Designer to watch: Dean Quinn
SPRING COLLECTIONS AND INSPIRATIONS January 2013
Contents ✴From The Editor ✴Fashion and Beauty ✴2012 Craziest Runway Looks ✴Fashion Rules to Break ✴ Spring Runway Trends ✴InspirASIAN ✴Hot and Healthy ✴Bikini Bod ✴Healthy Snacks to Add to Your Diet ✴Behind The Scenes ✴At YourMag ✴Trend Forecasting ✴Feature Article ✴Cultural Influence
LETTER FROM THE EDITOR
As she prepares for the Spring collections, she answers readers questions.
From the lingering winter clothes to the upcoming spring collections... Spring has finally sprung! The models have walked the runways and the newest trends are out. Designers have taken their bows and their collections have debuted; so why still talk about winter? Winter fashion is still lingering in everyones closets and it time to pack up the knit scarves and trade them in for the light and breezy spring scarves, which is among the most popular spring trends. Along with the most popular Spring trends, we cover a wind variety of topics in this issue including a
fashion controversy very close to my heart; looking at cultural traditions turned into pieces for high fashion. This article can be argued from two sides. One side defending that fashion is just taking from something that is beautiful and inspiration or the other side saying that fashion is mocking a culture and there traditions. Either side of this article can make a valid argument and we want to hear from you, our readers, to hear your opinions on the topic. We have decided to launch a social media campaign to
hear your thoughts so be sure to take pictures of fashion trends that you think were taken from different cultures and their traditions. Be sure to tag us in your photos #MODA! We cannot wait to find out the out come! Also feel free to tag us in your trendy fashionista outfits so we can feature you in an upcoming issue! Read on my fashionistas! Love you editor, CAROLINE
Quote about the shoes
2012 Craziest Runway Looks From Paris to Beijing By: Caroline Henry
1. The look created by the Chinese fashion house She Guang Hu Autumn/Winter 2012/2013 collection. The model came down the runway during the bi-annual China Fashion Week in Beijing on March 27, 2012. 2. The shoes are a creation by Martinez Lierah and were presented during the 080 Barcelona Fashion Week on January 27, 2012. 3. Presented in London Fashion Week on February 17, 2012, designer Fyodor Golan shows off this creation for the 2012 Autumn/Winter Collection. 4. This creation was presented during Fashion Week in Moscow by Russian designer, Julia Nikolaeva on March 24, 2012. 5. Spanish designer Agatha Ruiz de la Prada, showed off her obsession with hearts during Mercedes-Benz
Images By: Daily News
Fashion Week in Madrid on August 31, 2012 with her Spring/Summer 2013 Collection. 6. The Malaysian designer Winnie Loo presented this look March 20, 2012 in Kuala Lumpur during Mercedes-Benz Stylo Fashion Grand Prix. 7. On April 4, 2012 this creation was displayed during Fashion Week in Bishkek designed by Kyrgyz designers, ‘NAH’. 8. Created by the Chinese Fashion House Xuming Haute Couture, this look was featured in the bi-annual China Fashion Week in Beijing on November 1, 2012. 9. Dutch designer Iris Van Herpen Spring/Summer 2012 Haute Couture appeared in Paris. 10. On February 29, 2012 Peachoo Krejberg released this look in Paris for Fall/Winter 2012-2013.
Wrapping Up 2012
MODA JANUARY 2013
The Parisian pair were inspired by the “idea of a memory that is dissolving and its consequences in the human mind”.
7 Wrapping Up 2012
8 Wrapping Up 2012
Wrapping Up 2012
14. 11. Giambattista Valli Houte Couture made this creation for Fall/Winter 2012-2013. The Italian designer had the creation featured in Paris. 12. Designed by FH por Fause Haten for Winter 2013 the look was presented on October 29, 2013 in the Sao Paulo Fashion Week in Sao Paulo, Brazil. 13. Produced by a young Chinese fashion desigener, this creation walked the runway the last day of the bi-annual China Fashion Week in Beijing on April 1, 2012. 14. The jeweled head-piece designed by Lara Jensen appeared during London Fashion Week on February 20, 2012 in London.
