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Fashion  Journal   Intro  to  Fashion  Business   carolyne  jacobson  

2013  

 


Table  of  Contents     Entry  #1……………………………………………………………….….………3     Entry  #2……………………………………………………………….………….4     Entry  #3………………………………………………….....…………………….5     Entry  #4…………………………………………………………………………..7     Entry  #5.........................................................................................................8     Entry  #6......................................................................................................11     Entry  #7......................................................................................................13     Entry  #8......................................................................................................15     Entry  #9......................................................................................................17     Entry  #10...................................................................................................18     Entry  #11...................................................................................................19     Entry  #12...................................................................................................21     Entry  #13...................................................................................................23     Entry  #14...................................................................................................25        

 

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Entry  #1  Women’s  Wear  Daily-­‐  August  29,  2013     Essie  Launching  Professional  Gel  Service   In  October  of  this  year,  Essie  will  be  launching  their  very  own  gel  nail   polish  line.  The  market  for  gel  nail  polish  is  not  slowing  down  what  so  ever,  and   is  expanding  more  than  ever.  Their  color  hues  will  be  very  similar  to  their   regular  nail  polish  colors,  although  they  are  not  allowed  to  be  identical.  I  have   seen  Essie  expand  over  the  past  years,  not  only  in  the  professional  salon  market,   but  also  in  homes.  Gel  nail  polish  is  a  trend  that  has  been  growing  rapidly  and   more  expensive  brands  such  as  OPI  have  had  their  foot  in  the  door  for  some  time   now.  Essie  is  a  more  affordable  brand  for  consumers,  and  also  offers  a  wider   variety  of  colors.  I  believe  this  will  be  a  huge  success  for  Essie,  and  I  look  forward   to  trying  out  their  colors  myself.   Article:  http://www.wwd.com/beauty-­‐industry-­‐news/color-­‐ cosmetics/essie-­‐launching-­‐professional-­‐gel-­‐service-­‐ 7103996?src=search_links        

           

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Entry  #2  Business  Week-­‐  November  27,  2013   China  Poised  to  Surpass  India  in  Gold  Purchases    

Gold’s  value  and  price  works    a  lot  like  the  stock  market,  and  so  it  is  

extremely  important  to  keep  track  of  the  value  and  selling  price  if  working  in  the   fashion  industry.  Gold  purchases  in  the  world’s  second  largest  economy,  China,   will  increase  by  29%  in  2013.  India  and  China   each  buy  more  gold  than  the  U.S.,  Europe  and  the   Middle  East  combined.  China’s  purchases  of  gold   climbed  30%  in  a  year,  while  India’s  rose  24%.   The  increased  appetite  for  gold  reflects  rising  wealth.  The  nation  ranks  fourth   worldwide  for  the  number  of  people  with  $1  million  or  more  in  investable  assets.   In  April,  when  the  price  of  gold  fell  14%  in  two  days,  Chinese  media  showed   images  of  women  clearing  shelves  in  gold  shops.    

This  may  affect  the  fashion  industry  in  several  ways.  Due  to  the  large  

increase  of  China’s  gold  purchases,  many  fashion  brands  and  company’s  could   choose  to  take  their  manufacturing  from  India  to  China.  Another  possibility  is   that  China  would   increase  the  price  of   gold  in  order  to   prevent  an  inflation,   seeing  as  gold  is  a  sort   of  currency.  China  is   an  extremely  fashion-­‐ forward  country,  and  the  increased  purchase  of  gold  could  mean  that  gold   becomes  more  incorporated  into  fashion,  and  become  even  larger  than  it  already    

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is.  Instead  of  just  a  gold  necklace,  China  could  start  producing  apparel  with  gold   embellishments  and  details.  In  my  opinion  this  could  go  either  way  for  the   fashion  industry,  it  could  have  a  style-­‐changing  outcome  or  it  could  also  cause   import  countries  such  as  the  United  States  to  cut  back  on  using  gold  due  to  raised   prices,  or  vice  versa.   Article:  http://www.businessweek.com/articles/2013-­‐11-­‐27/china-­‐ poised-­‐to-­‐surpass-­‐india-­‐in-­‐gold-­‐purchases     Entry  #3  Vogue-­‐  December  6,  2013   The  Bow  is  the  Seasons  Most  Versatile  Hair  Accent  

 

