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Check out a sampling of summer events taking place in and around Carlsbad.


Training center opens

The City of Carlsbad unveils a safety training center for fire and police.




vol. 29, no. 6


JUNE 2012

an award-winning, monthly publication of the carlsbad chamber of commerce

Annual awards dinner toasts top teachers Carlsbad Chamber of Commerce celebrates excellence in education By José A. López Editor | Carlsbad Business Journal

The Carlsbad Chamber of Commerce, the business community and educational boosters gathered to toast innovative and remarkable educational programs in Carlsbad schools at the annual Outstanding Educational Program Awards Dinner. More than 250 people attended the awards ceremony, held Friday, May 4 at the La Costa Resort and Spa. Winners were announced in four categories, which included 11 finalists. The winners are:


Alexis DelChiaro of KUSI’s “Good Morning San Diego,” was the evening’s emcee.

The Business of Summer Early indicators suggest rise in tourism industry this season By José A. López | Editor | Carlsbad Business Journal


5934 Priestly Drive Carlsbad, CA 92008

PRESORT STD U.S. Postage PAID Permit #67 Carlsbad, CA

ummer is practically here, and Carlsbad’s businesses are ready for it. After a couple of down years due to the recession, there’s evidence the tourism industry is going to pick up this summer. “It’s shaping up to be a good summer — if gas prices don’t go skyrocketing out of this universe,” said Sam Ross, executive director of Visit Carlsbad, adding that there are a lot of exciting things happening in the city that suggest better days ahead.




“All early indicators are rising,” he added. “Demand for rooms is increasing, occupancy rates are increasing and there’s a nice uptick in the ADR (Average Daily Rate) and the RevPAR (Revenue Per Available Room).” But more importantly, Carlsbad is experiencing a boom in hotel construction, which bodes well for the future of the tourism in the region and indicates that hoteliers have faith in this area, Ross said. Construction includes the new Hilton Carlsbad Oceanfront Resort and Spa — which the “Wall Street Journal” reported was the only major hotel being build west of the Mississippi last year

— as well as the LEGOLAND Hotel, scheduled for a 2013 opening, and the Hyatt Place San Diego-Vista/Carlsbad (see story below). “It’s extremely rare,” Kathy Dodson, Carlsbad’s economic development manager, said of the construction taking place in the city. “These are full-service, higher-end hotels. Where in other areas, what you might see is more motels being built, what we have here is first-class hotels... those were not being built anywhere.” When it comes to the local economy, tourism ranks fourth in number of employees (9,233)



Hyatt Place welcomes you to ‘a different place’ Lifestyle hotel opening in July Imagine a hotel built around the needs of today’s travelers, one designed to give guests everything they need, whether they’re traveling for business or leisure, whenever they want it. That hotel might look something like the 150-room Hyatt Place San Diego-Vista/Carlsbad, which is opening in July, the first Hyatt Place to open in North San Diego County. This newest addition to the Hyatt family promises a hotel experience to meet the evolving needs of modern travelers, from free Wi-Fi access to a host of complimentary and round-the-clock services. Hyatt Place, inspired by multitasking travelers’ 24/7 lifestyle, combines

The Hyatt Place San Diego-Vista/Carlsbad is opening in July. stylish design, practical amenities, forward-thinking technology and purposeful service so guests can remain connected and productive while traveling.






Features include complimentary Wi-Fi access, a StayFit@Hyatt fitness center, a coffee and wine bar serving Starbucks specialty coffees and premium wine and beer,

Are you cashing in on Tourism? CALL: 888-803-1147

and the Grab ’n Go case stocked with freshly made sandwiches and salads. The guest kitchen offers madeto-order breakfast, lunch and dinner entrées around the clock, in addition to the complimentary continental breakfast served daily. Specially-trained hosts are on hand to offer assistance with everything from directions to check-in to a freshly made meal. “Hyatt Place was designed for a lifestyle, not a demographic, and as a result, we are confident that everyone from business travelers to beachgoers and traveling students will appreciate the open, intuitive design, casual atmosphere and practical amenities,” said Director of Sales Renee Zimerman.



SAN DIEGO BE FOUND by 1000's of Tourists/Travelers every day

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e a t u r e

Your guide to fun in the sun

in the

June 20 marks the start of summer, and that means the return of a lot of events, along with the usual summer staples of going to the beach, barbecuing and engaging with the great outdoors. Below you’ll

find some of the major events taking place in our area this summer.

TGIF Jazz in the Parks One of Carlsbad’s most beloved summer traditions — one that dates to 1986 — is the TGIF Jazz in the Parks, a concert series organized by the city’s Cultural Arts Office and draws hundreds of people to several Carlsbad parks to dance, listen to music and enjoy a picnic under the stars — all free of charge. The series goes from June 29 through Aug. 24, with concerts from 6-8 p.m. There are nine concerts total, hosted at Stagecoach Park (3420 Camino de los Coches), Poinsettia Park (6600 Hidden Valley Road) and Calavera Hills Park (2997 Glasgow Drive). The city offers free shuttle service for the shows at Poinsettia Park and Calavera Hills. The schedule of bands features three longtime audience favorites, return engagements by three of 2011’s hottest bands and three all-new bands. The lineup is: Stagecoach Park Mofo Party Band (June 29), Big Time Operator (July 6) and Café R&B (July 13) Poinsettia Park Steve Lucky & The Rhumba Bums (July 20), B-Side Players (July 27) and Madame Le Roux & Krewe plus Euphoria Brass Band (Aug. 3). Calavera Hills Park Sierra Leone’s Refugee All-Stars (Aug. 10), Ruby & The Red Hots (Aug. 17) and Johnny Polanco Orchestra (Aug. 24). For more information about the TGIF Jazz in the Parks series, visit the City of Carlsbad’s website (www. and look for the TGIF Jazz in the Parks link under the Cultural Arts listings.

Jazz at the Park

San Diego County Fair The 2012 edition of the San Diego County Fair — which has “Out of This World,” a celebration of the wonder of the universe as its theme — will be at the Del Mar Fairgrounds from Friday, June 8 to Wednesday, July 4 (though it will close on Mondays except for July 2). One-day adult admission to the fair is $13, though a pass that offers admission to all 24 days is $24. You can expect all of the fair favorites, including a smorgasbord of food options, carnival rides and games, vendor booths and nightly entertainment. New foods this year include both healthier food choices (Antipasto in a bread bowl and Hawaiian-inspired dishes) to the indulgent, headlinegrabbing oddities (including the “Caveman Turkey Club,” a pound of bacon wrapped around a turkey leg, deep-fried cereal and cookie dough on stick) that the fair is known for. The fair will also offer its roster of concerts (most free with admission, though others require a separate ticket) with performers including Joan Jett and the Blackhearts, Demi Lovato, Kenny Loggins, Train and “Weird Al” Yankovic. For more information, visit the fair’s website at

The Park Hyatt Aviara Resort’s popular “Jazz at the Park” summer concert series is returning — but this year the concerts will be moving to Saturday evenings from 6 p.m. to 8 p.m. from July 7 to July 28. The featured smooth jazz artists that will be performing this year are Mindi Abair (July 7), Rick Braun (July 14), Euge Groove (July 21) and Peter White (July 28). The concerts are held at the resort’s outdoor events center, which features theater-style seats as well as open seating around cocktail tables — both offering beautiful sunset views of Aviara’s rolling hills. While the concert is complimentary for guests staying at the resort, a limited numbers of tickets are available to the public. The cost is $65 at the door or $220 for the series For more information on “Jazz at the Park” at Park Hyatt Aviara Resort, visit

Project Walk hosts Move with Music On Monday, June 18, Project Walk will hold “Move with Music,” a fund-raising concert featuring performances by popular San Diego nostalgia band The Mar Dels, Stone

Senses, a Carlsbad band that blends reggae, rock and soul, and Kadey Garnet, a songwriter from the east coast of Australia whose songs mix soul, R&B and folk. The concert will take place from 6-9:30 p.m. at the Belly Up Tavern in Solana Beach, 143 S. Cedros Ave. The focus of the concert is to raise funds for Project Walk to purchase the Ekso, a bionic exoskeleton that helps people with spinal cord injuries to stand and walk. Project Walk (, is set to be one of the first 15 facilities in the United States — and the only one in San Diego — that will get this device. Project Walk's goal is to raise $250,000 for the machine. Tickets to the Move with Music concert are $15 presale and $25 at the door. To purchase tickets, go to This event is for those who are 21 and older.

Mercury Insurance Open returns The Mercury Insurance Open presented by Tri-City Medical Center returns to the La Costa Resort and Spa from July 14-22 (earlier than last year because of the Olympics) bringing the best women’s tennis players in the world to our backyard to compete in a tournament that features a 28-player singles draw and a 16-team doubles draw, vying with a combined purse of $740,000. Tracing its history to 1984 (with a hiatus in 2008) past champions include Steffi Graff, Martina Hingis, Venus Williams, Maria Sharapova and 2011 winner Agnieska Radwanska, currently ranked No. 5 in the world. The Mercury Insurance Open, a

Premier WTA event, is part of the summer’s Emirates Airline US Open Series tournaments which lead up to the US Open held in September. The players compete for both WTA career-making ranking points and bonus points from the Emirates Airline US Open Series. Tickets are now available online. For more information, visit

Moonlight Amphitheatre kicks off season The Moonlight Amphitheatre in Vista opens its 2012 Summer Season — its 32nd season — with a production of “Legally Blonde: The Musical,” a 2007 Tony-nominated play based on the popular movie. It runs June 27 through July 14, with shows on Wednesday through Sundays on the first two weeks of performance and Thursday through Saturday on the third week. There will be no show on July 4, though there will be a special performance on July 3. Tickets are now on sale and range from $15 to $50. The Moonlight Amphitheatre is located inside Brengle Terrace Park, 1200 Vale Terrace Drive and features theater-style seats and a lawn area. Performances start at 8 p.m. and gates open at 6:30 p.m. for picnicking and dining (non-alcoholic drinks and food are permitted into the amphitheater). The season will also include “Fiddler on the Roof” (from July 25 through Aug. 11); “Anything Goes,” from Aug. 22 to Sept. 8, and “Sweeney Todd,” from Sept. 19 to Oct. 6. For more information, go to www.

Photo by Sam Wells Photo

JUNE 2012



WORDS OF WISDOM OFFICERS Carlton Lund John Osborne


Gina McBride John Lechleiter Mimi Gaffey

Some Thoughts on success

Michael Howes, AICP Peter MacLaggan

Vice Chair of Business & Community Development Chris Ross

Tri-City Medical Center Vice Chair of Special Projects Jeff Segall Storrow Law, APC Vice Chair of Strategic Planning Lou Storrow

DIRECTORS Dean Anderson Deb Beddoe David Bennett Joseph Charest Rebecca Cofinas Neil Crapo Ahmed Haque John Hanley Fred Hernandez Tucker Hohenstein Stephen “Hap” L’Heureux Gene Manganiello Paul McCormick Trisa Mills Niels Norby Carmen Rene Peter Ronchetti Ken Ryan Lara Saab Don Sando Alex Scollon Don Schempp Lee Sterling Tim Stripe Jim Valentine Peter York

ADVISORY COUNCIL Lola’s 7-Up Mexican Market City of Carlsbad CUSD Visit Carlsbad NCTD Camp Pendleton

Ofie Escobedo Lisa Hildabrand John Roach Sam Ross Bridget Hennessey Sandy Wilson

STAFF President & CEO Ted Owen Executive Vice President & COO Toni Padron Information Specialist Business Services Manager Vice President, Corporate & Member Relations Director of Communications Military Mentoring Initiative Manager Business Development Manager Art Director Member Services Manager

Lynn Delanzo Bonnie Hoffman Bev Jorgensen José A. López Madonna May Kristina McMahon Edgar Rodriguez Kathy Steffen

ASSOCIATES Journal Printing Advanced Web Offset

MISSION STATEMENT “The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.”

