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In what ways does your media product use, develop or challenge forms and conventions of real media products?

Masthead: The name of the magazine ‘UNDERGROUND’ which connotes something hidden, edgy and has strong links to British culture due to London’s underground. This will attract a target audience who want to be ‘in the know’ of the latest and coolest updates (find out what is hidden) in the British music industry. It is positioned at the top which is conventional to the vast majority of magazines. It is written in a big, bold font featuring the main colours used throughout my magazine, making them a factor of my magazine’s house style; red, white and blue – signifying British culture. It is conventionally positioned in upper third of front cover. This is a familiar denotation in the majority of magazines. I decided to use this convention because I wanted my magazine to be represented professional and official. My mast head is written in capitals, and in serif rather than san serif. Kerrang readers were part of my target audience; furthermore I used Kerrang as an example as I believe my magazine is in some ways intertextual to it because it is a damaged looking font and sans. I decided to target Kerrang readers because they are evidently music fans, and Kerrang is based on rock music which will be featured in my magazine. Even though Kerrang’s readers range from mostly 15-35 year old men, I aim to target the younger generation of the readers. I tried to signify this by using bright, bold colours which I featured on my masthead on the logo, this is fashionable with youth at the moment. Although my headline beholds similarities and is intertextual to Kerrang, I managed to create my own brand identity by making a symbol in place of the ‘O’ which is used throughout the magazine making it an icon.


In what ways does your media product use, develop or challenge forms and conventions of real media products?

Main cover photo: It is a medium-close up shot, positioned slightly off centre which is generically conventional to magazine front covers. Her facial expression if very powerful and seductive – mouth open, red lipstick, dark makeup, gaze looking slightly upwards. The ‘over the shoulder’ pose and body language in general signifies confidence and power. Her facial expression draws in the reader as her face suggests there is something she knows and to find out you must read on. Also, the red cloak she is holding over her shoulder not only fits with the colour scheme of the house style it also suggests she is hiding something – linking back to the ideology of the masthead. This results in the target audience wanting to know more. Plus, her glamorous nature will appeal to both genders of the target audience as girls will want to look like her and boys will want to be with her. The mast head conventionally covers the forehead of the model, another convention is that the background is usually blank emphasising the model (connoting the model is important and should be emphasised). The colours scheme used in the photograph are the same as the masthead, and rest of the magazine making it part of house style, using bright colours to attract target audience. The model is constructed to also fit with the colour scheme of the house style; blue eyes, black makeup, red lipstick, red cloak.


In what ways does your media product use, develop or challenge forms and conventions of real media products?

Barcode: This is essential to a magazine as it is needed in the purchasing process. It is conventionally positioned at the bottom right hand side corner on all genres of magazines. It usually includes general information about the magazine in this my magazine’s web address. This signifies that the magazine is convergent and modern.

Main cover line: It is in a different font and colour from the other cover lines, making it stand out and catch the eye. It features the name of the artist, girl in the photograph on the front cover, what the target audience will be interested in. As my research showed that the majority my target audience will purchase a magazine due to the icon on the front cover. It is larger than the other cover lines, the second largest font on the front cover connoting importance. The name is in capital letters which also signifies relevant importance. The font is intertextual to Broadway which suggests showmanship and live entertainment which is suitable as she is supposed to be represented as an artist. Main cover line is different from mast head because my aim is to appeal to both genders of my target audience and this is more feminine than mast head. But with the font being intertextual to Broadway, readers will quickly realise it is important and should be took notice of.


In what ways does your media product use, develop or challenge forms and conventions of real media products?

Cover lines: In music magazine they conventionally feature big name bands (like the example and my own – in my case all British bands featured). They briefly explaining what the audience will further read which will keep the audience updated with what is going with personal aspects of the band member’s lives, putting you in a personal level with them.

Banner: The banner at the top of the magazine widens the target audience as it features artists belonging to different British music genres. Furthermore, the more people my magazine appeals to, the higher the chance of success in the industry.

Kicker: Conventionally uses interesting tabloid loving behaviour like the DPS I am comparing to. Although this kicker didn’t mention it, another convention I have picked up on whilst researching is ‘name dropping’ so I used this convention in mine. I used specialist language which only music fans would know what is meant by it which is also generically conventional, such as grime persona. This links to brand identity, as the ideology being the


In what ways does your media product use, develop or challenge forms and conventions of real media products?

magazine knows exactly what they are talking about – being precise and in the know and one thing all music lovers like to be is in the know of modern news.

Drop Caps: is to signal to the audience where to begin reading, it doesn’t need to stand out too much as it shouldn’t take away any attention from the headline. This is a conventional feature. Throughout all my products I stuck to a small number of colours in the typography, which links to brand identity, repeating colours. Readers would be able to identify my magazine from any page because the house style is evident in all three products, signifying it is professionally structured.

Pull Quotes: The pull quote is in bigger and different coloured font which represents importance suggesting it is about an interesting part of the article, which will further draw attention of the audience and persuade them to read the article. I took a dramatic snippet from the interview to increase the expectations of the interviews content, making it more exciting to read, which is conventional using the most interesting part. I positioned my pull quote near the main body of text, unlike the DPS I am comparing it to. I used the technique of ‘name dropping’ to entice target audience to read interview.


In what ways does your media product use, develop or challenge forms and conventions of real media products?

Column structure (7): Although the NME DPS column structure only used two columns I decided to go with three as I though it balanced out more suitably than two. It is also more conventional, and is in fact easier to read. As it is easier to read, it comes across to the target audience that the magazine is trying to help them. This results in the portrayal that the magazine is customized to the audience’s needs.

Lighting: The overall lighting of the image featured on my DPS represents the mise-en-scene and atmosphere as mysterious especially where it shadows on the left side of the model’s face, this is low key. The NME DPS photograph shares conventions with mine as both of the models are represented as dark, mysterious and powerful.

Genre (8): My magazine is a combination of all British music genres aimed at both genders, so I have tried to combine conventions from women’s magazines such as ELLE to attract the females of my target audience, so my magazine is not represented too alike to Kerrang or


In what ways does your media product use, develop or challenge forms and conventions of real media products?

NME. Also, I have used conventions from magazines which have a majority of a male fan base such as Kerrang, NME and Q. I took inspiration from Kerrang to attempt the laid back, but professional representation, and ELLE with some of the cover lines and pose of model.

question one  

media evaluation question one

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