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FROM THE

GREATS

IT’S A PROCESS / 04


FROM THE

GREATS


GOOD WORDS Part of what makes being a designer so great is the community we work in and the creative people who run ahead of us—the people we look up to. This book is filled with quotes from some of those “greats,” people whose work and creativity can inspire and help you along the way. Take their words to heart as you work through your own design process. Maybe some lessons they’ve learned will help you along the way. Read on!


FIGHT, The life of a designer is a life of

fight against the ugliness.


—MASSIMO VIGNELLI


There is no design without discipline. MASSIMO

There is no discipline without intelligence. VIGNELLI


do all this!

The reward? Why, the reward is to

Massimo Vignelli


LESS IS NOT NECESSARILY MORE. JUST ENOUGH IS MORE. MILTON GLASER


elight Milton Glaser

The purpose of graphic design is not only to inform but also to


“There are three responses to a piece of design: yes, no, and WOW!


is the one to aim for.� milton glaser


more important

Solving any problem is

than being right. Milton Glaser


Computers are to design as microwaves are to cooking. _Milton Glaser


DON’T TRY TO BE T ’ N ORIGINAL. E O B D TO AL. Y TR IGIN R O


G N I E B OD O G ARD . H H IS OUG EN PAUL RAND


If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design.

Fortunately, however, nobody is going to die if you do it wrong.” Paul Rand


“EVERYTHING IS DESIGN. EVERYTHING!”

PAUL RAND


pushing If you continue

your

LIMITS inspires clients you, with personal work that

what

you’re CAPABLE of.

WILL SEE

Dana Tanamachi-Williams


I remember thinking, “Wow, so you’re telling me that the spaces between each letter in a word really matter, and that they should all visually be the same?

And I decided that I wanted to be one of those people. Dana Tanamachi-Williams


“The details are not the details. They make the design.� Charles Eames


Of course design is about problem solving, but I cannot resist adding something

Wim Crouwel


“Working within the constraints of a problem is part of the fun and challenge of design.� Ellen Lupton


think

more

design

less ellen lupton


“Don’t let trying to do it right GET IN THE WAY

of trying to do it.” MITCH GOLDSTEIN


MAKE How to make great work:

LOTS

AND

LOTS

OF WORK Some of it might be great. ­     — Mitch Goldstein


always

— mitch goldstein

better than not

is

making


&

Complexity SIMPLICITY

NEED EACH OTHER.

John Maeda


DESIGN ISN’T JUST BATTLING UGLINESS. IT’S ALSO AN UNENDING FIGHT FOR BEAUTY, BALANCE, CONSISTENCY, AND PARITY, BECAUSE THE WORLD DEVOLVES INTO AN UGLY, IMBALANCED, INCONSISTENT, AND UNEQUAL PLACE UNLESS WE ARE

FRANK CHIMERO


f People ignore design that ignores people. — Frank Chimero

i


“MAKING THINGS LOOK NICE IS EASY. THINKING IS HARDER. INTEGRATING BOTH REQUIRES REAL TALENT.” ASTRID STAVRO


good idea “if a

can be explained in a single sentence, it follows that

visual simplicity is the most functional form for a clever concept.”

angus hyland


ALL DES MAT ALL DESIGN MATTERS

“I think graphic design is an important profession because it’s part of what we put out into the world, and it’s what people see and perceive.


SIGN TTER It’s not just about doing design for the ‘public good.’ I think all design matters and all design deserves to be intelligent.” — Paula Scher


In a well-made book, where designer, compositor and printer have all done their jobs, no matter how many thousands of lines and pages they must occupy,

letters are the

alive They dance in their seats. Sometimes they rise and dance in the margins and aisles. Robert Bringhurst


“By all means

and break them beautifully, deliberately, and well.”

ROBERT BRINGHURST


Typography is the craft of

endowing HUMAN

language


with a

durable VISUAL

form Robert Bringhurst


“DESIGN HAS TO WORK, ART DOES NOT.” DONALD JUDD


Being a famous designer is like being a famous electrician. Stefan Sagmeister


You can have an

in front of a Rembrandt‌ or in front of a piece of graphic design.

Stefan Sagmeister


The grid system is an aid, not a guarantee. Josef M端llerBrockmann


perfect typography is certainly the most elusive of all arts. sculpture in stone alone comes near it in obstinacy.

jan tschichold


Hang your quotes and kern your 1’s, guys. It’s the key to life.


Scott Biersack


I WANT TO MAKE BEAUTIFUL THINGS EVEN IF NOBODY CARES. SAUL BASS


“You don’t go to art school to learn to write, right? Wrong.” Steven Heller


CREATIVITY TAKES COURAGE. HENRI MATISSE


Artists are “a canary in the cultural mines.” Artists smell the poisoned air and

Makoto Fujimura


Of course we can judge a

Book

Cover by its

Moreover, we are obliged to.

—Simon Garfield


If I had asked people what they wanted, they would have said

FASTER HORSES —Henry Ford


A designer is a planner with an aesthetic sense. Bruno Munari


“Do good work for good people.” Aaron Draplin

O


Every

NEW THING you make will be (should be)

A


the

NICEST THING you’ve made so far. —Jessica Hische

A


“” Graphic design is special because it participates in the world of communication.

Michael Bierut

C


Clients ARE THE DIFFERENCE BETWEEN

&Art

MICHAEL BIERUT


Is a lifetime spent in

?

details that no one will ever see a waste?


If it were, culture as we know it would simply not exist.

Astrid Stavro


Š 2016 Carrie Donovan


It's A Process 04: From the Greats  

This series of journals is about defining and jump-starting design process. © Carrie Donovan, 2016

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