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1. TREND ANALYSIS Four trends presented relevant to the industry of finance, trading and investing Four trends E*trade should know about and tap into To present my four trends I created trend cards. î “ese cards can be passed forward or for you to keep close.


trendcards


trendcards

We turn to technology to master our impulses, enforce good behavior More and more people turn to technology for self-control. Now- apps and tools. Program, tools and apps for controlling our online impulses are getting bigger and bigger. Ex. - Internet blocking programs that shuts down your web if your clicking on distractions while working on your computer. - GPS- enabled apps that lock down texting once your car get rolling, apps and programs for credit-car spending- you see where I am going. - Apps that help you with your impulses and acts when they might not be the best once. Implication Help for panic stock selling during recession fears even though experts and reviews say that it is better to wait.


trendcards

Self chosen interaction The summer of 2011 was the big word, viral videos and gaming. This along with the social media strive is sucessful due to the trend of being able to chose for your self if you want to interact with a brand or not. The choice is there- your option is if you want to enagage with it, share it, spread it, tweet about it etc. Ex. Intel together with Toshiba had a viral video campaign called Inside, where you as a observer could help a trapped female to get out of the room she was locked in to. The viewers found out clues and got her out of there. Hulu also have adapted this trend where you can chose what advertisment you want to see and how you want to see it. Farmwille- Either you pay for a points or you watch an ad. Implication Give the audience the chance of choosing to interact with you, being a company that engages people in their work, that wants people to be a part of shaping it, is important to seem “human� and more approachable.


trendcards

Safety, stability and trust Past, present, future More and more people are turning to safer ways of investing and financing money. They see banks and even countries go bankrupt and the trend of fining more secure ways or countries to invest your money is getting bigger and bigger. Ex. - E-gold for investing and saving due to that its value are keeping a steady path, not decreasing, steady or even increase. - Investing in China or economically wealthy countries. - Having multiple bank accounts at different banks. Secure ways for people to get a solid investment. Implication It is important to realice that in financial cultures people need not only be assured that safety will be there for them now, but also in the past and future to gain their trust.


trendcards

Sort out the relevance from the noice With social media, advertising, tv, you name it we are drowning in information. Today people have realized that a lot of content is not quality but we want as much information as possible but still we also just want to see what is relevant to us. We also see that customers tend to lean moer towards friends recommendations and thoughs more so than experts. Ex. Google search becase of your network. Depending on what your “friends” and connections are liking och reading, google gives you what they have searched for en enjoyed for you to get that relevent fact that you are looking for. Implication The investing and stock industry is full of important information, but that information can be different in relevance among different kinds of investors. To sort out and tailor what is the most relevant to them will help them make their choices easier.


Etrade Trend Analysis