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Creative Work Manuscript


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Creative Work Manuscript

Oranized by Research committee Albert Laurence school of communication Arts, Assumption University

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88 Moo 8 Bang-na Trad Km.26 Bangsaothong, Samutprakarn, Thailand 10540 E-mail address: Commart@au.edu / cafacultyshow@gmail.com Tel: (662) 723-2971 www.ca.au.edu 3rd CA CREA TIVE WORK F ACULTY SHOWCASE 2017 www.caresearch.au.edu


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Message From the Dean Albert Laurence School of Communication Arts is proud to host its third year faculty show 2017, under the theme of Reform at the Suan Pakkad Palace Museum. As the name suggests, Reform is about making change for the betterment. It can be viewed as the betterment of participants, the betterment of body of works, or the betterment of the nation by using our works to help improve our community and society. Our school always believes in the betterment of the next generations. To be successful in our teaching profession, one can consider whether or not our students’ performance exceeds teachers’ own image, both under an academic standard and as a human being. Confidently, this show can be used as a discipline to embody students desire and drive to exceed expectations. The faculty of Albert Laurence School of Communication Arts would like to thank the external jury committee — Prof. Pornrat Dumrung, Asso. Prof. Chaiyanandha Cha-umngarm, Asst. Prof. Arwin Intrungsri, Asst. Prof. Dr. Parida manomaiphiboon and Asst. Prof. Puvanai Dardarananda to help improve our quality of works as well as approve our academic standard. I also would like to show my appreciation to Asst. Prof. Nattanan Naewmalee for organizing and curating this exhibition. Wuthichai Choonhasakulchoke Dean, Albert Laurence School of Communication Arts

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INDEX

Travel in Thailand (shortfilm commercial: 5 mins)

Message from the Dean

P.5

Index P.6 Reseach Committee P.8 Advisory Board P.8 Design and Editorial Team

P.8

External Peer Review Committee

P.9

Call for papers memorandum

P.10

Project Timeline P.11

Apichate Taninratapat Either Way, That’s Life

P12

Arunwadi Leewananthawet

P.32

Reflect Yourself, Reflect Your Soul

Chalitaporn Yamoon P.37

Oneiric

Checkchanok Bullakul

P.40

Purity

Khonteeneung Saenghiruna

P.45

Gangsters

Kittiya Chakornsirisakul

P.50

Digital Reformation

Korn Poonsirivong P.56

Oneself as (An)other(s):

pastiche of identity in composition

Naphatrapee Suntorntirnan

P.60

“CRACK” The Accidental Art on Typefaces Design

Asst.Prof. Nattanan Naewmalee P.64

Character Reforming

Nutruda Satjawatcharaphong

P.71

Writing on Motions

Panasit Chaiyanan P.76 Degeneration

Patana Duangpatra 3rd CA CREA TIVE WORK F ACULTY SHOWCASE 2017

P.80 6


Logo & Brochure Design for

“P-Gig’s dessert”

The Alumni Show

CHAROEN VICTOR PENGSATHAPON Patrica Khemnguad P.85 Charoen Victor Pengsathapon P.128 Shape, Space and Reform: The Illusion of Space The 140th Anniversary | Mandarin Oriental Hotel, Bangkok Scarf Mandarin Dr. Pichai Thurongkinanon P.90 Oriental x VANDAVANDA The Defeat of Mankind Eakkarlak Sangtongchai P.130

Rayut Soonkool

P.94

“SAME”

KUMPHOL PONPISUT & JARUT CHANPRAPANONT

‘R.E’ (Reform-Element)

Sanmonchai Ritthirak

P.96

Layer in Historical Reconstruction Learning

Suriya Rattanawongul

P.101

Lai Bundan Thai Tarot Card

(STUDIO MARKETING MATERIAL)

“super Easy Life”

Nuntawat Chaipornkaew

“What does it take to bring

PR Materials Design and Exhibition Design for “Jai – Doo – Hoo – Fung: The King in Our Heart”

“REST IN PEACE”

Theethavat Janevatchararuk

“RE-FORM”

PRAPHAT SOMBOONSITTI

P.109

P.134

lives under ocean to life?” Theerawat Pojvibulsiri Poom Suebsantiwongse (Aksornsanan) P.106

Audio Described Exhibition

P.132

P.136

P.138

Sumpatha Jadee P.140

Slatted Parallel

Tiffany Shelton P.118 “APPLE”

“Traveling”

Tanawat Sakdawisarak

Wanchalerm Promsorn P.123 (Bloody Hell Big Head)

P.142

Coexistence”

Wiran Chatnithikul

P.144

Research & Creative Work Workshop Consultant 2016 7

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P.146


CA Research Commitee 2016 & Editor Board Members Asst.Prof. Nattanan Naewmalee (Chairman) Darunee Sa-aredee Sanmonchai Ritthirak Arunwadi Leewananthawet Vajirakorn Ardkhumwong Theerawat Pojvibulsiri Theethavat Janevatchararuk Chonnikarn Seritanondh Dr. Nutthaphut Pandjad (Secretary)

Advisory Board Wuthichai Choonhasakulchoke Korn Poonsiriwong Darunee Sa-areddeel Yossapol Chutipanyabut

Design and Editorial Team Theerawat Pojvibulsiri (Aksornsanan) (Art Director) Asst.Prof. Nattanan Naewmalee (Graphic Designer)

