Issuu on Google+

SURFING EXPERIENCE CORPORATE PRESENTATION


CARITO & PARTNERS FACTORY

2


CARITO & PARTNERS FACTORY

SUMMARY /

/ / / / /

CARITO & PARTNERS FACTORY 5 CROSS - MEDIA EXPERTISE 19 DEVELOPMENT OF AN AWARENESS RAISING CAMPAIGN 29 CORPORATE SOCIAL RESPONSIBILITY COMPETENCY 35 REFERENCE LIST 45


CARITO & PARTNERS FACTORY

CARITO & PARTNERS FACTORY /

5


CARITO & PARTNERS FACTORY

6


CARITO & PARTNERS FACTORY

7

CARITO & PARTNERS FACTORY / WHO WE ARE

Started off in the year 2004 as managing company of authors and TV directors, Carito & Partners Factory has quickly evolved to a full-service communication and marketing company with refined expertise in communication advising, design and implementation of integrated campaigns, events and major events, branded contents and audio-visual products. Carito & Partners Factory is driven by a highly creative and holistic approach making authentic everything we do. We think, elaborate and carry out projects by promoting a dialogue based on human and professional relationships, following our specific working model which puts the client at the core of a multidirectional interactions system. By creating emotional stories and the use of different strategies we strengthen the “brand awareness”. From conceptualization through design and execution, Carito & Partners Factory’s work has benefited numerous private and corporate clients, managing projects of any size.


CARITO & PARTNERS FACTORY

8


CARITO & PARTNERS FACTORY

9

PROJECT MANAGEMENT / OUR TEAM IS COMPOSED OF HIGHLY TRAINED AND EXPERIENCED PEOPLE. ACCOUNT MANAGER / CREATIVE DIRECTOR / ART DIRECTOR / COPY WRITER / GRAPHIC DESIGNER / EVENT MANAGER TV & VIDEO PRODUCER / WEB CONSULTANT / ILLUSTRATOR. Carito & Partners Factory has been in the branded content, branded entertainment and audiovisual industry since 2004, making use of innovative communication tools and platforms. Having gone through the complete project life cycle, we know exactly what needs to be done for every step we plan and execute. Any new project or event to design, manage or consult is for us an evolving experience. As a matter of fact, we always work in partnership with our clients to understand precisely what they want and how we can best support their needs. In addition to this we provide tailored solutions, addressing conceptual and technical issues before they arise. Furthermore, by infiltrating our audience’s tribes, we learn how to speak their languages, creating integrated experiences to keep them connected to brands.


CARITO & PARTNERS FACTORY

10

EXPERIENCE.


CARITO & PARTNERS FACTORY

11

CARITO & PARTNERS FACTORY / MANIFESTO

SURFING EXPERIENCE...


CARITO & PARTNERS FACTORY

12

OBSERVATORY ON SUSTAINABLE LIFESTYLES & JOBS IN THE INTERNATIONAL SCENARIOS (OLIS) ANALYSIS AND STRATEGY

EVENTS WEB & MOBILE SOCIAL MEDIA WEBSITE

DIGITAL PR

ANDROID APP

CONFERENCES SCREENINGS

SEO

GUERRILLA MARKETING

PRODUCT LAUNCHES

APPLE STORE APP

CARTOONS

VIDEO GAMES

ADVERTISING WEB BANNER OUTDOOR

CARTOONS POSTERS

ADV GOOGLE VIDEO GAMES AMBIENT

EXHIBITIONS

CONVENTIONS STREET MARKETING

MAJOR EVENTS VIDEO GAMES

TV & AUDIOVISUAL ADS FACEBOOK BUS SHELTER

COMMERCIAL PROMO

PILOT

FICTION FILM

FORMAT REALITY

CARTOONS

DOCU VIRAL VIDEO

VIDEO GAMES

MOCKU

SITCOM

CORPORATE VIDEO


CARITO & PARTNERS FACTORY

13

WORK METHODOLOGY / THE SURFING EXPERIENCE: HOW WE WORK TO CREATE EFFECTIVE DELIVERABLES.

