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Looking back at your preliminary task (the college magazine task), what do you feel you have learnt in the progression from it to full product? Covers (before-after):

Contents (before-after):

Quite a lot has changed from the first task to the second; for starters I used a different camera for the preliminary task I used a simple point and shoot camera and then a more

modified upgrade for my main task. This increased the quality of my product, as I found in the preliminary task a lot of the photos I took were out of focus and blurred. The clearer the image the more professional the photograph looks representing the magazine as official and glossy. Glossy magazines are typically more expensive due to cost of expensive printing. The cost of my magazine represents the ranking abc1/2 of my target audience as they have a higher amount of disposable income. I have learnt more about composition and framing since the preliminary task, I have learnt that every aspect of my magazine has to appeal to my target audience, so I have chosen a medium-close up shot; this is a conventional shot distance to use in the magazine industry. It is close enough to expose detail, but not too close which invades space. My ideology of this is to put the audience on a personal, comfortable level with the model featured. My preliminary task is of a similar shot distance, this is because without realising I had already picked up on a generic convention of magazines. The main photograph used on my contents page is a medium-long shot, in relation to my college contents I cannot compare as there is no photograph submitted. On my front cover I think the effectiveness of the pose increased as on my main task it is a conventional female pose, representing the model to be powerful and desired by the target audience, connoting that the magazine in general has this desired effect. There was only one prop used and that was the red cloak which blended with the colour scheme

and gave the idea that she is mysterious and is hiding something – which makes the audience want to know what they are hiding, concluding in them wanting to read the rest of the magazine. The pose used in my college magazine does not catch the eye of the reader (no direct mode of address) and also connotes the model used is in her own world. The props used suggest the model is creative and a day dreamer, these connotations are not usually associated with conventional big name magazines. I did not use direct mode of address on my college magazine, I think this is because I was not aware of the benefitting affect it has, and I was focused on the effect of capturing student behaviour. In my main task I used direct mode of address because I learnt the beneficial factors if used such as; drawing the audience in, connotations of power and comfort ability with the audience, and is conventional with leading magazine in the industry. In the preliminary task I did not even take the time to choose or even see as important the font used for the text featured, in conclusion the font I did use does not reflect the genre of the magazine. I have now learnt the importance of font choice as it can represent anything from the tone of the magazine to how the magazine addresses the audience. The font I chose on my main task is similar to fonts used on some leading magazines such as Heat which is known for having the latest updates; this signifies that the cover lines used on my product contain the newest, latest updates and news. This could persuade the audience to purchase my magazine

as this is what the audience desires to achieve from reading a magazine. The font used for my masthead represents the name of the magazine well, as it is similar to graffiti which is common in urban areas where music is produced, such as the genre of music grime, which is also known as British underground music and rapping off the radar. The layout of my preliminary college magazine was not well put together, and there are not many correctly generic conventions used but one is the masthead positioned in a conventional place (top third). Overall, my college magazine does not feel professional, but it does seem to fit its purpose and is suited to its target audience, but for definite I can think of many ways of improvement. I used the new information I learnt in my main task’s front cover, I left and right justified my cover lines and altered the lettering spacing to improve professional representation of my magazine. I also created a symbol which is used as iconography of my magazine, which increases the audience’s ability to recognise my magazine when just seeing the icon; this is beneficial if the magazine chooses to branch out via further media texts. The layout of my contents page is not as unconventional as my college magazine’s front cover, but I do not believe it fits the genre it is supposed to portray. I improved this in my main task by researching other music magazine’s contents pages, analysing their conventions and attempting to include them in my final product.

4 Photoshop devices I used in my product and how they improved my work:

 The clone stamp tool helped me improve my work as it enabled me to make alterations on aspects I never thought I could change. For example, the photograph in bottom third of my contents page I zoomed in close to the two model’s faces, and copied pieces of skin which were clear, and pasted them onto the places where their skin was unclear (spotty). Concluding the result of the models having clear skin (after editing) which is conventional throughout images used in the magazine industry. Giving the representation of being ‘perfect’, or lacking imperfections, which is what my target audience aim to achieve – the whole ideology of this makes my target audience think they will

achieve this by reading my magazine. I also used this tool to lengthen and boost in volume the model’s hair featured on my front cover and double page spread. I did this to alter the hair style into a more ‘now’, in fashion hair style which represents her as someone to look up to, an icon, for following and starting trends.

 The character tool helped me to improve my work as it let me change the length and width of each letter, helping me develop the look I wanted to obtain. This lets me experiment with the letters individually, making them suitable for my magazine. The tool also enables me to alter the spacing measurement between each line; I found this particularly useful when constructing my cover lines.

 The curve tool helped me to improve my work as allowed beneficial adjustments to be made to the overall presentation of the photographs featured on my three products. This tool allowed me to strengthen/ weaken the highlights and shadows of the photograph by using the curves panel. This tool also allowed tones of red, green and blue to vary in level of intensify. If this is experimented with it can lead to very abstract representations of an image, but this is not suitable for my magazine.

 The eraser tool helped me improve my work by rubbing out parts of the product I did not want to stay

visible on my product or mistakes that I had made trying to construct my three products. This was beneficial as in the process of constructing my products there were many mistakes that I had made unintended. This tool also helped me blur the edges of some of the layers to give a softer, better blended appearance to my products.

question seven  

media eval

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