CARLSBAD BUSINESS JOURNAL 5934 Priestly Drive • Carlsbad, CA 92008 Ph. (760) 931-8400 • Fx. (760) 931-9153

Published monthly by the Carlsbad Chamber of Commerce. Subscription price is deducted from dues of Chamber members.

index CITY UPDATE................................4 LEGAL LINES................................5 LEGISLATIVE UPDATE...................5 POLITICAL PULSE.........................6 EXPAND YOUR KNOWLEDGE.........7 TECH TALK...................................8 MEMBER DIGEST.........................9 EDUCATION NEWS.......................16,17 REAL ESTATE UPDATE...................18 RESTAURANT GUIDE....................13 MEMBER MARKETPLACE..............19

Volunteer Marines from Camp Pendleton and members of a local Church of Jesus Christ of Latter-day Saints renovated the Caruso Chapel at Camp Pendleton

Kudos for the midyear All of a sudden, it’s already June and my first year serving as chairman of the Carlsbad Chamber of Commerce’s Board of Directors, is halfway done. Wow, time does fly, doesn’t it? There are so many great things to recognize, so let’s get right to it! KUDOS to John “Big John” Haedrich of Tip Top Meats, Bonnie and Mark Packard of Packard Dental Group and other business people who helped volunteers from the Church of Jesus Christ of Latter-day Saints renovate the Caruso Memorial Chapel, a multi-faith place of worship on Camp Pendleton, giving the 60-year-old structure a muchneeded facelift. Located in the base’s school of infantry, the chapel is named after Marine Sgt. Matthew Caruso, who died in the Korean War protecting his chaplain, Lt. Cornelius Griffin. Each week, it hosts a series of religious services for active Marines of varied faiths, including Catholics, Mormons and Protestants. Haedrich’s cash donation helped pay for the bulk of the supplies needed for the renovation. The renovation was performed by local members of the Church of Jesus Christ Latter-day Saints on April 28, during the Mormon Helping Hands Day of Service. “The chapel was in need of some serious repair and it was exciting to be one of the more than 140 people that volunteered more than 1600 hours to get it done,” Bonnie Packard said. The work included painting the walls inside the chapel, repairing the screens of 15 windows and refurbishing and painting the framework of the entryway. An extensive landscaping project outside of the chapel, which featured a donation of plants from Briggs Tree Wholesale Nursery and a 75 percent discount on blocks for a retaining wall from Orco Block. Members of a Carlsbad congregation of unmarried young adults pulled ice plant to clean up a hillside behind the chapel, and removed rocks to make way for the new landscaping. Also on hand to help were Marines who attended a class inside the chapel and helped to plant new trees and flowers and build a 3-foot brick retaining wall and install new sprinklers. The changes look great, as you can see above from the before and after photos. KUDOS to Miguel’s Cocina for coming to Carlsbad and giving the city another excellent dining option. They recently held their ribbon cutting ceremony, which gave Chamber members and city officials an opportunity to see the beautiful interior. Located at 5980 Avenida Encinas, right off Interstate Highway 5 off of the Palomar Airport Road exit, Miguel’s makes for a very unique and charming experience. The decorations alone go a long way,


Beckman Coulter, Inc. Your Ops Manager Cal State San Marcos Katz & Associates Scripps Health Wells Fargo NRG West Solatube Global Marketing, Inc. Modern Postcard Colliers International Law Offices of Stephen M. L’Heureux Lexus Carlsbad La Costa Resort & Spa TaylorMade Golf Company SD Trophy Life Technologies Corp. LEGOLAND California Waste Management Westfield Strategic Results Group New Village Arts Theatre Torrey Pines Bank Carlsbad Sterling/Stone Realtors Grand Pacific Resorts, Inc. SDG&E North County Times

whether it’s the roll-up windows for an indoor/outdoor patio that make of a great dining experience, to the freshly-made tortillas and the killer chips and complimentary white cheddar cheese sauce that is just tough to put down. They also offer fireside dining, a great ambiance and a cool private banquet space with thick glass doors that close on both sides to give you privacy. All around, this is a great addition to Carlsbad’s dining options. KUDOS to the City of Carlsbad, for streamlining its development services and — according to members of the Chamber — making it easier for businesses to get work done. James W. Valentine, a district manager with SDG&E, said the changes were evident when SDG&E sought a permit for a mobile building. “That process can sometimes be complex,” Valentine said, “but the city has improved its permitting process, which has made for a streamlined procedure.” KUDOS to Gary Barberio, Community & Economic Development Director, for these changes. KUDOS to the Life Technologies Foundation, the philanthropic arm of Life Technologies Corp. for being the lead sponsor of a planned exhibit in the Smithsonian that will celebrate the 10th anniversary of the Human Genome Project. The exhibition is scheduled to open in 2013 and will provide an interactive display, which is being developed by the National Genoe Research Institue (NHGRI) and the National Institute of Health. Life Tech has pledged $3 million toward the exibition. The company’s DNA sequencing instruments played a critical role in the Human Genome Project, which mapped the 6 billion base pairs in a single human genome. The endeavor took 13


People who achieve daily success have learned to conquer four common time-wasters:



In my quest for success tips to pass on to each of you comes this set of ideas from the book “Success One Day At a Time” by John Maxwell.

Laziness: Time put to no useful purpose, not even for relaxation. A before photo of the Caruso Memorial Chapel at Camp Pendleton’s School of Infantry.

Procrastination: Putting off things that should be done now. Distraction: Time frittered away on the details of side issues, to the detriment of the main issue.

This photo shows what the chapel looks like after it was renovated. years, and was concluded in 2003. “We are at an inflection point in the history of biology. What science has taught us about genomics in the last 10 years will undoubtedly be dwarfed by the revolutionary advancements to come,” said Gregory T. Lucier, chairman and CEO of Life Technologies in a statement. “The goal of the Life Technologies Foundation through its lead sponsorship is to educate visitors to this exhibit on the powerful information we can now unlock within their DNA as a result of the Human Genome Project, and the impact it will have in medicine and their daily lives.” Finally, KUDOS to the following members of the Carlsbad Chamber of Commerce who renewed their membership in April and have been with the Chamber for more than 15 years: Tod C. Bowman, DDS (16), CDS Printing (21), Carlsbad by the Sea Retirement Community (26) Carlsbad Educational Foundation (16), Carlsbad Ranch Market (16), Fichera & Company, CPA’s (22), GML Office Furniture (15), Ladwig Design Group (20), McBride Financial Advisory (18), North County Times (32), Ruhnau Ruhnau Clarke & Associates (25), Skinsational Skin and Body Spa (18).

Miguel’s Cocina held a ribbon-cutting ceremony for their new restaurant on Avenida Encinas, which was attended by most of the Carlsbad City Council. Above, Mayor Matt Hall shakes the hand of Mike Morton Jr.

Impatience: Lack of preparation, thoroughness, or perseverance, usually resulting in time-consuming mistakes.


uccess is going from failure to failure without losing your enthusiasm.

The Lund Team Chairman of the Board AT&T Chair Elect McBride Financial Advisory Immediate Past Chairwoman AKT, LLP Treasurer RAM Enterprises International Vice Chair of Member Services Howes, Weiler and Associates Vice Chair of Public Policy Poseidon Resources Corp. Vice Chair of Economic Development Sylvan Learning Center of Encinitas


A success is one who decided to succeed—and worked. A failure is one who decided to succeed—and wished. A decided failure is one who failed to decide—and waited.




Select your goal. Unlock your personal potential. Commit yourself to your plan. Chart your course. Expect problems. Stand firm on your commitment. Surrender everything to God. In closing, remember, success is going from failure to failure without losing your enthusiasm. If you keep doing what you’ve always done, you’ll always get what you’ve always gotten.


carlsbad business journal


City of Carlsbad opens $16.5M Safety Training Center

Just about anything we can run into in the real world, we’ll have the ability to re-create here in these buildings.

The City of Carlsbad opened its new Safety Training Center, which will allow first responders to train for emergencies in a realistic environment. Pictured above, from left, the Carlsbad City Council watches a demonstration of the new facility. Another training feature is underground pipes, similar to actual storm drains, where police, fire and the city’s utilities personnel can practice underground rescues. “I am excited our firefighters, police officers, civilian employees and volunteers will soon train in the best of settings,” said Carlsbad

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— Carlsbad Police Capt. Bill Rowland

Fire Battalion Chief Mike Lopez, who oversaw the project for the Fire Department. “Our employees benefit from the highest quality of training, and so does the community.” The City of Carlsbad has an excellent public safety record with low crime rates and one of the top-rated fire departments in the

state. In the past, City of Carlsbad police and fire personnel had to travel to other parts of the region and even the state to complete needed training. Ledcor Construction Inc. of San Diego served as the project’s general contractor. — Source: City of Carlsbad

Changes in Village permitting and revitalization efforts It’s often said that with change comes opportunity, and recent changes affecting the Carlsbad Village area are a great example. The state’s decision earlier this year to abolish redevelopment agencies came at a time when the city had already initiated changes in its approach to Village revitalization. After a successful 31-year redevelopment effort, the Village redevelopment plan expired in 2010. To continue the revitalization effort, the city knew business and property owners would need to play an even greater role. The new approach was made official in April when the City Council approved a contract with Urban Place Consulting Group to assume responsibility for continuing the revitalization efforts initiated by the city through its redevelopment agency. The goal is to move from a public-initiated effort to one where the private sector takes the lead role and responsibility. The city has funded a contract with Urban Place to get things underway and to support a move toward self-sustainability for a new private business-to-business assistance organization. The second big change affecting the Village was effective May 1. The permitting process for land use development and other related land use permits in the Village area transitioned from the city’s Housing & Neighborhood Services Department (previously Redevelopment), to the Planning Division of Community & Economic Development Department. City Planner Don Neu and his talented team of planners will now be responsible for processing land use development permits at all levels in the Village. This includes:


burners will provide real flames, and smoke machines will emit not real smoke, but an environmentally safe alternative. To firefighters practicing rescues, however, it will look and feel very real. Police will also use the tower for tactical training. The imitation house, which has a backyard with a fence, a garage and cul-de-sac like entrance, will allow emergency crews to train for fires, police calls and other emergencies. Carlsbad Police Capt. Bill Rowland, who oversaw the project for the Police Department, said that it’s gratifying to watch the dream of a training center for all the city’s first responders become a reality. “Just about anything we can run into in the real world, we’ll have the ability to re-create here in these buildings,” Rowland said. Rowland noted that the buildings will have simulated storefronts to resemble a real street and an area where police officers can re-enact actual events that have occurred in the field, to apply lessons learned from past experiences. The shooting ranges—one 100 yards long and another 25 yards long— aren’t designed solely for target practice but will have computeractivated moving props so officers can work through tactical situations similar to those that they face in the field. The shooting ranges are for law enforceThe Carlsbad City Council, from left, Mark Packard, Ann ment training Kulchin, Mayor Matt Hall, Farrah Douglas and Keith only and will Blackburn at the opening of the city’s new Safety Train- not be open to ing Center. the public.

The City of Carlsbad has marked the completion of a new Safety Training Center that will allow city police, fire, utility workers and other first responders local access to important emergency training. The new City of Carlsbad Safety Training Center, which had a ribboncutting ceremony last month, is on Orion Street, across from the Public Safety and Services Center, which serves as the city’s police and fire headquarters. The $16.5 million project was approved by voters in 2002 and broke ground in March 2010. Designed to provide a wide variety of realistic training scenarios, the Safety Training Center consists of a five-story commercial style tower, a two story “house,” two indoor shooting ranges, a streetscape and classroom space. The commercial tower can simulate a hotel, apartment building and a live-work space. Inside it has movable walls and even mock elevator doors so firefighters can practice forcing them open. Natural gas-fed

village beat

Housing and Neighborhood Services Director CITY OF Carlsbad

• Preliminary review applications • Administrative Review Permit applications • Major/Minor Review Permit applications • Coastal Development Permit applications • Sign/Sign Program Permit applications • Sidewalk Sign (A-frame) Permit applications • Sidewalk Café Permit applications • Outdoor display applications Community & Economic Development will also be reviewing applications for business and entertainment licenses for the Village Area. Inquiries from the public may now be directed to the Planning Counter at 760-6024610. Walk-in assistance will be provided at the Faraday Center at 1635 Faraday Ave. It’s been a great pleasure working on these issues and services for the Village. I know I am leaving you in great hands as I shift my focus to some very exciting new initiatives for the city’s Housing & Neighborhood Services Department. If you have questions about the changes noted above, contact my office at 760-434-2815.