Due to our rich experience in the market, we have recently developed our own working methodology to approach business: the Surfing Experience. The Surfing Experience means the capacity to share knowledge, expertise and authentic relationships in order to design integrated experiences, breeding innovation and new business opportunities with a sustainable attitude. The Surfing Experience allows us to deliver effective solutions because it lays upon the observation and understanding of different landscapes and contexts, starting from our own human and professional environment, in order to design tailored projects according to final goals and involved stakeholders.

The Surfing Experience means the ability to go beyond creativity in order to: · Combine the benefits of several media by using multiple channels and thus reaching a wider audience: cross media approach · Influence consumers habits and involve all of their senses: sensory branding · Create an emotional link between products/services and people: branded entertainment · Observe, study and interpret new scenarios: long-term holistic vision · Integrate ethical and sustainable values into the business practice: corporate social responsibility The combination of all these elements represents Carito & Partners Factory’s work methodology.


CARITO & PARTNERS FACTORY

14

Rio de Janeiro S達o Paulo


CARITO & PARTNERS FACTORY

15

WHERE WE ARE / IN THE WORLD WITH US.

Rome Ryadh Dhahran Dubai Doha Jeddah Abu Dhabi

Carito & Partners Factory is based in the United Arab Emirates (Dubai, Abu Dhabi), Qatar (Doha), Saudi Arabia and Brazil, four strategic markets. Such social and economic frameworks are very interesting markets where you can seize business opportunities and at the same time they offer a great view on new trends and future scenarios.


CARITO & PARTNERS FACTORY

16


CARITO & PARTNERS FACTORY

17

OLIS – OBSERVATORY LIFESTYLES INTERNATIONAL SUSTAINABILITY / OUR MAGNIFYING GLASS ON THE WORLD.

 After the University of Bari (Italy) and the Greenwich University (Pakistan), which have been the first among all, the Memorandum of Understanding is coming to be signed by other universities, including: Dubai, Abu Dhabi, Rio de Janeiro, Sao Paolo, Sidney, Stockholm, Budapest and others. OLIS – Observatory Lifestyles International Sustainability is an innovative and ambitious start-up project led by Carito & Partners Factory, of which it represents the investigation and training branch. OLIS is an international network of universities committed to the promotion, among younger generations, of sustainable behaviors. OLIS aims at support and empower a community of young people, who have the great chance to study current and future scenarios, connecting their researches with international business, further strengthening their academic and professional background.

Being today observatory means to intercept future trends and develop projects which forecast future business, in order to become a reference point to understand and face the ongoing changes in the world.


CARITO & PARTNERS FACTORY

CROSS-MEDIA EXPERTISE /

19


CARITO & PARTNERS FACTORY

20


CARITO & PARTNERS FACTORY

21

CROSS – MEDIA EXPERTISE / A CROSS - MEDIA COMMUNICATION APPROACH UTILIZES EACH OF THE MEDIA IN THE AREA OF THEIR MAXIMUM STRENGTH.

Carito & Partners Factory knows that each media has its own strengths and weaknesses and a good marketing strategy employs different stages in the communication process: from the first contact message to the “increase interest” stage, it is needed to embrace a cross-media and collaborative approach, which can directly reach people, based on their languages, wishes and visions. A cross-media communications approach utilizes each of the media in the area of their maximum strength, therefore maximizing their effectiveness in the overall strategy. This is our approach. We develop a strategy by preparing a path for the potential customer from the initial contact to the final and upgrading stage. In this way we tailor the solution to the client which maximizes his results in terms of sales, brand building, brand awareness, efficiency and so on.

This is Carito & Partners Factory’s approach and this is the way Carito & Partners works in Communications, following the convergent media’s wave and making use of the newest digital and interactive tools, which, thanks to their outstanding features and capabilities, have to be the center of a well planned and well thought out Communications Plan.


