite softy he p tu w in fp ts p o ic ri y r o cla ruleso alectu artsin rongc riesof gone’ ograp jeffer teofd aofta im en yk ty st ri so h s r f i n gon typog ebyje titute teriao pogr wnta yacco eedy mark a o ff ju r r f s e ’ s ow aphya eryke fdenm tastea phyar tesas dingto ne5t h5 nta em un ed ar re cc cr s t esa ordin yjune kwha anyth ostly iversa ackpo g a s u niv tocra 5th5p t’srig ingbu mat ltruth t e r sal ckpo matt htand tobje terofp st t h r u ths tsexp egra wha ctivet rocl t t h eru ertsa phica ’swro heori le le r n t s o fty ctureb sinsti gcrite p tu y o g rap jeffe teofd ry h y a cco keedy rd i n gto c

unive r truths sal

proclaiming

one’s

are anything b

Theories of typography are mostly

own

ut objective.

a matter of

taste

s as


ph ffer teo eria ftyp ne’ ogr byje stitu crit ogr ow ph ffe ute eria typ ne’ ogr by nst ng ries ming ofty ctu arts wr c y a j o n as yacco ykee fden ofta ogra sown phy ffery teof eriao aphy tast acco ryke ofde ofta gra sown aphy effer itute riter oftyp one’ pog reby insti tes e m p j t n s s d o em as rdin dyju ark tear phy tast acco keed enm ftas arem esas rdin dyju mar tear hya tast acco ykee fde iaoft ogra sown raph effer t r e n a e g y hin ostly univ gtoc ne5t wha eany rem sas ding yjun ark eare ostl unive tocr ne5t kwh eany remo sasu rdin dyju mar astea phy tast acco y y u r w a e g tan gbut ama rsal ackp h5pm t’srig thin ostly nive tocra e5th hat anyt ama rsal ackp h5pm at’sr thin stlya nive tocr ne5t kwh rean rem esas rdi t u g g rap dwh obje ttero truth otse atth htan but ama rsalt ckpo 5pm ’srig hing ttero ruth otse atth ighta but mat rsalt ackp h5pm at’sr ythi ostly nive o o b a n x s c h t r i x r s o t a a f e d n g e f h t e t sa ica t’sw ive pro the per gra wh bjec tero uths sex tthe tan uto pro ther per gra dw bjec rof uths tse atth hta gbu ma r b l x fty ectu rtsin ron theor claim ules tsale phic at’sw tivet fpro ther pert grap dwha ject claim uleso tsale phic hat’ tivet proc ther per egra ndw tobje tt r i a t s l o s c u h s h u c a g p c v a h i i e e’s ogr byj titut crit eso ngo ftyp ture rtsin ron eor laim leso alec ica t’sw eth ingo ftyp ture rtsi wro eor imi leso sale phica hat’ ctiv s i r f i n e g e n n t e n a o b o e e rap wn phy ffer eofd riao typo e’so ogra byje stitu crite sof ingo ftyp ureb tsins rong orie ne’s gra yje stitu gcr sof gon ftyp cture rtsin wro i o t f t o o t f y n b e p are hya aste acco kee nm ftast grap wnt phya fery teof riao ypo e’so gra yjef titut crite softy wnt hya fery teof teria ypog e’so gra yje stitu an rem sas rdin dyj ark ear hya ast wn phy fery eof riao po ast cco kee den ofta ra wnt phy ffer te cco kee den ftas gra p e g p d y w yth os un u m e e d a a r m d a k t r t f r g s h ing tlya ive tocr ne5t hat’ anyt emo asu ding yjun arkw eare yar aste ccor eedy enma taste raph sasu ding yjun ark stear hyar stes ccor kee n d d s a t r w e e h e y a s n t h a e s e bu o s a j a tob matt altru ckpo 5pm right ingb tlyam ivers ocrac 5th5 hat’ nyth most sun ingto une5 rkwh rean arem ivers crac 5th5 hat’ anyt most suniv ingto s e i a u a a p i s k h p ly ly a k v a c t t e n jec o t r y r tiv ofpr hsth sexp ttheg ndw tobje atter ltruth pots matt ighta gbu ama ersa rack h5pm t’sri thin stlya ltrut pots matt right ingb ama rsalt g e t p h a eth oc eru ert ra ha u g l e h o h c t o t t s eo laim les sal phi t’sw tivet fpro ther xper egra ndw bjec tero ruth otsex atthe htan buto matt s the xper egra ndw tobje tero h f f s rie c e d t h h t e o c t b u r p p p c sof ingo ftyp ctur arts rong eori laim leso sale hica at’s iveth roc ther pert grap wha ject rofp ules sale hica at’s tive w c l u i c i w o s e i e t ro a typ ne’ og h ft v n rt tu t’ c n e r t h a l b s f og sow rap yjef stitu riteri ofty gone ypog ureb tsins rong ories iming esoft lectu icart swro ethe claim typo reb sins rong y o t s t y fe cr rap ti p h a cr y g o it ’ e r r i n j r o hy ntast yacc ryke ofde oftas ogra sown aphy jeffer tuteo iteria ftyp ne’s pogr ebyj nstit gcri ieso ingon raph effer uteo i t u f o e are es ord ed nm te ph y a y f o y e t f a t e mo asu ing yju ar are yar aste ccor keed denm oftas grap wnt phya ffery teofd riao ypog ’sow acco keed d a k f a s k h d n r e stl niv toc as ya ste cco ee enm tas rap