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External Peer Review Committee Prof. Pornrat Dumrung Department of Dramatic Arts, Faculty of Arts, Chulalongkorn University

Asso. Prof. Chaiyanandha Cha-umngarm Faculty of Decorative Arts, Silpakorn University Asst. Prof. Puvanai Dardarananda Department of Industrial Design, Faculty of Architecture, Chulalongkorn University Asso. Prof. Arwin Intrungsi Faculty of Decorative Arts, Silpakorn University Asst. Prof. Dr. Parida manomaiphiboon Department of Dramatic Arts, Faculty of Arts, Chulalongkorn University

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Project Timeline & Creative Work Process

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Travel in Thailand (shortfilm commercial: 5 mins)

Apichate Taninratapat

Department of Digital media communication. Albert Laurence School of Communication Arts, Assumption University

Background or significant of the project

Thailand is one of the biggest tourism industries in Asia in 2016. According to Ministry of Tourism and Sports, there are gigantic number of foreigners visited Thailand up to 32,529,588 tourists. Within the number, the number Chinese travelers were accounted up to 8,757,646 people which is 26.92% of the total number of tourists who visited Thailand in 2016. Tourism industry in Thailand is continue growing and generating income for many people in Thailand each year. Thailand is also a country with a unique culture, language and food which they can attract Chinese tourists for visiting this country. The three most popular places for Chinese tourists are Pattaya, Phuket and Chiang Mai which they have different places and different cultures. Locals in different cities has been encountered language barrier with Chinese Tourists and experienced a hard time trying to explain courtesies, believes and value of respected things or places within the communities. Many publishers in Thailand has disclosed the facts of Chinese tourists who have acted inappropriately on sites as public places, communities, temples. Also they practiced illegal activities such as climbing the Buddha sculpture, law of importing alcoholic beverages and tobacco. The criticism of these actions has been effected Thai people’s perspective to Chinese tourists in a bad way. Due to these reasons, Embassy of the People’s Democratic Republic of China based in Thailand (Bangkok) had made survey of Chinese tourists on those problems. The survey shows that Chinese tourists are not intended to do these acts; however, they do not know the tradition, cultural etiquette And laws of Thailand tourism. As a result, the misunderstanding is a stream of criticism as proposed by the media in Thailand. The embassy has began to find solutions for solving those problems by promoting all information to Chinese tourists who will be traveling

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to Thailand, example; introduction of what to do and do not when you are in Thailand.

wheel is on the right. Do not squeeze unnecessary horn, and if someone crosses the street, stop and let people cross first. 5. The use of airport needs to be at low Project Objective voice and take the baggage cart back to the right place after using. If yo are not satisfied 1. To create a right understanding of with the service, speak to the employee pohow to conduct while traveling in Thailand litely. If any event exceeds the ability to talk, 2. To introduce the correct etiquettes call staff for example, if the flight delay, do not and manners for them to be conscious while climb the fence or use force to get through. they are in Thailand Thailand practicing force in public law will get 3. To guide Thai regulation and law, how severe punishment. to get help when undergoing problems and be 6. There are limited of 200 cigarettes aware while traveling around Thailand. and 1 Litre of alcohol of bringing into Thailand 4. To publicize the beautiful hidden places for each person cannot be helping friends to in Thailand where Chinese tourists haven’t been exposed to. carry in. If getting caught on bringing these in more than the law suggest, they will have Concept to pay fine and go through the punishment. Smoking must be in the setted smoking area, and all types of gambling are prohibited. The Creating public relations by using the format of liquor is sold during the specific time period “Advertising Shortfilm” to present. The story will and will not sell on the days those the governbe telling through the perspective of Chinese ment announced. tourists who come to Thailand and encounter 7. Luxuries and brand names have to various obstacles. be declared at the airport before leaving othThe content of the story will be included the erwise will have to pay fine. etiquettes and right courtesy guidance to Chi 8. Bathroom needs to be flushed after nese tourists while previewing the hidden beauuse. Do not pedal on the seat or use too many tiful places around Thailand and places those tissues. Also, do not wash your feet in the sink. already famous. 9. 20-100 baht needs to be tipped if Storytelling will be classified according to stapleased with the service. Any restaurant where tistics of the Chinese embassy found the most already included the service charge in the bill problematic as follows: can be added on or not depend on personal 1. Thai courtesy for example, as for preference. Thai way of greetings, they do not like to be 10. Loitering is illegal, so does stomphug, instead, greeting by words in a polite and ing on the coral reef. soft tone. 2. Dining etiquette, Thai people take Synopsis enough to eat at a buffet, chew gently and keep voice at low in the restaurant. Discarded A Chinese couple landed in Donmeung Airport foods are not allowed on the floor or pile on to tranfer to Pattaya. While they were waitthe table. ing for their baggages, the guy cut in front of 3. To enter the temple, dressing politesomeone to go get baggages; therefore, the ly and remove the shoes before entering the girl needs to apologize to that someone. There temple are Thai etiquettes. Also, women canwill be voice over explaining on how to queue not have skin ship with the monk. They can ofup. fer things or food by placing them on the cloth The film was cut to another girl who was disprepared by the monk. Photography requires mantling her baggages to get her liquor and permission before taken politely. As for the old cigarettes out on the floor. The voice over will church, flash cannot be used since they will illustrate about limitation of bringing in liquor destroy the wall paintings. and cigarette including days and time when 4. For transportation, Thailand steering