The  hair  bow  is  a  classic  look  that  has  

never   really   gone   out   of   style.   Particularly   this   season   though,   it   has   been   highlighted   as   a   trend.   It   has   made   a   comeback   in   the   fashion   industry.   It   was   once   the   favorite   style   of   French   sixties   icons   like   Catherine   Deneuve   and   Brigitte   Bardot.   Although   the   bow   represented   “pretty   and   classy”,   it   has   been   reinvented   to   look   deconstructed   and   slightly   naughty.   The   style   looks   best   with   a   hint   of   sartorial   tension.   Pair   the   boyfriend   jeans   with   a   more   feminine   bow   to   even   out   the   look.   Changing   a   classic   satin   bow   to   leather   creates   a   more   edgy   and   fierce   look.   You   can   literally   make  a  bow  out  of  any  fabric  trimming  or  even  an  old  tie  or  bow-­‐tie.    

Because  this  accessory  is  so  versatile  and  can  be  seen  as  either  pretty  or  

edgy,  I  believe  it  will  be  a  huge  hit.  I  have  personally  always  been  a  huge  fan  of  

 

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hair   bows,   because   it   gives   such   a   subtle   accent   and   “personality”   to   every   outfit.   Bows   are   a   timeless   classic   that   will   always   be   in.   Because   of   the   large   “boyfriend”   trend   that   has   been   going   on,   such   as   jeans   as   blazers,   I   believe   adding   a   hair   bow   to   boyfriend   type   outfits   will   really   give   it   a   good   medium   between  feminine  and  grunge.     Article:http://www.vogue.com/vogue-­‐daily/article/the-­‐bow-­‐is-­‐the-­‐ seasons-­‐most-­‐versatile-­‐hair-­‐accent/#1  

       

 

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Entry  #4  Fashion  Observation   For  many  years  black  was  the  “in”  color  for  the  fall  and  winter  seasons,   this  was  seemingly  due  to  the  recession.  Very  often  when  there  is  an  economics   crisis,  the  fashion   trend  colors   become  more  dull   and  dark,  and  this   is  exactly  what  we   witnessed  for   years  since  the   2008  market  crash.  Last  fall,  in  2012,  when  I  worked  at  The  Limited,  I  noticed  a   lot  of  striped  and  polka  dots  and  color  blocking.  This  was  a  sign  to  me  that  the   economy  was  finally  on  its  way  up,  and  it  showed  in  the  fashion  industry.  Last   fall  I  would  say  they  focused  a  lot  on  patterns  and  color  blocking.  Seeing  as  I   worked  in  a  retail  store   back  then  I  would  see   what  trends  were   coming  and  going.   Another  large  trend   more  towards  the   winter  time  was  the   “winter  white”  trend.  No   more  “no  white  after   labor  day”.  An  off  white  

 

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paired  with  a  pair  of  red  or  black  velvet  pants  to  give  a  more  holiday  feel  was   trendy.   This  year  the  winter  white  has  really  taken  off.  I  see  it  everywhere-­‐  on  the   streets  and  in  magazines.  Over-­‐sized  knitted  off-­‐white  sweaters  and  off-­‐white   pants.  It’s  not  only  trendy  to  wear  winter  white,  but  to  have  your  whole  outfit  in   that  color  hue.  Patterns  have  been  big  this  year  as  well,  but  not  so  much  stripes   and  polka  dots.  This  year  I  believe  has  been  more  focused  on  animal  prints  such   as  cheetah/leopard  and  zebra  print.  Small  accents  in  a  pair  of  shoes  or  a  jacket   really  make  an  outfit  pop  and  that  has  been  something  that  has  really  stood  out   to  me  this  year  in  the  magazines  (ex.  Vogue  and  Harpers  Bazaar)  and  on  the   street.   Entry  #5-­‐  Department  Store  Trends    

I  went  to  Macy’s  on  State  Street  to  analyze  the  different  trends  for  the  

season  and  the  first  thing  I  really  noticed  was  all  of  the  cashmere.  Cashmere  is  a   trend  that  will  never  quite  fade,  but  it  does  have  its  up’s  and  down’s,  and  this   year  it  seems  to  be  booming.  Almost  all  of  the  gloves  and  scarves  I  saw  were   made  out  of  cashmere  in  the  accessories  section  of  the  store.  I  also  noticed  a  lot   of  cashmere  sweaters  and  ponchos  in  the  women’s  department.  When  I  was   browsing  the  floors  for  another  department  which  also  carries  cashmere  I  saw   an  unusual  amount  of  men’s  clothing  (not  just  scarves)  in  cashmere.      