nta din yj e5 wh ny m in yju ar tea ya ma ersal rack th5p at’s thing ostly unive gtocr ne5t kwha rean remo sasu rdin dyju ark tear hya stes gtoc ea re gt ne w r a n tte tru pot ma righ bu am rsa ack h5p t’s yth s rof ths sex tth ta tob att rig ing tlya ivers ocra 5th5 hat’ nyth mos suni l p m t o r v m ut at sr pro the pe eg nd h ck ts b a i n tl je er p cla rul rtsa rap wha ctiv ofpr hsth exp theg tand utob atter ltrut pots mat ight gbu yama a e e h w o t j e h im eso le t ing fty ctu icar t’sw theo claim rule rtsal raph hat ectiv ofpro sthe expe hegr ndw obje t t ’ i s r c e r r a h r e r c on po s c s e’s gr ebyj insti ongc iesof ingo oftyp cture artsi wro theo laim uleso tsale phic at’sw ti ow aph effe tut rite typ ne’ og by nst ngc rie ing fty ctu art nta ya ryk eof ria og sow rap jef itu rite soft on po reb sins ro fe e’ te gr y h ti y ste cco ee den ofta rap r n sa rdin dyj ma ste hya tast yacc ryke ofde iaoft pogr sown aphy jeffe t sun e o n a u ry a e r a t a r g ive tocr ne5t kwh rean emo sasu rding dyjun mark stea phya aste ccor k sa n s d rsa ack h5p at’ r t w re y e ltru po ma srig thin tlyam ivers ocra 5th5 hat anyt emo sun in ck ive gb ’sr al hi stl p h ths tse t a the xpe thegr tand utob ttero truth pots matt ight ngbu yam rs rul rts ap wh jec fpr sth exp heg and tob atte eso ale hic at’ tiv e o e w r j fty ctu arts swr ethe claim rules rtsal aphi hat’ ectiv r c e e o po s o i gra ebyje nstit ngc ories ingo ftyp cture artsi wro ph ffe ute rite ofty ne’s ogr by nsti n je ya ryk ofd ria a t o cco en ofta pogr wnt phya ffersytluytae e e a a rdi dy ma o o keny ng jun rk stea phy steysarcecm toc e5 wh rea raarpeh asuteradriena ed rac th5 at’ pongy mooftas ni mgator kp pmsoftsyri ttehriia stl fdevner otos rie at ggchrit ngubteoya esraylk t mf e ex rotnh h t e egrtsiannsdtiw ruetboybjefattgrtar pe a sw tiv ’ c t r e oe a u j r tob ndwh raphtiscal tsaaplheict hast’ofjteycptiv inro u b a e e caul s aimet t eg ng er c clron thh ythi at’srigh pmatth otsexp htsutrheer rtspinrow n a e t f e b p h r 5 u o s k r r a h y w lt k te jef obtjeitcutivgcri te ac 5t a r t r s e s c a a a r n t o tedw of gt am utfe ive yju enm fd teria uteofd rykeed ccordin tesasun emostly ythingb rigrhyktaen om i r c a s r e p s n ’ fe ng instit y t a f a 5 a d o h t a e y h e r j n h y h y ap w s 5t ar at’s phicart ectureb typogr ne’sow pograp oftaste markw dyjune gtocjru h w o n n f y l d e g o a ia ft ra ee di htan attheg xperts herules claimin orieso gcriter tuteofd fferyk yaccor tastes g i r e e i s e t n o j h ro wn at’ p by ap ots eth ths fpr inst 5pm kwh une5th crackp rsaltru attero bjectiv hat’sw hicarts lecture ftypogr gone’so ypogra r a t a j m to ve tlyam gbuto andw grap erts eruleso claimin oriesof gcriteri fden ykeedy cording sasuni t p e s n o h i h x o t e g h e e t o t i h a yt st th pr ron ac rem fer ’sr itu ste ots ns inst rebyjef graphy ownta raphya tearean kwhat 5th5pm crackp saltruth atterof bjective hat’sw icartsi s t r c h r s a e s r o phic tsalectu softypo ingone’ oftypog riaofta fdenma edyjun rdingt sunive ostlyam ingbuto htandw hegrap ertsale a r g o t p r e a g e e s h t a im ex pe rit yt th yk sri teo the rem acc rul rie tes mat potsex thsthe fprocla vetheo wrongc sinstitu yjeffer graphy wntas raphya earean kwhat’ 5th5pm ckpots ltruths t p 5 b o a r e a s ro ra ti th st ru g o rt ck ne5 gtocra versalt amatte utobjec dwhat’ aphica alecture softyp ngone’s oftypo riaofta fdenma edyjun dingtoc univers stlyam u j y o i e e i s r i s n e r eed ccordi sasun mostly thingb ightan ttheg xperts therul claim orie ongcrit stituteo efferyk hyacco astesa yarem eanyth k e y r h r o a e s t e y e r n m p st ya ph nt th ffe ts yj in t’s ar ar ve fpr w byje ograph sownta graphy stearea rkwha e5th5p rackpo rsaltru attero objecti hat’sw hicarts ectureb typogra ne’sow ypogra oftaste nmark e r u e c t t ’ p l n w a t p a f e o d a f m v o e o u i t c a u a d i y o e d g o j t f sale ulesoft mingon esoftyp iteriao ofdenm keedy ording esasun ostlya thingb rightan atthegr xperts erules laimin eories gcriter ituteof feryke t r e m y e n c e r t p t s th fpro ri e th st o ry cr cc ai m j e f r a p hy pots rean sthe ntas hyar tsex tsin hat’ swr ong stitu hya uths rocl o theo e by h5p jeffe ctive