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Thailand selling alcoholic beverage. After than, the two characters take taxi to Pattaya. On the way, the voice over will claify the information on how to take taxi in Thailand safely. Advise to note down taxi driver’s ID number, the right steering wheel and stop the car for the crossing people. They get to Pattaya, the guy went straigt to the sea and picked up sea shells. There will be voice over saying do not take back sea lives or anything from the beach back to their country. Also, loitering on the street or beaches. At night, both of them have dinner at a restaurant. The girl picked up her call and chat with a loud voice, so people in the restaurant started to look at her. The guy realized those eyes, then he warn the girl. The voice over will be telling on dining table and restaurant etiquettes including how to get food at a buffet. After they get the bill, the girl needed to go to the bahtroom, the film got cut to when she finished and came out. There will be a voice over on how to use the public bahtroom in Thailand on flushing after use, do not step on the cover seat, use tissue in the right amount and do not wash your feet in a sink. The next day, they go to a temple, their dress code to the temple were inappropriate. The voice over will advise on how to dress accordingly to places so they changed their outfits. The voice over will also stress out on the photography conduct within the church and when they meet a monk including do not climb up to the Buddha statue. Then both of them went shopping for clothing and jewelry in the department store. The scene cut to Airport again which is they departure date back to their country. They opened their luggages for declaration. The voice over will be explaining on what not to bring out of the country or what to not bring exceed of Thai export tax regulation. If they bring the things exceeding the amount those regulated, tax will be collected. The last scene is when they wait for their flight which was delayed. There will be voice

over saying if the flight has got delayed, tourists should be waiting wipatient, not yelling or destroying things around them. If they are not happy with the delayed, they should talk with airport staff politely. The ending of the short film will be at the Don Meung Airport while they were hugging each other looking at planes taking off.

Process of art or design works

1. Bringing Chinese Embassy’s statistic and analyze to come up with topic for the storytelling. 2. Creativity by screenplaying. 3. Camera design and set the scenes by storyboard drawing. 4. Pre-Production Process, Casting Process and Location scouting process. 5. Filming Production 6. Editing 7. Voice recording 8. Advertising and releasing.

Material and techniques of art or design works Camera Department -GH4 Panasonic -Zeiss lens package -Grip equipment -Lighting set 2K, 1k, 650w and Kino flo -Accessories -Recording room Software -Abobe premier CS6 -Abobe After effect CS6 -Pro tool -Davinci

Picture of art or design works

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Picture of art or design works

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Knowledge after finished produce art or design works

After the film has been successfully produced, Chinese Embassy has plan to publicized on the airplane while the plane is landing at Suvanaphumi International Airport, Don Meung Airport, Phuket International Airport and Cheingmai International Airport only on Chinese airlines such as China Airline, Air China, China Sounthern Airline etc. According to Chinese Embassy, surveys from Chinese tourists showed that between August to December 2017, out of 4 airlines, 178 flights with 12,594 Chinese passengers, the short film has been successfully explaing them and make them to understand on what to do and not to do in Thailand up to 78.91%. (Chinese Embassy of Bangkok) To summarized, the creative work of this shortfile has been successfully publicized and meet the setted goal more than expectation since the offense decreased up to 50%. There are also suggestions and satisfaction rate including in the survey of how the film should include scenes of punishment on those who break the rules, so they are urged not to break rules. There should also be scenes of parents with kids on how to teach and take care of them properly while traveling in Thailand. Additionally, the film should suggest how and where to contact for health and other emergencies.

Reference pictures

The film has been broadcasting in China widely such as CCTV which is a big Chinese television channel.

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Either Way, That’s Life

Arunwadi Leewananthawet (creator) Krittiya Thongpuban (co-creator)

Department of Live event creator and management. Albert Laurence School of Communication Arts, Assumption University

Background or significance of the project Reality and Illusion are connectedly intertwined in theatre world. Tragedy and comedy are two main dramatic genres in the world of theatre. Written words in either tragedy and comedy often play a major role in conveying messages and themes from the scripts. In order to understand words written in the script, one must interpret the context and analyse script. In order to compose a script, one must command a word. However, one word can mean more than one or two things. This creative research aims to experiment with words and how the audiences perceive through their own experiences and translate its meaning towards themselves.

Project Objective

This project would like to provoke audiences to be able to 1. Question themselves about what they see (illusion) and what is actually it? Think and rethink what’s real and what’s illusive. 2. Review and revise the understanding of tragedy and comedy in audience’s experiences.

Concept The main concept plays with written words and illusion of seeing and perspective of the viewers and how it interplays with the audiences of the exhibition.

Process of art or design works The main processes are 1.1 Selecting and deciding on written words that fit in term of syllables and meaning of the words. 1.2. Experimenting with 1.2.1 Fonts and the meaning that can best convey the message of reality and illusion. 1.2.2. Size, the proper size and height when set up. 1.2.3 Colour, the mood and tone

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of “tragedy” and “comedy” 1.2.4 Materials frame and the position of the audiences. 1.3 Experimenting with preliminary design and mock - up with the focus group 1.4 Revising fonts, colour and transparency level.

