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2015/16

CARMELÁ


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CARMELÁ P R E - FA L L 15/16

Designed by Carmela Osorio Lugo, “CARMELA,”

Fall 15’

collection, is based on streetwear. The looks are defined by the fusion of craftsmanship and attention to detail, with a sense of refined ease. I drew my inspiration from the streets of New York City. construction

The essence of the collection came from the

and subway workers of the city, and all of those

who were and are part of building the city it is now - the capital of the world.

IMAGES E JAJNAN PAAHH KL IEKV I& A U G U S T O S I L V A H

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whole process is a feet-on- the-ground design approach. The collection embodies a sense of ease. Clean wearable luxury has become my brand’s signature. As an emerging designer I consider my label to be modern and luxurious. The collection offers an edgy, youthful take on upscale dressing. During my design process and development it was essential to keep the importance of my inspiration, “the construction workers”. It was also important to represent the craftsmanship and handwork that these people put into their job in order to create a perfect marriage between my inspiration and the pieces I needed to tell my story by using and recycling actual denim worn by these workers to their job.

I thought it would be interesting to create the juxtaposition of destroying “construction workers jeans”. I draped and developed silhouettes using recycled jeans and then reconstructed, bleached, treated, patched and dyed the denim by hand to create unique pieces that embody the essence of this important part of society. Eventually I tried to use traditional techniques to showcase the importance of detailing and handwork . These pieces were combined with black and gray linear silhouettes that symbolize the architecture of the city that they once built.


L A B E L S E A S O N A L L O O K S PS RS 1E 5- F A L L 1 5 ’

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CARMELÁ

IMAGES E JA JNAN PA AH H KL IEKV I& A U G U S T O S I L V A H

P R E - FA L L 15/16

As a designer I work with every look and follow the aesthetic of layer upon layer. Everything is about how all pieces work together, our customer can mix and match within the collection, all the bottoms and all tops are designed to work together. Most of the pieces are also designed for a woman on the go who wants to move around and still look classy, some pieces come to life when they are in motion, colors start showing up and panels flow as well. Before this season, CARMELA explores the edgyness and vanguardisim of baggier jeans, with big ruffle and voluminous bottoms, which bring a certain coolness to the collection. Then the other element is outerwear and layering options for fall—fleece, jacket coats and vests which cover knits, crop-tops, and woven shirts.

Our customer is a woman in her mid 20’s to her mid 30’s she is curious young and sophisticated, fashion-oriented; but with a strong identity and a personal vision, the brand encourages women to express themselves through her clothing. I want my women not only to feel comfortable, easy and fresh but at the same time she feels modern sophisticated and ready to hit the streets and any occasion in each unique piece. In terms of price range, the pieces in this collection range from $150 (starting with some of the woven crop-tops), up to $1250 for the Franco Coat, the prices vary product to product. It is important to notice that every item is custom made, the finishes are clean and fused to give a sporty, modern, and clean edge to each look. The fabrics used for this collection vary from cashmere wools, high-tech mesh, ponte knits, crafted denims, bonded wool-knit, silk wools, lamb leathers and more


L A B E L S E A S O N A L L O O K S PS RS E1 -5 F A L L 1 5 ’

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L A B E L S E A S O N A L L O O K S PS RS E1 -5 F A L L 1 5 ’

IMAGES EH JAJNA N PAAHH KL EI KV I& A U G U S T O S I L V A

01 CARLO CROP-TOP -VINYL FAUX LEATHER -POWER-MESH SLEEVES PF15

C ARLO COAT -BLACK RIB-KNIT COLLAR -BONDED

W/WOOL WITH B/NEOPRENE PF15

C ARLO PLE ATED PANTS -100% I TALIAN WO O L /H I G H -WAIS T ED -T WO FELT WOOL STR APS PF15


L A B E L S E A S O N A L L O O K S PS RS E1 5- F A L L 1 5 ’

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IMAGES J AN AP HA HK LI EK V&I A U G U S T O S I L V A HEAJ N

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L A B E L S E A S O N A L LO O K S PR E - FA L L 15’ L A B E L S E A S O N A L LO O K S SS15

02 BOBBY A-TOP -100% I TALIAN WO O L -FUSE SEAMS PF15

BOBBY CROP-TOP -POWER BLACK MESH -WATERPROOF ZIPPER PF15

HUGO MAXI/MESH -POWER WHITE MESH -WATER-PROFF ZIPPER PF15

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LL A A BB EE LL SS EE A A SS O ON NA A LL LL O OO O KK SS PS R S 1E 5- F A L L 1 5 ’

03 IMAGES PA I AUGUSTO SILVA HE AJ JNAN A H HKL IEKV &

MAXWELL

X CROP-TOP

-BONDED KNIT & ITALIAN WOOL -BONDED SEAMS FINIHES PF15

MAXWELL MESH-PULLOVER -POWER WATER-PROOF MESH PF15

MA X WELL CARGO PANTS -RECYCLED REPURPOSED & RECONSTRUCTED DENIM FROM CONSTRUCTION WORKERS IN NYC -SCREEN PRINTED PLEATS PF15


LL A A BB EE LL SS EE A A SS O ON NA A LL LL O OO O KK SS PS R S 1E 5- F A L L 1 5 ’

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IMAGES H E JAJNA N PAAHH KL IE KV I& A U G U S T O S I L V A

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L A B E L S E A S O N A L L O O K S PS RS E1 -5 F A L L 1 5 ’

