COMPANY OVERVIEW
OFF-WHITE is a fashion brand founded by DJ and designer Virgil Abloh in 2012, after closing his art experiment, PYREX VISION. The current designs range from patchwork to graphic t-shirts, minimalistic captions and all of them feature the trademark stripes embossed on the back along with its name “WHITE.” The brand now is carried by various retailers worldwide such as Farfetch, Saks among many others. OFF-WHITE opened its first location and flagship store in Hong Kong and now there are stores in over 14 countries around the world. Fashion label rooted in current culture at a taste-level particular to now. Created with a specific opinion, not necessarily with the same vision for mens and womens collections. His success is attributed to his customer-focused business model. “I design for a consumer who wants to covet unique and spirit-driving clothing.” Abloh High end products due to the high quality materials and limited stock.