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TREND ANALYSIS CARMEN CECILIA MORENO|SALONE DEL MOBILE 2013|ISTITUTO MARANGONI


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BRIGHT COLORS

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In this edition of the Salone Internazionale del Mobile 2013 in Milan, Italy. I noticed the use of strong colors, neon colors were 02 applied in so many objects from lamps to carpets going trough sofas Patricia Urquiola was one of the and chair as well. architects that collaborated with so many companies this year and I Some of the major companies that noticed her tendency for the bright I can mention that used this trend colors, almost like a signature touch for the 2013 edition of the Salone in every design. del Mobile were Vitra, Poltrona Frau, B&B Italia, E15 etc. Another famous architect that use this touch of bright colors into their From the most renowned architect projects was Zaha Hadid into her to the young new talents. They all Multiplicities project presented in add this touch of brightness into the Fuorisalone events. their designs. She presented the Array and Zephyr The tendency was pink it was projects for Poltrona Frau Contract everywhere, very predominant and and Cassina Contract. not only in a bright pallet but also in pastels and in different I can say that I was expecting a degradations. totally different scenario but I’m glad to see that designers are moving away from the neutral 03 classical colors and adding a touch of dramatic in a way into their collections.

However there are some companies so attached to their roots that they are not moving away from their signature colors for example the Italian company Natuzzi. Although pink was not the only neon color used this year, there were a variety of colors used for this edition of the salone. Some of the colors that were also really strong this year were green, yellow, blue, orange, etc. The emerald named the color of the year 2013 by Pantone was also very strong in this edition.

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This particular color enhances our sense of well-being, balance and harmony; it’s a very lively, cheer, radiant color that is very elegant and beautiful at the same time. All around the fair we were able to appreciate companies that tried to add a touch of color into their ambient or collection proposed by them through the combination of traditional colors like grey, white, black with the emerald color color for example and the results were amazing.

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Source: 01 Hive stole by Atelier Oi 02 Patricia Urquiola for Moroso 03 New candy colors for B&B Italia 04 Stefan Diez for E15 05 Leolux 06 Multiplicities by Zaha Hadid 07 Vitra

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BRIGHT COLORS Source from above:

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01 Lov armchair by Adrenalina

01 Porada

01 Paola Lenti

02 Mafalda chair design by Patricia Urquiola for Moroso

02 Poliform

02 Sofa by Erecol


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Nowadays Luxury equals to time and processes and from the finest wood to the most elaborated one there is a process behind the result will be precious and unique.

REINTERPRETING WOOD

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Wood has been part of the design since the begging of the mankind. This particular material it has always 02 being present in almost all of the design process and manufacturing of In the previous editions of the pieces of furniture and decoration. Salone Internazionale del Mobile held in Milan, Italy the wood it’s Thinking that wood has not an old expected material but it’s anything else to offer rather that stronger than ever and it’s here to the traditional ways of presenting stay. or finishing for decoration or construction purposes it’s wrong. And for this edition of the Salone 2013 wood and craftsmanship were Over the past few years this the main themes. These days the overrated material has suffer the world of luxury is moving towards most incredible changes. a different way of thinking and nowadays the rawness, the purity It’s a mistake to underestimate this and the nature its very well material and thinking that there is appreciated. nothing innovative about it, lately companies have tried to achieve Seems like everybody it’s trying things that were unimaginable to make the design process more before. ecofriendly, sustainable and there are making all the efforts to translate this into the luxury world. 03 Luckily the consumers have very well received it. People want to be part of this new way of thinking,

During the design week at the Salone and Fuorisalone events I noticed how this idea of preciousness, pureness and uniqueness was apply into the wood. From lamps made of woods to wall covering and also I have to quote the new interpretations of different materials that tried to copy the surfaces of the wood and apply it into their design. For example printed in glass or applied in new materials like the one presented by LG called Hi-Macs or a marble look alike wood presented by Cotto.

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It’s the new way of reinterpreting wood that makes it different and unique from the rest and I can’t wait to see what else it’s out there and what the future will bring to this old traditional material. 07

04 Source: 01 Burnt doodle table 02 Bench by Hermès “Les Nécessaires collection” 03 “Escape” Wood touch by light by LZF Lamps 04 Side table by Fratelli Boffi 05 Cowrie chair by Made in Ratio 06 Bench by Riba 1920 07 Carved sideboard by Giuseppe Rivaldo


REINTERPRETING WOOD

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01 Lamp By Moooi

01 Brabbu design by Brabbu Design Force centerpiece

01 “Arianna” by Pallucco

02 “Edra” bed by Fernando e Humberto Campana

02 Lamps by Channels

02 Rising furniture by Robert Van Embricqs


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Shine was everywhere during the Salone del Mobile from the inside to the outside events and from the most renowned brand to the young talents, they all had in common this inclination for the metals. Polished brass and cooper remain between the most used metals but they weren’t the only ones also aluminum and steel were present.

SHINY METALS

For example the English designer Tom Dixon presented a collection all made of metals like brass, aluminum and steel; since his signature material is metal. But he is not the only one experimenting with metals anybody was able to see that some of the famous fashion houses like Roberto Cavalli and Versace that presented their home collection during the 03

There were some exhibitions during the Fuorisalone events that are relevant to mention and there are part of the author’s choices and they are Most and Edit by Designjunction they both shown young new talents from United Kingdom and both are platforms of contemporary design that combines a distinctive mix of 02 performances with young design Salone del Mobile also included brands and studios. metals into their collection giving that feeling of roughness and Others companies like Altreforme and Molteni & C also presented smoothness. different pieces of furniture made This combination of materials out of metal. Altreforme presented with the latest technologies and a series of furniture’s in aluminum production techniques help the colored in yellow and pink gold, in silver or custom shades from their product to pop out from the rest. Dream Collection. wThis combination of materials with the latest technologies and In the other hand Foster + Partners production techniques help the has designed for Molteni & C a coffee table made by stretching a product to pop out from the rest. perforated disk of steel upwards to The use of metals was notorious form a metal-mesh base. A circular in this edition of the Salone del transparent glass top allows the Mobile, there were so many structure to be seen from any example during the fair; like a chair angle. It’s available in a brushed made out of wood with metal legs, stainless-steel, brushed brass or coffee tables, lamps and applied in bronze-painted finish.” different objects.The polished metal was between the most use finishing.

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Source: 01 Nancy Lorenz for Bottega Veneta 02 Massimiliano Locatelli 03 Lamps by David Derksen 04 Table by Versace 05 Lamps by Tom Dixon 06 “Apis” dining table by Brabbu 07 Roverto Cavalli

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SHINY METALS Source from above:

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01 Steelwood Galva by Ronan and Erwan Bouroullec

01 True colours vessels by Lex Pott

01 Garilab by Peter Perbellini for Altreforme

02 Teso table by Foster + Partners for Molteni & C

02 Sirens floating by Olga Bielawska

02 Bench design by Shirley Van Piere for Leclettico


Salone del Mobile 2013