04 SALVATORE CROP-TOP -BLACK POWER-MESH -LONG SCREEN-PRINTED WOOL STRPS PF15

SALVATORE MA XI/K NIT -100% PO N T E K N I T -SCREEN-PRINTED SLEEVES PF15

SALVATORE PLE ATED SK IR T -100% I TALIAN WO O L FELT B O N D ED -WITH CASHMERE KNIT -WR AP BELT PF15

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IMAGES H E JA JNAN PA AH H KL IEKV I& A U G U S T O S I L V A

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05 L A B E L S E A S O N A L LO O K S PR E - FA L L 15’ L A B E L S E A S O N A L LO O K S SS15

C ARLO COAT -BLACK RIB-KNIT COLLAR -BONDED

W/WOOL WITH B/NEOPRENE -REVERSIBLE COAT PF15


L A B E L S E A S O N A L LO O K S PR E - FA L L 15’ L A B E L S E A S O N A L LO O K S SS15

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IMAGES E JAJNA N PAAHH KL IE KV I& A U G U S T O S I L V A H

06 BOBBY A-TOP -100% I TALIAN WO O L -FUSE SEAMS PF15

BOBBY CROP-TOP -POWER BLACK MESH -WATERPROOF ZIPPER PF15

BOBBY CULOTTES -RECYCLED REPURPOSED & RECONSTRUCTED DENIM FROM CONSTRUCTION WORKERS IN NYC -SCREEN PRINTED PLEATS PF15


L A B E L S E A S O N A L LO O K S PR E - FA L L 15’ L A B E L S E A S O N A L LO O K S SS15

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IMAGES E JAJNA N PAAHH KL EI KV I& A U G U S T O S I L V A H

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07 L A B E L S E A S O N A L L O O K S PS R S 1E 5- F A L L 1 5 ’

HUGO WRAP -100% I TALIAN WO O L B O N D ED WITH CASHMERE KNIT -WOOL FELT/SCREENPRINTED STR AP PF15

HUGO MAXI/MESH -POWER WHITE MESH -WATER-PROFF ZIPPER PF15


L A B E L S E A S O N A L LO O K S PR E - FA L L 15’ L A B E L S E A S O N A L LO O K S SS15

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IMAGES E JAJNA N PAAHH KL IE KV I& A U G U S T O S I L V A H

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L A B E L S E A S O N A L LO O K S PR E - FA L L 15’ L A B E L S E A S O N A L LO O K S SS15

08 JULIO 2X1 JACKE T -RECYCLED REPURPOSED & RECONSTRUCTED DENIM FROM CONSTRUCTION WORKERS IN NYC -TAKE OUT SLEEVES/ VEST -LONG CUFF STRAPS PF15

JULIO MAXI/MESH -POWER/STRETCH MESH

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IMAGES IMAGES EJJA PAHLEVI HANNAH KIK & AUGUSTO SILVA

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L A BL EALB ES LE AS SE OA NS A K SO KP SR ES -SF1A5 L L 1 5 ’ O LN AL LO OL O

DESIGNER PROFILE

CARMELA OSORIO LUGO CRE ATIVE DIREC TOR

My

inspiration process is a feet-on- the-ground design

approach. I get inspire by people, who have a story to share

Born and raised in Caracas, Venezuela, Carmela Osorio Lugo is currently pursuing a BFA in Fashion Design and Fashion Marketing and Merchandising at Savannah College of Art and Design. Art and fashion were always part of her life. Growing up she was inspired by her mother closet: She realized that her perfect presentation affected everthing- the way she carried herself, the way people looked at her. Even as a kid Carmela knew clothes could be powerful Through her multicultural upbringing and her international education and training in fashion, Carmela was borne out of the desire to make the sophisticated modern woman feel powerful, bold, confident and sexy With just twenty -one years old Carmela had have plenty of work experience in the fashion industry. She worked with Andre Leon Talley, for the Little Black Dress Exhb. She also had the opportunity to work with IMPROV by Valentino Vettori. Later on she created

boards, technical flats, sketches, storyboards, fabrics boards and look books for Elie Tahari and Tommy Hilfigher in a 3 months internship program, while she assisted Stephanie Tricola, stylist for the Armani Exchange Web Catalog Photo shoot. And she work during two summers for the womenswear team at Ralph Lauren. She received an award for best creative intern during her apprenticeship After winning some of the most high-profile scholarship competitions in the fashion industry like the CFDA Liz Caliborne Competition and the YMA Fashion Scholarship Award, Carmela continues to work hard in order to achieve her ultimate goal. She hopes with her sister by her side to open their own label dedicated to make woman feel powerful independent just like her mother. For now the designer is focus on finishing her studies and on getting more and richer experiences in the fashion industry

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IMAGES IIMAGES H A N N A H K I K &E JAJUAG PUAS HT LO E SV II L V A

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IMAGES IMAGES AH VI SILVA H A N N A H K I KE J&J AA UP G U SL ET O

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IMAGES EJJA PAHLEVI

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MONICA MARTINEZ

LUCIA

ACCESORIES MINOR

JEWLERY MAJOR

S C A D15

SC AD2018


CO L L A B O R AT I O N S PR E - FA L L 15’ L AL BAEBLE LS ESAE SAOS NO AN LA LL OL O O KO SK SP RS ES -1F5A L L 1 5 ’

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DEVIN OSORIO

DANIELA GUARIN

FIBERS MAJOR

FIBERS MAJOR

S C A D 2015

S C A D 2015


ADDRESS 517 E A S T 49 S T. S AV G A ,314 O5

ONLINE CARMENOSORIO93@GMAIL INSTAGR AM/CARMEL ADSGN

PHOTOGRAPHER AUGUSTO SILVA- ALLIEGRO HANNAH KIK

C A R M E L Á  

LOOKBOOK PRE-FALL 16

C A R M E L Á  

LOOKBOOK PRE-FALL 16

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