The  next  trend  I  noticed  was  color  blocking.  Almost  all  Michael  Kors  and  

Calvin  Klein  purses  at  Macy’s  have  color  blocking  in  anything  from  bright  pinks   and  oranges  to  forest  greens  and  grays.  I  also  noticed  this  trend  in  the  women’s   department  amongst  jackets  and  dresses.  A  lot  of  necklaces  and  earrings  have   some  sort  of  color  blocking  in  them  as  well.  This  trend  started  up  again  a  couple  

 

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of  years  ago  and  I’ve  seen  it  grow  even  stronger  the  past  few  years,  specifically   this  year.  It’s  seemingly  an  all-­‐year  trend.    

Buckles  are  seen  more  and  more  lately,  but  only  as  ways  to  help  fasten  

something,  but  as  small  detailing  to  give  an  article  or  clothing  or  accessory  more   edge.  Both  in  the  men’s  and  women’s  section  of  the  shoe  department  had  tons  of   buckles.  I  noticed  this  trend  on  the  new  Ugg  boots  and  many  more  winter  boots   and  shoes.  A  lot  of  the  more  edgy  jackets  like  shearling  bomber  jackets  and   leather  jackets  have  buckle  cuffs    and  buckles  around  the  waist  line.  Purses  have   for  some  time  now  had  buckles  as  a  sort  of  detail.    

       

 

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Top  row  from  left:  BCBG  Maxazria,  Calvin  Klein,  Style&Co.   Middle  row  from  left:  Club  Room,  Poetry  Cashmere,  L.L.  Bean   Bottom  row  from  left:  UGG,  Comme  des  Garcones,  Doony  &  Burke      

 

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Entry  #6-­‐  WGSN  Trend  Report    

According  to  WGSN,  many  affordable  brands  such  as  the  Japanese  retail  

brand  “Uniqlo”  are  aiming  to  make  cashmere  a  more   affordable  everyday  fabric,  which  will  cause  the   cashmere  market  to  boom  in  the  middle-­‐class  target   market.  This  could,  although,  cause  the  luxury   reputation  that  cashmere  has,  to  fall.  This  could  have   terrible  consequences  for  the  cashmere  market   because  the  sales  price  works  a  lot  like  the  stock   market.  Even  though  this  is  a  possibility,  for  now  they   do  not  see  cashmere  lowering  in  value  or  getting  any  less  popular.    

 

 

WGSN  states  that  the  color-­‐blocking  trend  will  not  be  leaving  the  markets  

anytime  soon.  In  fact,  what  I  found  rather  interesting  is  that  it’s  no  longer  just   women’s  wear  and  accessories  that  will  feature  color-­‐blocking.  Now,  the  trend   for  men  is  also  that.  Many  fall/winter  sweaters  feature  bright  colors  that  pop,   with  cool  color-­‐blocking  patterns  and  designs.    

 

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According  to  WGSN,  buckles  are  hugely  popular  for  the  more  edgy  and  

grungy  styles.  Add  a  buckle  on  a  black  jacket  or  a  pair  of  leather  boots  and  they   instantly  get  this  grungy  “Kurt  Cobain”  look,  that  so  many  people  strive  for.  It  can   also  be  added  onto  a  leather  tote  to  give  it  a  bit  more  of  a  glamorous,  luxurious   look.  Buckles  are  extremely  versatile  and  have  been  in  the  fashion  i ndustry  for   as  long  as  I  can  remember.  I  do  not  see  them  losing  their  fashionable  reputation   anytime  soon.                            

                   

 

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Entry  #7-­‐  Fabric  and  Color  Trend  

 

Thygesen & Berk Fabrics, 73%, polyamide, 7%, polyester  

 

Thygesen & Berk Fabrics 43% polyester, 4% Spandex, 53% Wool

 

 

Solis Fabric Technology 100%, Polyamide  

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Trending  Colors  

             

Racy  Red,  Dolce  &  Gabanna,  Fall/Winter  2013                  

Cobalt  Blue,  Valentino,  Fall/Winter  2013              

 

Winter  White,  Alexander  McQueen,  Fall/Winter  2013  

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Entry  #8-­‐  Global  Trends   According  to  WGSN,  the  classic  “school  girl”  plaid  knit  is  making  a  comeback  in   the  Chinese  young  girl’s   market,  with  influences  from   Korea.  They  are  modernizing   the  plaid  by  using  bright  tones   and  textures,  and  simplified   designs.  We  are  slowly  seeing   the  plaid  make  a  comeback  in   the  U.S.  as  well,  although  it  may   also  just  be  a  fad.  I  have  seen   stores  like  TopShop  and  e-­‐ commerce  websites  like  Asos  feature  many  plaid  pants  and  sweaters.  I  believe   this  trend  to  be  more  for  younger  adolescents  as  opposed  to  adults,  because  the   classic  plaid  gives  off  a  young  look.    