JUNE 2012

LEGAL LINES This column gives you the opportunity to tap into the expertise of attorneys who are members of the Carlsbad Chamber of Commerce. If you’d like to submit a question for consideration, send it to The responses provided in the article are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem. A response in this article by an attorney does not create an attorney-client relationship between the attorney and the reader. The opinions expressed at or through this article are the opinions of the individual author and may not reflect the opinions of the Chamber, its employees, agents, directors or members — Lee Sterling, guest editor

Estate Law Andrea M. Gherini | Law Office of Andrea M. Gherini

Q. What implications do our increasingly digital lives have on estate planning? A. More and more of our important financial documents are stored online. Additionally, we seldom print family pictures but rather store these memories on our hard drive or on sites such as Snapfish or Flicker. Hundreds of millions of people share their life stories with friends in status updates on Facebook instead of writing letters. Some of this information has financial value to the owner, such as domain names. Other information has sentimental value such as family photos. Information stored digitally, whether it is information on email accounts, social media accounts, online banks and financial accounts, websites, domain names, Twitter accounts, PayPal accounts, cloud based storage, blogs, or documents stored on a computer, is encompassed in the term “Digital Assets.” What happens to your Digital Assets when you can no longer access the sites because of dementia or death? The American Bar Association Journal recently

reported the story of Eva and Sidney Kripke of Chicago. Sidney suffered from dementia and Eva had been taking care of her husband’s financial affairs for several years, utilizing online banking. Suddenly, Bank of America changed their security procedures and Eva was locked out because she did not have the security code that appeared on the back of Sydney’s credit card. Eva had destroyed the credit card because of her husband’s dementia. Bank of America refused to restore Eva’s online banking privileges despite the fact that she had her husband’s account number, his social security number and his Durable Power of Attorney giving her authority to manage his banking. Bank of America refused to honor the Durable Power of Attorney because it did not specifically address online bank accounts. You may be surprised to learn that Facebook will not allow a relative to download your account unless mandated by law (and to date California has no such law). Yahoo! takes a more obstructive stand and will not permit a relative to set up a memorial page unless the deceased account holder has previously consented. In order to avoid the some of the problems described above, you must be proactive. • Make an inventory of your Digital Assets and passwords; • Provide authority in your Power of Attorney, Trust, and Will to manage these Digital Assets; • Provide a procedure for this person to gain account access; and • Provide instructions as to what you want done with your Digital Assets. Your estate-planning attorney can assist you with protecting your Digital Assets as part of creating your Estate Plan. Gherini can be reached at

Property Law Stanley D. Prowse | Law Offices of Stanley D. Prowse

Q. I’m thinking about becoming a landlord. What laws should I be aware of? A. If you are an amateur landlord, you need to know about the nightmares our always helpful California legislature has created for you. Here are some high (or maybe low) points. Once you’ve rented the place, you can’t go in again without the tenant’s OK, unless it’s an emergency. There are minor exceptions. If something needs fixing, you can enter without the tenant’s permission, but only after giving the tenant advance notice, and giving the notice correctly is a challenge. If you want to show the place to a prospective tenant, you can also enter, but again only after advance notice. In

short, if the tenant won’t let you in, you can’t go in just to check the place out, notice or no notice. And if you can’t do that, how are you supposed to find out if there’s an emergency or something needs fixing? Good luck with a bad tenant who’s wrecking your investment. Handling security deposits has become a similar bad dream. If the tenant asks for a preliminary walk through before moving out, you have to do one, but if you ask for one, the tenant can cheerfully refuse. Of course, a tenant who’s trashed the place won’t ask for one, so you’ll only discover the damage after he’s gone. In any event, you’ll want to deduct the cost of repairs from the security deposit. Your deductions had better be reasonable, and you’d better keep careful track of what you did and what you spent, because within three weeks after the tenant leaves, you must give him an itemized statement with detailed backup documentation for everything. If the tenant accuses you of “bad faith” deductions in court, and you don’t convince the judge otherwise, you could wind up paying the tenant double the amount you should have refunded but didn’t. If this abridged summary sounds threatening, just wait until you hear the details. If you see the law of unintended consequences at work here, you’re probably right. Prowse can be reached at sprowse@


Pension reform needed to avoid higher taxes on business

• Ending the practice of allowing state workers to purchase service credit for time they did not actually work. • Prohibiting retroactive pension enhancements. • Prohibiting the use of car allowances and other fringe benefits from being used in the final wage calculation for retirement benefits. • Forfeiting pension benefits for employees or elected officials who are convicted of a job-related felony.



martin garrick

It’s not surprising that the private sector has an enormous interest in proposals to reform public sector pensions systems. California’s economic challenges combined with a $9 billion budget deficit and unfunded pension obligations mean government is in distress and seeking financial relief. Business owners who create the jobs required to revive the economy have told me they fear out-ofcontrol pension costs will lead to higher taxes. Businesses cannot be expected, nor can they afford, to shoulder a higher tax burden and survive in our state. Public employee retirement obligations have grown so large that they are now on pace to crush state and local governments and take away funding from essential priorities such as public safety, transportation and education. In fact, a Stanford study recently pegged the unfunded obligations of all public employee retirement systems at nearly $500 billion dollars. To put that into perspective, that is more than five times the amount of our state’s entire general fund budget! Recognizing the need to act, Gov. Jerry Brown released a 12-point plan to address the state’s pension problems and my colleagues and I introduced that reform proposal word for word as legislation. The reforms included many ideas that have been talked about for years such as:



Assemblyman assembly republican leader emeritus

We believe that by introducing these and other measures, we can finally have a real debate that will provide solutions for the massive unfunded pension obligations facing our state and help alleviate concerns about tax increases impeding business growth in California. Instead, the Assembly Committee on Public Employees and Retirement decided to send the pension reform bill package to a conference committee for interim study without so much as a hearing. The real truth is there is little left to study when it comes to pensions. This move is simply another delay with majority party legislators refusing to make tough decisions. If you believe that the legislature should take action now on pension reform, I encourage you to call the Assembly Committee on Public Employees and Retirement at 916-319-2081 and urge them to hear our pension reform legislation. Without real reform, the pension crisis will only increase the likelihood that businesses will become even more nervous about investing in California out of fear of higher taxes. We cannot allow this to happen. We must act now to address the chronic issues that plague our state.


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carlsbad business journal


Will some legislators be unemployed? Will Prop. 29 go up in smoke? As I was filling out my absentee ballot for the June primary, my thoughts wandered to the many absentee legislators who have somehow failed to lead California back to the Promised Land and…. Well don’t get me started. Just please vote. The two propositions on the ballot, one could argue, may not affect Carlsbad businesses. On the other hand, both are significant enough in impact to affect legislative priorities (Prop. 28) and those who profit from the tobacco industry — all of whom are not the devil (Prop. 29). So that makes them our business. As usual, it is your job to separate the chaff from the wheat, which often requires seeing through somewhat specious for-and-against arguments that usually accompany propositions. Here’s a bit of a cheat sheet for you. Also, read your voter information guide to see if you agree with descriptors like “scam” and “flawed.” It’s a tough assignment, but you can do it! Prop. 28, “reduces total amount of time a person may serve in the state legislature from 14 years to 12 years,” and allows 12 years of

joe Charest

A look at California’s ballot propositions STAY INFORMED

Chairman government affairs committee

service in one house. The only people caught up in this will be those elected after the measure is passed (if it is). Every other assemblyman or state legislator is governed by the term limit rules in force since 1990, which allows them to spend six years in the assembly and eight years in the senate. But if they fill a partial-term vacancy, they can spend as long as 17 years in office. Supporters point out that no one will be able to serve more than a total of 12 years. But they can spend that time in one house or the other or both and there is no partial-term loophole. Opponents to this measure say that it will actually increase people’s time in office, saying in rebuttal, “members of the State Assembly will actually have their time in office doubled and State Senators their time increased by 50 percent.” Well, call me dumb (others have)

but I don’t get that. If one chooses to spend his or her full time in one chamber, then he or she can do so, meaning that the time spent in that chamber is greater than allowed before. That’s not the same as exceeding the 12-year limit. More salient to your decision is probably whether or not you like the idea of term limits in the first place as a house-cleaning strategy, or whether you think they result in losing valuable institutional knowledge when legislators are termed out. Prop. 29 adds a five-cent tax on each cigarette distributed ($1 per pack) to fund cancer research and, “other specified purposes.” Have any of you other non-smokers noticed that a pack goes for more than five bucks these days? You could have bought a couple of cartons for that money when I was a kid trying out a Lucky Strike in the alley behind my home. Opponents are waging a major advertising campaign. Two of the main themes are that this research money may not stay in California (shame on you other 49 states for doing cancer research!) and that the measure establishes a 12-person oversight committee, including a pack (if you will excuse the expression) of political appointees. Most can probably agree, “Who needs another committee?” This one gets to spend $15 million a year in the “committee account,” probably administration. Opponents also say that the measure, “provides no new funds to treat cancer patients.” That could be true, since the money is for research. Supporters counter that, “Every word you just read (in the ballot argument against Prop. 29) was from a campaign bought and paid for by the tobacco companies.”

(Have we ever heard of that happening before?) Here again, non-smokers might find this an easy vote. But it is

interesting to examine both sides. If in the end you think the opposition’s arguments don’t pass the sniff test, it might be second-hand smoke.

_04846 x 7.375" 4C

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on Appreciation Offers for small businesses Potential savings of “$400 or more” is based on estimated savings on combined fee waivers and rate reduction for special offers. Please consult a banker for details on savings and duration for individual product and services offers. Please also refer to the Business Account fee and Information Schedule for details on monthly service fee waivers and other discounts. Offers may be modified or withdrawn at any time without notice and may not be transferable. Savings noted above based on standard fees applicable to selected business solutions. Terms and conditions of accounts, products, programs, and services are subject to change. All applications are subject to approval. © 2012 Wells Fargo Bank, N.A. All rights reserved. Member FDIC. NMLSR ID 399801 (714591_04846)

JUNE 2012


If you live in a home or condo that’s included in a homeowners or condo association, there are certain things you probably must do if you’re going to do some work that may affect the look of your home. What you can do with your property is often controlled by what is in the covenants, conditions, and restrictions (CC&Rs) that were recorded before you bought your property. Those are normally included as part of your Homeowner Association (HOA) documents, or “docs.” You know that packet of 50 or so pages you received just before you closed on the purchase of your home. The boring and detailed material you should have read when you got home from work instead of just relaxing for a while. The CC&Rs often provide what kind and size of animals you can keep on your property, where you can park your car, and what you have to do if you want to make additions or changes to your property. Usually, there’s an architectural review committee (ARC) and specifications as to paint colors permitted for the exterior of your property. If you want to paint your home a different color, you have to get permission from the ARC. In some developments, the Homeowners Association enforces their rules like a drill sergeant if you don’t comply with the decisions of the ARC. California case confirmed that it’s expensive when you don’t comply! Take this example: Mr. and Mrs. Stanton lived in a very nice development, and they decided that they wanted new casement windows on the front of their home. In the Stantons' development, the ARC had a policy of maintaining a dark shade of brown on windows that generally faced the

LEE Sterling

Ignoring your HOA rules can be costly HOME OWNERSHIP

Real Estate Broker Sterling Stone REALTORS

street of the development. The Stantons applied to the ARC for approval to permit them to install two sandstone-colored casement windows on the front of their home, along with an application to make other exterior improvements. The ARC denied the Stantons the right to install the sandstone casement windows. Notwithstanding the denial, the Stantons went ahead and installed the sandstone-colored windows! The Association then filed suit asking for injunctive and declaratory relief requiring the Stantons to modify or replace their windows and for the Association’s attorney’s fees. So, who do you think won in the litigation, and how much were the attorney’s fees awarded to the winning party? Of course, the association won, and asked for $83,0227 in attorney’s fees and $4,298 in costs. The trial court approved the costs, but cut down the attorney’s fees to $59,122 plus the costs. The Stantons also had to replace the windows to comply! So, don’t forget to apply to the Architectural Committee for approval of your changes, and don’t proceed without approval!

