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CARMEN GIRALDO Fashion Designer


Collaborations : p-22-29


Fashion Designer & Product Development Manager


I’m Carmen Giraldo, fashion designer and product development manager. I started my career as a fashion designer in 2002 in my home town Medellin- Colombia. In 2005, I moved to Paris to continue my studies and completed a master’s degree in Business Management and Marketing Fashion. Overall I spent 7 years in Paris, and worked as a Designer & Product Development. I possess an extensive knowledge of the fashion business and a deep understanding of end-to-end processes for ready-to-wear (from market and trends analysis, creation, all the way to production, marketing mix, visual merchandising and sales). My strengths are: reactivity, market watch and communications skills.




2013/2014 Company – Connaught Industries; Hong Kong Fabric Wholesaler “lace and trimmings”. Objectives: Manage and coordinate new fabric collections and productions. Key Responsibilities: - Identified and researched trends and developed inspiration boards for new collections; - Supported the buying team with the selection of new fabrics, ranges of colors and hand decorations (beadings & embellishment, trims, garment accessories).


Lace and Trimming Collection Sprint - Summer 2014

•Created the product files (setup, measurements, product descriptions, etc.); •Designed the sales catalogs for fabric and trimmings (photos, references, pricing, etc.).


Visual Merchandising Stand TEXWORLD • Stand proposals: display, wall dressing and fabric presentation. • Participated in Parisian fashion fair TEXWORLD as a key sales person (AW 13 and SS 13). LACES WALL 8 Walls = 8m² area 3 pieces samples fabrics per wall 24 pieces samples needs.

TRIMMING COLLECTION 3 Boxes 200 samples 66 pieces per box


2009/2012 Fashion Design & Product Development Manager – Billtornade; Paris, France Company: Up market manufacturer and wholesaler of ready- to- wear clothes for men and children. Objectives: Management and coordination of collections and bulk production. Key Responsibilities: - Identified and researched trends, looks, materials, range of colors, supplies, fits & styles; - Performed market research and produced seasonal fashion trend reports (prices, competitors & magazines); - Created inspiration boards for themes and new collection drawings. 9


Shadows and Lights



S/S 11

A/W 12


A/W 13

2007/2009 Product Development Manager – Philippe Audibert; Paris, France

Company: Up market manufacturer and wholesaler of fantasy jewelry for women. Objectives: Supported the fashion designer in the development of collections. Key Responsibilities: - Continually researched and explored new trends; - Developed boards: inspirations, themes and new collection draws and created and managed technical files; -Developed a new collection schedule to ensure meeting of deadlines; - Participated in the selection of materials, stones, metals and supplies. 14




I Participated in Parisian trade shows: Première Classe and Who's Next : SS07 / AW08 - Organized and managed visual merchandising of the stand. - Assisted the sales team as key sales person.


SODIMCO INTERNACIONAL 2002/2005 Fashion Designer – Sodimco Internacional; Medellin, Colombia Company: Middle-market manufacturer (own brand and others) of ready- to- wear clothes for women, men and children. Objectives: Lead designer for all denim and woven collections. Key Responsibilities: -Researched trends, structure of collections and shopping; - Designed inspirations boards and new models; - Validated and controlled drawings, patterns and technical files; - Supervised and followed-up new collections (measurements, technical skills, washing development Denim and embroidery). 20



07-2005 Colombian trade show 22

Fashion Designer

Marketing fashion


April – October 2013 – Hong Kong

Fashion Consultant: • Identified new trends, colors, materials new collection SS14.


• Designed the sales catalogs : photos, setup, references and price list. • Supported the creative team with the selection of new shoes decorations and accessories.

• Followed-up the shipment orders (invoices and original certificates). Worked closely with transports companies to ensure delivery worldwide.


10-12/2012 Visual merchandiser – Indigo Living; Hong Kong Company: Up market furniture and home decoration retailer. Project: Christmas windows installation (freelance). Key Responsibilities: - Supported the merchandising team with the elaboration of guidelines for Christmas Hotspots (new arrivals); - Designed “Christmas Hotspots” window dressing, table installations and display changes.


09-2008/01-2009, Rotterdam, Netherlands- Paris, France. I was a Fashion Consultant for the Japanese group: ZACCA International, Showroom & Distribution.

- Marketing fashion - Brand identity - Fashion Designer - Research of trends Brands: Valeur.

Alejandro jr.

Cloud 9 Cases.

Fashion Designer: - Researched trends - Structure of collections - Shopping - Inspirations boards - Sketches of new collections. Marketing fashion: -Performed market research -Seasonal reports - Analysis (prices, competitors, magazines, etc).


09-2008 I Participated in Parisian trade shows: Première Classe and Who's Next. I decorated the stand, display and showrooms. Assisted the sales team as key sales person.

Visual Merchandiser: - Designed the stand - Table installations - Developed VM guidelines and sales catalogues - Packaging, souvenirs and sales support

01-2009: Première Classe and Who's Next.



Carmen Giraldo Portfolio  

Fashion Designer & Product Development Manager

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