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SUMMER TRUCK

festival


CONTENT


1. Introduction 2. Our costumers 3. Use of logo 4. Wrong use of logo 5. Use of colours 6. Typography 7. Merchandising 8. Tone of voice


INTRODUCTION


The Summet Truck Festival is the biggest festival based on trucks of Europe. We are prepared to move around the continent. Fun and coexistence are our values


OUR COSTUMERS


USE OF LOGO


M SUMMER TRUCK

M

The logo must have a security area around of it. This size of this area is delimeted by the letter M of Summer. This space must be strictly respected.

festival


M MSUMMERM TRUCK festival

M

The logo must have a security area around of it. This size of this area is delimeted by the letter M of Summer. This space must be strictly respected.


WRONG USE OF LOGO


It should always be horizontal.

It is not posible to simplify the logo.

The shape of the logo can not be modified


SUMMER TRUCK festival

The colours can not be changed

R E M M

SU TRUCK

l

va i t s fe

It should always be horizontal.

SUMMER

TRUCK festival

The letter size must be respected

The logo can not be framed


USE OF COLOURS


For tittles

For backgrounds

For text

#DC4057

#D1D1D1

#000000


TYPOGRAPHY


For tittles: Rum Raisim

ABCDEFGHIJKLMNOPKRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Fot texts: Opens Sanz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwx yz


MERCHANDISING


TONE OF VOICE


THE COMUNICATION IS ESSENTIAL WE SPEAK TO OUR COSTUMERS VERY FRIENDLY CONFIDENCE IS VITAL TO WORK WELL WE ARE VERY UNDERSTANDING WITH OUR COSTUMERS TRY TO BE EMPATHIC GIVE MOTIVATIONAL TIPS


SUMMER TRUCK

festival

Libro de estilo FoodTruck  
Libro de estilo FoodTruck  
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