26 Rules of Fashion To BREAK IMMEDIATELY By Caroline Henry Idea By Angela Vitello
Traditional rule no longer apply here. Fashion is always changing and society’s rules are out of date. Growing up I was always told never to wear white after Labor Day and that I must always wear closed-toe shoes when I wear tights. But fashion has changed these traditional rules into making white a year-round color and adding bright, vibrant colors and geometric and interesting patterns to tights. 1.Mixing prints and pattens is not only acceptable it’s supremely on trend. 2. Clutches aren’t just for the evening. 3. You don’t have to just wear gold or silver jewelry, try mixing them together. 4. Combine navy and black. 5. Sneakers aren’t just solely for the gym. 6. Forget Labor Day, wear white whenever you want, anytime of the year. 7. Sequins can be worn in the daytime. 8. Wearing one shade head-to-toe isn’t a no-no, especially in spring, it’s encouraged. 9. Turtlenecks aren’t just for nerds. 10. Your shoes don’t have to match your shoes. 11.Wear sweatpants out of the house. With heels. 12. Carry a backpack instead of a purse. 13. Wear glasses to make a fashion statement. 14. Show off your midriff. 15. Wear see-through fabrics out of the house. 16. It’s not longer less is more but, more is more. 17. Show off the contents of your bag.
The 26 Rules of Fashion that we are always supposed to follow, no longer apply. This is no longer your mother’s fashion era. Break out and break the rules! 18. Sweatshirts aren’t just for the gym. 19. Wear horizontal stripes, they do not make you look wide. 20. Clear heels are no longer just for sex workers. 21. And hats aren’t just for bad hair days. 22. Wear red and pink together. 23. Wear pajamas from a lifetime movie marathon to a dinner date. 24. Wear open-toed sandals with your hosiery. 25. Wear socks with sandals. 26. And finally, show up somewhere entirely overdressed.
1. Bermuda Shorts It’s these slouchy, cool-girl shorts were all over the New York runways. They are ultra chic, fam-friendly and flattering.
2. Black and White This trend is the definition of wearable: appropriate to wear year-round, sleek, from the office to date-night, easy to pull off.
3. Peekaboo Pieces Daring cutouts, midriff-bearing separates, up-to-there splits and sheer fabrics littered the runways making it easy to always find something sexy to wear.
4. Statement Sunglasses They hit the runway in every shape and size, each pair louder and more fabulous than the next.
5. Bold Stripes Spring runways are showing off some big, bold and uncomplicated stripes. With denim, they’re all-American; with navy, they’re nautical-chic’ and worn head-to-toe, they’re just plain cool.
TOP TEN SPRING 2013 TRENDS
6. Luxe Leather Times-honored and fashion approved, minimalistic shapes, rich colors and a no fuse approach, luxe leather completes the 2013 Spring wardrobe.
7. Beautiful Beading Influences from so many countries were showing up on the runways, from India and the Middle East to Russia, all this made for seriously stunning evening wear.