The

rulesof typogcrraackpphy ots according to

experts a lecture by Jeffery Keedy june 5th - 5 p.m.

at

The Graphic Arts Institute of Denmark

What’s right and wha

t’s wrong?

Criteria of taste

gcr r ter rdi fta n ste t nyt stly ersa ckp ma hta ert aph n june wh o s th s phy it ofty e’s aph fery fde s n ob e r iao pogr ownt yacco keed nmar teare arem asuni gtocr 5th5p at’sri hingb amat ltruth otsex ttheg dwh jective fproc erules salect i rap ter an ac lai yju kw at os gh ap as ve fta ur ut pe of th st rd m k ’ s t ear hyare tesas ingto ne5t hat’s ythin tlyam rsaltr pots atthe tandw objec ofpro herul rtsale hicar swro eorie mingo typog h5 gb un tiv ex ng so es ut cl a e ts g ri c r m n c a n yth ostly ivers rackp pma ghtan utob tterof hsthe perts raphi hat’sw ethe aimin oftyp tureb instit crite ftypo e’sow tth or ria je ca ut yj ot pr al in g a o a ru g d r o c m g l r e i w g b uto atte truths sexpe egrap hat’ tiveth oclaim lesof ecture rtsins ongcr esoft ne’so raph ffery eofde oftas aphy ty y t t r n it y k a s t b r w e j e ctiv ofpro herul tsale hicart wron ories ingon pogr byjeff itute o eriao pogra ntas accor eedy mark earea ctu es cla jun sin ap n gc fta fd di of er w e’ te et p h o n h e ori iming ftypo rebyj stitut riteria typog sown hyacc ykeed enma stear yare sasun gtoc e5th hat’sr es 5p ra ta m e rk e i r e iv o o y o g a o f typ ne’so raph fferyk ofden ftast phya stesa rding june5 wha anyth ostly ersal ckpo matt ea t’ a ts y tr to h m w o s e in t r g r aph ntas accord edyju arkw rean emos unive crack h5pm sright gbut matte uthst expe te rt yt rs tly he ob a ro n a h p y in a r em sasun gtoc e5th5 at’sri hingb ama altrut otsex tthegr ndwh jectiv fproc rules ra tte at os pm gh o hs la iv pe ut a e t p c e ’ i t l y am rsalt kpot atth tandw objec rofpr theru rtsal hica swro heor ming i r e e s t o r o e l n t a t t ero uthst exper graph ha t’s ivethe claim esofty ctureb sinsti gcrite softy he p tu w in fp ts p o ic ri y r o cla ruleso alectu artsin rongc riesof gone’ ograp jeffer teofd aofta im en yk ty st ri so h s r f i n gon typog ebyje titute teriao pogr wnta yacco eedy mark a o ff ju r r f s e ’ s ow aphya eryke fdenm tastea phyar tesas dingto ne5t h5 nta em un ed ar re cc cr s t esa ordin yjune kwha anyth ostly iversa ackpo g a s u niv tocra 5th5p t’srig ingbu mat ltruth t e r sal ckpo matt htand tobje terofp st t h r u ths tsexp egra wha ctivet rocl t t h eru ertsa phica ’swro heori le le r n t s o fty ctureb sinsti gcrite p tu y o g rap jeffe teofd ry h y a cco keedy rd i n gto c