Material and techniques of art or design works For preliminary design the main material is the acrylic sheet with different colours and transparency that will be cut into designed size and form.

Picture of art or design works

Draft one

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Draft two

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Knowledge after finished produce art or design works After the designed works, the creators would learn how the composition of visual artwork can affect the audiences in terms of meaning, analysis and interpretation and how to work with short words in order to reframe the script into the visual art works and develop into a performance art or an installing outdoor art that are more expansive and accessible.

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Reflect Yourself, Reflect Your Soul

Chalitaporn Yamoon

Department of Visual Communication Design. Albert Laurence School of Communication Arts, Assumption University

Background or Significant of the Project

Rorschach inkblot test is a psychological test to allow the person to project his or her thought freely by looking at inkblots card. The 10 cards of Rorschach inkblots were using Klecksography; a technique to make an image by dropped ink onto a paper and folded in half to create a mirrored effect, to create a beautiful abstract art form of black, grey and colored inks. The method introduced by Swiss psychiatrist Hermann Rorschach (1884-1922) in 1921 to access cognition, personality and psychological conditions of the patients influenced by Szyman Hens’s inkblot card and Carl Jung’s emotionally associations. Unrecognizable form or Abstract form created a space of freedom for artist and audience to express their emotion and to appreciate artwork unconditionally as same as Rorschach inkblot test. This project will represent a concept of Rorschach inkblot test in a contemporary way.

Project Objective 4.1. To study about Rorschach inkblot 4.2. To create a Rorschach inkblot by using a contemporary material and interaction.

Concept

Rorschach inkblot test was originally a test for the psychiatrist to access cognition, personality and psychological conditions of the patients as well as assessment the results with free associations from patients. To create a psychological test that allow audiences to analyze themselves individually, will be a sort of freedom that we should have. Self-observation might encourage a self-understanding in a deeper level. Reflective mirror will be a material to create a self-reflection or the likeliness of the audience as a virtual image. Instead of reflect a whole single image, the reflection will be scattered to small pieces which referred to complexity and variety of the person. Without audiences to make an interaction with the artwork, this artwork could not be 37

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Picture of Designed Works

completed.

Process of Design or Art Works 6.1 Selecting the design of Rorschach inkblot Study the Rorschach inkblot testing and selecting design 6.2 Production Study a material characteristics and sketches 6.3 Artwork Gathers all materials, assembly materials on MDF in A2 size then spray a clear matte lacquer on the unwanted reflection to create a shape of Rorschach inkblot.

Material and Techniques of Design or Art Works Approximately 2,500 pieces of 1 cm square-reflective mirrors, hot glue, MDF, spray paint.

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Knowledge After Finished Produce Art or Design Works

Understanding history of Rorschach inkblot testing and psychoanalysis assessment as well as understanding contemporary art that engaging and interacting between artworks and audiences. 39

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Oneiric

Background or significant of the project

Checkchanok Bullakul with a collaboration with Jong-Mi Bae

Department of Visual Communication Design. Albert Laurence School of Communication Arts, Assumption University

In film theory context, the term oneiric refers to the depiction of a dream-like state or a metaphor thereof or the use of a dream-state to analyze a film. The dream metaphor has a long history in film theory and begins as an early birth of cinema, with the famous dispute on the contrast between cinema as a perfect system of reproduction of reality. With influences from the 1995 Dogme 95 filmmaking movement, French New Wave and Realism a dream-like vision is portrayed into a form of live images in order to explore the notion of visual communication through viewers’ experiences. In order to understand and gain the ability to critically assess and make value judgments about works of contemporary art and design (an essential component of the development of an artist or designer), the body of work is based on the theory of Earls ADSR method for the evaluation of works of visual art. The four parameters used as contours of how work of art works are: attack, decay, sustain and release. Sources: Oneiric Film Theory —http://filmtheory.org/oneir ic-film-studies/ADSR Method —Elliot Earls (Artist in Residence of Cranbrook Academy of Art, Michigan) Assistance:

เทียนยิง่ ทวี Hal Distribution (ผูน้ �ำ เข้าภาพยนต์)

ธัญ เปลว

Project Objective 1. To learn and develop contemporary art creation through a cross discipline between graphic design and filmmaking 2. To further an individual study about value and understanding of contemporary art context through visual experiences 3.To understand the critical assessment of contemporary art in order to make more powerful work

Concept Films and dreams are connected in psychological analysis by examining the relationship between the cinema screening process and the spectator (who is perceived as passive). Roland Barthes, a French literary critic and semiotician, described film spectators as being

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in a “para-oneiric” state, feeling “sleepy and drowsy as if they had just woken up” when a film ends. Similarly, the French surrealist André Breton argues that film viewers enter a state between being “awake and falling asleep”, what French filmmaker René Clair called a “dreamlike state”. Edgar Morin’s Lecinéma ou l’homme imaginaire (1956) and Jean Mitry’s first volume of Esthétique et psychologie du cinéma (1963) also discuss the connection between films and the dream state. By sharing a so-called “reality of visual dream”, the short film Oneiric offers a new and one of a kind visual experience to the viewer.

