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Agosto 2012

TuralerT

Alertas do turismo rural

Foto: Divulgação


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Alertas do turismo rural

Rural Tourism in Northwestern São Paulo State Grows in July vacation Popular choices include hot water and places to be in contact with nature. Tourists from the state capital are ruling out beaches and heading for the interior in search of peace.

Photo: Daniel Ferreira

Source: G1

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month of vacation—time to relax with the family and friends. A major attraction for those seeking new spots, northwestern São Paulo is luring an increasing number of tourists. Entertainment in the region ranges from hot-spring resorts to hotels that bring people closer to nature. Cardoso (São Paulo state), for example, offers a breathtaking view. Fresh air, nature, peace; just the sound of birds. Country life is in every corner of the farm-turned-hotel. Visitors can have direct contact with animals and take carriage rides. This spot also has swimming pools and is fun for children. And trekking in the woods is fun to all! Kelton Silva Pinto, Sales Supervisor, first came here with his family in search of peace. “This is a great place for leisure, peace and quiet. This is

exactly what we were looking for”, he says. Breakfast is special. It includes a lot of sweets, and it is served in the shade of trees. Staying away from the most popular places in the vacation is what architect Adriana Lopes wants. “One more attraction for the kids to take delight in”, the architect states. In vacation suites get fully booked. Rural tourism attracts more and more people from the capital who want to enjoy the beauties of the interior. “Tourists take a break and come here for peace. Beach hotels are fully booked, and prices are high. It’s different here; it’s quiet”, explains Valéria Foz, who runs a hotel in the region. Those looking for leisure often need the typical hot-spring baths in northwestern São Paulo. Swimming pools lure visitors even in winter. In Fernandópolis (São Paulo), water comes from natural sources at a temperature of 59 °C. A family came from Piracicaba (São Paulo) just to soak in the hot springs, which they cannot do without when they are on vacation. “We like it here because there are hot springs, which are soothing, relaxing. It is peaceful here, so I have a great time”, says Professor Maria de Fátima Campassi. Executive Rodrigo de Moraes went to Fernandópolis, more than 500 km from São Paulo, with the whole family. The weather and peace there made him change his mind: instead of beaches, he chose to chill out in the hot springs. “I think this is our best option for leisure now. Theft is unusual here, so people come here in search of calm”, he notes.


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Alertas do turismo rural

Rural Tourism—a Way to Resist Viracopos Works Source: Jornal Floripa

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armers from Campinas (93 km from São Paulo) have come together for rural tourism initiatives to resist the pressure to sell land due to the expansion of Viracopos airport. Thus, terms such as “added value” and “market expansion” have become part of the vocabulary of these families, who have different roles and take training courses to receive tourists. Since the beginning of the year, nearly 500 people interested in picking strawberries and guavas, visiting animal farms, horse riding, and tasting farm cheese come to Fogueteiro every weekend. “We’ve started working on some ideas for rural tourism to compensate for the losses that will result from the airport expansion. Today, my sales are 30 percent higher because of these activities”, said farmer José Abacherly, aged 59. “People pay for the experience, and this adds value to our product.” He says that in the next few years 80 percent of the area planted with corn and coffee will be lost, as the place is within the area to be expropriated for construction of the new airport runway. In addition to these changes, farmers say they have been increasingly harassed by businessmen (particularly from the logistics sector) in the past five years. Stubborn buyers offer prices 230 percent higher for the lands. “Five years ago a square meter was worth 15 reais. Now I see lands being sold for 50 reais a square meter”, notes Abacherly. He believes that sellers go to cities, where they cannot make a living. “We feel we’re being cornered.” The president of the Lutheran community in Friburgo, where most people are of German descent, Hedio Ambrust Junior, aged 42, claims this approach can be aggressive. “A guy asked if I wanted to sell the land. I said ‘no’. A couple of days later, he came back saying I had to

sell. I’m the one who says what I’ve got to do. This is the land my family has worked for 140 years.” For him and another 40 families in the region, new business alternatives and collective action increase the chances to stay there. With this objective, they intend to create a rural tourism association later this year. “We have 250 families in the closest neighborhoods. We are going to try to work together and continue living here”, said Altevir da Silva Pinto, who will soon open a small family hotel in Fogueteiro.