After  browsing  through  pages  of  WGSN  trends  that  seem  to  be  making  a  

comeback,  I  noticed  that  the  Choker  necklace  is  without  a  doubt  coming  back  in   style.  It  has  already  hit  fashion  shows  in  Paris  and  has  been  seen  on  the  street  in   Paris.  I  have  yet  to  see  that  it  is  emerging  in  the  U.S.,  but  what  starts  trending  in   Paris,  normally  hits  

 

the  

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United  States  not  too  long  after  that.  I  don’t  doubt  for  a  second  that  this  is  going   to  be  a  big  trend  within  the  next  few  months.  The  chunkier  Choker,  the  better.  I   believe  this  will  hit  stores  like  Zara  and  H&M  

Plastic,  colorful  watches  seems  to  be  a  big  trend  globally.  It  has  especially  

been  booming  in  Scandinavia.  Watch  brands  have  started  creating  rubber   watches,  in  which  you  can  switch  out  the  band  for  other  colors.  Preferably  the   watch  should  be  a  bright  pink  or  orange,  something  that  really  makes  your  wrist   pop.  I  love  this  trend   and  I  have  slowly  seen   it  come  to  the  United   States,  but  it  has  been   around  in  Scandinavia,   especially  Sweden,  for   many  many  years   now.  Not  only  is  this   cheaper  than  most   watches,  but  it  is  also   more  fun,  and  you  can   you  match  your  watch  band  with  your  outfit,  kind  of  like  iPhone  cases!  It’s  a  lot   of  fun  and  I  can  see  this  in  department  stores  such  as  Macy’s  and  Bloomingdales.                    

 

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Entry  #9-­‐  Visual  Displays  

The  top  two  window  displays  are  from  the  store  Akira  on  State  Street.  I  really   enjoyed  this  window  display  because  they  showed  how  you  can  still  manage  to   look  fabulous  in  cocktail  and  party  dresses  in  the  winter,  while  staying  warm.   Many  people  struggle  with  this.  The  bottom  two  display  are  from  Zara.  The   women’s  display  gives  a  more  glam-­‐sophisticated  look  which  is  an  interesting    

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combination,  something  I  have  no  really  seen  before.  The  outfit  in  itself  is  rather   normal,  sophisticated  and  classy,  but  because  of  the  stars  and  the  dark  eye  make   up  the  mannequin  has,  it  gives  it  a  more  glamorous  look.  I  love  how  they  used   pops  of  red  in  the  children’s  display.  Red  is  a  color  I    love  to  use  to  make  a  rather   dull  outfit  pop,  and  they  did  that  beautifully  here.     Entry  #10-­‐  Fashion  Trends  in  TV  Shows   American  Horror  Story:  Coven,  a  largely  popular  TV  show  about  witches,  the   theme  of  the  series  is  a  gory  horror.  Costume  designer  Lou  Eyrich  (the  original   costumer  designer  of  Glee)  drapes  the  fashionable  coven  of  witches  in  a   bewitchingly  chic  and  on  trend  mix  of  high,  low  and  vintage  finds  creating  a   perfect  Witches  Brew  style.  The  extremely  popular  has  most  certainly  enhanced   one  specific  trend:  black  floppy  hats.  Ever  since  the  first  episode  aired  on  FX  this   past  fall,  I  noticed  a   significant  increase   in  popularity   amongst   adolescents,  with   black  floppy  hats.    

Apart  from  

the  hats,  the  make-­‐up  is  just  as  popular.  The  characters’  rosy  red  lips,  smoky   winged  eyes,  and  perfectly  coiffed  hair  (under  black  veils  of  course)  manage  to   look  both  old-­‐Hollywood  glam  and  totally  wicked.  It  is  far  from  the  green  face   paint  and  pointy  noses  we’ve  come  to  associate  with  witches.  I  believe  these   trends  are  emerging  and  becoming  more  popular  with  the  help  of  the  TV  show,  

 

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because  they  are  classic,  simple  details  that  are  still  so  noticeable.  The  age  range   in  the  series  is  also  quite  large  which  allows  any  woman  to  be  able  to  relate  to   the  fashion.  These  trends  have  always  been  around  and  are  very  classic,  but  this   show  has  helped  give  them  a  comeback,  especially  the  black  floppy  hat  because   of  its  versatility.            