Oneiric

5. Filming 6. Editing

Material and techniques of art or design works

1. iPhone 7 Plus 2. GoPro  3. Props 4. Costumes

Picture of art or design works

https://youtu.be/7LOIzOszWGg

Sometimes I dream. Sometimes I wonder. Sometimes 5 dreams in the same night. If it’s real or unreal. Sometimes I woke up during the dream and be able to get back and continue the same dream. I jumped from the cliff and fly up to the mountain. Sometimes I dream about my hidden desires. Just like a rollercoaster.  Sometimes I dream about what I fear. I wish I know if I’m dreaming. Sometimes in my dream I don’t see peoples faces no matter how hard I try to look at them they always turn their back on me but I know exactly who they are. So I don’t have to worry. Sometimes in my dream I met with people I knew but they all have the same faces. I never seen my actual face in my dream before. I wish some of my dream comes true. Sometimes I’m glad that it was only a dream. Sometimes I want people to see my dream. I wake up in my dream.

Process of art or design works

1. Study Dogme 95 filmmaking movement 2. Storyboarding 3. Location scouting 4. Casting

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Knowledge after finished produce art or design works

A review of Oneiric from Becky Nix –

“Each chapter gains knowledge through it’s absolute movement, or the movement as the whole, rather than through linear presentation of narrative is hardly necessary and has me suspicious of the attempt to create a theatrical atmosphere akin to Hollywood cinema. Rather than attempt to decipher the narrative plot, the attempt has been made to construct meaning through the relationship made between the image and the space. The progression, the cuts, the shots are methodic. They act on our sense through ideology parallel to the Romantic movement favoring and exaltation of emotion over reason and of sense over intellect.” Our study shows that with an absent of narrative plot in the work the viewer is lead to a deeper context of the piece by guided visual emotions and senses. In the field of critique the knowledge to contemporary art and design is applied. The ability of the work is controlled in order to attack or create an initial impact to the viewers and lead to a cognitive load (decay) that marks the process of intellectualizing the work (aboutness of the work). When the work successfully acquires “thinking” from viewers, it is then “sustained” with levels of intellect, emotion, formal or phenomenological traction that help create direct ability for the viewers to interpret. The level of cognitive persistent of the work after the viewer has left direct presence of the object/experience or the ability of the viewers to remember or reminisce the piece is then “released”.

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Purity

Background or significant of the project

Khonteeneung Saenghiruna

Department of Visual Communication Design. Albert Laurence School of Communication Arts, Assumption University

When we are thinking about christianity we always thinking about the Jesus, the cross, the pope, architecture of churches that have a beautiful christian arts and the blessed of virgin Mary. The blessed of virgin Mary is mother of Jesus Christ who is the figure of the Christianity. In Christianity always use symbols to represent their beliefs and related with their history such as the white lily flower is stand for purity, royalty, rebirth and motherhood, the white rose is stand for purity, dedication and simplicity, The vines thorn is stand for the pain of Mary who give birth of Jesus and saw the tortures and the death of his son, etc. For this artwork I would like to praise to the blessed virgin Mary who dedicated and following the order of the god. Even I am buddhism but I feel bound on her for long time ago and after I study about her stories, I am very impressed on her so much.

Project Objective

1. To study about the symbolic of the christianity arts. 2. To study paper craft techniques. 3. To create and design the paper craft through the concept of work.

Concept

“Mother of Pain and Peace�

Process of art or design works

1. Research the story of the Blessed virgin Mary and the meaning of symbolic and flowers of christianity 2. Research and study about paper craft and the pattern of flowers 3. Sketch first draft on the paper 45

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4. Create shape on the Adobe Illustrator program

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5. Separate shape and print out 6. Cutting paper and glue every pieces of paper together

7. Decorate artwork

Material and techniques of art or design works Paper craft technique and Adobe Illustrator program

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Picture of art or design works

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Knowledge after finished produce art or design works

1. Knowledge of the history and meaning of Symbolic and flowers of Christianity such as the lily is considered as a symbol of chastity and purity. It is portrayed in the art forms of early Christian paintings, typically resting in a vase. The flower is also associated with Virgin Mary. 2. Knowledge and experiences of paper craft techniques such as cutting and folding. 3. Knowledge of applying photos and painting of history and apply to design paper craft such as Mary with the Child and Singing Angels by Sandro Botticelli. Our Lady of Sorrows of Chandavila, La Codosera, Spain, etc. 4. Knowledge of visual composition and design element.

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Gangsters

Background or Significant of the Project

Kittiya Chakornsirisakul

As I’m a 3D Animator I work a lot on Autodesk Maya program, at some point I would like to learn and expand my knowledge about 3D more than just the usual program. There are lots of 3D artists and designers that inspired me to learn Cinema 4D program. So I’ve started practicing on the program, mostly on dynamics function. It was quite challenging for me to learn the program by self-study because Cinema 4D is mostly working on the values and numbers.

Project Objective To experiment on Cinema 4D program and achieve the result following my design.

Department of Computer Generated Imagery Albert Laurence School of Communication Arts, Assumption University

Concept This project was my experiment with the program so I decided to create the concept based on mood and tone that I like, “Cyber Punk”. The vivid lighting has been created on the scenes The characters I decided to keep them less detail, by using basic shapes and forms because I wanted to concentrate on the techniques in the program, moreover less detail on the models helped me a lot with the workflow.

Process of Design or Art Works 1. Program practices – I practiced from online tutorials to get used to the tools and menus on the Cinema 4D program, I learned how to export/ import files from others programs to Cinema 4D. So that I can work on mutiple programs at once. 2. Pre-production – I used Autodesk Maya to created the 3D character models. I tried to keep them low polygon so the files are not too large.