unive r truths sal

proclaiming

one’s

are anything b

Theories of typography are mostly

own

ut objective.

a matter of

taste

s as


ph ffer teo eria ftyp ne’ ogr byje stitu crit ogr ow ph ffe ute eria typ ne’ ogr by nst ng ries ming ofty ctu arts wr c y a j o n as yacco ykee fden ofta ogra sown phy ffery teof eriao aphy tast acco ryke ofde ofta gra sown aphy effer itute riter oftyp one’ pog reby insti tes e m p j t n s s d o em as rdin dyju ark tear phy tast acco keed enm ftas arem esas rdin dyju mar tear hya tast acco ykee fde iaoft ogra sown raph effer t r e n a e g y hin ostly univ gtoc ne5t wha eany rem sas ding yjun ark eare ostl unive tocr ne5t kwh eany remo sasu rdin dyju mar astea phy tast acco y y u r w a e g tan gbut ama rsal ackp h5pm t’srig thin ostly nive tocra e5th hat anyt ama rsal ackp h5pm at’sr thin stlya nive tocr ne5t kwh rean rem esas rdi t u g g rap dwh obje ttero truth otse atth htan but ama rsalt ckpo 5pm ’srig hing ttero ruth otse atth ighta but mat rsalt ackp h5pm at’sr ythi ostly nive o o b a n x s c h t r i x r s o t a a f e d n g e f h t e t sa ica t’sw ive pro the per gra wh bjec tero uths sex tthe tan uto pro ther per gra dw bjec rof uths tse atth hta gbu ma r b l x fty ectu rtsin ron theor claim ules tsale phic at’sw tivet fpro ther pert grap dwha ject claim uleso tsale phic hat’ tivet proc ther per egra ndw tobje tt r i a t s l o s c u h s h u c a g p c v a h i i e e’s ogr byj titut crit eso ngo ftyp ture rtsin ron eor laim leso alec ica t’sw eth ingo ftyp ture rtsi wro eor imi leso sale phica hat’ ctiv s i r f i n e g e n n t e n a o b o e e rap wn phy ffer eofd riao typo e’so ogra byje stitu crite sof ingo ftyp ureb tsins rong orie ne’s gra yje stitu gcr sof gon ftyp cture rtsin wro i o t f t o o t f y n b e p are hya aste acco kee nm ftast grap wnt phya fery teof riao ypo e’so gra yjef titut crite softy wnt hya fery teof teria ypog e’so gra yje stitu an rem sas rdin dyj ark ear hya ast wn phy fery eof riao po ast cco kee den ofta ra wnt phy ffer te cco kee den ftas gra p e g p d y w yth os un u m e e d a a r m d a k t r t f r g s h ing tlya ive tocr ne5t hat’ anyt emo asu ding yjun arkw eare yar aste ccor eedy enma taste raph sasu ding yjun ark stear hyar stes ccor kee n d d s a t r w e e h e y a s n t h a e s e bu o s a j a tob matt altru ckpo 5pm right ingb tlyam ivers ocrac 5th5 hat’ nyth most sun ingto une5 rkwh rean arem ivers crac 5th5 hat’ anyt most suniv ingto s e i a u a a p i s k h p ly ly a k v a c t t e n jec o t r y r tiv ofpr hsth sexp ttheg ndw tobje atter ltruth pots matt ighta gbu ama ersa rack h5pm t’sri thin stlya ltrut pots matt right ingb ama rsalt g e t p h a eth oc eru ert ra ha u g l e h o h c t o t t s eo laim les sal phi t’sw tivet fpro ther xper egra ndw bjec tero ruth otsex atthe htan buto matt s the xper egra ndw tobje tero h f f s rie c e d t h h t e o c t b u r p p p c sof ingo ftyp ctur arts rong eori laim leso sale hica at’s iveth roc ther pert grap wha ject rofp ules sale hica at’s tive w c l u i c i w o s e i e t ro a typ ne’ og h ft v n rt tu t’ c n e r t h a l b s f og sow rap yjef stitu riteri ofty gone ypog ureb tsins rong ories iming esoft lectu icart swro ethe claim typo reb sins rong y o t s t y fe cr rap ti p h a cr y g o it ’ e r r i n j r o hy ntast yacc ryke ofde oftas ogra sown aphy jeffer tuteo iteria ftyp ne’s pogr ebyj nstit gcri ieso ingon raph effer uteo i t u f o e are es ord ed nm te ph y a y f o y e t f a t e mo asu ing yju ar are yar aste ccor keed denm oftas grap wnt phya ffery teofd riao ypog ’sow acco keed d a k f a s k h d n r e stl niv toc as ya ste cco ee enm tas rap nta din yj e5 wh ny m in yju ar tea ya ma ersal rack th5p at’s thing ostly unive gtocr ne5t kwha rean remo sasu rdin dyju ark tear hya stes gtoc ea re gt ne w r a n tte tru pot ma righ bu am rsa ack h5p t’s yth s rof ths sex tth ta tob att rig ing tlya ivers ocra 5th5 hat’ nyth mos suni l p m t o r v m ut at sr pro the pe eg nd h ck ts b a i n tl je er p cla rul rtsa rap wha ctiv ofpr hsth exp theg tand utob atter ltrut pots mat ight gbu yama a e e h w o t j e h im eso le t ing fty ctu icar t’sw theo claim rule rtsal raph hat ectiv ofpro sthe expe hegr ndw obje t t ’ i s r c e r r a h r e r c on po s c s e’s gr ebyj insti ongc iesof ingo oftyp cture artsi wro theo laim uleso tsale phic at’sw ti ow aph effe tut rite typ ne’ og by nst ngc rie ing fty ctu art nta ya ryk eof ria og sow rap jef itu rite soft on po reb sins ro fe e’ te gr y h ti y ste cco ee den ofta rap r n sa rdin dyj ma ste hya tast yacc ryke ofde iaoft pogr sown aphy jeffe t sun e o n a u ry a e r a t a r g ive tocr ne5t kwh rean emo sasu rding dyjun mark stea phya aste ccor k sa n s d rsa ack h5p at’ r t w re y e ltru po ma srig thin tlyam ivers ocra 5th5 hat anyt emo sun in ck ive gb ’sr al hi stl p h ths tse t a the xpe thegr tand utob ttero truth pots matt ight ngbu yam rs rul rts ap wh jec fpr sth exp heg and tob atte eso ale hic at’ tiv e o e w r j fty ctu arts swr ethe claim rules rtsal aphi hat’ ectiv r c e e o po s o i gra ebyje nstit ngc ories ingo ftyp cture artsi wro ph ffe ute rite ofty ne’s ogr by nsti n je ya ryk ofd ria a t o cco en ofta pogr wnt phya ffersytluytae e e a a rdi dy ma o o keny ng jun rk stea phy steysarcecm toc e5 wh rea raarpeh asuteradriena ed rac th5 at’ pongy mooftas ni mgator kp pmsoftsyri ttehriia stl fdevner otos rie at ggchrit ngubteoya esraylk t mf e ex rotnh h t e egrtsiannsdtiw ruetboybjefattgrtar pe a sw tiv ’ c t r e oe a u j r tob ndwh raphtiscal tsaaplheict hast’ofjteycptiv inro u b a e e caul s aimet t eg ng er c clron thh ythi at’srigh pmatth otsexp htsutrheer rtspinrow n a e t f e b p h r 5 u o s k r r a h y w lt k te jef obtjeitcutivgcri te ac 5t a r t r s e s c a a a r n t o tedw of gt am utfe ive yju enm fd teria uteofd rykeed ccordin tesasun emostly ythingb rigrhyktaen om i r c a s r e p s n ’ fe ng instit y t a f a 5 a d o h t a e y h e r j n h y h y ap w s 5t ar at’s phicart ectureb typogr ne’sow pograp oftaste markw dyjune gtocjru h w o n n f y l d e g o a ia ft ra ee di htan attheg xperts herules claimin orieso gcriter tuteofd fferyk yaccor tastes g i r e e i s e t n o j h ro wn at’ p by ap ots eth ths fpr inst 5pm kwh une5th crackp rsaltru attero bjectiv hat’sw hicarts lecture ftypogr gone’so ypogra r a t a j m to ve tlyam gbuto andw grap erts eruleso claimin oriesof gcriteri fden ykeedy cording sasuni t p e s n o h i h x o t e g h e e t o t i h a yt st th pr ron ac rem fer ’sr itu ste ots ns inst rebyjef graphy ownta raphya tearean kwhat 5th5pm crackp saltruth atterof bjective hat’sw icartsi s t r c h r s a e s r o phic tsalectu softypo ingone’ oftypog riaofta fdenma edyjun rdingt sunive ostlyam ingbuto htandw hegrap ertsale a r g o t p r e a g e e s h t a im ex pe rit yt th yk sri teo the rem acc rul rie tes mat potsex thsthe fprocla vetheo wrongc sinstitu yjeffer graphy wntas raphya earean kwhat’ 5th5pm ckpots ltruths t p 5 b o a r e a s ro ra ti th st ru g o rt ck ne5 gtocra versalt amatte utobjec dwhat’ aphica alecture softyp ngone’s oftypo riaofta fdenma edyjun dingtoc univers stlyam u j y o i e e i s r i s n e r eed ccordi sasun mostly thingb ightan ttheg xperts therul claim orie ongcrit stituteo efferyk hyacco astesa yarem eanyth k e y r h r o a e s t e y e r n m p st ya ph nt th ffe ts yj in t’s ar ar ve fpr w byje ograph sownta graphy stearea rkwha e5th5p rackpo rsaltru attero objecti hat’sw hicarts ectureb typogra ne’sow ypogra oftaste nmark e r u e c t t ’ p l n w a t p a f e o d a f m v o e o u i t c a u a d i y o e d g o j t f sale ulesoft mingon esoftyp iteriao ofdenm keedy ording esasun ostlya thingb rightan atthegr xperts erules laimin eories gcriter ituteof feryke t r e m y e n c e r t p t s th fpro ri e th st o ry cr cc ai m j e f r a p hy pots rean sthe ntas hyar tsex t s in hat’ swr ong stitu hya uths rocl o theo e by h5p jeffe ctive

rulesof ypogcrraackpphy ots

t The

according to

experts a lecture by Jeffery Keedy june 5th - 5 p.m.

at

The Graphic Arts Institute of Denmark

What’s right and wha

t’s wrong?

