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104

15% 4% 8% 7%

10% 8% 1% 5%

Dresses

Shorts

Pants

Jewelry

Handbags

Scarves

Hats

Shoes

7,224

2,408

140

28

1,806

105

21

168

as an example, being TOPSHOP and Sephora's, stating that they reach the expected month sales in the first ten days.

with a high conversion rate of 6% given that the demand in Sao Paulo consumer is high. Looking at two major international brands

The total sales unit is calculated by the daily footfall of 20,000 in JK Iguatemi mall in Sao Paulo

0

420

84

224

210

13,300

665

133

1,064

1,330

931

1,064

I

672

280

147

168

532

N

840

196

224

84

1,995

1,596

U

588

672

112

315

252

3,990

-

336

420

336

630

2,100

1.50%

S

1,260

1,008

840

2,800

2.00%

140,000

Total Units

E

100%

12%

Skirts

8,400

Number of purchases (1 per) 2,520

6.00%

Conversion rate

140,000

20,000

Week 4

L

30%

140,000

Weekly footfall

20,000

Week 3

A

Tops

20,000

Week 2

Daily footfall

Week 1

S T

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