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Luxury Experience - Van Cleef and Arples


Luxury Experience - Van Cleef and Arples


Luxury Experience - Van Cleef and Arples For the first time ever, the Maison presents an interactive experience that immerses us in the mysterious place where the Mains d'Or bring the creatin into being.

The 360째 video tour consists of several stages from drawing a jewellery to stone allocation, from gem cutting to polishing. Each of the main steps are illustrated by either a video or photo and narrated by professionals. We can get a real insight into this wonderful profession which sometimes goes from father to sun, from mother to daughter.


Luxury Experience - Van Cleef and Arples

I. Drawing The motives the brand uses are impressed by the nature. The drawing-done by hand, not by computer- has to be as precise as possible in order the jewellery can be set up only by looking at the image.


Luxury Experience - Van Cleef and Arples II. Mock - up Creation of a three dymensional jewellery without using precious materials. Van Cleef and Arples is the only maison to create three dymensional mock ups.

III. Stone allocation Done by an expert buyer who examines stones according to the following criteria: cut, color, quality, purety,


Luxury Experience – Van Cleef and Arples IV. Gem cutting.

Slidng the stones to the rails, revolutionary method from the '30s.


Luxury Experience - Van Cleef and Arples V. Gem setting

This step consist of pushing metal onto the stone. All pieces are dismantled into small parts, then put on wax, heat it in order it gets harder so the piece will be protected. Did you know that Talc helps to reduce luminosity of stones?


Luxury Experience - Van Cleef and Arples The last stage is polishing, at least three times until each part of the jewel gleams with a brillant luster.

The surface of the precious metal is polished by hand with a linen fiber to enchance the final brillance... and this wonderful flower is prĂŠt Ă porter.


Luxury brand experience  

History & insight of Van Cleef and Arples

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