CARITO & PARTNERS FACTORY

23

AMERICA’S CUP WORLD SERIES NAPLES 2013 / CROSS-MEDIA CASE HISTORY

In April 2013, Carito & Partners Factory won the tender related to a contract for organizing the America’s Cup World Series Naples 2013 events and entertainment activities. Along the very famous Via Caracciolo, in the Bay of Naples, we set up a very active and lively exhibition space with a continuous programme of events for adults and kids. A festival of colors involving the crowd with the real essence of Naples and its most popular features. A melting pot of music, humor, traditions and insights in a unique setting. A cross-media festival composed by institutional moments, sports competition and entertainment, poetry, comedy, live shows, unconventional marketing, art exhibitions, workshops and interactive arts. The audience was not just a spectator but key player of a great festival celebrating Naples, its Bay and the America’s Cup World Series Naples 2013,

with a collaborative approach attuned to the newest technologies and cultural advances. During the nine-day festival we kept alive Naple’s atmosphere with kids entertainment and evening concerts starring important Italian and international artists. We cared about concept ideation, project management and creativity of the America’s Cup World Series Naples 2013 opening ceremony, broadcasted live with music, entertainment and wonderful fireworks. As regards the artistic programming, we chose Castel dell’Ovo as the ideal location to set up three exhibitions dedicated to the sea, its explorers, its poets and the “axe masters” who tamed its waves with their handcrafted ships. On the communication side, we have chosen to follow an unconventional and sustainability strategy, eliminating paper waste and supporting a communication

based on people word-of-mouth, “buzzing”, cooperation and enthusiasm. Furthermore, the #AmericasInstaCup app Instagram allowed people to take pictures and share them, creating a “User Generated” photo album, while the green infographics designed to inform tourists about daily events and made by ecofriendly paints allowed us to avoid wastage of paper and environment pollution.


CARITO & PARTNERS FACTORY

24


CARITO & PARTNERS FACTORY

25

XIII FINA WORLD AQUATICS CHAMPIONSHIPS ROME 09: OPENING CEREMONY / CROSS-MEDIA CASE HISTORY

In 2009, Carito & Partners Factory won the tender related to a contract for organizing the 13th FINA WORLD AQUATICS CHAMPIONSHIPS ROME 09 / OPENING CEREMONY. The event was organized in the midst of the Stadio dei Marmi (Stadium of the Marbles), a spectacular setting in the Foro Italico, a sport complex in Rome, Italy. 12,000 viewers in the live event with the participation of President of the Italian Republic. The event was welcomed by a warm audience and was broadcasted live on RaiTre at 9 p.m., with 2.600.000 viewers, and tv audience share 11.50%. Important Italian political officers and great personalities of show biz attended the event. Carito & Partners Factory suggested the concept design and managed the entire creative production of the event.

A magical atmosphere, with dancing mermaids and surreal backgrounds projected on two large screens of 900 square meters each. The Italian singer Claudio Baglioni sang from the stage the official hymn composed for the occasion. The Italian composer Giovanni Allevi played his music, while the dancers of the National Academy of Dance have delighted the audience with their performance. An extraordinary event, which anticipated the entrance of the champions competing in different aquatics sports. The athletes marched initially with Michael Jackson’s music: a tribute to the great king of pop.


CARITO & PARTNERS FACTORY

26


CARITO & PARTNERS FACTORY

27

THE R.U.N. / CROSS-MEDIA CASE HISTORY

Design and implementation of the TV format “The R.U.N.” (24 episodes broadcasted on RaiSport 1, from 4th November 2010, every Thursday at 7.45 p.m.). An exclusive TV product in the world: a docu-soap describing life and training of eight runners who have attended the competitions of the most important Italian running track: 10 races in 10 different Italian cities. Followed by a coach, “Virtual Trainer” and by the Marathon Training Centre - University of Verona. The telling of 8 guys, chosen from a nationwide casting, who made running a lifestyle. Within seven months, testing innovative training methods, under the supervision of a coach and a virtual trainer, they will build the “Super runner” starting from a common runner. A route linking 10 beautiful Italian cities.

In every episode we followed their life and training, deepening their own personal histories made by accounts in the first person of the protagonists.


CARITO & PARTNERS FACTORY

DEVELOPMENT OF AN AWARENESS RAISING CAMPAIGN /

29


CARITO & PARTNERS FACTORY

30


CARITO & PARTNERS FACTORY

31

DEVELOPMENT OF AN AWARENESS RAISING CAMPAIGN / “TELL ME, AND I WILL FORGET. SHOW ME, AND I MAY REMEMBER. INVOLVE ME, AND I WILL UNDERSTAND.” *

To raise awareness of something is to promote its visibility and credibility within a community or society. To raise awareness is also to inform and educate people about a topic or issue with the intention of influencing their attitudes, behaviours and beliefs towards the achievement of a defined purpose or goal. Raising public awareness of any issue is not an easy undertaking and achieving lasting behavioural change is harder still. The development of an awareness raising campaign is based on the ability of stakeholders to communicate the same message to a variety of audiences using a range of approaches.