How to recognize and respond to a natural gas leak Look, Listen, Smell


Use your senses of sight, hearing and smell, along with any of the following signs, to alert yourself to the presence of a gas leak:

• An unusual sound, such as a hissing, whistling or roaring sound near a gas line or appliance.



• A damaged connection to a gas appliance • Dirt or water being blown in the air • Dead or dying vegetation (in an otherwise moist area) over or near pipeline areas

•A fire or explosion near a pipeline • Exposed pipeline after an earthquake, fire, flood or other disaster

• The distinctive odor of natural gas. Please be aware that some people may not be able to smell the odor because they have a diminished sense of smell, olfactory fatigue (normal, temporary inability to distinguish an odor after prolonged exposure to it), or because the odor is being masked or hidden by other odors that are present, such as cooking, damp, musty or chemical odors. In addition, certain conditions in pipe and soil can cause odor fade - the loss of odorant so that it is not detectable by smell.

HELPFUL TIPS REMAIN calm. DON’T light a match, candle or cigarette. DON’T turn electrical appliances or lights on or off or use any device that could cause a spark. IMMEDIATELY EVACUATE the area, and from a safe location, call SDG&E at 1-800-6117343, 24 hours a day, seven days a week, or call 911.

Sterling can be reached at lee@

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carlsbad business journal


It's best to identify your needs first Tablets are becoming ever more popular. Many offer fast processing power and user-friendly touchscreens to access data stored locally and in the cloud. They are lightweight, yet durable for warehouse conditions. They have become mainstream and are used by anyone looking for a blend between a smart phone and laptop. Personal users take advantage of features such as gaming, movies, photos, video phones, internet access, and e-books. Workgroups and professionals are learning to capture the paperless flexibility a tablet offers too. Here are a few examples: • Sales teams are using tablets for presentations and tracking leads. • Manufacturing and warehouse employees are replacing print-outs for tracking inventory and receiving shipments with QCR codes on a tablet. • Medical professionals track patient care with reduced infection rates. • Service professionals are able to invoice and get signatures on-site. • Executives are able to access sensitive corporate data across multiple applications while traveling. There are hundreds to choose from so understanding why you might want to buy one or what it can be used for can help promote your productivity and efficiency. The four main categories you will discover are: iOS (iPad), Android, Windows, and E-Book Readers. Each category has its advantages.

iOS – iPad

For starters, the Apple iPad is


A guide for buying a tablet for your business TECH TALK

Sales Engineer Productive Computing Inc..

the dominant tablet on the market with millions sold to date. It offers intuitive design, fast processing, 4g wireless, high quality camera, and high resolution screen. Apple has regulations in place to ensure App development meets their high quality standards. Many users experience the same workflow experience going from an iMac (Desktop), MacBook (Laptop), or iPad resulting in instant comfort with the new device.


The Android is a Google operating system which is available from dozens of manufacturers such as Asus, Sony, Samsung, or Toshiba. Each device is different so determining what you will use it for will help determine screen size, processing power, camera resolution, battery life, etc. The Android offers flexibility and a wide range of applications because it’s an open source operating system.


Windows tablets have been around since the 90s and continue to evolve. They offer high performance and the familiarity of a laptop or desktop experience with Windows. For this reason they are popular because they can run the same applications as any Windows workstation. Windows tablets are

typically larger and more expensive than the others.

E-Book Readers

E-Readers such as the Kindle and Nook are becoming a hybrid of a tablet. Originally designed for simple reading, they have expanded to include web browsing, email, and video but have limited business application. They are inexpensive and great for entertainment purposes.

Here are 5 factors to consider when you are buying a tablet: 1) Do you really need a tablet? 2) Which operating system do

you want? 3) Which apps will you need to use? 4) What type of display and storage will you require? 5) Will you need wireless service or will Wi-Fi be acceptable? The tablet marketplace continues to improve and expand. The ergonomics of each device is different, so be sure you get your hands on it before you decide to make a purchase. Educate yourself by talking to fellow professionals; this can provide insight on new ways to utilize this technology in your field. There are applications like

FileMaker, which offer real time cross platform access to your data. This means you can add, edit and delete information on a Mac, Windows workstation or Tablet, and iPad at the same time. For example, an office manager can create a work order on an iMac while the technician in the field instantly sees the update, completes the work, and the bookkeeper automatically processes an invoice on a Windows workstation. With the right device and training a tablet is a superb tool for improving your productivity and making your daily life simpler. Mazur can be reached at josh@

2012 Summer Season at the Moonlight Amphitheatre a n e n T e r Ta i n m e n T e x p e r i e n c e l i k e n O O T h e r

June 27-July 14 • 8:00 pm

Come along and go blonde!

You loved the hit movie, now see it LIVE on stage in the Tony-nominated musical! Southern California Regional Musical Theatre Premiere!

Experience the Moonlight! award-winning musical theatre in one of the most beautiful outdoor theatres in southern california. arrive early for pre-show dining or picnicking. we’re more than a show. we’re an experience!

TickeTs selling FasT! Order nOw!

(760) 724-2110 • Produced by the City of Vista in partnership with the Moonlight Cultural Foundation

new for 2012! Pre-show dining on the Moonlight Patio. Visit our website for the menu and to make reservations.

Family nights at The moonlight

Kids’ tickets are only $10 with a full-price paying adult on Wednesday, Thursday, and Sunday performances. Good for lawn seating only and sold at the door beginning at 6:00 pm before every show.


Meet some of the Chamber's newest members





JUNE 2012

what's inside

› Sundowner › First Friday › On The Move



› Renewals › Ribbon Cuttings › New Members

› And More...

Your guide to what's happening at the Carlsbad Chamber of Commerce

Chamber announces new group for inventors

Are you a “proud member” of the Carlsbad Chamber of Commerce? Are you displaying the official “Proud Member” logo on your web site and other marketing materials? We want you to be proud of your chamber membership and to let others know what the Carlsbad of Chamber has done for you. Did we help you launch your business or dramatically expand it? Do you depend on our workshops to keep informed about the latest in social networking, contracting with the government or to learn about the new regulations you as a business owner need to know at the start of each year? Perhaps you joined one of our referral groups and that, in turn, helped you get new leads or new business. We know that this is a sampling of what the Carlsbad Chamber of Commerce does day-to-day, and we can say it until we’re blue in the face. But it truly means more when it comes from one of our members. By being an active member and telling others about what you’ve received from your Chamber membership, you’re helping us grow as an organization and helping us be even stronger. If you are a member in good standing and wish to display the logo, please e-mail me at If you are that “proud member,” take the next step and refer other businesses to the Chamber. Now, you can even earn prizes through our new Refer and Earn program, which has already brought 25 new members to the Carlsbad Chamber of Commerce this year. Since we’re no at the middle of 2012, our goal is to get more than 50 new Chamber members from referrals by the end of the year. A referral is someone that you (as an active Carlsbad Chamber member) know or that you do business with that is currently not a member of the Carlsbad Chamber. The referral is not someone that is already attending a Chamber function, or someone you meet at a Carlsbad Chamber event. If they are there,

The Carlsbad Chamber of Commerce is looking for inventors, mentors and innovators for it’s newest program, one that gives inventors the tools that the need to develop their ideas and, hopefully push their products into the marketplace. Inventing Profit a resource forum for inventors and entrepreneurs, provides quality speakers, workshops on the inventionto-profit path, periodical mentoring sessions with industry professionals and inventing competitions. The group meets at the Carlsbad Chamber of Commerce, 5934 Priestly Drive from 5-7 p.m. on the second Wednesday of each month. For the June 13 meeting, the featured speaker will be Camille Schuster, a marketing professor at Cal State San Marcos, who will give a presentation about dealing with different cultures and settings. The group is free and Chamber membership is not a prerequisite. The group was started by Chamber

Tom Applegate CEA, LLP

Kelly Bagla

Bagla Law Firm

Julieann Billings-Riordan JABR Marketing Solutions

Rich Clark

Sage Payment Solutions

Ofie Escobedo


Be a ‘Proud Member,” refer new members and earn prizes MEMBERSHIP COUNTS


Vice President, Corporate and Member Relations Carlsbad CHAMBER OF COMMERCE

that means they are already in our radar! A referral is someone who joins the Chamber! Once a referral is a member your will receive a coupon to use for the prize that you have won for that particular referral which will be required for redemption with an RSVP of at least one week prior to any event, except for Sundowners. The prizes are: • First referral: Receive four passes to a Sundowner. These cannot be used when the Carlsbad Chamber does a joint Sundowner with a neighboring chamber. ($20 value) • Second referral: Attend a First Friday Breakfast for free! RSVP Required. ($30 value) • Third referral: Receive a marketplace ad in the Carlsbad Business Journal (based upon availability). ($50 value) • Fourth referral: Receive one ticket to the State of the City Luncheon on August 24, 2012 or $50 credit towards any chamber workshop in 2012. ($50 value) • Fifth referral: We will deduct $150 from your 2013 membership renewal. Each time you refer a new member, your name goes into the GRAND PRIZE DRAWING, which will be held Dec. 7 at the Annual Volunteer Recognition Awards Breakfast. Stay tuned for what is grand prize drawing is! Thank you to the following members (listed below) who have referred and earned as of our press deadline.

Carlton Lund The Lund Team

Bill Maynard TechCon Services

Gina McBride McBride Financial Advisory

Nancy McMonigal Locus Media

Lola's 7-Up Mexican Market & Deli

Karla Patino

Dea Gherini

Wells Fargo Home Mortgage

Law Office of Andrea M. Gherini

Carolyn B. Reinmiller (2)

Christina Macone-Greene

Carolyn B. Reinmiller

Matt Hall

Visit Carlsbad

Christina Macone-Greene, Professional Writer Hall & Martin Properties

Anne Howard

Anne Howard, Law offices of

Matt Huffman

Sam Ross

Tuesday, June 26, 2012 | 5 - 7 p.m. 1040 La Mirada Ct., Vista, CA 92081 presenTed by

Over 21 event $5 cash for members $15 cash for prospective members Geared for ages 21-39

Erica Sweeney CompuPay

Michael Taff


TPC HR Payroll Consultants

Karen Kampfl

Cameron Trickey

Kyss Boutique

member and patent attorney Eric Hanscom of InterContinental IP and Joe Donohue, president of Leardon Solutions, a company that provides product development services to inventors and entrepreneurs. Hanscom said the two were talking about how few inventors — less than one half of 1 percent — can get their products to market by invention promotion companies. “We realized that the goal behind theses companies is a good one; they're one -stop shops for everything you need as an inventor,” Hanscom said. “The problem is that they do this so poorly, they have a low success rate.” Inventing Profit is about taking those concepts, but with a better execution. The group draws about 25 people each meeting. It’s been held at many locations since it began — most recently a brewery — but Hanscom said a permanent venue was needed to help the group reach the next level. Toni Padron, the chamber’s executive vide president and COO, said the collaboration between the Chamber and Inventing Profit makes sense. “These are, potentially, future businesses that will drive our economy and it’s exciting to be there from the beginning,” Padron said. “This is another example of how the Carlsbad Chamber of Commerce, its members and new ideas can come together for the benefit of our community.”

