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SWINBURNE COLLEGE PATHWAYS PROGRAMS COURSE CODE LDESD02

Subject Code

LDIDE

Title

Digital Design

Teaching Period

3 (Oct – Jan)

1.

Year

2013 2014

Group

UniLink

Contact Details Name

Telephone

Email

Subject Convenor

Adrian Tong

9214 6459

atong@swin.edu.au

Director of Studies

Damian Sullivan

9214 8939

damiansullivan@swin.edu.au

Teachers

Adrian Tong

9214 6459

atong@swin.edu.au

General Administration Contact

Isabel Wroe

9214 8585

iwroe@swin.edu.au

Program Office

Room TD 190 Swinburne College

Key Contact

Juliet Simon (UniLink) TD194 Kathleen Drew (Foundation) TD 194

2.

9214 4740

Learning and Teaching Structure

Delivery: 5 hour classes each week In a semester, you would normally expect to spend, on average, twelve and a half hours of total time (formal contact time plus independent study time) a week on a 12.5 credit point unit of study. In developing the English language competencies of international students all classes will be guided by the 10 Good Practices Principles as set down by the Australian Government. http://www.deewr.gov.au/HigherEducation/Publications/Pages/GoodPracticePrinciples.aspx

3. Email communication For privacy and reliability reasons Swinburne College will only communicate with you via your official Swinburne College email account. It is your responsibility to check this account regularly for important official communication. Your email account is your student number @swin.edu.au

4. Special Needs If you have special needs you should advise your Academic Manager by the end of the second week of the teaching period. In addition, you are recommended to notify the Equity Office if you have not already done so. http://www.swinburne.edu.au/stuserv/equity/

Swinburne College : Pathways Prepared by : Adrian Tong Valid for Teaching Period: 3 - 2013

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SWINBURNE COLLEGE PATHWAYS PROGRAMS COURSE CODE LDESD02

5.

Module Outline

Contact Hours

70

Module Type

Core

Pre/Co Requisites

Nil

Description / Aims

This unit aims to develop digital design process as both a creative and technical tool by exploring creative thinking through appropriate use of software applications and hardware technologies. Students will develop an understanding of legal issues that involve copyright and intellectual property within the design professions.

Learning Outcomes

1 Create typography and image design outcomes that enable and facilitate the design process from problem-solving conceptual solutions through to the design resolution stage and to the production outcome in a digital facsimile.

2 Use systematic processes of digital technologies that will give effective work production applications in screen and print outcomes.

3 Use independent research skills with an emphasis on the critical use of available information to inform decision-making and idea-creating techniques to facilitate the design process.

4 Use appropriate skills to show independent and appropriate application of digital software and technologies relevant to the design profession.

5 Apply practical skills for appropriate application of digital software and technologies relevant to the design profession.

6 Demonstrate understanding of legal and copyright issues faced by the designer and industry

Swinburne College : Pathways Prepared by : Adrian Tong Valid for Teaching Period: 3 - 2013

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SWINBURNE COLLEGE PATHWAYS PROGRAMS COURSE CODE LDESD02

6

Weekly Schedule SWINBURNE COLLEGE - PATHWAYS PROGRAMS TIMELINE – TEACHING PERIOD

Week

Week

Topic and Learning Outcomes

Assessment/Exercises

Introduction - What is Digital Design Different types of Design & Application Software Choices, Operating Systems, Resolutions &

Class Participation

Commencing Monday 1

14 October

File Formats for Print / Screen, Archiving Guidelines for Project 1 2

21 October

Typography – Selection, Acquisition,

In Class Assignment

3

28 October

Photoshop – Scanning & Image Manipulation

In Class Assignment

4

4 November

Photoshop – Image Retouching & Correction

In Class Assignment

5

11 November

Illustrator – Illustration from scanned drawings

In Class Assignment

6

18 November

Illustrator – Logo Types & Symbols

In Class Assignment

7

25 November

Acrobat – Design Presentation & Delivery Project 1 due end of class week 7

Project 1 Due

8

2 December

Design Briefs – Writing & Interpreting Guidelines for Project 2

In Class Assignment

9

9 December

Idea Generation & Approaches

In Class Assignment

10

16 December

Treatments – Design Style & Application

In Class Assignment

Break (23 December – 3 January 2014) 11

6 January 2014

Page Design & Layout

In Class Assignment

12

13 January

Digital Collage – 2D

In Class Assignment

13

20 January

Montage Techniques

Project 2 Due

14

Exam Week 27th to 31st January 2014

Swinburne College : Pathways Prepared by : Adrian Tong Valid for Teaching Period: 3 - 2013

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SWINBURNE COLLEGE PATHWAYS PROGRAMS COURSE CODE LDESD02

7.

Assessment Details

Assessment Outline Assessment Task

Weighting

Learning Outcomes

In class Assignments / Class Participation

20%

1, 2, 3, 4, 5,6

Design Project 1 Plan, research, visualise, design & execute a Book Cover based upon a key figure in Design History

40%

1, 2, 3, 4, 5,6

Design Project 2 Utilising multiple acquisition, manipulation and communication strategies, undertake exploration of single concept in a series of images

40%

1, 2, 3, 4, 5,6

8.

Minimum requirements to pass this subject

In order to pass this subject you must achieve a combined mark over 50% to pass this subject. If a student’s combined mark is less than 50% they will not receive the nominated credit points.

9.