*CONFUCIUS, 450 B.C.

Carito & Partners Factory firmly believes a well-planned and thoughtfully presented awareness-raising campaign is arguably one of the most efficient and effective means of communicating information about a particular topic or issue to a large and geographically dispersed body of people. Generally, Carito & Partners Factory follows a pragmatic approach, outlining a clear strategy composed by at least six key actions:

· Research (overview – context – stakeholders – strengths – weaknesses – opportunities – threats) · Brainstorming session · Identifying core message and audience · Media planning · Lobbying decision-makers · Strategic monitoring and follow-up. Before we attempt to define the strategy we identify the central theme to communicate, relying on the support of experts and professionals. Once we find the core message we start planning the most important key components of an effective awareness raising campaign: 1. Message 2. Audience 3. Strategy 4. Timing. A typical planning process might begin with all of the relevant stakeholders coming together for a brainstorming session. The purpose of brainstorming is to quickly generate lots of ideas about a particular issue, usually with the help of a neutral facilitator or chairperson and some simple guiding questions. Brainstorming is also a useful technique for identifying obstacles and enablers.


CARITO & PARTNERS FACTORY

32

LUNCH BREAKS

DONATE

FLASH MOB

AWARENESS

CHILDREN


CARITO & PARTNERS FACTORY

33

PRANZO IN PAUSA / AWARENESS RAISING CAMPAIGN CASE HISTORY.

Design and implementation of online/offline campaign in order to collect funds and raise awareness about child malnutrition in Bangladesh and Indonesia. Definition of the social media communication strategy, advertising and management of the banner campaigns, management of the partnerships and testimonials (Actors such as Maria Grazia Cucinotta, Luca Argentero, Daniele Silvestri, Carlo Verdone, and many others), including the organization of the related flash mob. Around 50,000 contacts have been reached in 28 days, increasing of partners brand image. Around 10,652 sharing of the created contents. Rome 2011


CARITO & PARTNERS FACTORY

CORPORATE SOCIAL RESPONSIBILITY COMPETENCY /

35


CARITO & PARTNERS FACTORY

36


CARITO & PARTNERS FACTORY

37

CORPORATE SOCIAL RESPONSIBILITY / OUR APPROACH TO THE CORPORATE SOCIAL RESPONSIBILITY.

For Carito & Partners Factory, corporate social responsibility (‘CSR’) is about how we manage our business processes to produce an overall positive impact on society and the environment. We strive to operate responsibly and to behave ethically to contribute to economic development while improving the quality of life of our team as well as the local community and society at large. Social responsibility has become an integral part of our daily activities and a guideline for choosing projects to design, develop and implement. We are firmly convinced that it is possible to offer a high-level product/service while contributing to the rise and shape of a social consciousness to make business something more human and fair. In this instance, creating “more responsible” business is a necessity as we know that the health of any business is wholly dependent on the health of the communities, societies and contexts in which it operates.

As such, we are dedicated to engage to welcome in our team talented people who understand and move forward on issues related to green marketing, cause related marketing, philanthropy and pro-bono activities. As a company based on communication advising and marketing, we firmly believe it is needed not only act responsible but also spread throughout the world the importance of a corporate social responsibility competency, which has become more and more a sign of quality, social justice and sustainable development.


CARITO & PARTNERS FACTORY

38


CARITO & PARTNERS FACTORY

39

CORPORATE SOCIAL RESPONSIBILITY / OUR PARTNERSHIP WITH THE WORLD FOOD PROGRAMME

Since 2011, we have been working with WFP – World Food Programme, supporting its fundraising activities and humanitarian programs that fight world hunger. The World Food Programme (WFP) is the food assistance branch of the United Nations, and it is the world’s largest humanitarian organization addressing hunger. WFP provides food, on average, to 90 million people per year. From its headquarters in Rome and more than 80 country offices around the world, WFP works to help people who are unable to produce or obtain enough food for themselves and their families.