3. Production - Before importing the 3D

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models to Cinema 4D, I had to convert maya files (.ma/.mb) to DAE_FBX export (.dae). Next, I imported the 3D models into Cinema 4D, created a group for the 3D models and put the group under Subdivison Surface then created the Cage which I applied Simulation Tags as Soft Body. After that I put mesh under the group and initialized the cage on it. For the background I applied Simulation Tags as Collider Body. During this progress I was experimenting with the values and numbers on Soft Body. I set up about 9 lighting (spotlight, omni) mixed between red, blue and green color. 4. Post-production – I rendered the images from the keyframe that I chosen. The format on the render setting was set as .tiff and then import the images into Adobe Photoshop for retouching.

Material and Techniques of Design or Art Works 1. Autodesk Maya – I used this program to prepare the asset files before transfer them into Cinema 4D. I created the 3D models and exported them into DAE_FBX export format without any texture just the default shading on them (lambert). 2. Cinema 4D – The techniques I applied was Simulation Tags, Soft Body and Collider Body. For the lightinting I created the spotligh mixed with omni then changed the colors following my concept and move the camera around the get the nice composition. 3. Photoshop – This program I used for retouching the images to get the better result after rendered out from Cinema 4D program.

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Picture of Designed Works

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Knowledge After Finished Produce Art or Design Works Firstly, I learnt how to manage my time from the beginning to the end. The key ingredients are a good planning, references, and researches. Secondly, Internet is the good source of knowledge and information. I’ve learned a lot from the tutorials and how to applied them on my project. Thirdly, to work with various programs you must understand the format and how to import/ export to others. Some programs the formats are quite limited or sometimes when you import file into other programs it reduces or changes the quality of the file. Fourthly, there are a lot of plugins for Cinema 4D program you can buy online to get a nice lighting and rendering, without any plugin I had to test out many materials and lighting. The hardest part for me was the materials. I reduced/ increased the number then rendered to see the result so at this progress I spent lots of time with. The picture below is how I set the material to get the matte plastic texture.

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Digital Reformation

Korn Poonsirivong

Department of Digital media communication. Albert Laurence School of Communication Arts, Assumption University

Background or significant of the project

The creative design work was based on the artist belief in the world of digitalization where our daily routines are completed in the digital universe. The era of Big Data has affected us all in one way or the other. Directly by gathering our information and data in everything that we do from purchasing online or even browsing randomly on the internet. It is definitely a two edge sword which this sensitive issue is yet to be solved or understand truly by us the human being. Artificial intelligence or Ai as we know is playing a big role in all sectors and will be more dominant in the near future. Therefore, understanding and realized the significant numbers of this digital world is vital to our wellbeing.

Project Objective 1.Provide knowledge of the digital universe and its massive effects. Various information display on the design is selected by the mass effect on the people in the modern society. 2.Display information in a graphical design format. Instead of reading information in a formal way, the design of shapes and colors can attract more viewers which are drawn to certain designs. 3.Create awareness to audiences of the digital universe surrounded our lives. Most of the people are aware of the big data era but only a glimpse of it and can’t imagine the massive effect it has in everything. Hopefully the selected contain display in this design work can raise certain consciousness to every audiences.

Concept The concept is to provide the viewer with easy to understand information in the form of graphical information design with selected material which can be surprising. Instead of tradition texts on white background the art work is simple displaying colors, typography, graphic and a layout which is eye pleasing ,easy to understand and attract every viewers in this modern world.

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Process of art or design works

1.1. The research of big data and various information comes from personal research with different sources such as information from the internet, journals and research papers. 1.2. The information gathered is then filtered for relevant context of big data and digitization to be design for the final art work. 1.3. The research for infographic design is done in terms of color usage, typography and layout design function to fit with the criteria of collected information to be display on the art work.

Material and techniques of art or design works

The software use in this design process is adobe illustrator. The techniques is simply selecting the right color templates and design layout of the creative art work. Typography is also an important part in this design which doesn’t stand out to much yet subtle in terms of use

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Picture of art or design works

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Knowledge after finished produce art or design works It was difficult to display a lot of text and information on the design since people don’t spend a lot of time on a single art work with lots of information. Therefore it has to be categorized and display in a way to get people attention and they relate one information to another. By all means the longer the audience spend analyzing the art work the more information will reveal and hopefully some information can be related to the viewer. The difficult part of the design work is how to capture the audience attention to the fullest and related he or she to the information given.

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Oneself as (An)other(s): pastiche of identity in composition Naphatrapee Suntorntirnan

Department of Live event creator and management. Albert Laurence School of Communication Arts, Assumption University

Background or significant of the project Shakespeare’s play Twelfth Night or What You Will is one of the most renowned pieces for his comedy. The play recounts the reunion of twins’ characters; Sebastian and Viola as well as other perception and misunderstandings while also questioning how people identify themselves when faced with an identity crisis. In connection with the themes of deception, disguise, and performance that are the sources of comic counterparts of the play, Twelfth Night raises questions about the nature of gender and sexual identity. Last September, Dreambox Theatre, a professional Thai Theatre Company produces a new Thai-translated version from Shakespeare’s Twelfth Night as Ra-tree-tii-sib-song or Awthii-sa-bai-chai (ราตรีทสี บิ สอง or เอาทีสบายใจ) with the professional cast. The creative project is aim at recreating visual edition of the cast in costumes, to reflect the aspects of multi-faceted and overlapped of identity of characters, through a set of collage work creation from the portrait photos of main cast from Dreambox Production, in characters’ costume and make up.

