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St MARK Caroline Partridge


concept

concept ST MARK is a project on St Mark’s street in the East Village of New York. Its main focus is to BRAND ST MARK’S identity in reference to its cultural heritage. The project consists of creating a VISUAL IDENTITY SYSTEM THROUGH ART AND DESIGN.


references

FACE + PLACE ART

“Wisniewski created a series of mixed media collages that blend portraiture and architectural elements”. -Trendland St Mark is an explorative project that combines PORTRAITURE and CONTEXT to brand a location.

M. WISNIWESKI

VISUAL + IDENTITY BRANDING

“Ledzik is a graphic designer that has created a strong visual idendity for the Bagel street Cafe- through a design system with the creation of a logo and a brand idendity”. -Designspirations Branding requires typographic exercise and logo design. St Mark needs a DESIGN SYSTEM and a BRAND IDENDITY that of the Bagel Street Cafe’s.

N. LEDZIK


references

MARGINAL + MAINSTREAM FASHION

Westwood is a Bristish fashion designer that brought the punk fashion in mainstream culture. -Viviennewestwood.co/uk St Mark will examine the street through its FASHION to create a visual idendity through BRANDING.

V. WESTWOOD

PORTRAITURE + SERIGRAPHY PHOTOGRAPHY

“As a bartender at McGlinchey’s Tavern, Stolfa began to photograph her regulars opposite the bar. Her carefully composed, large-scale color prints express the intimacy and sincerity in worker and patron relationships”. -Gallery339 St Mark holds REGULARS too: an old man wearing the same red and blue raincoat and a long bearded man wearing the same jean jacket.

S. STOLFA


references

february 2012

april 2012

october 2012

february 2012

november 2012


visual maps

1

VISUAL MAPS

A visual map that highlights the venues and the art of St Mark area in order to define St Mark’ S identity


visual maps

3rd AVE

2nd AVE

1st AVE


visual maps

St Mark’s Street

3rd AVE

2nd AVE

1st AVE


visual maps

block between 3rd and 2nd ave

3rd AVE

2nd AVE

1st AVE


visual maps

mannequin

3rd AVE

2nd AVE

1st AVE


visual map #1

3rd AVE


A NATION ONCE

VAUDEville

PLEASE CHANGE

door lock

ST MARKS between 3rd & 2nd AVE

ST MARKS between 3rd & 2nd AVE

ST MARKS between 3rd & 2nd AVE

ST MARKS between 3rd & 2nd AVE


SKULL

chaos

mannequin

rock

ST MARKS between 3rd & 2nd AVE

ST MARKS between 3rd & 2nd AVE

ST MARKS between 3rd & 2nd AVE

ST MARKS between 3rd & 2nd AVE


FACE STATUE

CURVES

GOLD RAYS

ATTENTION PLEASE

ST MARKS between 3rd & 2nd AVE

ST MARKS between 3rd & 2nd AVE

ST MARKS between 3rd & 2nd AVE

ST MARKS between 3rd & 2nd AVE


chandelier

RIP

BABY DOLLS

DECOR

ST MARKS between 3rd & 2nd AVE

ST MARKS between 3rd & 2nd AVE

ST MARKS between 3rd & 2nd AVE

ST MARKS between 2nd & 1st AVE


2nd AVE


german church

andy’s

garbage art

jesus

ST MARKS between 2nd & 1st AVE

ST MARKS between 2nd & 1st AVE

ST MARKS between 2nd & 1st AVE

ST MARKS between 2nd & 1st AVE


HIGH FIVE

KCDH

ROSE SKULL

CREATURES

ST MARKS between 2nd & 1st AVE

ST MARKS between 2nd & 1st AVE

ST MARKS between 2nd & 1st AVE

ST MARKS between 2nd & 1st AVE


REFLECTION

EAT

ANGEL

YAFFA CAFE

ST MARKS between 2nd & 1st AVE

ST MARKS between 2nd & 1st AVE

ST MARKS between 2nd & 1st AVE

ST MARKS between 1st & ave a


1st AVE


oct 25

piercing

rad

tag

ST MARKS between 1st & ave a

ST MARKS between 1st & ave a

ST MARKS between 1st & ave a

ST MARKS between 1st & ave a


WHITE

ART ON WALL

MOUTH

dECOR #2

ST MARKS between 1st & ave a

ST MARKS between 1st & ave a

ST MARKS between 1st & ave a

ST MARKS between 1st & ave a


degrees

lips

race

droid

ST MARKS between 1st & ave a

ST MARKS between 1st & ave a

ST MARKS between 1st & ave a

ST MARKS between 1st & ave a


portraiture

2

PORTRAITURE

Portraits of characters that embody St Mark THROUGH ITS CULTURE AND AESTHETIC


portraiture


landscapes

3

LANDSCAPES Documentation of St Mark’s landscape


landscapes


Ave A and 1ST


1ST and 2nd ave


2nd and 3rd ave


next step

next

combining + Creating To combine the visual maps, the series of portraits and the landscape strips to create a graphic design project.


thank you


St Marks  

Thesis Part 1 F12

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