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CARL JARVIS

MCIM

Senior Marketing Advisor

Specialist in Private Consulting For Businesses Under ÂŁ10million


Carl Jarvis

MCIM Senior Marketing Advisor

A Professional Profile Carl primarily works with clients to significantly improve their marketing results ... whilst reducing their marketing costs. He is an innovative and successful Senior Marketing Professional, Internet Marketing Specialist and Business Developer who creates strong tangible results-orientated actionable strategies. He also has International Business, Franchising, and Property Industry experience, with qualifications in Business, Finance, Marketing and Mechanical & Production Engineering. As a published author, Carl is a highly sort after strategic marketing consultant, specializing in helping small to mid-size businesses in the creation of distinctive and profitable Marketing


and Internet based solutions, to improve the effectiveness and efficiency of key business resources, all designed to expand and grow a whole range of businesses, large and small. Being involved in sales and marketing for over 27 years, in the last 15 years he has worked hands-on with 100 s of SME business owners across a wide range of different industries. He considers himself to be both a Marketing Strategist and Internet Strategist, integrating them together to help develop effective marketing and digital marketing mixes. In essence, he encourages business owners to adopt a Strategic Marketing philosophy right across their entire business. His passion is about helping other business owners restore their marketing vision, get clarity, re-examine their marketing priorities, and redefine their focus. Offering a wide range of senior marketing consultancy and business support services, he is geared towards increasing owners overall business potential through using intelligent marketing strategies in a practical, measurable and cost-effective way.


As an accredited Member of The Chartered Institute of Marketing, an approved advisor on the Growth Accelerator and Growth Voucher high growth schemes, and a former consultant on the National Business Link register, he has also delivered many government led grant supported initiatives, as well as delivering many Marketing and Internet related seminars, workshops and master-classes for a variety of business support agencies, right across the Midlands region.

Keynote Public Speaker

Hosting ‘Marketing in the Digital Age’ with Google’s Head of UK, SME’s, via v

“Liberating Individuals through Marketing!”


video conference.

Keynote at Wolverhampton City Council’s, ‘Portas Pilot Start-Up City Centre’ event.


“Intelligent marketing strategy is at the heart of every successful business�


Formal Qualifications 1980 - 1985: Apprenticeship Served Mechanical & Production Engineer 1980 - 1985: West Bromwich and Walsall College of Technology H.N.C. In Mechanical & Production Engineering 1994 - 1996: University of Stafford H.N.C. In Business & Finance, with Marketing Major

Key Skills and Abilities - Practitioner in strategic marketing, business/marketing consultancy & client development. - Writer and marketing copywriter of books, audio programmes, articles, PR, seminars, workshops and masterclasses. - Highly regarded keynote speaker, delivering seminars and workshops on Marketing and Internet related subjects, on behalf of major public sector bodies, business associations and commercial organisations. - Distinctive initiative, client-focused, results-orientated, integrity based attitude and business philosophy. - Warm and friendly communicator, influencer, negotiator, and personality.


‘Strength Finder’ Test Results Top 5 personal strengths of Carl Jarvis 1. Maximizer: The Maximizer focuses on strengths as a way to stimulate personal and group excellence.They seek to transform something strong into something superb. 2. Achiever The Achiever has a great deal of stamina and works hard.They take great satisfaction from being busy and productive. 3. Activator The Activator can make things happen by turning thoughts into action.They are often impatient. 4. Ideation The Ideationist is fascinated by ideas.They are able to find connections between seemingly unrelated phenomenon. 5. Strategist The Strategist creates alternative ways to proceed. Faced with any given scenario, they can quickly spot the relevant patterns and issues.

Specialist Services Strategic Marketing - Internet Marketing - Business Development - Copywriting Professional Profile Building - Mentoring - Coaching - Training - Public Speaking


Accreditations & Approved Supplier Status 1996: 2002: 2002: 2002: 2003: 2003: 2003: 2003: 2003: 2004: 2004: 2004: 2005: 2005: 2005: 2005: 2005: 2005: 2005: 2006: 2007: 2007: 2008: 2009:

The Institute of Sales & Marketing Management Business Link National Consultancy Register BWDMA - British Wed Design and Marketing Association UK On-line for Business 2WM - Go 2 West Midlands Centre of Engineering Excellence Wolverhampton City Council Afro-Caribbean Business Advisor: Business Link Business Growth Resources DTI - Department of Trade and Industry LSC - Learning and Skills Council Award in Excellence: University of Wolverhampton Mustard: Business High Growth Programme WMITA - West Midlands I.T. Association AWM - Advantage West Midlands PLOT: Light House Media Centre Switch-on Shropshire Programme West Midlands Collaborative Commerce Marketplace Warwick Manufacturing Group UKITA - UK I.T. Association Certificate in Personal Performance Coaching:The Coaching Academy West Midlands Supplier Register: Business Link Executive Briefings: Shropshire Chamber of Commerce LSC: Director Development Programme


2010: 2013: 2014: 2014: 2014: 2014:

BFA - British Franchise Association MAS - Manufacturing Advisory Service Growth Accelerator Programme Growth Accelerator Leadership & Management Training Programme National Growth Voucher Scheme The Chartered Institute of Marketing

Published Author – Books & Audio Programmes 1997: 1999: 2003: 2003: 2003: 2003: 2004: 2004: 2008: 2010: 2014:

The Fastest, Most Focused Way To CV & Interview Excellence The Progressive Lead The Field The 10 Essential Steps To Website Success Search Engine Trade Secrets How To Grow Your Business Profits Online! SSTW Super Conference: How To Use The Internet To Grow Your Business The Awesome Power of Internet Marketing Marketing & Innovation The Definitive 6 Stage Approach to Online Marketing Success 10 Things Every Landlord Should Know Before Choosing a Lettings Agent How To Get & Keep Customers Using Digital Marketing!

Copywriter/Publications 2000 - 2014: Written & published 100+ Articles and Press Releases in high profile publications


Carl Jarvis Wolverhampton Science Park, Glaisher Drive,Wolverhampton,WV10 9TG Tel: 0844 585 5121 Mobile: 07968 960 542 carl@carljarvis.com www.carljarvis.com uk.linkedin.com/in/carljarvis1/

Profile for Carl Jarvis

A profile of Carl Jarvis  

A profile of Carl Jarvis  

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