Project Objective 1. To apply the thematic ideas from the Shakespeare’s Classical play to re-create a conceptual (visual) artwork. 2. To create a collage art work to reflex incommensurability of selfhood and identity.

Concept Oneself as (An)other(s): pastiche of identity in composition is an attempt to demonstrate, through (and with) a visual artwork that reflex on some theoretical premises on identity. The concepts of pastiche is a type of (in)aesthetics in artistic creation that integrated to be in this project. More or less, it connects to the framework that’s adjacent to self-awareness, play with originality and essence. In social and philosophical theories, the conceptualization or the construction of identity is preceded dynamically along with the interconnectedness to others; in different persons, gender or social 3rd CA CREA TIVE WORK F ACULTY SHOWCASE 2017

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status, perhaps by contact or relationships. And in those platforms of interrelationship, more or less, there would be some influences from (other) people that we have contacted, left upon and cause changes to the person that broadly defined as ‘us’. In other words, in post-structuralist’s language, oneself is a product of affective construction in relations the comparison with otherness. Therefore, to be applied with characterizations in a play, the identification of oneself is usually preceded in un-fulfillable dynamism. For statement of this dynamism, for me, it is quite identical to the collage picture in working. And it becomes more obvious, in a way, when it has been recreated and interplayed with the portraits of the characters (the cast) from the play that is playing on disguise and deception of identity. Their reflected appearance, to be relocated of body, facial components as well as costume equipment, becomes re-ordered. Identification of the cast and character is promisingly to be problematic and create more satiric or cynical entanglement with images of the characters.

Process of art or design works 1.1 Study about the play and the characters 1.2 Applied dramaturical research, compatible with the critical and artistic premises to explore the techniques of collage recreation. 1.3 Select the archival portrait pictures of the cast 1.4 Work on the plan for making collage picture according to sizes, types of shots, facial expressions etc,. 1.5 Create the collage works 1.6 Evaluation and Development

Material and techniques of art or design works The source of materials is the set of photo of the cast from last year production and the techniques is collage.

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Picture of art or design works

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Knowledge after finished produce art or design works As transposing, visually, with the collage portrait creation, the thematic concept of the play which connected to the notion of identity is generated as pastiche. It is composed of imitations (both intentionally and unintentionally) from others in stylistics, manners and other attribution. The design works are created out to as more dynamism, with grotesqueness and ridicules that one might received as influences from others.

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“CRACK” The Accidental art on Typefaces design

Asst.Prof. Nattanan Naewmalee

Department of VISUAL COMMUNICATION DESIGN. Albert Laurence School of Communication Arts, Assumption University

Background or significant of the project

The Typefaces design ‘CRACK’ was inspired by my interest in the trace, damaging, crack of several items which are appealing and look beautiful in their imperfection, leading to the creativity of this font set. The set is comprised of the alphabet letter A-Z and number 0-9, reminding the accidental or unremarkable happening. I found that the scratching trace occurring at things including the accidental crash tend to imply the negative feeling among people. It represents the damage or what we need to fix. From my point of view, these scratches may positively be the medium telling good story or some creative things as well.

Picture no. 1: The tearing from human action, changing the item from one condition to another Picture no. 2 : The natural cracking implies the occurence of new thing

Looking back to my memory while creating type set, I was personally interested in the concept from the book named ‘Accidential Art: The New Perspective’ by Jame R F. Arm3rd CA CREA TIVE WORK F ACULTY SHOWCASE 2017

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strong. The book narrates about the observation and imagination from the trace the author found from his photos of surrounding objects. It inspired me of the beauty and creativity that could happen from imagination and observation of the past traces, occurring from the accidental action but mean a lot more.

Modern regarding the existence of things, creating by human and his imagination. The sample of Happening Art presenting the concept about trace on the item by human creation. It shows the beauty from damaging or imperfection than the completion.

Picture no. 5 : Happening at the Destruction in Art Symposium Artists Ralph Ortiz (left) and Paul Pierrot demolishing a piano during the Destruction in Art Symposium (DIAS), a gathering of a diverse group of international artists, poets, and scientists, held on Sept. 9–11, 1966, in London. Marvin Lichtner—Time Life Pictures/Getty Images Source from : https://www.britannica.com/art/Happening From above references, here comes my am bition to create the Crack Display type which can be used for decoration or in the headline. The font displays the feeling of intention and Picture no. 3-4 : Accidential Art: The New Perspective by Jame R F. Armstrong inattention occurring from the past cracks for

The mentioned concept related to the idea of Happening Art which is one of the artistry concepts in 1958. The website www. theartstory.org defines that it is “a main component of Happenings was the involvement of the viewer. Each instance a Happening occurred the viewer was used to add in an element of chance so, every time a piece was performed or exhibited it would never be the same as the previous time. Unlike preceding works of art which were, by definition, static, Happenings could evolve and provide a unique encounter for each individual who partook in the experience.” Moreover, The Happenning Art is the result the combination between Futurists and Dadaists in the 1910s and 1920s came to fruition with the performance art movements, one branch of which was referred to as Happenings. All of these are the fundamental concepts of Post

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the creator to pick them up to communicate in his artwork in the future.