Wireless Works

For more information call 760.931.8400 or visit


WELCOME NEW MEMBERS For complete listings visit

Financial Services

Sandra Bonds-Hickey 760-729-2327 Trusts, Wills, Probate, Conservatorships, Fiduciary Tax Compliance.

Bill Huegel | 760-585-4615 Our goal at Prudential Financial is to get to know our clients individually and make sure their assets are protected as well as to grow their wealth for their retirement years.

Sandra Bonds-Hickey, Attorney


CB’s Cupcakes

Nikki Painter | 760-431-1003 CB’s Cupcakes in Carlsbad is located at the Carlsbad Premium Outlets. Cupcakes are prepared exactly as you request. Choose the cake, frosting and topping, and watch as CB’s Cupcakes prepare it for you.

Clothing - Women’s & Accessories JB Marketing Group

Bill Khoo | 626-345-8889 Retail and wholesaler of fullylicensed hand-crafted Marilyn Monroe T-shirts.

Computer Developers & Programmers JumpGen Systems

Mark Wheelan | 760-931-7800 JumpGen Systems designs and manufactures industry standard and custom embedded (single board) computer and network appliance products for telecommunications, military and Internet applications.

Counseling Services Safe Haven

Sharon May | 626-353-3611 Its mission is to provide cutting-edge counseling, seminars and resources to help people grow their marriage, family and workplace relationships.

Prudential Financial Carlsbad

General & Architectural Contractors

American Cancer Society Courtney Walsh | 619-857-7450 www. The American Cancer Society is the nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem.

Printers The Gates Group

GQ Complete Remodeling Graziano Quaglia | 760-310-0393 Graziano Quaglia offers complete interior design services for both residential and commercial locations. GQ Complete Remodeling specializes in custom finishes for new homes, lighting design, and budget planning.

Gary Young | 619-276-8075 We produce printed products through ‘creative partnering’ with your company or business. Our services range from ‘imagination to reality.’

Real Estate rbcHome, LLC


Bali Mantra Widura Kendall | 858-380-6544 Our products are meticulously handpicked from thousands of beautiful selections from the island of Bali. Best of the best silver, bracelets and natural shell jewelry, plus sarongs, sandals & other accessories.

Medical Clinics & Groups

Carlsbad Urgent Care Steven Schutz | 760-720-2804 Carlsbad Urgent Care is a full service credentialed walk-in clinic that will provide services directly to industry and the community. This includes treating urgent acute injuries, physicals, and post incident BAT/drug screening.

Credit Card Processing

OsteoArthritis Centers of America

Bill Guthrie | 877-878-1777 By acting as your broker, TRU leverages the combined purchasing power of all of our clients to negotiate guaranteed savings for your payment processing services.

Kye Tanner | 760-585-7720 Non-surgical minimally invasive alternative to knee surgery treatment. Custom physical therapy to support injections of the knee using hyaluronic acid which alleviates pain and restores function.


Non-Profit Organizations

Rebecca Curry | 760-730-3537 Residential real estate investment.

Retirement & Life Care Facility Pacific Place Retirement Community Mitchell Au | 760-414-9411 A senior independent /assisted living community and memory care facility.

Acclaimed French chef Pascal Vignau has been named executive chef of The Hilton Carlsbad Oceanfront Resort & Spa, set to open this July. Born in France, Pascal Vignau joins the Hilton Carlsbad Oceanfront Resort & Spa following eight high-profile years as chef/owner of Savory Casual Fare, one of San Diego County’s top-rated restaurants and widely celebrated for its casual international menu and quaint bistro setting. Prior to founding Savory, Vignau was executive chef for Four Seasons Aviara Resort in VIGNAU Carlsbad, which offered San Diego County’s only AAA Five Diamond restaurant during his tenure. He has also designed and directed culinary operations for various Four Seasons and Regent properties, where he led the renowned team of chefs. Passionate about food that is both comfortable and approachable, Pascal Vignau specializes in simple yet contemporary international and home-style cuisine. “I look forward to presenting the next generation of ‘Simple Food, Simply Prepared’ at Chandler’s Restaurant,” said Vignau. “With our spectacular oceanfront setting, I can think of no better place to introduce a major new restaurant for San Diego County — and I’m excited about the

beautiful wedding and event dining offerings also planned for the resort. With ocean views available from much of our 25,000 squarefeet of indoor and outdoor meeting space, it will be a pleasure to present visually stunning dining experiences for our corporate groups and brides.” The North County Transit District has announced that Tom Zoll will come out of retirement to become the agency’s full-time chief of security. Zoll, who retired in 2010 after nearly seven years as Carlsbad Police Chief, has been working as NCTD’s interim Chief of Transit Enforcement for about 2 years. Zoll’s decision to come out of retirement prompted NCTD to halt plans to formally launch an extensive search to fill the position. “We could only dream of finding a candidate with the expertise and experience Tom brings to the table, but now we don’t have to,” said NCTD Chief Executive Officer Matthew O. Tucker. “Tom has brought stability, wisdom and a wealth of knowledge. He has already begun transforming our security program by leading the implementation of our code enforcement and our new parking management programs.” Zoll’s stellar leadership has been confirmed by the “Gold Standard” safety and security rating NCTD recently received from the Transportation Security Administration. Only 17 transit agencies in the country received this top rating for 2011.

Toys The Smiling Elephant Norma Rathgaber | 760-730-9226 Simply wonderful toys for effective learning and enjoyment at low prices. New and used.

Winery California Fruit Wine Alan & Brian Haghighi 858-522-9463 California Fruit Wine is a new innovative winery in Vista that handcrafts wine from fruit other than grapes. Wines range from dry to sweet.

AMBASSADOR OF THE MONTH Carol Fehr | Mary Kay Cosmetics

How has chamber membership benefited your business? The Carlsbad Chamber has benefited my business by providing me opportunities to meet other local business members, build relationships, network, attend great Expos and be a vendor at the Carlsbad Village Faire — which has been a fun way that I have built my business over the past 20 years. I love the educational opportunities and being a member of the Ambassador Committee. The Chamber staff is wonderful and a great resource for my business. Fehr can be reached at




table for eight


MiCrosoFt oFFiCe



tips &

aLL about CoMputing

Friday, June 15, 2012 Friday, June 29, 2012 11:30 a.m. – 1:30 p.m. 11:30 a.m. – 1:30 p.m. Carlsbad Chamber of Commerce 5934 Priestly Dr., Carlsbad, CA 92008

5934 Priestly Dr., Carlsbad, CA 92008

$20 chamber members • $40 prospective members (includes lunch) RSVP required • Space is limited

Carlsbad Chamber of Commerce $20 chamber members • $40 prospective members (includes lunch) RSVP required • Space is limited

A Table For Eight provides an opportunity for 8 chamber members to meet for breakfast or lunch and learn more about each other’s businesses. A Carlsbad Chamber member hosts and facilitates the Table For Eight at a local chamber member restaurant. This program is open exclusively to Carlsbad Chamber members; and the only cost is the price of your meal. RSVP’s are required and can be made by contacting the person listed next to the date.

Wednesday, June 6 Christine Davis (760) 730-3700 Tuesday, June 19 Michael J. Lambert (858) 774-6040 Thursday, June 21 Paula Anderson (760) 696-9733

Thursday, June 28 David Davis (619) 987-7780

presented by

For more information and to RSVP, visit or call (760) 931-8400, ext. 230

For more info call: (760) 931-8400 or visit

JUNE 2012




The Campus to hold June Sundowner Chamber Events F ree Score Business Counseling by Appointment Mondays & Fridays


Come and join the Carlsbad Chamber of Commerce for its June Sundowner, featuring an evening of food, drinks and lots of NETWORKING at The Campus, at 5962-5966 La Place Court in Carlsbad, which features an impressive fountain and koi pond, along with an impeccable garden with palm trees and colorful plants The Sundowner will be held from 5-7 p.m. on Wednesday, June 20. This is a 21 and over event. The Campus is a property of Cassidy Turley San Diego, the local market leader in commercial real estate services.

The company’s dominant market presence includes more than 160 professionals in five offices and recorded more than $1.2 billion in transactions in 2011. The company serves owners, investors and tenants with a full spectrum of integrated services—including capital markets, tenant representation,

corporate services, project leasing, property management, project and development services, and research and consulting. For more information, please visit This event is open to chamber members only. Admission is $5 cash at the door. If you are

a prospective Chamber member and would like to attend, you must rsvp to Kristina McMahon at 760-931-8400 or kmcmahon@ For more information or to donate a raffle prize, contact Kathy Steffen at 760-931-8400 or

THE CHAMBER SALUTES ITS APRIL 2012 RENEWALS Aethercomm, Inc. Albertsons ArtSplash Bella Ideale Diamonds & Precious Gems Tod C. Bowman, D.D.S. Buffini & Company CDS Printing Carlsbad Airport Self Storage Carlsbad By The Sea Retirement Community Carlsbad Educational Foundation

Carlsbad Lightning Soccer Club Carlsbad Ranch Market Casa Montessori de Carlsbad Chef DK Catering Courtyard by Marriott - Carlsbad DEKA Laser Technologies, Inc. Davies Eye Center Employer Benefits Resource & Insurance Services Exclusive Crystals Fichera & Company, CPAs

GML Office Furniture, Inc. Greater Tri-Cities IPA Hahn Insurance Services, Inc. Hampton Inn Carlsbad/North San Diego County Hospice of the North Coast KE Viner Administrative Services Kona Ice of San Diego North County Kristina Chartier Photography Ladwig Design Group, Inc. Laughter Matters

McBride Financial Advisory North County Business Networking North County Times P&T Enterprises Pacific Ridge School RBF Consulting Carolyn B. Reinmiller Public Relations Ruhnau Ruhnau Clarke & Associates Salient Networks Skinsational Skin and Body Spa Talent Evolution

San Diego’s

New Gateway to the World Carlsbad to LAX 6 Times Daily with Convenient Worldwide Connections User fees vary, Customs Service Available 24 hours for International Flights Parking Fee $5 per day

McClellan-Palomar Airport

2192 Palomar Airport Road • Carlsbad, CA 92011 • (760) 431-4646 phone • (760) 931-5713 fax

Call (877) 848-7766 “The Landings” Restaurant ........................ (760) 929-0200 Hertz Rent-A-Car ........................................ (800) 654-3131 Avis Rent-A-Car .......................................... (760) 931-1393 Skywest (United Airlines Reservation)....... (800) 241-6522

June 1 June First Friday Breakfast June 5 Business Resource Committee June 6 Government Affairs Committee Table For Eight June 8 Coffee Connection June 12 Sustainability Committee June 13 Ambassador Committee Inventing Profit June 15 Lunch Bytes | Is Your Business in the Cloud? June 19 Technology Advisory Committee June 20 June Sundowner June 21 Table for Eight June 26 North County Young Professionals Armed Services Committee June 29 Lunch Bytes | Office 2010 Tips and Tricks For times and more information, visit or call 760-931-8400


carlsbad business journal



cott Lord’s State Farm is now open in the Palomar Forum Business Park. When you think of State Farm, you probably think of auto or homeowners insurance. That is probably because State Farm insures more homes and cars than any other insurance carrier nationwide. What you may not realize is that State Farm is also interested in protecting families and their lifestyles in the event that something bad happens. Families are much more valuable and harder to replace than cars and houses! State Farm offers business insurance, a variety of life and health insurance products as well as disability and longterm care products. Through State Farm Bank, it also offers loans, checking, savings, CDs, and credit cards. State Farm can also help customers with things like saving for their children’s education, rolling over their 401(k), and other retirement needs.


rimerica is the largest independent financial services marketing organization in North America. Primerica is a Main Street company for Main Street North America. Since its founding 35 years ago, the goal of Primerica has been to dominate the changing financial services landscape for Main Street North America. Primerica teaches people how money works so they can make informed decisions about how to take control of their finances. Primerica offers a wide variety of products and services designed to help people get properly protected, out of debt and financially independent Learning how to better manage your money is a smart move to make. Primerica cares about the people around them, and also helps people in companies and organizations to better manage their money. Sharon Feinerman is district leader in Carlsbad and she will host a Money Management Seminar for your organization. They provide a customized, complimentary Financial Needs Analysis for each person upon request. Sharon and her team work

K State Farm Insurance (Scott Lord)

3129 Tiger Run Court, Ste. 119, Carlsbad 760-845-1380 |

Here’s the best part. Since most customers are probably going to do some of these aforementioned things anyway, by doing them with Scott Lord’s State Farm, they could save up to 40 percent on their auto insurance. Scott Lord’s State Farm is open Monday through Friday from 9 a.m. to 5:30 p.m. and Saturday from 10 a.m. to 2 p.m.