8. Short Suits This look was on dozens of New York runways and it is purposeful, versatile and office-appropriate.
9. Sporty Dresses Flirty A-line skirts and shoulder showing bodices, works perfectly with wedges and high-heel sandals.
10. Flats and Low Heels 17 Ladylike heels modernized with ankle straps and points.
SPRING InspirASIAN By Emy LaCroix Original Text: YourMag
Asian inspiration was everywhere this Fashion Week, and it is sure to be a big deal this upcoming spring. Origami folds and geometric shapes give new interest to pleated skirts and wrap dresses, while Chinese lantern shaped cut outs create a chic new pattern for jackets. Watercolor orchids and lotuses mimic traditional art and kimono-style shifts create simple-to-intricate elegance. Samurai armor severed as inspiration for vest and corsets, putting a tough girl spin on Japanese-inspired spring fashion. No matter what a person’s style is, Asianinfluenced trends will fit right in. Angel Sanchez’s newest collection features clean, color blocked folds that pop, with an origami feel. His looks are chic and simple with a lot of “wow.” This new spin on the typical color blocked or wrap dress is a simple way to stay a step ahead, appearing put together and fashion forward at the same time. Sanchez also uses a laser cutting technique that creates intricate cut outs, much like those of a Chinese lantern. By placing delicate patterns into a sturdy fabric, a lightness is brought into the whole look. Anna Sui took a rougher and more intense approach to spring fashion. Sui’s leather yolks give a feeling of Japanese samurai armor, bringing an edge to the otherwise soft and feminine collection. Mixing tough fabrics like leather and flowy fabrics like chiffon can create the perfect edgy spring look. This contrasting style is a great transitional option for winter into summer. Metallic prints from the Carolina Herrera show harken back to traditional
kimonos. They mix gold and silver floral prints with solid, colorful silks to create a structural garment masterpiece. While these dresses and skirts allude to ancient China, they offer a modern twist with asymmetric lines, mixed with unexpected prints like pinstripes, and metallic floral fabrics on structured jackets. Joanna Mastroianni utilizes breathtaking watercolors prints for a fresh, lighter spring look. The interesting shapes she creates with these bright florals help to avoid being too “spring.” Unlike Carolina Herrera, Mastroianni uses the shape, but not the print, of traditional kimonos: a wide sleeve, a cinched waist, and a narrow skirt. This shape works well in spring and summer, allowing a breeze on your shoulders and legs without revealing too much. Katya Leonovich uses the same type of watercolor print on silk but with fluidity rather than structure. The soft
blues and purples look like vibrant water, hiding and flattering anything about the body that isn’s quite summer-ready. Designer Candela even brings the style into props with a classic oriental parasol. While a parasol is a bold accessory, they could prove functional in the months to come, protecting skin from the sun. Any brave, confident girl can rock it. Spring Fashion Week took us all over Asia with designers drawing inspiration from the traditions and art of China, Japan, and beyond. The look may seem bold now, but is sure to become a wardrobe staple and major trend this year. Ease yourself into the oriental aesthetic with something simple, like a lotus-print blazer that can be layered over dresses or with jeans. You can work up to the bold looks of parasols and origami folds when they start appearing in retail stores; sure to be coming soon!
HEATHY SNACKS TO ADD TO YOUR DIET
Fresh Veggies 12 baby carrots, 25 calories 1 cup broccoli, 30 calories 1/2 cup corn (canned or fresh), 80 calories 1 large sweet potato, 120 calories 1 cup fresh spinach leaves,10 calories 1 cup romaine lettuce, 10 calories 1 cup sliced cucumber,15 calories
Whole Grains 5 whole-wheat crackers, 90 calories 1 cup whole-wheat spaghetti, 175 calories -(with 1/2 cup marina sauce), 265 calories 1 slice whole wheat bread, 70 calories 1/2 cup brown rice, 115 calories 1 packet instant oatmeal (no added sugar), 110 calories
Trends and Inspirations Cultural Influences on Trend Forecasting
“Fashion is not at all an isolated industry but is connected to the rest of our lives.”
By Diana Marian Murek (INTOTHEFASHION)
For everyone who works in the fashion business it is important to be able to recognize and to foresee social and cultural movements, in order to understand the fashion environment and to be able to operate in the direction in which the fashion industry will move. Being able to anticipate what will happen in the next future is what puts a fashion designer, a retailer or a fashion buyer in the position to make better decisions in their work. And in this, fashion is not at all an isolated industry but is connected to the rest of our life. Fashion reaches beyond clothing and into the way we choose to live our lives. Lifestyle is how we communicate, how we travel, how we decorate our homes, how we eat and how we dress. Lifestyle and trends are strongly influenced by social-cultural changes, such as modernization, technological innovation and also by artistic movements. Trend analysis looks at the interaction of shifts in fashion, consumer lifestyle and culture and is a framework for understanding and interpreting fashion changes. It is important to realize is, that trends are made by people, who on different levels get involved with different artistic environments. In order to understand a fashion trend, we need to be aware of what will surround us in terms of our socialcultural way of living. The development of new trends usually involves three main sources, which influence our cultural live and lifestyle. These three main sources are high culture, pop culture and low culture. High culture refers to elite activities such as visual art like painting and sculpture, other forms of art, such as music and auditory art, but also applied art like photography, architecture and design. Art is a product of human activity, made with the intention of stimulating the human senses, as well as the human mind by transmitting emotions or ideas. In terms of fashion inspiration, these emotions and ideas can
later on undergo a further process and lead to new forms of inspirations and concepts, in the case of a designer; it can bring him to a collection idea. That means, that by observing contemporary art, we may get information about what influences designers and upcoming fashion trends. As an example of how art influences fashion can be found in the Louis Vuitton collaboration with several contemporary artists, like Stephen Sprouse or Takeshi Murakami, who in the past had embellished their famous Louis Vuitton Monogram bags. Popular culture, or pop culture, is a cultural section, which is followed, understood and appreciated by a larger audience. Pop culture is highly influenced by celebrities and includes the daily interactions and cultural 'moments' that constitute the everyday lives of the mainstream. This culture is seen as a commercial culture, mass-produced for mass consumption. In terms of fashion, an example of how pop culture can influence our lifestyle and our looks, can be found taking into account the most stylish TV shows, like in the 80ties ‘Dynasty ‘and in the end of the 90ties to 2004 ‘Sex and the City’. Everybody wanted to dress like the protagonists of these serials.
