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Style Guide FALL 2018



Content 03



Elevator Speech




What CKI Means


Our Members


Emblems, Logos, & Wordmarks


Divisional Logos








Overview The Carolinas CKI Brand is the first thing people see. It represents how we serve our communities, grow as leaders and connect as friends. While our members are the true definition of our brand, we’ve created a visual guide to show it. GREEN


Elevator Speech

“WE’RE AN INTERNATIONAL ORGANIZATION CREATING TOMORROW’S LEADERS THROUGH SERVING OUR COMMUNITIES TODAY” A quick 30 second elevator speech can help nonCKI affiliated people understand your passion for service! When preparing yours, be sure to show enthusiasm for what CKI offers yourself and others.


Our Motto

LIVE TO SERVE, LOVE TO SERVE As a service based organization, Circle K International values giving back to others. Our motto summarizes the spirit of the Carolinas District member.


What it means to be in CKI Mission

Developing college and university students into a global network of responsible citizens and leaders with a lifelong commitment to service.


To be the leading global communityservice organization on college and university campuses that enriches the world one member, one child, one community at a time.


I pledge to uphold the objects of Circle K Interantional, to foster compassion and goodwill toward others through service and leadership, to develop my abilities and the abilities of all people, and to dedicate myself to the realization of mankind’s potential.

As a member of Circle K International, you’re a part of the top college and university community-service organization in the world. CKI has more than 13,500 members and 500 CKI clubs in 19 countries. You’re a part of the Kiwanis International Family of more than 585,000 youth and adult members who are dedicated to changing the world, one child and one community at a time


Our Members

The Young Leader We aim to reach today’s college students who are young servant leaders in their home, schools, and communities. Characteristics: • Around 19-25 years old • Physically Active • Value Collaboration • Digital/social thinkers • Highly Driven • Innovative


International Seal The CKI seal is our traditional logo. You’ll see it on official materials— pins, banners, the gong and gavel, certificates and awards. Use it on all of your official stuff—including T-shirts.

Emblems, Logos & Wordmarks Rules for use:

District Emblem

Make sure our logo is clearly identifiable. Don’t crowd or stretch it! When resizing, do so proportionally.

The District Emblem is integral to the Carolinas CKI brand. Its directness, smooth edges and unadorned type fit who we are: We are leaders. We are modern. We are Carolinas CKI.

Minimum seal print size = .75 inches wide


Minimum seal web size = 54 pixels wide

District Wordmark The District Wordmark is used to represent the Carolinas District with the recognizable CKI letter marking.


Divisional Logos Beyond our International & District logos, our Divisional logos serve to represent the six divisions in the Carolinas District, and their respective geographic areas. They promote a sense of unity under the Carolinas CKI brand, while also allowing individual identity between divisions.

Blue Ridge







Red, Green, Blue

Use this for online publications (web, video, television, multimedia, electronic slide presentations)


Beyond our logo, color is the most recognizable aspect of our brand identity. Our brand colors reflect our bold, diverse community. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive Carolinas CKI brand.


Get Colorful

CKI Blue



Light Blue


Light Gray




RGB 28/148/2056 CMYK 76/28/2/0 HEX #1e94ce

RGB 154/202/235 CMYK 37/9/1/0 HEX #9ACAEB

RGB 0/57/116 CMYK 100/86/28/14 HEX #003974

RGB 242/144/31 CMYK 2/51/100/0 HEX #F2901F

RGB 118/118/120 CMYK 35/29/28/37 HEX #767678

RGB 175/195/195 CMYK 32/14/21/0 HEX #AFC3C3

Cyan, Magenta, Yellow, Black (K)


Used in web design or when specifying a color in code <body bgcolor=”AFC3C3”>


This is used for professional and desktop printing (brochures, posters, newsletters)

RGB 248/181/23 CMYK 2/31/100/0 HEX #F8B517

RGB 130/0/36 CMYK 0/100/60/55 HEX #820024

RGB 103/145/70 CMYK 64/25/94/7 HEX #679146

• • • • • •


Raleway Bold


Finding these fonts If you don’t have these fonts on your computer, try looking for downloads online. You can also find and buy fonts at:

Avenir Heavy

Century Gothic Raleway Regular Lato Avenir Lt Pro Regular


Typography plays an important role in establishing and reinforcing our brand. Our typographic identity reflects Carolinas CKI’s identity as a bold, forward-thinking organization.



Myriad Pro Adobe Garamond Archer


Capturing CKI Camera resolution Minimum: 1600x1200 pixels – 5.5 megs Best: 2400x3600 pixels – 24 megs Phone cameras often are not able to capture photos in high quality, but are able to capture images if there is no other camera available.

Plan ahead!

Create your ideal image by planning ahead location and composition. Think about possible props (CKI branded materials like t-shirts)

Simplicity is key.

For a single person photo bring the person closer to the camera. Zoom in with your feet! Make sure the background is not the focus of the photo.

Lights, camera, action!

Make sure the subject is standing in the best light—beware of shadows. Try to use natural lighting whenever possible.

Put your best face forward.

When taking photos try to capture expressions or actions. Focus on the face— capture a larger image. Avoid shooting headshots.


Advertising You do not have to be a professional photographer to capture your club’s best moments.Use the following guidelines to help you take better pictures!

Photos are a great way to highlight the three tenets of CKI: Leadership:

• Compose the photo well. • Keep the main subject to one side or the other, not centered. • It is generally harder to capture action during meetings

Service: • • • •

Way to show service is fun Avoid inanimate objects Avoid posing Best photos for this category are of people being active


• Meetings and events – try to capture emotions as people interact with the task and each other

Save the filters for Instagram! When sending in photos please be sure to send in the original photograph.

#professional #citizenship #love #family #experiences #unique #fellowship #leadership #service #choosecki

Profile for Carolinas Circle K

Carolinas CKI Style Guide  

Creating our Brand The Carolinas CKI brand embraces the spirit of our members and their passion to serve. Each builds the other, always gro...

Carolinas CKI Style Guide  

Creating our Brand The Carolinas CKI brand embraces the spirit of our members and their passion to serve. Each builds the other, always gro...