Criteria of taste

gcr r ter rdi fta n ste t nyt stly ersa ckp ma hta ert aph n june wh o s th s phy it ofty e’s aph fery fde s n ob e r iao pogr ownt yacco keed nmar teare arem asuni gtocr 5th5p at’sri hingb amat ltruth otsex ttheg dwh jective fproc erules salect i rap ter an ac lai yju kw at os gh ap as ve fta ur ut pe of th st rd m k ’ s t ear hyare tesas ingto ne5t hat’s ythin tlyam rsaltr pots atthe tandw objec ofpro herul rtsale hicar swro eorie mingo typog h5 gb un tiv ex ng so es ut cl a e ts g ri c r m n c a n yth ostly ivers rackp pma ghtan utob tterof hsthe perts raphi hat’sw ethe aimin oftyp tureb instit crite ftypo e’sow tth or ria je ca ut yj ot pr al in g a o a ru g d r o c m g l r e i w g b uto atte truths sexpe egrap hat’ tiveth oclaim lesof ecture rtsins ongcr esoft ne’so raph ffery eofde oftas aphy ty y t t r n it y k a s t b r w e j e ctiv ofpro herul tsale hicart wron ories ingon pogr byjeff itute o eriao pogra ntas accor eedy mark earea ctu es cla jun sin ap n gc fta fd di of er w e’ te et p h o n h e ori iming ftypo rebyj stitut riteria typog sown hyacc ykeed enma stear yare sasun gtoc e5th hat’sr es 5p ra ta m e rk e i r e iv o o y o g a o f typ ne’so raph fferyk ofden ftast phya stesa rding june5 wha anyth ostly ersal ckpo matt ea t’ a ts y tr to h m w o s e in t r g r aph ntas accord edyju arkw rean emos unive crack h5pm sright gbut matte uthst expe te rt yt rs tly he ob a ro n a h p y in a r em sasun gtoc e5th5 at’sri hingb ama altrut otsex tthegr ndwh jectiv fproc rules ra tte at os pm gh o hs la iv pe ut a e t p c e ’ i t l y am rsalt kpot atth tandw objec rofpr theru rtsal hica swro heor ming i r e e s t o r o e l n t a t t ero uthst exper graph ha t’s ivethe claim esofty ctureb sinsti gcrite softy he p tu w in fp ts p o ic ri y r o cla ruleso alectu artsin rongc riesof gone’ ograp jeffer teofd aofta im en yk ty st ri so h s r f i n gon typog ebyje titute teriao pogr wnta yacco eedy mark a o ff ju r r f s e ’ s ow aphya eryke fdenm tastea phyar tesas dingto ne5t h5 nta em un ed ar re cc cr s t esa ordin yjune kwha anyth ostly iversa ackpo g a s u niv tocra 5th5p t’srig ingbu mat ltruth t e r sal ckpo matt htand tobje terofp st t h r u ths tsexp egra wha ctivet rocl t t h eru ertsa phica ’swro heori le le r n t s o fty ctureb sinsti gcrite p tu y o g rap jeffe teofd ry h y a cco keedy rd i n gto c

unive r truths sal

proclaiming

one’s

are anything b

Theories of typography are mostly

own

ut objective.