Learning Resources Suggested Reading

Books

Golding, M 2007, Real world Adobe Illustrator CS3, Peachpit Press, Berkley, California. Weinmann, E & Lourekas, P 2007, Photoshop CS3: Visual quickpro guide, Adobe Reader, Peachpit Press, Berkley, California. Australian INfront, 2010, Maroubra NSW: http://www.australianinfront.com.au Design is Kinky, 2010, Sydney: http://www.designiskinky.net Colour Lovers, 2010, Lake Oswego Oregon: http://www.colourlovers.com Materials

A4 size visual diary, USB Stick, Digital Camera (preferable)

Other

IDN magazine (suggested reading)

10.

Blackboard site for this subject

Important information concerning this subject is placed on Blackboard, the Swinburne College course management system. It is your responsibility to access Blackboard on a regular basis. The address is; http://ilearn.swin.edu.au

Swinburne College : Pathways Prepared by : Adrian Tong Valid for Teaching Period: 3 - 2013

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SWINBURNE COLLEGE PATHWAYS PROGRAMS COURSE CODE LDESD02

11. Assignment Details and Marking Criteria The considerations to be used in marking assignments and the standards needs to be achieved are shown below. Digital Design Project 1 – Marking Guide Designer Book Cover 1. Deadline

5%

2. Research Designer

5%

3. Design Development

5%

4. Visual Diary Layout / Presentation

5%

5. Book Cover Design

15%

6. Book Cover Presentation

5%

Total

40%

Digital Design Project 2 – Marking Guide A Series of 4 Collectable Postcards 1. Deadline 2. Research of the Postcard Design

5% 5%

3. Design Development

5%

4. Visual Diary – Concept Sketches

5%

5. Postcard Designs 6. Postcard Presentation

15% 5%

Total

40%

In Class Exercise – Marking Guide Week 1 – Universe & Questions Week 2 - LetterM; YourLetter; Typography Exercise Week 3 - Image Scanning & Retouching; Catzilla, Room Composition Week 4 - Marilyn Illustration Exercise Week 5 - Cocktail Exercise and Designer Books Logo Week 6 - Model illustration Week 8 - Space Montage; Coin Effect / Text Effect Week 9 - Shibuya Panoramic; Jeremy Scott Live Tracing Week 10 - Jeremy Scott Soda Can Advertising Poster; Design Style Research Week 12 - Design Style Presentation

2% 2% 2% 2% 2% 2% 2% 2% 2% 2%

Total

20%

Swinburne College : Pathways Prepared by : Adrian Tong Valid for Teaching Period: 3 - 2013

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SWINBURNE COLLEGE PATHWAYS PROGRAMS COURSE CODE LDESD02

12. Submission of assignments       

  

Assignments need to follow the Harvard standard/style of presentation. A style brochure is available in the library. http://www.swinburne.edu.au/lib/researchhelp/harvard_style.html Assignments are to be submitted according to the class teacher’s requirements before the specified time and date. Students need to ensure they keep a hard copy of any assignments they submit. This copy needs to be DATED. Keeping an electronic copy on file is not adequate. Students should note that Saturday and Sunday are deemed to be working days in the case of late submission of assignments. Plagiarism will not be permitted. Students need to attach an assignment declaration form available from the admin office / reception. Any assignment submitted after the designated due date and time will be penalised by deduction of 10% of the marks for each working day that the assignment is late. Late assignments will only be accepted without penalty if a student has a valid medical reason or an extension has been applied for and granted, in writing. A medical certificate must accompany any valid medical reason for a late assignment or test being missed and must be provided within 72 hours of the assignment or test due date. Any assignment that is more than five working days late will not be accepted for marking. Extensions will only be granted in exceptional circumstances and any request for an extension should be made, in writing, at least a week before the assignment is due. If a teacher designates that an assignment is to be handed in to the office, students must ensure that the assignment is date stamped by the Administration staff.

Resubmission of Assignments Students may resubmit an assignment or assessment piece that has not received a pass at the discretion of the subject convener. Re-submitted work can only achieve a pass grade.

13. Plagiarism Swinburne College defines Plagiarism as the action or practice of taking and submitting or presenting thoughts, writings or other work of someone else as though it is our own work. Plagiarism includes any of the following, without full and appropriate acknowledgment of the original source(s): i)

The use of whole or part of a computer program written by another person;

ii)

The use, in essays or other assessable work, of the whole or part of a written work from any source including but not limited to a book, journal, newspaper article, set of lecture notes, current or past student’s work, or any other person’s work, a website or database;

iii)

The paraphrasing of another’s work;

iv)

The use of musical composition, audio, visual, graphic and photographic models’

v)

The use of realia; that is objects, artefacts, costumes, models and the like.

Plagiarism also includes the preparation and production and submission or presentation of assignments or other work in conjunction with another person or other people when that work should be your own independent work. This remains plagiarism whether or not it is with the knowledge or consent of the other person or people. It should be noted that Swinburne College encourages its students to talk to staff, fellow students and other people who may be able to contribute to a student’s academic work but that where independent assignment is required, submitted or presented work must be the student’s own. Allowing or otherwise assisting another student to copy or otherwise plagiarise work by, for example, allowing access to a draft or completed assignment or other work, is also considered plagiarism. Students will be penalised for work that has been plagiarised. Swinburne College : Pathways Prepared by : Adrian Tong Valid for Teaching Period: 3 - 2013

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SWINBURNE COLLEGE PATHWAYS PROGRAMS COURSE CODE LDESD02

14. Student Feedback Swinburne College seeks student feedback in a number of ways, including through periodic surveys as part of the College’s approach to quality assurance and improvement. The address is; http://www.swinburne.edu.au/corporate/feedback/

Swinburne College : Pathways Prepared by : Adrian Tong Valid for Teaching Period: 3 - 2013

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Ldide tp3 subject outline 2013  

Subject Outline

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