CARITO & PARTNERS FACTORY

40


CARITO & PARTNERS FACTORY

41

SOCIAL RESPONSIBILITY PROJECTS /

PRANZO IN PAUSA – Campaign 2011 Design and implementation of online/ offline campaign in order to collect funds and raise awareness about child malnutrition in Bangladesh and Indonesia. Definition of the social media communication strategy, advertising and management of the banner campaigns, management of the partnerships and testimonials (Actors such as Maria Grazia Cucinotta, Luca Argentero, Daniele Silvestri, Carlo Verdone, and many others), including the organization of the related flash mob. Around 50,000 contacts have been reached in 28 days, increasing of partners brand image. Around 10,652 sharing of the created contents. Rome 2011 CHRISTMAS CONCERT - Live event 2012 Concept, exhibit design and implementation for the 6th edition of the WFP Christmas Concert at the Auditorium of WFP headquarters in Rome. Development of all the communication strategy – invitations, save the date, panels, fund raising. 300 people invited.

On the stage Paolo Fresu, one of the most important composers of modern jazz, accompanied by Daniele Di Bonaventura, composer, pianist and bandoneon player. DONA IL RESTO – Video 2012 Creative design and implementation of a video to support the joint campaign of World Food Programme and Poste Italiane Spa (the Italian national postal service) “Dona il Resto” Give the Change. The video has been broadcasted in 14,000 Italian post offices.


CARITO & PARTNERS FACTORY

42


CARITO & PARTNERS FACTORY

43

SOCIAL RESPONSIBILITY PROJECTS / TUTTO SULLA SUA TESTA /

TUTTI I SANTI GIORNI /

“All on Her Head” is a photo exhibition which collects the best shots of WFP field operators over the last 30 years. The pictures, all featuring female subjects carrying food on their heads, tell the key role women play in ensuring a better future for their families and communities.

Rome, 2012 Co-marketing, PR and networking for the World Food Programme (WFP) and Rai Cinema. Thanks to the advisory agreement signed with the WFP, Carito & Partners Factory realized the exhibit design and implementation of a special event featuring the Italian première of “Tutti I Santi Giorni – Every Given Day” new movie directed by Paolo Virzì and the World Food Programme photography exhibition “Tutto Sulla Sua Testa” in the name of solidarity.

ALL ON HER HEAD PHOTO EXHIBITION

The photo exhibition title has a double meaning: the burden that women are carrying on their heads is also the invisible burden of their responsibility for housekeeping, for taking care of their children and for ensuring the development of their communities. Women are most vulnerable social groups to hunger. They also represents the real key to breaking the vicious circle of poverty. Carito & Partners Factory has organized the photo exhibition at several locations, choosing places which were thematically appropriate for it or arranging live events to support the fundraising activity. In fact, the photo exhibition supports the P4P (Purchase for Progress) in Ethiopia, which guarantees women access to agricultural markets, empowering their economic and social status. Women in rural areas organize themselves into cooperatives and are provided with an initial capital to manage independently. WFP coordinates them, providing basic education and training on economic and commercial management.

EVERY GIVEN DAY MOVIE PREMIÈRE

AMERICA’S CUP WORLD SERIES Naples, 2013 Concept design and set-up of the WFP photo exhibition at Castel dell’Ovo during the nine-day event related to the America’s Cup World Series 2013. MUSEO DEL RISORGIMENTO Milan, 2013 Concept design and set-up of the WFP photo exhibition at The Museum of the Risorgimento (Museo del Risorgimento), located in the 18th-century Milanese Palazzo Moriggia. The Museum houses a collection of objects and artworks which illustrate the history of Italian unification from Napoleon’s first Italian campaign of 1796 to the annexation of Rome in 1870.