a matter of

taste

s as


ph ffer teo eria ftyp ne’ ogr byje stitu crit ogr ow ph ffe ute eria typ ne’ ogr by nst ng ries ming ofty ctu arts wr c y a j o n as yacco ykee fden ofta ogra sown phy ffery teof eriao aphy tast acco ryke ofde ofta gra sown aphy effer itute riter oftyp one’ pog reby insti tes e m p j t n s s d o em as rdin dyju ark tear phy tast acco keed enm ftas arem esas rdin dyju mar tear hya tast acco ykee fde iaoft ogra sown raph effer t r e n a e g y hin ostly univ gtoc ne5t wha eany rem sas ding yjun ark eare ostl unive tocr ne5t kwh eany remo sasu rdin dyju mar astea phy tast acco y y u r w a e g tan gbut ama rsal ackp h5pm t’srig thin ostly nive tocra e5th hat anyt ama rsal ackp h5pm at’sr thin stlya nive tocr ne5t kwh rean rem esas rdi t u g g rap dwh obje ttero truth otse atth htan but ama rsalt ckpo 5pm ’srig hing ttero ruth otse atth ighta but mat rsalt ackp h5pm at’sr ythi ostly nive o o b a n x s c h t r i x r s o t a a f e d n g e f h t e t sa ica t’sw ive pro the per gra wh bjec tero uths sex tthe tan uto pro ther per gra dw bjec rof uths tse atth hta gbu ma r b l x fty ectu rtsin ron theor claim ules tsale phic at’sw tivet fpro ther pert grap dwha ject claim uleso tsale phic hat’ tivet proc ther per egra ndw tobje tt r i a t s l o s c u h s h u c a g p c v a h i i e e’s ogr byj titut crit eso ngo ftyp ture rtsin ron eor laim leso alec ica t’sw eth ingo ftyp ture rtsi wro eor imi leso sale phica hat’ ctiv s i r f i n e g e n n t e n a o b o e e rap wn phy ffer eofd riao typo e’so ogra byje stitu crite sof ingo ftyp ureb tsins rong orie ne’s gra yje stitu gcr sof gon ftyp cture rtsin wro i o t f t o o t f y n b e p are hya aste acco kee nm ftast grap wnt phya fery teof riao ypo e’so gra yjef titut crite softy wnt hya fery teof teria ypog e’so gra yje stitu an rem sas rdin dyj ark ear hya ast wn phy fery eof riao po ast cco kee den ofta ra wnt phy ffer te cco kee den ftas gra p e g p d y w yth os un u m e e d a a r m d a k t r t f r g s h ing tlya ive tocr ne5t hat’ anyt emo asu ding yjun arkw eare yar aste ccor eedy enma taste raph sasu ding yjun ark stear hyar stes ccor kee n d d s a t r w e e h e y a s n t h a e s e bu o s a j a tob matt altru ckpo 5pm right ingb tlyam ivers ocrac 5th5 hat’ nyth most sun ingto une5 rkwh rean arem ivers crac 5th5 hat’ anyt most suniv ingto s e i a u a a p i s k h p ly ly a k v a c t t e n jec o t r y r tiv ofpr hsth sexp ttheg ndw tobje atter ltruth pots matt ighta gbu ama ersa rack h5pm t’sri thin stlya ltrut pots matt right ingb ama rsalt g e t p h a eth oc eru ert ra ha u g l e h o h c t o t t s eo laim les sal phi t’sw tivet fpro ther xper egra ndw bjec tero ruth otsex atthe htan buto matt s the xper egra ndw tobje tero h f f s rie c e d t h h t e o c t b u r p p p c sof ingo ftyp ctur arts rong eori laim leso sale hica at’s iveth roc ther pert grap wha ject rofp ules sale hica at’s tive w c l u i c i w o s e i e t ro a typ ne’ og h ft v n rt tu t’ c n e r t h a l b s f og sow rap yjef stitu riteri ofty gone ypog ureb tsins rong ories iming esoft lectu icart swro ethe claim typo reb sins rong y o t s t y fe cr rap ti p h a cr y g o it ’ e r r i n j r o hy ntast yacc ryke ofde oftas ogra sown aphy jeffer tuteo iteria ftyp ne’s pogr ebyj nstit gcri ieso ingon raph effer uteo i t u f o e are es ord ed nm te ph y a y f o y e t f a t e mo asu ing yju ar are yar aste ccor keed denm oftas grap wnt phya ffery teofd riao ypog ’sow acco keed d a k f a s k h d n r e stl niv toc as ya ste cco ee enm tas rap nta din yj e5 wh ny m in yju ar tea ya ma ersal rack th5p at’s thing ostly unive gtocr ne5t kwha rean remo sasu rdin dyju ark tear hya stes gtoc ea re gt ne w r a n tte tru pot ma righ bu am rsa ack h5p t’s yth s rof ths sex tth ta tob att rig ing tlya ivers ocra 5th5 hat’ nyth mos suni l p m t o r v m ut at sr pro the pe eg nd h ck ts b a i n tl je er p cla rul rtsa rap wha ctiv ofpr hsth exp theg tand utob atter ltrut pots mat ight gbu yama a e e h w o t j e h im eso le t ing fty ctu icar t’sw theo claim rule rtsal raph hat ectiv ofpro sthe expe hegr ndw obje t t ’ i s r c e r r a h r e r c on po s c s e’s gr ebyj insti ongc iesof ingo oftyp cture artsi wro theo laim uleso tsale phic at’sw ti ow aph effe tut rite typ ne’ og by nst ngc rie ing fty ctu art nta ya ryk eof ria og sow rap jef itu rite soft on po reb sins ro fe e’ te gr y h ti y ste cco ee den ofta rap r n sa rdin dyj ma ste hya tast yacc ryke ofde iaoft pogr sown aphy jeffe t sun e o n a u ry a e r a t a r g ive tocr ne5t kwh rean emo sasu rding dyjun mark stea phya aste ccor k sa n s d rsa ack h5p at’ r t w re y e ltru po ma srig thin tlyam ivers ocra 5th5 hat anyt emo sun in ck ive gb ’sr al hi stl p h ths tse t a the xpe thegr tand utob ttero truth pots matt ight ngbu yam rs rul rts ap wh jec fpr sth exp heg and tob atte eso ale hic at’ tiv e o e w r j fty ctu arts swr ethe claim rules rtsal aphi hat’ ectiv r c e e o po s o i gra ebyje nstit ngc ories ingo ftyp cture artsi wro ph ffe ute rite ofty ne’s ogr by nsti n je ya ryk ofd ria a t o cco en ofta pogr wnt phya ffersytluytae e e a a rdi dy ma o o keny ng jun rk stea phy steysarcecm toc e5 wh rea raarpeh asuteradriena ed rac th5 at’ pongy mooftas ni mgator kp pmsoftsyri ttehriia stl fdevner otos rie at ggchrit ngubteoya esraylk t mf e ex rotnh h t e egrtsiannsdtiw ruetboybjefattgrtar pe a sw tiv ’ c t r e oe a u j r tob ndwh raphtiscal tsaaplheict hast’ofjteycptiv inro u b a e e caul s aimet t eg ng er c clron thh ythi at’srigh pmatth otsexp htsutrheer rtspinrow n a e t f e b p h r 5 u o s k r r a h y w lt k te jef obtjeitcutivgcri te ac 5t a r t r s e s c a a a r n t o tedw of gt am utfe ive yju enm fd teria uteofd rykeed ccordin tesasun emostly ythingb rigrhyktaen om i r c a s r e p s n ’ fe ng instit y t a f a 5 a d o h t a e y h e r j n h y h y ap w s 5t ar at’s phicart ectureb typogr ne’sow pograp oftaste markw dyjune gtocjru h w o n n f y l d e g o a ia ft ra ee di htan attheg xperts herules claimin orieso gcriter tuteofd fferyk yaccor tastes g i r e e i s e t n o j h ro wn at’ p by ap ots eth ths fpr inst 5pm kwh une5th crackp rsaltru attero bjectiv hat’sw hicarts lecture ftypogr gone’so ypogra r a t a j m to ve tlyam gbuto andw grap erts eruleso claimin oriesof gcriteri fden ykeedy cording sasuni t p e s n o h i h x o t e g h e e t o t i h a yt st th pr ron ac rem fer ’sr itu ste ots ns inst rebyjef graphy ownta raphya tearean kwhat 5th5pm crackp saltruth atterof bjective hat’sw icartsi s t r c h r s a e s r o phic tsalectu softypo ingone’ oftypog riaofta fdenma edyjun rdingt sunive ostlyam ingbuto htandw hegrap ertsale a r g o t p r e a g e e s h t a im ex pe rit yt th yk sri teo the rem acc rul rie tes mat potsex thsthe fprocla vetheo wrongc sinstitu yjeffer graphy wntas raphya earean kwhat’ 5th5pm ckpots ltruths t p 5 b o a r e a s ro ra ti th st ru g o rt ck ne5 gtocra versalt amatte utobjec dwhat’ aphica alecture softyp ngone’s oftypo riaofta fdenma edyjun dingtoc univers stlyam u j y o i e e i s r i s n e r eed ccordi sasun mostly thingb ightan ttheg xperts therul claim orie ongcrit stituteo efferyk hyacco astesa yarem eanyth k e y r h r o a e s t e y e r n m p st ya ph nt th ffe ts yj in t’s ar ar ve fpr w byje ograph sownta graphy stearea rkwha e5th5p rackpo rsaltru attero objecti hat’sw hicarts ectureb typogra ne’sow ypogra oftaste nmark e r u e c t t ’ p l n w a t p a f e o d a f m v o e o u i t c a u a d i y o e d g o j t f sale ulesoft mingon esoftyp iteriao ofdenm keedy ording esasun ostlya thingb rightan atthegr xperts erules laimin eories gcriter ituteof feryke t r e m y e n c e r t p t s th fpro ri e th st o ry cr cc ai m j e f r a p hy pots rean sthe ntas hyar tsex t s in hat’ swr ong stitu hya uths rocl o theo e by h5p jeffe ctive

rulesof ypogcrraackpphy ots

t The

according to

experts a lecture by Jeffery Keedy june 5th - 5 p.m.

at

The Graphic Arts Institute of Denmark

What’s right and wha

t’s wrong?