  Entry  #11-­‐  Designer  Favorite    

Acnes,  which  stands  for  Ambition  to  Create  Novel  Expression,  was  

founded  in  Stockholm,  Sweden.  I  like  to  think  of  Acne  as  the  Apple  company  of   the  fashion  industry.  Their  modern,  simplistic  designs  with  small,  unique  details   make  their  clothes  stand  out  from  any  other  brand.  I  chose  the  Fall/Winter  RTW   2014  “Velocite  Vienna”  Bomber  jacket  as  my  favorite  design.  Acne  is  a  high  end  

 

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Ready-­‐To-­‐Wear  label,  so  their  prices  run  in  the  hundreds  up  to  the  thousands.   This  specific  jacket  goes  from  approximately  2,500  USD.    

This  bomber  jacket  has  unique  details  such  as  the  sideways  gold  zipper,  

and  leather  details  at  the  waist  and  cuffs.  The  oversized  boyfriend  fit  gives  it  a   more  relaxed  and  edgy  look.  What  I  love  most  about  this  design  is  the  shearling   collar  and  leather  belt  cuffs.  It  is  difficult  to  find  a  warm  and  fashionable  jacket   that  can  be  worn  throughout  winter,  that  will  last  for  years  to  come.  In  my   opinion  this  jacket  trumps  all  everyday  winter  jackets.  Since  this  is  a  unique  and   high-­‐end  label  I  would  have  to  say  that  I  could  see  this  jacket  at  Barney’s  New   York.                                  

 

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Entry  #12-­‐  Career  Description    

Fashion  Designers  work  on  the  design  of  items  of  clothing  and  fashion  

ranges.  Some  may  focus  on  one  specialist  area,  such  as  sportswear,  children’s   wear,  footwear  or  accessories.  They  produce  designs  for  the  haute  couture,   designer  Ready-­‐To-­‐Wear  and  high  street  fashion  markets.  Developments  in   technology  mean  that  a  design  can  be  on  sale  as  a  finished  product  in  the  high   street  within  six  weeks.  Depending  on  their  level  of  responsibility  and  the   company  they  work  for,  designers  make  work  to  their  own  brief  or  be  given  a   brief  to  work  towards,  with  specifications  relating  to  color,  fabric  and  budget.  

   

A  retail  buyer  is  responsible  for  planning  and  selecting  a  range  of  

products  to  sell  in  retail  outlets.  The  buyer  must  consider  the  following  factors   when  making  purchasing  decisions:   •  

customer  demand,  including  price,  quality  and  availability;   21  


market  trends;  

store  policy;  

financial  budgets.  

Buyers  source  new  merchandise  and  review  existing  items  to  ensure  products   remain  competitive.  By  fully  understanding  customer  needs,  they  are  able  to   maximize  profits  and  provide  a  commercially  viable  range  of  merchandise  at   competitive  prices.  Keeping  up  to  date  with  market  trends  and  reacting  to   changes  in  demand  are  key  elements  of  the  role.  Retail  buyers  have  a   considerable  amount  of  responsibility  and  autonomy  in  what  is  often  a   pressured  environment.    

A  product  development  manager  has  a  strategic  overview  of  the  whole  

company  with  the  aim  of  moving  the  fashion  brand  forward  by  spotting  new   fashion  trends  and  areas  of  growth  which  will  be  profitable  for  the  fashion/retail   company.  Leading  the  team  of  Product  Developer,  the  Product  Development   Manager  is  ultimately  responsible  for  the  creation  and  delivery  of  new  products,   in  conjunction  with  the  design,  production  and  technical  team.  A  Product   Development  Manager  will  conceive  and  develop  a  product  taking  into   consideration  design,  commerciality  and  technical  issues.  Product  Development   Managers  need  to  have  an  understanding  of  marketing  factors  as  well  as  fashion   garment  construction  and  design.  The  job  role  of  a  Product  Development   Manager  is  to  ensure  the  new  product  design  is  interpreted  and  manufactured  to   the  correct  standard.  Working  in  fashion  as  a  Product  Development  Manager  is  a   senior  role,  often  entered  into  after  having  many  years  of  experience  in  fashion   buying,  garment  technology  or  fashion  design.        