CARITO & PARTNERS FACTORY

44


CARITO & PARTNERS FACTORY

REFERENCE LIST /

45


CARITO & PARTNERS FACTORY

46


CARITO & PARTNERS FACTORY

47

WORLD YOUTH DAYS: A DOCUMENTARY ABOUT POPE JOHN PAUL II’S GREAT INTUITION /

“WYD – I have searched for you and now you have come to me” is the very first movie that tells the World Youth Days, the traditional youth meetings sponsored by the Catholic Church, on Pope John Paul II’s initiative. The documentary, sponsored by the Pontifical Council for the Laity and the John Paul II Foundation for Youth, comes from the wish to explain a sharing phenomenon, which blessed the deep and rich conversation between young people from all over the world and the Pope Wojtyla, who addressed them with trust, using a modern language, in a way never seen until then in the history of the Church. World Youth Days were initiated by John Paul II in 1985 when, during the World Youth Year, he invited, for the first time, young people to a meeting the following year in Rome. From then onwards, the appointment has been repeated itself yearly, crossing the world. The documentary, directed by Giuseppe Gagliardi, collects people’s memories and experiences. Based on a careful historical research, through the study of editorial and audiovisual material available to RAI archives, Carito & Partners Factory has

retraced the steps of WYDs, spreading a deeper knowledge of an worldwide social phenomenon among the largest in the last decade, in order to understand and explain this strong and long-lasting relationship bond between two seemingly unrelated worlds. The movie has been designated as of “National Cultural Interest” by the Italian Ministry of Heritage and Cultural Activities and has received support from prominent ecclesiastical personalities.


CARITO & PARTNERS FACTORY

48


CARITO & PARTNERS FACTORY

49

COOKBOOK L’ALTRO VISSANI. RICETTE DI FAMIGLIA /

Art direction and graphic design for “L’Altro Vissani “ cook book, edited by RaiEri and published by The Italian Istituto Poligrafico e Zecca dello Stato. Layout, photography post-production, editing and proofreading. The great chef Gianfranco Vissani celebrates the Regional Italian Cuisine, its value and importance, by presenting a series of selected recipes which represent territorial peculiarities and are easy and quick to prepare. The book received a Special Award by the “Gourmand World Cookbooks Awards 2012”, which annually recognizes the best cookbooks and wine books.


CARITO & PARTNERS FACTORY

50


CARITO & PARTNERS FACTORY

51

REFERENCE LIST / LIVE 13th FINA WORLD AQUATICS CHAMPIONSHIPS ROME 09 / OPENING CEREMONY Concept ideation, project management and creativity of the 13th FINA World Aquatics Championships Rome 09 Opening Ceremony (Location: Foro Italico, Stadio dei Marmi). 12,000 viewers in the live event with the participation of President of the Italian Republic. It has been broadcasted live on RaiTre at 9 p.m., 2.600.000 viewers, tv audience share 11.50%. ROME, 2009. THE TOURIST – EUROPEAN PREMIÈRE This project has been made in collaboration with 01 Distribution. European Première of “The Tourist”, by F. Henkel Von Donnersmark, starring Johnny Depp and Angelina Jolie. Director and actors on the red carpet, with the unexpected presence of Brad Pitt. Around 1,000 people were invited, while more than 3,000 fans were waiting all the day close to the red carpet. News coverage on the most important European media. ROME, 2010.

FERRARI CALIFORNIA WORLD PREMIÈRE Project in cooperation with Live Communication company. Design and creative production of “Ferrari California World Premiére”. Two parallel events with 1,200 guests in Maranello and 800 in Los Angeles. MARANELLO AND LOS ANGELES, 2008. AMOREMODAMARE – “GRAN PREMIO DELL’ELEGANZA” Design and creative production. An original format developed by Carito & Partners that matched fashion, culture and stage in a completely novel approach. This ambitious pilot project enjoyed the splendid natural landscape of Castello Aragonese on Ischia Island. 2008 RAI CINEMA – 10 YEARS CELEBRATION Counsultancy service for Rai Cinema (Italy’s national public broadcasting company) institutional and strategic communication. The first event concerned the 10 YEARS CELEBRATION with the industrial plan presentation from the new CEO. The event was attended by the RAI top management and the associated companies. Around 800 persons were invited including 150 journalists. National TV coverage. ROME, 2010.


