Upload Log In Sign Up Search
Explore Documents Books - FictionBooks - Non-fictionHealth & MedicineBrochures/CatalogsGovernment DocsHow-To Guides/ManualsMagazines/NewspapersRecipes/MenusSchool Work+ all categories RecentFeatured People AuthorsStudentsResearchersPublishersGovernment & NonprofitsBusinessesMusiciansArtists & DesignersTeachers+ all categories Most FollowedPopular
Language: Choose the language in which you want to experience Scribd: • English • 中文 • Español
• • • • • • • • • •
العربية Português 日本語 Deutsch Français Turkce Русский язык Tiếng việt Język polski Bahasa indonesia
Caring is Sharing – Using Social Media In HealthCare Caring is Sharing – Using Social Media In HealthCare Approximately 75% of companies now use Twitter as a marketing channel. Large corporations are absolutely cleaning house with their social media campaigns and reaching all sorts of new and existing customers socially. Consumers couldn’t be happier with it – about 50% of social networking users are following their favorite brands. Yet, with all the initial success that has been documented, not all industries have been as eager to hop on the bandwagon. For whatever reason, the healthcare industry continues to rely upon the methods used presocial networking to market their services, such as books, billboards, and newspapers. Over the last 15 years, technology has made some huge leaps forward in allowing all of us to share tons of information with one another and communicate more efficiently via the internet, mobile devices, etc. However, while this technological revolution was kicking off in the late 90s and has allowed the rest of the world to experience new heights of integration, the evolution of HIPAA and its constant demand for stronger privacy controls have clipped the healthcare industry’s wings and kept it grounded. HIPAA violations can cost healthcare providers up to millions in penalties, not to mention a huge hit to the value of their brand. According to statistics found on spydertrap.com, only about 1,200 hospitals (assuming this was US only) were utilizing social networking in 2011. To put this in perspective, here in Texas we have about 650 hospitals total. Granted, Texas is huge, but still. This means, on average, that only 24 hospitals in each state participate in social networking of some sort. Remember the 1.36 billion social networking participants around the globe who too get sick and need help too, don’t they? Aren’t they just as much consumers of healthcare services as they are consumers of technology or durable goods? Yet, only 1,200 hospitals have elected to engage these masses socially, leaving most of the 1.36 billion people craving something a bit more. This is the problem that led to the creation of Cariloop. Cariloop was designed to allow all sorts of geriatric care and service providers to list and update information about their businesses in real-time, thus allowing their customers to gain a more accurate, realistic snapshot of what’s really out there. People get sick fast, and decisions need to be made sometimes without a moment’s notice. Healthcare professionals and consumers can’t afford to sit on hold any longer – they deserve something that gives them what they need, when they need it. They’re in the business of taking care of all of us, no time to waste! Cariloop is a web-based platform that integrates real-time geriatric care and resource information with the ability to search, communicate, and share. Using Cariloop's search engines, families and healthcare professionals can then quickly access this information to get a better idea of what’s out there. For more information on nursing home directory and home care marketing plan, please visit http://www.cariloop.com Social Media Links Facebook: https://www.facebook.com/cariloopinc Twitter: https://twitter.com/cariloopinc
Businesses all over the world have been quick to adopt the more social techniques in an effort to generate new business through social media channels. In fact, according to sta... (More) Businesses all over the world have been quick to adopt the more social techniques in an effort to generate new business through social media channels. In fact, according to statics, approximately 57% of companies planned to increase social media spending in 2012. (Less)
Download or Print Add To Collection 2 Reads 0 Readcasts 0 Embed Views This is a private document.
Published by cariloop Follow Search TIP Press Ctrl-FâŒ˜F to search anywhere in the document.
Info and Rating Category:
Rating: Upload Date:
assisted living marketing nursing home marketing assisted living marketing nursing home marketing (fewer) Free download as PDF File (.pdf), text file (.txt) or read online for free. Flag document for inapproriate content
Leave a Comment Comment must not be empty. You must be logged in to leave a comment. Submit Characters: ...
Comment must not be empty. You must be logged in to leave a comment. Submit Characters: ...
Use your Facebook login and see what your friends are reading and sharing. Other login options
Login with Facebook
Signup I don't have a Facebook account
email address (required)
create username (required)
password (required) Send me the Scribd Newsletter, and occasional account related âœ˜ communications.
Why Sign up? 1. 1. Discover and Connect With people of similar interests 2. 2. Publish Your Documents Quickly and easily 3. 3. Share Your Reading Interest On Scribd and social sites like Facebook and Twitter Already have a Scribd account?
email address or username password Log In
Trouble logging in?
Login Successful Sign Up Successful Now bringing you back...
Reset Your Password ÂŤ Back to Login Please enter your email address below to reset your password. We will send you an email with instructions on how to continue. Email Address: You need to provide a login for this account as well. Login
About • • • •
About Scribd Blog Join our team! Contact Us
Advertise with us • Get started • AdChoices Support • Help • FAQ • Press Partners • Publishers • Developers / API Legal • Terms • Privacy • Copyright © Copyright 2012 Scribd Inc. Language: Choose the language in which you want to experience Scribd: • • • • • • • • • • • • •
English 中文 Español العربية Português 日本語 Deutsch Français Turkce Русский язык Tiếng việt Język polski Bahasa indonesia
Published on Oct 19, 2012
Businesses all over the world have been quick to adopt the more social techniques in an effort to generate new business through social media...