Primerica Financial Services (Sharon Feinerman)

3150 Pio Pico Drive, Ste. 100, Carlsbad (623)261-7541 |

with the people around you to help keep them on track with their financial goals. Primerica understands the importance of leadership and a winning system. There is never a monetary fee charged to your company or organization for the services mentioned here. Primerica offers great part-time or full-time opportunities for anyone wishing to join a team and teach families and businesses how money works. Sharon Feinerman will train individuals who need extra income and want to grow with the team!

yss Boutique is the brainchild of Karen Kampfl. Karen has been a Carlsbad resident for more than 10 years, and it was important to her to open a shop in her own “backyard”. Just as important is to have a warm, welcoming, inviting place for women to shop. Having been a boutique shopper for years, Karen wanted a place where women could have fun shopping, get outstanding customer service and an honest opinion about the items they were buying. Everything has a story at Kyss. From the vintage upcycled jewelry to the vegan leather handbags to jeans partially made from reclaimed denim. One of Kyss Boutique’s goals is to have everyone that walks out of the store loving their purchase. Kyss offers tailoring of jeans and have even delivered items to customers’ homes. Kyss Boutique sells only locally-made jewelry — many pieces are one of a kind — as well as clothing designed by locals,

Kyss Boutique

2659 Gateway Road, Ste. 104, Carlsbad (760)930-0781 |

including Kendall K clothing from Oceanside and Heart Threads, designed by another Carlsbad resident. Kyss is child and dog friendly! Kyss opened its doors in May 2010, but has recently moved within the Bressi Ranch Center. Visit Kyss soon, you will be glad you did!


RT monitors, electronic equipment and computers contain hazardous substances and must be disposed of properly in order to avoid releasing toxins into the environment. Most people know this, but don’t know what to do with their old electronics, so they let them accumulate in a closet or room, taking up space and collecting dust. Green Stream E-Cycling, Inc. is a full-service electronics recycling corporation focused on helping businesses find eco-friendly solutions to their e-waste streams. Green Stream will pick up e-waste for free, and if a business generates enough e-waste, will drop off storage bins and make regular stops at the place of business. Green Stream performs complete data destruction, so anything containing information, such as a hard drive, will be completely destroyed and a certificate of destruction will be provided. Money may be able to be recovered for certain IT assets, as well. GSE’s primary focus is finding a home for discarded electronics through integration into global manufacturing markets or by

Green Stream E-Cycling, Inc.

1280 Liberty Way, Ste. A, Vista 760-935-5111 |

donation to local non-profits, when appropriate. Reuse is always preferred over recycling, and is the industry standard for the disposition of used electronics. Anything deemed “unusable” is recycled in accordance with all state and federal regulations. GSE accepts monitors, CRTs, LCD and Plasma screens, laptops, printers, copiers, faxes, scanners, computer towers, stereos, mice/track balls, cell phones, speakers, phones, VCRs, DVD players, cables, power cords and strips, servers and more.

JUNE 2012


” N H O J G I “B T S A F K A E BR The Daily News Cafe, in Carlsbad California, has been catering the needs of businesses and private parties for more than twenty years. We can accommodate up to 80 people at the restaurant for after-hours events. We have provided hearty breakfasts, delicious lunches and gourmet dinners for business meetings, wedding parties and anniversaries.

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Open 7 days a week - 6 a.m. - 8 p.m. 6118 Paseo Del Norte Carlsbad, CA 92011 Ph: 760.438.2620 • Fax: 760.438.3184 •


carlsbad business journal


rom this spring, it looks like it’s going to be a very good summer.

› SUMMER Continued from Page 1 and sixth in combined payrolls ($233.1 million), behind Trade, Transportation, Utilities and Professional Services. However, hospitality ranks first among the city’s “Clusters of Opportunity,” a clumping of industries the city would like to grow. Though numbers dipped starting in 2009 when the sluggish economy forced many people to give up on vacation plans, not all business suffered. Josh Cantor, CEO of California Watersports, which rents water sport equipment including kayaks, canoes and paddleboards at the Carlsbad Lagoon, said his business continued to thrive in the bad economy, as more locals decided to


— Josh Cantor, CEO of California Watersports

stay near home. “Things evened themselves out,” Cantor said, adding that the factor that affects his business is gloomy weather. “People were not driving to other places and stayed here. “ “From this spring, it looks like it’s going to be a very good summer,” Cantor said. “It seems lined up to be my best summer yet.” LEGOLAND California also continued to thrive, said Peter Ronchetti, the resort’s general manager. “I’m very glad to say we have been able to continue our volume growth story despite the economy, which has been great not only for our continued expansion plans but for an increase in our employment numbers as well,” said Ronchetti, adding that the main reasons for LEGOLAND’s continued growth include focusing on core customers (families with young children) and capital developments including the LEGOLAND Water Park, Star Wars Miniland and the rotation of exhibits at the SEA LIFE Carlsbad Aquarium and its newest attraction, Pirate Reef. “I think that holding to the plan and constantly delivering new and compelling propositions for our young guests to engage with has been a huge benefit to our business,” Ronchetti said. Ronchetti said he’s “cautiously optimistic” about the year ahead, since the resort is “comfortably ahead of 2011 to date in terms of guest volume and revenue,which makes it a very satisfactory start to the year.” Despite the economy, LEGOLAND has continued to see increased attendance, which has allowed the park to expand and add jobs to the economy. With the addition of Pirate Reef, and the plans for the hotel, LEGOLAND California Resort is a significant and growing employer within Carlsbad, Ronchetti said. “I believe we have developed something of a ‘cornerstone’ presence in the local business community, along with other major employers in different industries,” said Ronchetti. Ross noted that the theme park adds much more. “It’s a destination,” Ross said. “Without it, Carlsbad could just be another Southern California beach community struggling to find its identity other than just the beach.”

Visitor Profile According to a Carlsbad visitor profile compiled in October of 2010, Carlsbad draws many families, with the average size of visitors groups at 3.1, compared with 2.5 for all San Diego visitors. About 25 percent of Carlsbad’s visitors traveled in parties of four, and nearly five in 10 were under 45 and traveling with children. On average, the city’s visitors stayed three nights. Nearly 53 percent of them traveled to Carlsbad for pleasure or vacation. Most of Carlsbad’s visitors cited the beach and bay (68 percent) and theme parks (63 percent) as the activities they participated most frequently, followed in third place with water sports with 41 percent. All of these percentages were higher than those of all San Diego visitors.

The Hyatt Place San Diego-Vista/Carlsbad is designed to offer round-the-clock service.

helping to open doors “We are huge believers in wellorganized, effective chambers of commerce, that is why we joined the Carlsbad Chamber of Commerce. Doors nowadays are very hard to open, and by joining this chamber, we have found that doors open a lot more regularly, making it a lot easier to get business done. Thanks Carlsbad Chamber of Commerce!” The Carlsbad Chamber of Commerce offers monthly opportunities for members to connect with like-minded professionals, network and expand their circles of influence. We have monthly Sundowners, First Friday Breakfasts, networking groups and offer workshops to help our members thrive. Call 760-931-8400 for more information about joining us.

Andy Seeley

Publisher Getaway San Diego Reaching over 70,000 Tourists and Travelers In San Diego Every Month

YATT PLACE › HContinued from Page 1 “Whether we are catering to business travelers or leisure travelers, we know that our guests will appreciate the comfortable and functional amenities offered at Hyatt Place San Diego-Carlsbad/Vista.” The Hyatt Place San Diego-Vista/Carlsbad, at 2645 South Melrose Drive, is conveniently located in a desirable area surrounded by major restaurants, business parks, world-class golf courses, markets, galleries, LEGOLAND California, the Carlsbad Premium Outlet Mall, the Palomar-McClellan Airport and other impressive art and entertainment options. The rooms are spacious, and feature multiple areas to work and relax. Each includes the Cozy Corner, an 8-foot sectional sofa sleeper; a plush Hyatt Grand Bed; and ergonomic work center. Every room is also equipped with a state-of-the-art media center that allows electronic devices to plug directly into the 42-inch, high-definition television, giving guests instant access to the technological amenities they’re accustomed to accessing at home or in the office. The Hyatt Place San Diego-Vista/Carlsbad offers: • 150 spacious guestrooms, all of which feature a 42-inch HDTV, the plush Hyatt Grand Bed and an eight-foot sectional sofa sleeper • Complimentary Wi-Fi access throughout the hotel • Complimentary continental breakfast featuring a variety of fresh fruits, hot and cold cereal, yogurt, breads, premium coffee and an assortment of juices • 1,200 square feet of flexible, high-tech meeting/function space • 24/7 guest kitchen serving made-toorder snacks and entrees • Intimate Bakery Café featuring Starbucks specialty coffees, premium beers and

2645 S. Melrose Drive Vista, CA 92081 866.539.0036 wines and cocktails The Hyatt Place San Diego-Vista/Carlsbad’s general manager is Wes Lavender. The hotel is operated by Rim Hospitality of Newport Beach, a recognized leader in the hotel industry that manages resorts, hotels and boutique properties throughout North America. Rim Hospitality is dedicated to providing powerful and profitable hotel management services, producing the most successful hotels and resorts in the US and Canada. With a commitment to excellence and strong work ethic, we have become a preferred hotel management company for major hotel brands including Marriott, Starwood, Hilton, and Hyatt. It was developed by ABA Development, a real estate development company and asset manager which focuses on upscale; select service, extended stay, and limited service hotels in rapidly-growing western metropolitan areas. “We’re looking forward to creating a positive travel experience for each and every guest that walks through our doors,” Zimerman said. “No matter why guests are visiting the area, we are confident that Hyatt Place San Diego-Vista/Carlsbad will exceed guest expectations and provide them with everything they need while away from home.” Contact Renee Zimerman for all your corporate needs at

JUNE 2012

SUMMERTIME AND THE STAYING IS EASY One of the great things about being in Carlsbad is that you don't have to travel far to feel like you've arrived at a completely new destination. The area's resorts provide the perfect quick getaway, and you don't even have to board a plane. Here's a quick hotel guide to use if your Summer plans include a "staycation."