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Entry  #13-­‐  Fashion  Don’ts   1.  Dressing  like  it’s  still  summer  

 

 

Aside  from  the  fact  that  you’re  probably  going  to  freeze  at  some  point,  flowing   white  dresses  and  tropical  prints  just  don’t  make  sense  in  the  fall.  It’s  like  seeing   Christmas  lights  in  August  that  haven’t  been  taken  down  yet.  Something  about  it   isn’t  quite  right.  That  said,  if  you’ve  got  the  style  savvy  there  are  ways  to   transform  your  favorite  pieces  and  make  them  fall-­‐appropriate  by  mixing  in   warmer  colors,  adding  layers,  or  sporting  cute  ankle  boots.   2.  Wearing  socks  with  sandals            

 

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On  the  one  hand,  you’d  think  everybody  would  know  this  one  by  now.  On  the   other,  designers  keep  trying  to  confuse  us.  If  you’ve  had  an  eye  on  the  runways   lately,  you  might  have  noticed  that  cute  socks  have  been  sneaking  their  way  into   some  pretty  cool  platform  sandals  and  peep-­‐toed  shoes.  The  shoes  are  great,  so   this  odd  combo  conflicts  with  our  inner  style  intuition  –  making  us  doubt   everything  we  think  we  know!  But  what  it  comes  down  to  is  that  these  two  style   conflict  with  one  another  and  should  not  be  worn  together!   3.  Don’t  be  a  fashion  victim  

  Don’t  let  yourself  get  too  carried  away  by  the  trends.  Too  much  of  a  good  thing   can  turn  sour.  Leather  sweatpants,  fur  overload,  or  even  trendy  shades  that  don’t   make  you  glow;  if  you  don’t  love  them  then  don’t  bother.  Play  with  the  trends   you  love,  but  never  get  swayed  into  a  purchase  just  because  it’s  trendy  (or   because  it’s  on  sale).  And  don’t  forget  about  your  own  personal  style.  Dress  in   what  makes  you  feel  good  above  all  else  because  trends  are  transient,  but  style  is   forever.    

 

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4.  Wear  tights  as  pants  

I  see  this  way  more  often  than  I  would  like  to  admit.  Never  wear  tights  as  pants,   why?  It  seems  pretty  logical,  it’s  awfully  revealing,  extremely  cold,  and  not  to   mention  trashy.  If  you  must  wear  tights,  at  least  wear  a  dress,  not  a  shirt  as  a   dress.  This  is  a  big  no  no  for  obvious  reasons!   Entry  #14-­‐  Career  Opportunities    

My  dream  career  is  to  become  an  editorial  stylist  and  work  on-­‐set  for  

magazine  photo  shoots.  I  believe  this  career  would  be  great  fit  for  me  because  of   my  unique  sense  of  fashion.  I  can  confidently  say  that  I  know  how  to  but  together   an  outfit  beautifully,  I  definitely  have  a  unique  eye  for  fashion,  and  can  accurately   portray  an  emotion  or  image  with  the  help  of  different  styles  and  clothing.    

Another  career  that  I  would  consider  would  be  a  personal  

stylist/shopper.  I  worked  as  a  personal  stylist  at  a  retail  store  before  and  I  not   only  had  a  blast  doing  it,  but  I  was  good  at  it.  Taking  someone’s  vision  and  

 

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turning  it  into  reality  is  not  always  an  easy  task,  but  I  feel  when  it  comes  to   fashion,  this  is  definitely  one  of  my  strong  sides.  I  am  good  at  offering  different   options  and  tweaking  an  outfit  with  the  help  of  accessories  to  make  it  more   appealing  to  the  customer.    

The  third  career  opportunity  that  I  believe  would  be  a  good  fit  for  me  is  a  

fashion  buyer  for  a  retail  store.  I  have  travelled  to  China  with  my  mother,  who   owns  her  own  fashion  label,  and  have  gotten  first  hand  experience  in  what  it   takes  to  become  a  fashion  buyer.  Although  I  am  aware  this  career  requires  a  lot   of  knowledge  in  not  only  the  industry,  but  also  in  marketing  and  merchandising   and  trend  forecasting,  I  believe  I  can  learn  these  parts  with  the  help  of  the   knowledge  that  I  already  have.    

 

   

 

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