COURSE Nearly one hundred farmers have taken a rural tourism course at National Rural Training Service (SENAR), with the support of the Campinas Tourism Department. “The proposal consists in training families to create sources of income other than farming”, said agricultural engineer and trainer Marília Abarca. Abacherly believes it is a matter of choice. “We are going to plan and expand the market to give continuity business”, he adds.


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Alertas do turismo rural

Rural Tourism is a Good Option for Leisure and Entertainment Fun for the whole family guaranteed with these tours Source: Jcatibaia

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lot of people are unaware that Atibaia offers very interesting tours. Engrossed in our everyday life and the rush work, we do not often stop to think of nearby, affordable leisure options. The rural tour in the Cachoeira neighborhood is an example of what we can do here in our own city, providing a nice, fun family day, with a highly enjoyable tour. The day starts at Pedra Grande road (Clube da Charrete), close to Rancho Colonial. We experience a whole new world when horses start to move, kids sitting correctly in their carriage seats. The first signs are great joy and the feeling of freedom, wind blowing in our face. We are heading for Serras de Atibaia dairy plant. The ride could not

be better. The path cuts through forests and pork and chicken farms, past lakes and rose and chayote gardens—amazing landscapes. Approaching the site, it is time for the best part of the ride: direct contact with nature. The first stage of the tour, called Do pasto ao queijo (“From grass to cheese”), involves getting on a caçamba (a kind of skip) pulled by a tractor. The rural vehicle gives us a ride on the grass up to the cowshed. Throughout the ride, the guide provides information about the importance of ecological balance, of the water cycle and of animal feeding (e.g., how cattle are divided). Newborn calves are one of the highlights. Visitors go through the milking area, the discharge zone— where animal feaces are turned into manure— and the place where they are fed, always accompanied by a specialized guide. From here, we can walk to the cheese factory, where pasteurization, curdling and aging occur. On our way back to the house, the smell of lunch makes our mouths water. In a stunning typical country landscape, the cheese-based menu is a must: eggplant lasagna, cottage cheese cannelloni, galinha caipira (a traditional chicken dish) and rice with frescal cheese as main courses and curau


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Alertas do turismo rural

in partnership with other secretariats, such as the Economic Development, Agricultural and Communication Secretariats, which are essential for an excellent development of the project”. Rural Tourism There are now two rural tours in Atibaia: Portão neighborhood and Cachoeira neighborhood. The first Atibaia has a wide range of tour possibilities. Rural tourism is extremely important to the municipality, includes a variety of attractions: a historical farm as it is a strategic activity for the preservation and and a distillery, a rural restaurant, Arraiolos carpets environmental recovery of rural and natural areas. making, small exotic animals, craftwork and beekeeIt guarantees the continuity of traditional agricul- ping. The second involves the largest Lusitano horse tural activities and, therefore, the upkeep of rural breeders in São Paulo state, many studs, a variety of families, thus creating a new concept of production paths, waterfalls and dirt roads, fishing areas and a with increased income for rural environments. To dairy plant. Carriage or horse rides amidst beautiful offer a quality service to tourists, the Tourism Se- landscapes are also available. “I believe the main dicretariat trains those interested in participating in fferences in rural tourism are family service, affordathe rural circuit, in conformity with the provisions ble prices, rural experiences and histories of centuries-old families, along with delicious caipira meals of municipal law 360/08. According to the technical advisor of the Tourism (traditional country food) and great joy”, sums up Secretariat of the Municipality of Estância de Ati- the advisor. baia, Jadhi Martinelli Correia, aged 24, “the role of the secretariat is to foster these activities and train For more information on these tours, tourists can go businessmen, enhancing their specific characteris- to the Tourist Information Center, located at 1430 tics, with the objective of preserving the flow of Lucas Nogueira Garcez Avenue. Telephone: 4411income and local culture in the rural environment, 7577. (a sweet custard-like dessert), milk caramel with cheese and pumpkin jam as desserts.