CARITO & PARTNERS FACTORY

52


CARITO & PARTNERS FACTORY

53

REFERENCE LIST / SPORT

GLOBE SOCCER Start up, spin off, design and implementation of all the communication and logistics activities for Globe Soccer in Dubai. Around 600 delegates from the football market attended the event. TV broadcast and International sports news reported on the event. DUBAI, 2010. “CAMPAGNA ABBONAMENTI 10 ANNI”. Design and implementation of all advertising campaigns – TV promo, press, BTL – for the celebration of 10 years Roma Channel, 2010. FRANCO SENSI ROMA STADIUM Press conference and implementation of the 3D video for the “Franco Sensi” Stadium presentation. Around 800 people were invited to the live event broadcasted on Roma Channel. ROME, 2009.

SUBSCRIPTION CAMPAIGNS FOR FOOTBALL TEAMS JUVENTUS AND ROMA CHANNELS Design and implementation of all the Juventus and Roma football teams advertising campaigns, broadcasted on SKY 2009 for the 10 years subscription campaign.


CARITO & PARTNERS FACTORY

54


CARITO & PARTNERS FACTORY

55

REFERENCE LIST / TV & AUDIOVISUAL

PANINI/RAI CINEMA “MI MANCA RIVA” / “I AM LOOKING FOR RIVA” Branded Content / Mockumentary. The stickers albums, collections, exchanges and games retraced 50 years of Italian habits. How we were children and maybe we never grew up. Directed by Giuseppe Gagliardi, with the participation of Angelo Orlando, Riccardo Rossi, Jose Altafini, Cristiano Militello and Massimiliano Bruno. 2012 TURNÉ Design and creative production. The first Italian “docucomedy”, with two famous comedians, Pozzoli and De Angelis. An exhilarating and surreal journey to discover the back stages of the two comedians tours. It included 13 episodes and was broadcasted on Jimmy (SKY channel 140) 2007-2008


CARITO & PARTNERS FACTORY

56


CARITO & PARTNERS FACTORY

57

REFERENCE LIST / ADVISORING & INSTITUTIONAL AAMS Institutional Tv campaign Definition of communications strategy followed by the creation and production of 80’’ and 30’’ TV ads, broadcasted on RAI Channels since April 2011. This campaign was designed to raise awareness among the general public about the benefits of legal but responsible gambling. 2011 TERNA INSTITUTIONAL VIDEOS Design and implementation of multimedia contents. 2007 PALERMO, “LA SERATA DELLA MODA” Design and artistic production. The fashion night held in Palermo at the Teatro Massimo and broadcasted on Rete4, the national TV. 2005 ENI INSTITUTIONAL VIDEOS Design and implementation of multimedia contents. 2007 RAI CINEMA - WEBCONSULTING FOR 01 DISTRIBUTION Web promotion, web consulting, web PR, and web publishing for following featured movies: • “Matrimoni e altri disastri”, • “La Passione”, • “Una Sconfinata Giovinezza”, • “Maschi contro Femmine”, • “Una Vita Tranquilla, “Nowhere Boy”, • “The Tourist”, • “Qualunquemente”, • “Gianni e le Donne”, • “Nessuno mi può giudicare”, • “Boris – the movie”, • “Habemus Papam”.

RAI Spa: INTERNATIONAL CORPORATE EVENT ADVISOR 2009/2012 Project design, exhibit, stage implementation and supervision of the following RAI events: • Cartoons on the Bay - Cartoons & Sport • Rai Radio 2 • Screenings in Florence • MipCom • MipTV • Turin International Book Fair • Venice International Film Festival Venice Biennale


CARITO & PARTNERS FACTORY

58


CARITO & PARTNERS FACTORY

59

REFERENCE LIST / DIGITAL MEDIA

MASERATI MULTIMEDIA CONTENTS Design and implementation of the multimedia contents for “Maserati” stands at the showrooms in Geneva, Shangaj, Frankfurt, Paris and Beijing. Design and implementation of the multimedia contents for Israelis retailers. 2009-2012. AMERICA’S CUP WORLD SERIES NAPOLI 2013 Throughout the America’s Cup World Series Naples 2013, Carito & Partners Factory has created a dedicated smartphone app: the #AmericasInstaCup which allowed people to take pictures and share them, creating a “User Generated” photo album of the event.


Piazza Cola di Rienzo, 85 00192 Rome – Italy T +39 06 45 44 92 90 F +39 06 45 44 92 91 M info@caritoandpartners.com W www.caritoandpartners.com


Carito & Partners Factory