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Read Services Marketing: Integrating Customer Focus Across the Firm Book details ●

Author : Valarie A. Zeithaml

Pages : 642 pages

Publisher : McGraw-Hill Education

Language :

ISBN-10 : 0078112052

ISBN-13 : 9780078112058

Click Button Below to Download or Read This Book!

Book Synopsis Services Marketing , 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries.In addition to standard marketing topics (such as pricing), this text introduces students to entirely new topics that include management and measurement of service quality, service recovery, the linking of customer measurement to performance measurement, service blueprinting, customer cocreation, and cross-functional treatment of issues through integration of marketing with disciplines such as operations and human resources. Each of these topics represents pivotal content for tomorrow's businesses as they attempt to build strong relationships with

Read Services Marketing: Integrating Customer Focus Across the Firm  

Download pdf Online Services Marketing: Integrating Customer Focus Across the Firm By Valarie A. Zeithaml EPUB PDF #kindle https://bestpdf.u...

Read Services Marketing: Integrating Customer Focus Across the Firm  

Download pdf Online Services Marketing: Integrating Customer Focus Across the Firm By Valarie A. Zeithaml EPUB PDF #kindle https://bestpdf.u...

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