Beach Terrace Inn Reneir Milan 2775 Ocean St. Carlsbad, CA 92008-2241 760-729-5951 | 1-800-4335415

Best Western Beach View Lodge 3180 Carlsbad Blvd. Carlsbad, CA 92008 760-729-1151 | 1-800-5355588 Cardiff by the Sea Lodge Bed & Breakfast Inn 142 Chesterfield Ave. Cardiff-by-the-Sea CA 92007 760-944-6474

Carlsbad Inn Beach Resort 3075 Carlsbad Blvd. Carlsbad, CA 92008 760-434-7020 | 1-800-2353939

➊ Carlsbad Seapointe A Grand Pacific Resort 6400 Surfside Lane Carlsbad, CA 92011 760-603-1700 | 1-800-GPRRENT

Park Hyatt Aviara Resort, Golf Club & Spa 7100 Aviara Resort Drive Carlsbad, CA 92011 760-488-1234 hotels/index.jsp

Ramada Carlsbad by the Sea 751 Macadamia Drive Carlsbad, CA 92011 760-438-2285 Residence Inn by Marriott Kelly Herrington 2000 Faraday Ave. Carlsbad, CA 92008 760-431-9999 | 1-800-331-3131

Comfort Inn Carlsbad 3700 Pio Pico Drive Carlsbad, CA 92008 760-720-0808

Days Inn Oceanside 1501 Carmelo Drive Oceanside, CA 92054 760-722-7661 |800-590-0330

Ocean Inn Hotel Encinitas, CA 92024 760-436-1988

Quality Inn & Suites Carlsbad State Beach 751 Raintree Drive Carlsbad, CA 92011 760-931-1185

Carlsbad by the Sea Resort 850 Palomar Airport Rd. Carlsbad, CA 92011 760-438-7880 | 1-800-266-7880 www.carlsbadhotelbythesea. com

Courtyard by Marriott Carlsbad 5835 Owens Ave. Carlsbad, CA 92008 760-431-9399

Motel 6 Carlsbad 6117 Paseo Del Norte Carlsbad, CA 92011 760-438-1242

➋ Grand Pacific

Palisades Resort & Hotel 5805 Armada Drive Carlsbad, CA 92008 760-827-3200 | 1-800-Palisades

Ebb Tide Inn / Phillips Properties 2645 Carlsbad Blvd. Carlsbad, CA 92008 760-729-5500

Grand Pacific Resorts 5900 Pasteur Court., Ste. 200 Carlsbad, CA 92008 760-431-8500

Four Seasons Residence Club Aviara 7210 Blue Herron Place Carlsbad, CA 92011 760-603-3700

HYATT house 5010 Avenida Encinas Carlsbad, CA 92008 760-929-8200 www.hyatthousesandiego

Hampton Inn Carlsbad/North S an Diego County 2229 Palomar Airport Road Carlsbad, CA 92011 760-431-2225

Homewood Suites by Hilton Carlsbad 2223 Palomar Airport Road Carlsbad, CA 92011 760-431-2266

Hilton Carlsbad Oceanfront Resort & Spa One Ponto Road Carlsbad, CA 92011 760-602-0800 www.hiltoncarlsbadoceanfront

Hyatt Place Vista 2645 S. Melrose Drive Vista, CA 92081 760-814-8879


➌ Hilton Garden Inn

Carlsbad Beach 6450 Carlsbad Blvd. Carlsbad, CA 92011 760-476-0800 |1-800-445-8697

➍ La Costa Resort and

Spa 2100 Costa Del Mar Road Carlsbad, CA 92009 760-438-9111 | 800-854-5000

➎ Sheraton Carlsbad Resort & Spa 5480 Grand Pacific Drive Carlsbad, CA 92008 760-827-2400

Tamarack Beach Resort 3200 Carlsbad Blvd. Carlsbad, CA 92008 760-729-3500 | 800-334-2199 TownePlace Suites by Marriott 2201 S. Melrose Drive Vista CA 92081 760-216-6010 West Inn and Suites 4970 Avenida Encinas Carlsbad, CA 92008 760-448-4500 | 866-431-9378



carlsbad business journal

EDUCATION NEWS AWARDS ›Continued from Page 1

Carlsbad high School’s Marina Hall (center) with Alexis DelChiaro and Jeff Segal of Tri-City Medical Center.

Sociology instructor Thao Ha with one of her classes, which prepares students to transfer to 4-year universities.

Over the past four years, the state has substantially disinvested in higher education—in fact, higher education funding is at a 40-year low, tuition has soared to the highest level in state history, and students are grappling with increased competition for fewer courses as colleges and universities cut classes to deal with the more than $1billion in recent cumulative budget cuts. To put a stop to Sacramento’s debilitating cuts to higher education, on May 1, the heads of the University of California, California State University and California Community Colleges spent the day urging state lawmakers and the governor’s office to make higher education a priority as they prepare to put together a new spending plan for 2012-13. Our legislators heard from students; business leaders; and college faculty, staff and administrators about the crippling effects that recent cuts have had not only on our higher education system, but also on the state’s economic health and social well being. It’s no secret that higher education, especially California’s community colleges, plays a substantial role in the state’s economic recovery and growth. Simply put, dollars into higher education means dollars back to our local economy. California community colleges offer programs that train students for careers as radiation protection technicians, biotechnology technicians and hybrid vehicle technicians. We train our region’s nurses, accountants, police officers, teachers, firefighters and paramedics. Statewide, California’s community colleges award more than 125,000 degrees and certificates a year and prepare 55 percent of California State University and 30 percent of University of California students for


Growth depends on greater investments in higher education HIGHER LEARNING


bachelor’s degrees. But even more, we help local students start a career and support themselves and their families by earning a living wage. Here in North County San Diego, higher student earnings and associated increases in property income from MiraCosta College graduates add about $7.9 million in tax revenue each year and push more than $74.1 million in income into the state economy. And when you look at all the cumulative benefits of having a college degree from MiraCosta College—higher student incomes and increased productivity as our graduates remain active in the regional workforce—combined with the ways in which MiraCosta College promotes regional economic growth through its own operations spending, the annual impact to our region totals more than $498 million. If the once “Golden State” wants to emerge from this economic slump, retain local businesses that are key to growing our state economy and provide a future for our children, then it must restore funding to higher education. Governor Jerry Brown is promoting a tax on the November ballot. If voters reject his initiative, Governor Brown warns that the UC and CSU systems each would face another $200 million reduction. Community colleges would be cut

MiraCosta College’s Recording Arts Program is one of several that train students for living wage jobs.

another $298 million, forcing many to cut even more course offerings, lay off staff and take on additional borrowing. Even with Governor Brown’s initiative, funding for higher education is still at a level that is unsustainable for future economic growth. That’s why many community colleges are looking to their local communities for support. To prepare students for the new jobs of the 21st century, MiraCosta College needs to expand our science, biotechnology, nursing and technical health-related careers and job training programs. This expansion will allow the college to accommodate more students in highdemand, popular classes that now have long waiting lists. The vision that fuels this plan is centered on the college’s commitment to provide exceptional educational opportunities, sound leadership and prudent fiscal stewardship to the North San Diego County communities we are proud to serve. In an era where public education is subject to repeated drastic and damaging budget cuts, we must seize any opportunity available to us to ensure access to high quality academic and training programs that prepare our students, active military, and returning veterans with an affordable education and the job training programs they need to prepare for 21st century jobs and careers. To fulfill this commitment, we recently commissioned a professionally conducted, independent community survey to hear directly from residents about their priorities for the college. This survey found that MiraCosta Community College District voters strongly value the educational and job training opportunities that we provide to area residents. In fact, 64 percent of voters would support a potential local education funding measure to improve, repair and upgrade college facilities to increase the istrict’s capacity to better prepare students for high quality jobs and transfer to universities, and bolster support services for student-veterans. Over the coming months, we will continue to solicit input from our community members. Please join the conversation by taking an online survey at miracostasurvey, or log on to our website at to read more. Should you have any questions, please contact Director of Marketing and Communications Cheryl Broom at 760-795-6612 or

• Best Arts Program Carlsbad High School — Orchestra Program Teacher: Marina Hall The CHS Orchestra program aims to be more than a class at school – it connects students to music in a personal, meaningful, lifelong way. Performing a variety of music (from Mozart to Coldplay) proves to students that music is an integral part of their well-rounded identity. Performing at a variety of venues (from concerts at the CAC & Carnegie Hall to demonstrations for Preschool & Elementary classes) exposes students to the broad audiences they have an opportunity to entertain.

The award for the Entrepreneurial category went to Jefferson Elementary’s JR Business Expo. • Entrepreneurial Program Jefferson Elementary – JR Business Expo Teachers: Robin Knox, Rae Merritt, Eileen Peer and Norma Rathgaber The JR Business Expo allows second graders to learn their Social Studies standards of basic economics and mapping skills by “adopting” a business in the Carlsbad community and learning all of the ins and outs of running it, from marketing to mapping it to showcasing it at the Junior Business Expo. Teams write letters to local businesses to invite partnerships. The teachers schedule a visit. During the visit, the students receive a tour, ask questions, and get a hands-on work experience. To organize what they learn, groups develop display boards to tell about their partnership-business. The final outcome is a Junior Business Expo, an event that includes a business directory for visitors, groups of student “experts” to discuss their businesses with consumers, and even gifts for the business-partners.

Jill McManigal (center) and Jefferson Elementary School Principal Chad Lund receive the OEP award for the Innovative program. • Innovative Program Jefferson Elementary — Lifelong Leaders Lead Teacher: Estella Doncouse, Jill McManigal (parent) Lifelong Leaders is a year-long leadership program for 5th graders at Jefferson Elementary School. It was developed in partnership with Kids for Peace, a global nonprofit founded and headquartered in Carlsbad. Kicking off with a three-part seminar, the project teaches the tenets of leadership and civic responsibility. Using their learned skills with a focus on positive attitudes, the students work

collaboratively in small groups to design and implement a meaningful service-learning project. The student-led projects are addressing school bullying, seniors, hunger, animal care, the environment and world health. Empowered by the knowledge gained from the Lifelong Leaders Project, several students recently traveled to Washington DC to share their message of peace, unity and respect with the U.S. Congress and beyond. The students presented on the Floor of the U.S. House of Representatives, at a Democratic Caucus Meeting, at the U.S. Institute of Peace, to the Kenyan Ambassador and more.

Carmen Rene of Life Technologies (left) presents the Science award to Jodi Greenberger of El Camino Creek Elementary School. • Science Program El Camino Creek Elementary — Eco-Lution Teacher: Jodi Greenberger The ECO-LUTION program, at El Camino Creek engages students primarily due to the fact that the work they are doing is meaningful. At lunchtime, the students act as self-serve recyclers by separating their lunch waste into four separate areas; liquid waste, food to be shared, rot/ compost, honest trash and clean/ reusable. They no longer just “dump and run.” Each child, from age five to age twelve participates in reducing, reusing or recycling food and material waste. “Green team” students supervise their peers and/or show them the way by example, they lead teams of younger students on trash patrols throughout the campus, they help sort, bag and bundle our plastic bags and bottles and they run the waste and worm compost programs. The students work in teams to decide what to plant in their classroom garden beds, they discuss their planting timelines and they decide on methods for weeding, watering and harvesting. Their ideas are communicated to their teachers either via Keynote presentation on their iPads or in small groups during garden rotations. The sixth graders collect and sort paper recyclables on Fridays and demonstrate critical thinking and time management skills as they plan their routes and quietest strategies for collecting in working classes. “We all know that school funding is a big issue that impacts our community, and this event allows the business community to bolster Carlsbad’s teachers and show their support for education,” said Toni Padron, the chamber’s executive vice president and chief operating officer. “We want to let teachers know that we recognize their efforts to go above and beyond to educate their students.” During the evening, winners and finalists were awarded funds to put toward the programs. The teacher of the year from each Carlsbad school and the overall teacher of the year from the Carlsbad Unified and Encinitas Union school districts also received special recognition. The event included a reception featuring a display of each nominated program, a multimedia presentation of finalists produced by eMotion Web Video and a gourmet dinner. The evening’s emcee was Alexis DelChiaro, of KUSI’s “Good Morning San Diego. The program sponsors were Hudson Printing, La Costa Resort and Spa, LEGOLAND California, Life Technologies, MiraCosta College, NRG Energy Inc., RAM Enterprises International, SD Trophy, Sylvan Learning Encinitas, Taylormade Golf, Tri-City Medical Center and Westfield.

