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Discover how

Caring Senior Service速

has been changing lives for over 20 years.

Grow with Us. Care With Us. Change Lives with Us速.

Call us today at 866.528.7905 Or visit us at

over two decades of


With over 20 years of senior homecare experience, we offer a proven business model. Our comprehensive start up, training and ongoing support will set your business on the right track. Caring Senior Service is the only senior care franchise that offers a true business solution so you can hit the ground running after our complete training program. We are your business re-

Jeff Salter CEO and Founder

source center so you can focus on what is really important‌ growing your business.

Thank you for your interest in the Caring Senior Ser-

members of numerous industry specific organiza-

vice franchise opportunity. Like you, I began to look

tions and the International Franchise Association

at homecare because I saw a need that wasn’t be-

we continue to stay on the leading edge of this

ing fully addressed. Prior to 1991, when I developed

rapidly growing and successful industry.

the concept behind Caring Senior Service, I worked at a home health company and discovered a gap

Our core values of Excellence, Responsibility, Team-

in the care available to seniors. I noticed how the

work and Rewarding Families allows us to continue

patients really enjoyed the time they got to spend

our success at both the national and local level

with the caregivers. I knew there were plenty of se-

and gives individuals the opportunity to develop a

niors in the community who just needed help with

lucrative business in the non-medical homecare in-

basic things like meal preparation, errands and

dustry while making positive changes in the lives of

bathing in order for them to remain safe at home.

seniors and their families.

Two decades later, and across multiple states, Car-

I hope you will take this opportunity to discover how

ing Senior Service has become a respected leader

you can Grow With Us. Care With Us. Change Lives

in the non-medical homecare industry. As active

With USÂŽ.

proven leader in the Age 85+

The driving force of the homecare industry is the desire among aged individuals to remain independent and at home.


80 - 84


75 - 79

Several studies, including one conducted by AARP, have found that the overwhelming majority of seniors – 89 percent – want to age in their own homes for as long as possible (Source: AARP survey).


70 - 74

15 - 64


Percentage of persons needing assistance with everyday activities by age US BUREAU OF THE CENSUS

11% 2%

0% 10% 20% 30% 40% 50% 60%

Growth in the Us Elderly Population, 1950 to 2030E US BUREAU OF THE CENSUS

40 35

Population aged 65 - 74 Population aged 75 - 84 Population aged 85+


What is the trend of these driving factors?


~ Aging population




~ Changing Healthcare practices


~ Social Mobility 2040









0 1950

population (mm)


According to the US Census Bureau, more than 8,000 people turn 65 each day. By the end of this year the senior population in America will have reached almost 49 million. By 2025, it will have grown to nearly 72 million (Source: The Department of Health and Human Services and the State Department).

~ Wealthier Population

-When compared to the costs associated with a retirement community, private pay homecare can be a very affordable option for many seniors. The average annual cost of one nursing home resident is $81,030. The average annual cost of one assisted living facility resident is $42,600. -Seniors who want to remain in their homes can often do so cost effectively with a few hours of care each week. For example, 20 hours of companionship homecare a week costs approximately $1,732 a month or an average annual cost of $20,784 (Source: MetLife Market Survey of Nursing Home & Assisted Living Costs). Thus allowing them to remain independent and home.



Our intensive training program is based on decades of experience. Few companies offer this level of experience and expertise to their new owners. Initial training is comprised of one week of web-based training at your home or office and one week of hands-on classroom training at our corporate headquarters in San Antonio, Texas. Through our training program you’ll learn how to: • Identify revenue generating referral sources • Find, interview, train, and retain Gold Level Caregivers • Assess client needs to provide quality care • Implement our customer service program to achieve high client retention • Use our resources and tools to market and promote your business • Use our proprietary GreatCare® method to differentiate your business

Ongoing training is provided by your designated Franchise Business Consultant and other corporate staff through on-site visits as well as training programs held at the Corporate HQ, or other venues for you and your staff.


support system

Caring has a long history of leadership in the homecare industry. We spent over 10 years developing our model prior to becoming a franchisor, and our franchise owners succeed in large part due to our support and development.

