“At Carl F. Bucherer, we are passionate about manufacturing timepieces that represent the future of horology, while also paying homage to our rich history” SASCHA MOERI CEO, CARL F. BUCHERER
hen a reporter asked mountaineer George Mallory in 1923 why he wanted to climb Mount Everest, he replied: “Because it’s there.” Those three immortal words sum up the ethos of why humans take on seemingly insurmountable challenges. In this issue, we meet Armin Schelbert, a 74-year-old Swiss man who climbs the Schwyz Alps’ Grosser Mythen mountain several times a day. For Armin, the mountain is as much a feat to conquer as it is a route to connect with his fellow climbers and himself. Each of us has a value that fuels our passions. At Carl F. Bucherer, we are passionate about manufacturing timepieces that represent the future of horology, while also paying homage to our rich history. This is witnessed by our recent partnership with the Fondation de la Haute Horlogerie (FHH), the ultimate international authority on fine watchmaking. As FHH acknowledges, our devotion to innovation has been ongoing since 1888 here in our home in Lucerne. Another ideal we are devoted to is the protection of the natural world. We champion this through our continuing support of the Manta Trust foundation, which tirelessly works to conserve the enigmatic sea creatures. Because a thriving natural world benefits us all. That is why this issue is dedicated to Treasured Values. From an alpine skier committed to mastering her sport and a photographer who has made it his life’s mission to document the plight of indigenous communities to sustainability minded architects who are using wood to design state-of-the-art structures,
the people on the following pages live and breathe their personal values on a daily basis. Heritage is another hallmark of Carl F. Bucherer, one that we celebrate with the Heritage Collection, which takes inspiration from vintage timepieces from our oeuvre and updates them with contemporary style and sophisticated technology. With this collection, we continue to honour our legacy while firmly planting our flag on the summit that is the future of watchmaking. Enjoy the 1888 magazine by Carl F. Bucherer.
1888 The Treasured Values Issue 3
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