Criteria of taste

gcr r ter rdi fta n ste t nyt stly ersa ckp ma hta ert aph n june wh o s th s phy it ofty e’s aph fery fde s n ob e r iao pogr ownt yacco keed nmar teare arem asuni gtocr 5th5p at’sri hingb amat ltruth otsex ttheg dwh jective fproc erules salect i rap ter an ac lai yju kw at os gh ap as ve fta ur ut pe of th st rd m k ’ s t ear hyare tesas ingto ne5t hat’s ythin tlyam rsaltr pots atthe tandw objec ofpro herul rtsale hicar swro eorie mingo typog h5 gb un tiv ex ng so es ut cl a e ts g ri c r m n c a n yth ostly ivers rackp pma ghtan utob tterof hsthe perts raphi hat’sw ethe aimin oftyp tureb instit crite ftypo e’sow tth or ria je ca ut yj ot pr al in g a o a ru g d r o c m g l r e i w g b uto atte truths sexpe egrap hat’ tiveth oclaim lesof ecture rtsins ongcr esoft ne’so raph ffery eofde oftas aphy ty y t t r n it y k a s t b r w e j e ctiv ofpro herul tsale hicart wron ories ingon pogr byjeff itute o eriao pogra ntas accor eedy mark earea ctu es cla jun sin ap n gc fta fd di of er w e’ te et p h o n h e ori iming ftypo rebyj stitut riteria typog sown hyacc ykeed enma stear yare sasun gtoc e5th hat’sr es 5p ra ta m e rk e i r e iv o o y o g a o f typ ne’so raph fferyk ofden ftast phya stesa rding june5 wha anyth ostly ersal ckpo matt ea t’ a ts y tr to h m w o s e in t r g r aph ntas accord edyju arkw rean emos unive crack h5pm sright gbut matte uthst expe te rt yt rs tly he ob a ro n a h p y in a r em sasun gtoc e5th5 at’sri hingb ama altrut otsex tthegr ndwh jectiv fproc rules ra tte at os pm gh o hs la iv pe ut a e t p c e ’ i t l y am rsalt kpot atth tandw objec rofpr theru rtsal hica swro heor ming i r e e s t o r o e l n t a t t ero uthst exper graph ha t’s ivethe claim esofty ctureb sinsti gcrite softy he p tu w in fp ts p o ic ri y r o cla ruleso alectu artsin rongc riesof gone’ ograp jeffer teofd aofta im en yk ty st ri so h s r f i n gon typog ebyje titute teriao pogr wnta yacco eedy mark a o ff ju r r f s e ’ s ow aphya eryke fdenm tastea phyar tesas dingto ne5t h5 nta em un ed ar re cc cr s t esa ordin yjune kwha anyth ostly iversa ackpo g a s u niv tocra 5th5p t’srig ingbu mat ltruth t e r sal ckpo matt htand tobje terofp st t h r u ths tsexp egra wha ctivet rocl t t h eru ertsa phica ’swro heori le le r n t s o fty ctureb sinsti gcrite p tu y o g rap jeffe teofd ry h y a cco keedy rd i n gto c

unive r truths sal

proclaiming

one’s

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Theories of typography are mostly