In the last years mass media has increased the exposure and power of celebrities. The celebrity culture has and always will have an influence on society as they are constantly in the media. Celebrities are a kind of role models; their looks are studied and copied by a lot of people, which makes them very interesting to fashion companies who try to place their products on them. This year we notice a strong trend in replacing models by Hollywood stars in fashion advertising, like Katie Holmes for Miu Miu, Victoria Beckham for Giorgio Armani Underwear or Madonna for Louis Vuitton. Fashion brands want to use the glam of Hollywood actresses to project that glam on their products and at the same time to show that luxury is doing well during this economic crisis. The third culture level is the low culture or subculture. Subculture includes local street movements like graffiti, Hip Hop or other groups outside the mainstream. The influence of subculture to fashion can be clearly seen in surf and skateboard culture from the 70ties to present day. The spirit of the skateboard and Graffiti movement had greatly affected the whole world of sports- and street wear until today. It may be difficult to recognize certain styles as subcultures because their look is quickly (particularly clothing
“The influence of subculture of fashion can be clearly seen in surf and skateboard culture from the 70ties to present day.”
“The celebrity culture has and always will have an influence on society as they are constantly in the media” and music) adopted by mass culture for commercial purposes. Like the Japanese Harajuko girls for example, who are teenager girls, originally from the Harajuko district in Tokyo, who dress in a specific way. Some of these girls have been hired as backup dancers by American singer Gwen Stefani, who named her 2005 world tour and her clothing line after them. A subculture has become fashionable and was adopted by the fashion market. To observe the street is of equivalent importance than to keep updated with fine arts and as well the pop culture. None of these three cultures lives in isolation and each may influence the development of the other and equally they influence the fashion environment development of trends.
Does fashion go too far?
The image to the left is an example of a strong cultural tradition. This woman along with others in her culture have been nicknames “Giraffe Women” because of the rings they keep around their neck at all times, reshaping the neck and shoulders.
Cultural Influences In High Fashion an in-depth look... By Caroline Henry
Beauty is often said to be in the eye of the beholder. Often times the beholder may turn something that they see into a trend because they find it to be beautiful. This is what many designers in the world of fashion do. Zang Toi and other designers found beauty in a woman’s neck and decided to draw attention to this particular part of the body. They created high necked garments and large, chunky, jewelry that is designed to draw the eye’s attention immediately to the neck. The women of Burma also find a long slender neck to be very attractive and beautiful. It is a
cultural tradition to coil their necks as a sign of beauty. Just as wearing elegant and elaborate headdresses are part of the African culture. Seidnaly Alphadi, picked up these traditional African elements and helped to share that beauty with the rest of the world. Whether is be Toi, Alphadi or Prada, patterns and colors have been picked up by many and put into the world of fashion. With all of these cultural traditions being picked up by designers and then ending up in a mainstream market, can it be seen as a slap in the face to the people that value their traditions?