Foto: Divulgação


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Alertas do turismo rural

Caminhos do Frio Circuit to Start on Monday in the Brejo Region of Paraíba State Source: NE10

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n Paraíba June, July and August, particularly these last two, are months when a lot of people take out of the closet the warmest sweater and head for cold mountains and their dark, starry nights. Another attraction in this time of the year is the Caminhos do Frio circuit, which has taken place for five years, which takes culture, food, sports, and ecotourism to the whole Brejo Region of Paraíba State. This edition, which will start on Monday July 23 in the city of Bananeiras, will include cultural performances and exhibitions, food festivals, craft workshop, ecotourism activities and sports, as well as the traditional craft fair. The festival spans six days in each city and ends on September 2 (see service). To warm up visitors with temperatures ranging from 16° to 18°, the Regional Sustainable Tourism Forum of the Brejo Region of Paraíba State, responsible

for the event organization, includes attractions like local and national artists, e.g. Clã Brasil, Os 3 do Nordeste, Cabrueira, Gitana Pimentel, Oliveiras de Panelas, Paulo Vinícios, Orquestra Sanfônica do Cariri, Mestre Fuba, Soraia Bandeira, Parahyba Sim Sinhô, and Jeito Nordestino. Every city has its specific agenda, available at www. caminhosdofrio.com/2012. After Bananeiras, which will focus on “Adventure and Art in the Mountains, the circuit continues through the cities of Serraria, Pilões, Areia, Alagoa Grande, and Alagoa Nova. In addition to cultural attractions, visitors can visit mills built in the 18th and 19th centuries, where Brazil’s purest cachaça is made, along with historical town centers and museums. Like in earlier editions of Caminhos do Frio, the region’s hotels, which can host more than 3000 people, will be fully booked.

Bananeiras-PB é a primeira cidade do roteiro


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Alertas do turismo rural

Agritourism Transforms the Lives of Families in Venda Nova (EspĂ­rito Santo State) This form of tourism is the source of income of many families in the southwest mountains of EspĂ­rito Santo state. Home-made food and beverages are the main difference here.

Source: G1

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gritourism, a form of tourism involving agriculture, is the source of income of a large number of families in the southwest mountains of EspĂ­rito Santo. In Venda Nova do Imigrante, the municipality where this activity first started, farmer families have stories of hard work and challen-

ges get to the current period of appreciation. In this type of tourism, created in 1987, farmers seek to explore the culture and tastes of the countryside to lure visitors. When operators sell, they tell tourists they can take back home not only products, but also the stories of country people. Home-made preparation,

Busato family cheese is made on demand.


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Alertas do turismo rural

passed on from generation to generation has become an invaluable addition in making dishes, beverages and crafts, which are highly attractive due to their special characteristics. Reginaldo Caliman, aged 57, and his brothers run a restaurant that only serves traditional country food. “We used to make fish-based dishes, but a tourist said he wanted to eat food from this region, with the ingredients and preparation that couldn’t be found anywhere else”, recalls Caliman. From then on, the family business took a different course. With the adoption of a traditional menu, the restaurant became an agritourism food attraction. The family, which used to work in horticulture, now grows only that they need at the restaurant. “With vegetable cultivation, our income depended on market supply and demand. With agritourism, we have fixed income instead. There’s no low season”, he adds.

The story of Reginaldo Caliman’s family is similar to that of Carmem Busato, aged 44. She owns a plant that makes dairy products and home-made products. Family farms are very popular among tourists, and sales are guaranteed. The situation is different from the time when coffee growing was their main activity. “We had income once a year, with coffee sales”, says Carmem, who moved back to the country due to agritourism. “I had moved to the city to become a dressmaker, but I came back because agritourism has opened up opportunities”, she explains. Now families involved in agritourism are organized and work collectively. They set up an association that brings together more than 50 families. Bernadete Lorenção, one of the managers, outlines the evolution of this activity. “Living in the country now means quality of life”, she says. To Bernadete, work is not complete. “This has just begun. We still have things to explore”, she states.

Home-made products—a tourist highlight.


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Alertas do turismo rural

Revenue Field


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Alertas do turismo rural

Event

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Direção: Marco Ortega Projeto gráfico e Diagramação: Caroline Esser Críticas, sugestões ou elogios: caroline.esser@iica.int


Turalert Ingles (Agosto_2012)