JUNE 2012



Moving forward successfully hinges on preparation. This is true whether a child is entering kindergarten, a senior is graduating from Carlsbad High or an adult is proceeding to the next phase of life. CUSD’s aligned curriculum and shared strategies among sites help make these transitions as smooth as possible for each student. This spring, kindergarten orientations were held at all nine elementary schools so families could discover the rich learning environment that will nurture their little ones as they embark on the beginning of their educational journey. Next fall, schools will hold welcoming kindergarten rituals to make these new learners feel at home and ready to achieve. Six years hence, when they enter sixth grade, these children will experience a major transition from elementary to middle school. Here is a look at an internal partnership that helps students wing their way from Aviara Oaks Elementary (AOE) Eagles to Aviara Oaks Middle (AOM) Falcons.


CUSD strives for seamless transitions for students CARLSBAD SCHOOL NEWS

Superintendent Carlsbad Unified School District

Short Hop; Big Leap

With connected campuses, the move requires just a short hop, but in reality, it’s a big leap, academically and socially. AOE Principal Kimberly Huesing explains, “We set the stage for advanced instructional success in fourth grade by grouping students for differentiation based on assessments, placing them in appropriate Math groups. Students may have one teacher for Language Arts and another for Math. Our fourth- and fifth-grade teachers rotate for Science instruction. This block method familiarizes students with moving to different teachers and rooms, as they will at AOM. It also maximizes learning time. Program benefits are reflected in standardized tests and successful transition to middle school.” AOM Principal Megan Coelho notes, “We have increased the number of advanced sixth-grade math sections to accommodate the higher learning levels achieved in lower grades.” Both sites emphasize the District’s character program. Principal Huesing says, “We incorporate the traits Principals Kimberly Huesing and Megan Coelho stand in our school in the shared patio where AOE’s current fifth-graders goals, building will ascend to AOM in Fall 2012. in a character

Pacific Rim Principal Robert Devich welcomes kindergarteners to their first day of school in Fall 2011. package at the elementary level to help equip children with productive problem-solving and conflict resolution strategies.” Principal Coelho relates, “I definitely see the results of this character education in our sixthgraders. They make good choices and come to school ready to play safely, be friendly and act cooperatively. They are prepared to learn.”

Set to Soar

Each spring, AOM invites fifthgraders and parents from AOE and the other two “feeder” sites, Pacific Rim and Poinsettia, to orientations. AOM students lead campus tours and speak to the excited but sometimes anxious kids about what to expect. Site administrators help parents handle the transition by providing information and reassurance. Middle school is a “big deal” to kids. It offers more independence, with children walking unescorted from class to class, and “perks” such as expanded food choices. It

also can be intimidating, so each fall, student-members of AOM’s Kindness and Respect for Everyone (KARE) Committee look out for sixthgraders, making sure each incoming student has someone to sit with and talk to at lunch. With these and other student-centered, standards-aligned, achievement-based transition programs in place, it’s no wonder that exiting AOE fifth-graders soar successfully from Eagle to Falcon.

Moving Forward

June is a month of transitions. With a brand-new 470-space parking lot completed in late May, Carlsbad High will be a beautiful destination for the June 14th graduation ceremonies. Also, the Carlsbad Unified School District has selected Suzette Lovely as its new District Superintendent (see story below), who will take the helm after I retire on June 30th. I will work closely with the her to ensure

Incoming Jefferson kindergarten student Savannah Thomas tours the campus at a Spring 2012 orientation. a smooth, successful transition and then I, too, will be moving to the next phase of my life. It has been both a pleasure and an honor to have served the District and the community.

School board selects new district superintendent for CUSD The Carlsbad Unified School District (CUSD) Board of Trustees has unanimously selected Suzette Lovely to serve as the new District Superintendent. According to CUSD Board President Kelli Moors, Lovely has accepted the position Lovely will replace Superintendent John A. Roach, Ed.D., who is retiring June 30 after serving eight years in that position. She currently serves as Assistant Superintendent, Personnel Services, at Placentia-Yorba Linda Unified School District (PYLUSD), which serves 25,000 students at 34 elementary, middle and high school sites. CUSD serves 11,000 students at nine elementary, three middle and currently one high school site. Sage Creek High School, now under construction, will open in Fall 2013. “We were gratified by the sizable number of highly qualified applicants,” Moors stated. “The Board meticulously reviewed each application and met with several excellent candidates. The selection was by no means easy or quick, but after diligent review, all five Board members concur that we

have found the best leader to fulfill the District’s needs; today and into the future.” Moors says that Lovely’s experience in opening a high school and her proven ability to increase student achievement, especially at the secondary level, were two deciding factors in the Board’s decision. CUSD is implementing a rigorous College and Career Readiness Program to ensure that all students meet UC and State University entrance requirements, so they will enjoy options to succeed in college, career and life. CUSD Board Vice President Elisa Williamson notes, “The Board’s most critical responsibility is to select a Superintendent. Working with the Superintendent, the Board sets forth a clear vision for our District’s services and program offerings to promote student achievement. We look forward to working with Suzette to accomplish ambitious goals.” Dr. Roach says that he plans to work closely with Lovely before he departs. He states, “I am impressed by the deliberate nature of the Superintendent Search Process,

which was conducted by the Board with a great deal of stakeholder input and a high level of integrity and transparency. As we transition to new District leadership, I feel confident that the management team of Assistant Superintendents Torrie Norton, Suzanne O’Connell and Devin Vodicka, Ed.D. will provide a strong foundation for

Suzette.” Dr. Vodicka states, “On behalf of our leadership team, I welcome Suzette to Carlsbad Unified School District. We look forward to using our collective strengths to achieve our vision of providing a worldclass education to each of our K-12 students.” Suzette Lovely is a 29-year educator with deep roots in Southern California. Prior to joining PYLUSD as Assistant Superintendent in 2009, she progressed upward through an array of positions at Capistrano Unified School District from 1983-2009. She began her career as a classroom teacher, assuming the position of Assistant Principal in 1988 and Principal in 1990. In 1998, she was appointed Director of Elementary School Operations; in 2002, she was promoted to Chief Personnel Officer and in 2004 to Deputy Superintendent, Personnel Services. Between 2007-2009, she served two stints as Acting Superintendent, assisting the Board in the recruitment/ selection of superintendents and

facilitating the successful opening of a high school. Lovely will complete her Ed.D. from California State University Fullerton in Summer 2012. She has taught at the university level, authored three books and several journal articles and presented at national and state conferences. Colleagues describe Lovely as a strong, diplomatic, collaborative leader who models stability, is focused on effective teamwork, is skilled at conflict resolution, invests in the professional mentoring of future leaders and, above all, exudes a true passion for education. Saying that she believes her expertise meshes well with the District’s needs, Lovely states, “I feel genuinely honored to be selected to lead a high-achieving District of this caliber. I call CUSD a ‘destination district’ because it’s a stellar place where people want to come, not leave. I look forward to working with the Board, staff and community to ensure that Carlsbad continues on its path toward excellence.” — Source: CUSD News relase


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Rents soar, affordability high: Time to wait? A popular article published last month in the Wall Street Journal titled “Is now the time to buy your first house?” polarized today’s real estate market by accurately describing the two major camps on today’s real estate market. One viewpoint is that of opportunity. Eric Lascelles, Chief Economist for RBC Global Asset Management, outlines high affordability from lower prices and record low mortgage rates. Lascelles calls today’s real estate market, “the best time in a generation to be a first-time home buyer.” A. Gary Shilling takes the opposing viewpoint warning of a 20 percent drop in single-family home prices needed to catch up to the historical home price trend identified by Robert Shiller of Yale University. He cites large amounts of unseen inventory that will oversupply the market leading to the continued price correction. A recent estimate from Standard & Poor’s Rating Services supports Shilling’s take on the market and estimates there is 46 months, almost 4 years, of distressed homes hidden within the national real estate market. S&P includes in the shadow inventory all outstanding properties on which the mortgage payments are 90 or more days delinquent, properties in foreclosure, and properties that are Real estate owned (often decribed as REO). The agency also includes loans that are likely to default, even after a refinance or a modification of loan terms. But as intriguing as the ‘rent-and-wait’ scenario is, it is quickly becoming the more expensive housing strategy. The Commerce Department found that current median U.S. rent was $721 per month in the first quarter, up 5.6 percent from year-earlier levels. The Wall Street Journal reported the rental market “is out of whack” with “supply among rental housing is the tightest in more than a decade as only 8.8 percent of units were vacant in the first quarter” of 2012. With the steep fall in homeownership rates in the U.S., the demand for rental units is the highest in 15 years.

housing Trends

tyson lund

WSJ article stirs heated debate


Broker Associate the lund team

North County San Diego is experiencing a tight rental market with landlords securing higher-than-expected rents and multiple rental applications months before the current tenant vacates. The challenge awaiting a Shilling homebuyer is finding a comparable Carlsbad property to rent and wait out any further downturn. The average $700,000 home would rent today for around $3,500 a month, or a cost of $42,000 a year. A 20 percent decline of today’s $700,000 dollar home would be a loss of around $140,000 in equity. But the cost of waiting roughly 5 years for such the Shilling decline would cost $210,000 in comparable rent. This does account for the 2.5 percent average yearly increase in rent that would see the $700,000 property renting for $3,900 in 5 years. If the renter decided to buy instead, a 30-year fixed payment on that same $700,000 home with 20 percent down

and good credit would be about $3,500 a month. With deductions for property tax and mortgage interest, the cost would be less than renting. Today’s home buyer would welcome new distressed property into our local marketplace. Carlsbad and other North County cities are experiencing an inventory shortage amidst an upturn in buying activity. Multiple offers, bidding wars and slightly higher prices are being reported regularly. Current mortgage rates are creating the affordability and demand. Carlsbad home buyers are securing 30-year fixed mortgage rates as low as 3.75 percent. And although many lack the needed down payment to purchase in today’s market, buyers are turning to VA and FHA government backed mortgage programs that require little to no down payment. The most common loan in today’s market is the FHA backed mortgage loan. FHA home loans have flexible guidelines on income levels, credit score and down payment requirements. Home buyers can put as little as 3.5% down, 100 percent of which can be a gift loan from a family member. Ultimately, the debate of whether to purchase or rent remains highly personal. A black-and-white statement on whether or not to buy a home is not appropriate in today’s marketplace. Today’s homebuyers must explore all options and decide the best route for themselves.

Real Estate Buzz

$30,000 For Successful Short Sale In May, one of San Diego’s largest mortgage servicers announced a nationwide program offering up to $30,000 in relocation assistance for short sales. In an effort to avoid challenges associated with foreclosure including increased cost and damage to property, Bank of America unrolled a pilot program in Florida in 2011 where distressed homeowners were given substantial monies for completion of a successful short sale. Although not every short seller will qualify for the program, the opportunity to secure money for successful short sale will incentivize those homeowners that may have just walked away from the home. The relocation expenses are offered at closing and can range from $2,500 up to $30,000, and the amount offered is determined on a case-bycase basis, with variables such as the value of the home and amount owed factored into the equation.

New Guidelines For Short Sales The real estate market welcomes new guidelines set by Fannie Mae and Freddie Mac designed to expedite the short sale response times from mortgage servicers such as Bank of America and Wells Fargo. Under effect as of June 15, servicers now have 30 days to review and respond to short sale offers or requests with a requirement to issue final response within 60 days. Short sales are pre-foreclosure homes where the owner owes more than the property is worth. In a short sale, a lender agrees to accept less than the amount owed and release the lien. Short sale property makes up 51 percent of the available ‘for-sale’ homes in the North County Coastal marketplace. Buyers often groan when seeing short sales, even avoiding bidding on a short sale, due to the uncertainties that exist around time-to-close, approval price and closing costs. Although skeptical that servicers can deliver on the new Fannie and Freddie timetables, real estate professionals remain hopeful the new guidelines will help correct the lengthy ‘short sale’ process. —By Tyson Lund





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