Marketing and Sales Support -Marketing tools that stand out and are easy to implement -Shared market research that provides clear targets and reduces costly mistakes -CLEARLY DEFINED MARKETING APPROACH THAT BUILDS TRUST -Individual office websites that help connect and interact with referral sources, clients, families and caregivers -On-site sales training -Ongoing marketing tips with timely and relevant information

“There was no other franchise that compared to Caring’s systematic approach for both operations and marketing in building a business and then being able to provide the care that we wanted to do.“ Jane and Richard Daume Phoenix/Scottsdale, AZ

Business Support -Well-defined, economical organizational structure -ON DEMAND ORDERING FOR FORMS, MARKETING COLLATERAL AND OTHER PRINT MATERIALS -Integration of home safety products to provide safer care options

Technology Support -Low cost VOIP phone systems -Remote login from any computer with internet access -Intranet system for access to forms and manuals -NO NEED TO PURCHASE MULTIPLE SOFTWARE PROGRAMS -Internal social networking site connecting to company resources -User- friendly program software such as QuickBooks, Office suite and others -Integrated system software that links caregivers, clients, and referral sources with scheduling, billing and AR functions.

“As a franchise owner I have the freedom that comes with ownership and I also have the corporate support that is so vital for success. There is no need for me to ‘reinvent the wheel’, the system and processes are in place and I am following those processes and I am seeing success in the way of referral calls, new clients and happy caregivers.” Bill Archinal Amarillo, TX

trusted solution for

quality service

Our GreatCare® method addresses the three most important areas of concern; Quality Caregivers, Care Solutions and Active Involvement. Caring Senior Service sets the standard for non-medical services such as personal care, meal preparation and housekeeping. Our care solutions help our clients and their loved ones remain safely at home. By using quality caregivers and maintaining active involvement we give families the control they need to live healthy, happy and at home.

QUALITY CAREGIVERS We know that great service can only be delivered by qualified, experienced staff. At Caring, we make sure our Caregivers have the right personality and skill level to ensure our clients receive quality service.

CARE SOLUTIONS Each situation is different and unique and there is no one solution that works for everyone. Our method combines services and safety care products to make sure our clients can remain safely at home.

ACTIVE INVOLVEMENT We believe that to provide quality service we must stay involved with the client, family and other professional care providers. There are often changes that need to be made to the service plan and our clients have special needs that we want to be sure everyone is aware of.

• • • • •

• • • •

• • • • •

Skill and experience requirments Verified & qualified references Refined interview process National background check Ongoing training program

Client care consultation Individualized service plan Home safety survey Caregiver personality and skills matching • Personal caregiver introduction

24/7 availability Regular supervisory visits Attending physician appointments Care coordination Vendor recommendations

Our franchise system includes streamlined office setup and staffing support, and a corporate based support team. You will also receive complete operations and marketing training, as well as a designated Franchise Business Consultant to regularly provide business support and advice. All of this provides you with the absolute best opportunity to develop a significant asset and earn a significant income while being able to help people in need.

next steps

to ownership Follow these steps in order to learn more about Caring Senior Service and get started on your path to becoming a Caring Senior Service franchise owner.

1 2 3

Request for consideration – complete our franchise information request by going to Learn more – you about us and us about you. Review our website and speak to our franchise development team at 866-528-7905. Visit us in San Antonio – meet our staff, see how our operation works firsthand in our local field office, and get a full presentation of how the Caring Senior Service business opportunity is one that can be fulfilling, productive, and rewarding.

4 5

Complete the franchise agreement – your exclusive territory is finalized and the franchise is awarded. Attend training – one week of web-based and self-study training followed by one week at our corporate headquarters with additional time as needed.

Initial investment of $58,035 - $98,750

Allows you to establish your business for minimum expenses so you do not waste your precious start-up cash.

Pre-packaged marketing materials and system

Refined literature and processes are continuously updated and available at all times allowing you to “hit the ground running.”

All-inclusive, business model

Our model provides you the tools and knowledege you need to open your office, from training to business software.

Complete operations training and ongoing support Low, fixed operating costs Integrated safety care products Multi-unit model for future growth

Full training and support programs provided in a classroom setting as well as “on location” encompassing all aspects of business operation. We show you how to operate at peak efficiencies and at minimum expense, and are constantly researching ways to help lower costs. We are fanatical about your bottom line! Allows for additional revenue streams and brings value added services and products to your clients that build loyalty. Our well defined, economical business structure is designed with multi-unit expansion in mind from the beginning. This unique business model allows for rapid growth and expansion.

Exclusive territory rights

Large exclusive protected territories based on senior populations and income levels that blow away those offered by others. Provides for unparalleled opportunities for growth and sustained success.

Quickstart program

A complete start-up program designed to get your business up and running rapidly. We assist you every step of the way because we recognize that time is money, and we do not want you to waste either resource.

Dedicated Franchise Business Consultant

A dedicated professional, assigned directly to you, to help with training and support. Your liaison and strategic partner in the future will help you achieve your goals.

No industry experience needed

Our training and support programs provide all the necessary resources to begin operations immediately. One of the most experienced companies in the industry behind you.

Caring Franchise Brochure  

Brochure highlighting Caring Senior Service franchise opportunities.