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a matter of

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ph ffer teo eria ftyp ne’ ogr byje stitu crit ogr ow ph ffe ute eria typ ne’ ogr by nst ng ries ming ofty ctu arts wr c y a j o n as yacco ykee fden ofta ogra sown phy ffery teof eriao aphy tast acco ryke ofde ofta gra sown aphy effer itute riter oftyp one’ pog reby insti tes e m p j t n s s d o em as rdin dyju ark tear phy tast acco keed enm ftas arem esas rdin dyju mar tear hya tast acco ykee fde iaoft ogra sown raph effer t r e n a e g y hin ostly univ gtoc ne5t wha eany rem sas ding yjun ark eare ostl unive tocr ne5t kwh eany remo sasu rdin dyju mar astea phy tast acco y y u r w a e g tan gbut ama rsal ackp h5pm t’srig thin ostly nive tocra e5th hat anyt ama rsal ackp h5pm at’sr thin stlya nive tocr ne5t kwh rean rem esas rdi t u g g rap dwh obje ttero truth otse atth htan but ama rsalt ckpo 5pm ’srig hing ttero ruth otse atth ighta but mat rsalt ackp h5pm at’sr ythi ostly nive o o b a n x s c h t r i x r s o t a a f e d n g e f h t e t sa ica t’sw ive pro the per gra wh bjec tero uths sex tthe tan uto pro ther per gra dw bjec rof uths tse atth hta gbu ma r b l x fty ectu rtsin ron theor claim ules tsale phic at’sw tivet fpro ther pert grap dwha ject claim uleso tsale phic hat’ tivet proc ther per egra ndw tobje tt r i a t s l o s c u h s h u c a g p c v a h i i e e’s ogr byj titut crit eso ngo ftyp ture rtsin ron eor laim leso alec ica t’sw eth ingo ftyp ture rtsi wro eor imi leso sale phica hat’ ctiv s i r f i n e g e n n t e n a o b o e e rap wn phy ffer eofd riao typo e’so ogra byje stitu crite sof ingo ftyp ureb tsins rong orie ne’s gra yje stitu gcr sof gon ftyp cture rtsin wro i o t f t o o t f y n b e p are hya aste acco kee nm ftast grap wnt phya fery teof riao ypo e’so gra yjef titut crite softy wnt hya fery teof teria ypog e’so gra yje stitu an rem sas rdin dyj ark ear hya ast wn phy fery eof riao po ast cco kee den ofta ra wnt phy ffer te cco kee den ftas gra p e g p d y w yth os un u m e e d a a r m d a k t r t f r g s h ing tlya ive tocr ne5t hat’ anyt emo asu ding yjun arkw eare yar aste ccor eedy enma taste raph sasu ding yjun ark stear hyar stes ccor kee n d d s a t r w e e h e y a s n t h a e s e bu o s a j a tob matt altru ckpo 5pm right ingb tlyam ivers ocrac 5th5 hat’ nyth most sun ingto une5 rkwh rean arem ivers crac 5th5 hat’ anyt most suniv ingto s e i a u a a p i s k h p ly ly a k v a c t t e n jec o t r y r tiv ofpr hsth sexp ttheg ndw tobje atter ltruth pots matt ighta gbu ama ersa rack h5pm t’sri thin stlya ltrut pots matt right ingb ama rsalt g e t p h a eth oc eru ert ra ha u g l e h o h c t o t t s eo laim les sal phi t’sw tivet fpro ther xper egra ndw bjec tero ruth otsex atthe htan buto matt s the xper egra ndw tobje tero h f f s rie c e d t h h t e o c t b u r p p p c sof ingo ftyp ctur arts rong eori laim leso sale hica at’s iveth roc ther pert grap wha ject rofp ules sale hica at’s tive w c l u i c i w o s e i e t ro a typ ne’ og h ft v n rt tu t’ c n e r t h a l b s f og sow rap yjef stitu riteri ofty gone ypog ureb tsins rong ories iming esoft lectu icart swro ethe claim typo reb sins rong y o t s t y fe cr rap ti p h a cr y g o it ’ e r r i n j r o hy ntast yacc ryke ofde oftas ogra sown aphy jeffer tuteo iteria ftyp ne’s pogr ebyj nstit gcri ieso ingon raph effer uteo i t u f o e are es ord ed nm te ph y a y f o y e t f a t e mo asu ing yju ar are yar aste ccor keed denm oftas grap wnt phya ffery teofd riao ypog ’sow acco keed d a k f a s k h d n r e stl niv toc as ya ste cco ee enm tas rap nta din yj e5 wh ny m in yju ar tea ya ma ersal rack th5p at’s thing ostly unive gtocr ne5t kwha rean remo sasu rdin dyju ark tear hya stes gtoc ea re gt ne w r a n tte tru pot ma righ bu am rsa ack h5p t’s yth s rof ths sex tth ta tob att rig ing tlya ivers ocra 5th5 hat’ nyth mos suni l p m t o r v m ut at sr pro the pe eg nd h ck ts b a i n tl je er p cla rul rtsa rap wha ctiv ofpr hsth exp theg tand utob atter ltrut pots mat ight gbu yama a e e h w o t j e h im eso le t ing fty ctu icar t’sw theo claim rule rtsal raph hat ectiv ofpro sthe expe hegr ndw obje t t ’ i s r c e r r a h r e r c on po s c s e’s gr ebyj insti ongc iesof ingo oftyp cture artsi wro theo laim uleso tsale phic at’sw ti ow aph effe tut rite typ ne’ og by nst ngc rie ing fty ctu art nta ya ryk eof ria og sow rap jef itu rite soft on po reb sins ro fe e’ te gr y h ti y ste cco ee den ofta rap r n sa rdin dyj ma ste hya tast yacc ryke ofde iaoft pogr sown aphy jeffe t sun e o n a u ry a e r a t a r g ive tocr ne5t kwh rean emo sasu rding dyjun mark stea phya aste ccor k sa n s d rsa ack h5p at’ r t w re y e ltru po ma srig thin tlyam ivers ocra 5th5 hat anyt emo sun in ck ive gb ’sr al hi stl p h ths tse t a the xpe thegr tand utob ttero truth pots matt ight ngbu yam rs rul rts ap wh jec fpr sth exp heg and tob atte eso ale hic at’ tiv e o e w r j fty ctu arts swr ethe claim rules rtsal aphi hat’ ectiv r c e e o po s o i gra ebyje nstit ngc ories ingo ftyp cture artsi wro ph ffe ute rite ofty ne’s ogr by nsti n je ya ryk ofd ria a t o cco en ofta pogr wnt phya ffersytluytae e e a a rdi dy ma o o keny ng jun rk stea phy steysarcecm toc e5 wh rea raarpeh asuteradriena ed rac th5 at’ pongy mooftas ni mgator kp pmsoftsyri ttehriia stl fdevner otos rie at ggchrit ngubteoya esraylk t mf e ex rotnh h t e egrtsiannsdtiw ruetboybjefattgrtar pe a sw tiv ’ c t r e oe a u j r tob ndwh raphtiscal tsaaplheict hast’ofjteycptiv inro u b a e e caul s aimet t eg ng er c clron thh ythi at’srigh pmatth otsexp htsutrheer rtspinrow n a e t f e b p h r 5 u o s k r r a h y w lt k te jef obtjeitcutivgcri te ac 5t a r t r s e s c a a a r n t o tedw of gt am utfe ive yju enm fd teria uteofd rykeed ccordin tesasun emostly ythingb rigrhyktaen om i r c a s r e p s n ’ fe ng instit y t a f a 5 a d o h t a e y h e r j n h y h y ap w s 5t ar at’s phicart ectureb typogr ne’sow pograp oftaste markw dyjune gtocjru h w o n n f y l d e g o a ia ft ra ee di htan attheg xperts herules claimin orieso gcriter tuteofd fferyk yaccor tastes g i r e e i s e t n o j h ro wn at’ p by ap ots eth ths fpr inst 5pm kwh une5th crackp rsaltru attero bjectiv hat’sw hicarts lecture ftypogr gone’so ypogra r a t a j m to ve tlyam gbuto andw grap erts eruleso claimin oriesof gcriteri fden ykeedy cording sasuni t p e s n o h i h x o t e g h e e t o t i h a yt st th pr ron ac rem fer ’sr itu ste ots ns inst rebyjef graphy ownta raphya tearean kwhat 5th5pm crackp saltruth atterof bjective hat’sw icartsi s t r c h r s a e s r o phic tsalectu softypo ingone’ oftypog riaofta fdenma edyjun rdingt sunive ostlyam ingbuto htandw hegrap ertsale a r g o t p r e a g e e s h t a im ex pe rit yt th yk sri teo the rem acc rul rie tes mat potsex thsthe fprocla vetheo wrongc sinstitu yjeffer graphy wntas raphya earean kwhat’ 5th5pm ckpots ltruths t p 5 b o a r e a s ro ra ti th st ru g o rt ck ne5 gtocra versalt amatte utobjec dwhat’ aphica alecture softyp ngone’s oftypo riaofta fdenma edyjun dingtoc univers stlyam u j y o i e e i s r i s n e r eed ccordi sasun mostly thingb ightan ttheg xperts therul claim orie ongcrit stituteo efferyk hyacco astesa yarem eanyth k e y r h r o a e s t e y e r n m p st ya ph nt th ffe ts yj in t’s ar ar ve fpr w byje ograph sownta graphy stearea rkwha e5th5p rackpo rsaltru attero objecti hat’sw hicarts ectureb typogra ne’sow ypogra oftaste nmark e r u e c t t ’ p l n w a t p a f e o d a f m v o e o u i t c a u a d i y o e d g o j t f sale ulesoft mingon esoftyp iteriao ofdenm keedy ording esasun ostlya thingb rightan atthegr xperts erules laimin eories gcriter ituteof feryke t r e m y e n c e r t p t s th fpro ri e th st o ry cr cc ai m j e f r a p hy pots rean sthe ntas hyar tsex tsin hat’ swr ong stitu hya uths rocl o theo e by h5p jeffe ctive

The

rulesof typogcrraackpphy ots according to

experts a lecture by Jeffery Keedy june 5th - 5 p.m.

at

The Graphic Arts Institute of Denmark

What’s right and wha

t’s wrong?

Criteria of taste

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DenmarkJefferyKeedyWhat’srightandwhat’swrong?Criteriaoftasteareanythingbutobjective.Theoriesofty