Looking at the women of Burma who take a lot of pride in wearing the gold rings around their necks 24/7, we are able to see that the culture has modernized around this tradition. These women in a way have turned into a large tourist attraction and the village where these women live are profiting from it. The children have started learning English so they can communicate with tourists. The village has changed in several other ways as well. One being that they charge a fee to come into the village to see the “giraffe women.” The second way is that they now sell products such as
t-shirts to help make more money off of the tourists. If a person is going to argue that when fashion borrows something from a culture they have to remember to look at the way the culture and the traditions are being adapted to a modern day society. As I stated earlier, beauty is in the eye of the beholder. When a person finds inspiration in a tradition and they are able to see the beauty in it, it should not be seen as an insult. People are taking the beauty they are inspired from and transforming it into their own work. Fashion designers transform the beauty into a garment of clothing or an accessory. This spring one of the largest trends is inspiration from Asia and Asian cultures. When looking at Prada’s Spring 2013 collection we are able to see very distinct pieces that have been inspired by an Asian culture. The majority of the collection had a very cohesive look to it that was brought on by this cultural influence. The shoes (pictured bottom right) incorporate a very traditional Asian design while
(Upper Left) Shoes that were part of Prada’s Spring 2013 collection and runway show. Very distinct Asian influence. (Bottom Left) A woman wearing a traditional African head dress that has become popular to wear in the mainstream markets. (Bottom Right) A dress showing the beauty of a high neckline. (Top Right) Men’s fashion is even influenced.
“Fashion is not something that exists in dress only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Coco Chanel
bringing in the flower pattern and platform to modernize the look. The fashion world is always changing and one trend that was inspired by a culture could be out by tomorrow. Most high fashion pieces and garments never trickle down to the mainstream market so who really knows if the Asian inspired shoes that Prada sent down the runway for spring will catch on to the mainstream stores. Cultures and traditions are something to be proud of and if others find beauty in that tradition or in that part of a culture then there really is nothing to get worked up about. They found the beauty in the tradition and decided to share that beauty.
Q&A With... Valeria Navarro: Fashion Editor By Caroline Henry
Valeria is the fashion editor for a very popular challenges come in creatively because everyone has college magazine called YourMag. We think that she so many fantastic ideas about a shoot or an article, is one to watch in the fashion world! but sometimes they are not feasible. So it's tricky to find a balance between your high hopes for what would you like to see in a shoot, and what is How long have you been involved with YourMag? ACTUALLY possible to do at a shoot. Also the fact I've been involved with your Mag for 2 years that we have to constantly re-invent the same trend now. Since my first semester as a sophomore where I over and over again it's hard. started as the head stylists. Have you worked on any pervious magazines before? And if so what was your position there? No. Your Mag was the first magazine I got the chance to work at, but Â before that I was involved in Fashion Society which is one of the few organizations in campus that is fashion related. At fashion society I was a makeup artist. You are the fashion editor, what does your job consist of? As a fashion editor my job consists of 2 different things. 1) I'm in charge of the fashion section of the magazine so I'm responsible for the overall look, and content that gets put out in this section. I have a team of 10 writers that I meet with at least 4 times a month depending on what we are working on. My team, and I work on ideas for the next issue, develop them, workshop them, and make sure the content is up to date, that they are relatable, new and exciting, and that they have some substance to it. I need to make sure writers meet deadlines, and that the material is the best that it can be. My second job is creative meaning that me and the rest of the executive staff meet in a constant basis to come up with ideas for the shoot and brainstorm about different aspects that go into a shoot like models, location, photographer, stores to pull clothes, makeup and hair. We plan shoots for a semester with 5 months in advanced and once we get back to school we develop them more. What are some of the most challenging aspects about working for a fashion magazine? Some of the challenging aspects of working for a magazine is to meet deadlines specially since we are students we all got different things going on at a time, but my writers are awesome and they do a fantastic job at balancing everything out. Other
What is the thing that you love most about working for a fashion magazine? Again, I love the creative aspect of it, and how i can let my imagination fly coming up with different concepts for each shoot. We produce 2 shoots each month during the semester for a total of 10 shoots per semester. It's a lot of fun because I get to meet different people in the many creative aspects of the magazine, and learn about each of their crafts as well.Â Any advice for our fashionistas? The thing with fashion is that is cyclical so you have to be constantly reinventing the same outfit or item over and over again. The way you sell or put out a product it's a key factor on the success of a magazine. So coming up with new and different sections, and going that extra mile to deliver content is a key factor for a new magazine.