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person

Brand as a : H&M is guided by strong values based on fundamental respect for the individual and belief in each person’s ability to show initiative. +Fast fashion +Values Sustainability +Values employees +Strong commitments +Affordable price +Global

product

Brand as a : From timeless basics to the latest trends. H&M offers wide ranging and varied categories in women, men, teenagers, and children complete with shoes, accessories, cosmetics and a home interiors concept. +LADIES: Tops, Shirts & Blouses, Cardigans & Sweaters, Dresses, Skirts, Pants, Jeans, Shorts, Jackets & Coats, Blazers & Waistcoats, Office wear, Sport wear, Lingerie, Socks & Tights, Sleepwear, Swimwear, Accessories, shoes, Cosmetics, H&M + Plus Sizes, Maternity Wear. +MEN: T-shirts & Vests, Shirts, Hoodies & Sweatshirts, Sweaters & Cardigans, Jackets & Suits, Coats, Pants, Jeans, Shorts, Sportwear, Swimwear, Underwear & Socks, Accessories, shoes +KIDS - from new borns to 14+ +NEW BORN (0-9M): Sets & Overalls, Tops, Bottoms, Sleepwear, Accessories. +BABY GIRL & BOY(4-24m): Tops & T-shirts, Bodies, Shirts & Blouses, Jumpers & Cardigans, Pants & Leggings, Jeans, Dresses & Skirts, Sets & Overalls, Sleepwear, Socks & Tights, Outerwear, Shoes, Accessories + GIRL & BOY SIZE (11/2/ 2-10 y): Outerwear, Tops &-T-shirts, Shirts & Blouses, Jumpers & Cardigans, Pants & Leggings, Jeans, Dresses, Skirts, Blazers, Sportswear, Dancewear, Underwear, Sleepwear, Socks & Tights, Accessories, Shoes, Shorts, Swimwear, Costumes. +Quality is key - from initial product to final product.

symbol:

Brand as a Simplify worldwide perception +Fast fashion +Trendy +Designer Collaboration +Advertisements with known models, artists, or designer +Sustainability +Affordable price

organization

Brand as an : H&M is a conscious brand – economically, socially and environmentally. +Consistent growth +Conscious brand - economically, socially, and environmentally +Foundations - contribute to people and communities where H&M operates +Publicly traded +Experienced + Global +Cost- consciousness 15

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