Project Objective 1. Present the Display type showing the imperfection feeling and the subjectively accidental cracks 2. Develop the combination of art concept to the graphic design and typefaces design

Concept CRACK is the typefaces design for Display type presenting the possibility of cracks, damages, or tearing traces from both natural happening and human action via the subjective font type, displaying emotion of imperfection.

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Process of art or design works 1. Study the format of scratch and crack in several items i.e. mirror, paper, metal, wood, and rock and then analyze the cracking format of each for setting the criteria of font design via internet sources. The criteria for categorizing the mood and tone in design are as below; A. Crack from inattention to refine B. The combination of format such as curve, sharp, and flat line C. Remain the left over pieces from cracks or the spreading big and small pieces D. The thunder type crack or the big crack at the beginning and spreading further E. Crossing type crack F. The twist or bend crack to create the completion of the crack

Picture no. 7 : The process of using Tracing Options in Ilusstrator, changing the tearing wallpaper to Vector graphic

Picture no. 8 : The sample of creating Vector graphic from mirror crack

Picture no. 9 : Creating Vector graphic from tearing and burning paper

Picture no. 6 : The crack from several items

2. Study the format of the alphabet A-Z and number 0-9 from the font Myriad Pro (San- Serif without head) for further font development 3. Experiment by adjusting the cracks to Vector graphic and turn the graphic element to create the font with Tracing Options in Ilustrator, turning photo to graphic element.

4. Develop the alphabet A- Z and 0-9 by criteria and combine with the Vector graphic of cracks

Picture no.10 : The sample of developing the capital letter “A� from cracks

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Material and techniques of art or design works

Computer and Adobe Illustrator & Photshop CS4 program

Picture of art or design works

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Knowledge after finished produce art or design works

After creating this font set, I have found some interesting and useful details as below:

1. Emotion or experience can inspire and turn out to be a good set of font design and other artworks 2. The concept of Heppening Art can be related to the idea of Accidental art and develop further to other art design, not only the Type design. 3. From the study of trace from secondary data, it leads to the criteria of crack types which can be divided according to mood and tone which can be used in other artworks.

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Character Reforming

Nutruda Satjawatcharaphong

Department of Computer Generated Imagery Albert Laurence School of Communication Arts, Assumption University

Background or Significant of the Project

Visual elements for character designs are basic shapes and forms, which combined to create interesting figures with personalities. It is the shapes that used to reflect the attitudes and characteristic of the characters. Each basic shape has its own effect on the audiences such as circle or oval shapes characters make them look more friendly than the characters that used triangle for their silhouettes. Reforming technique has become more and more useful nowadays when it comes to selling point for the character design from various series. Character design is taking a huge part not only for entertainment media but also for hobby and products. We can see them around us for example Funko pop toy series or Disney’s tsum tsum series.

Project Objective 1. To recreate iconic characters based on reforming technique 2. To prove if the shapes of characters are the main focus for the audiences to remember the original designs.

Concept Limited changes in shapes Reforming concept in design has been used more nowadays in order to get attentions from the buyers or the audiences. All of the designs that have been reformed are based on their designed prototype and the characters that chosen would get to be reformed and redesign to fit the prototype design. My concept would be based on reform topic which changing only the basic shapes on characters to get different looks. The changes would follow the loop order - Circle changes to Square/Rectangular - Square/Rectangular changes to Triangle - Triangle changes to Circle With these order the shapes and form of the character would change unlimitedly.

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Process of Design or Art Works

1. Research The research starts with the character that will be chosen for the project. The characters that have been chosen are famous character and have strong design in shapes and come from different story and geography. The character that have been chosen are Mike, Sully and Randall from the Monster Inc., Doraemon, Nobita and Giant from Doraemon. Because of the iconic design which can be easier for the viewer to recall the original design. 2. Design I study the design of each character to understand their element and shapes that reflect their characteristic. After the study I analyze the shapes of each character and put the new shapes following the order I came up with. The characters have been breakdown to 3 basic shapes that very common used which are circle(or oval), square(Or rectangle) and triangle. Each basic shapes can represent the personalities and roles of each character. The order or replacing the shapes are as the following; 1. Circles or ovals will be replaced by squares or rectangles. 2. Squares or rectangles will be replaced by triangles. 3. Triangles will be replaced by circles of ovals. I applied the shapes with the texture that close to the original and keep the characteristic of each character in mind.

Material and Techniques of Design or Art Works

The software that I used for this artwork is Clip Studio Paint and Photoshop. The technique is using shapes and texture brushes to create accurate forms and similar texture to the original design.

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Picture of Designed Works

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Knowledge After Finished Produce Art or Design Works

1. Designing artwork with limited shapes is really difficult and takes time to analyze and excuse the design. But understanding the characteristic of each shape in character design helps to get fine results. With well planning, the designer have to plan out the elements that is going to be placed on each part of the figures. Making sure that each element is fit the characteristic of the originals; they have to be reasonable in scales and silhouettes. 2. Reforming design has been used more often nowadays and the project is one of a good practice that help the designer to have experience in the technique and planning for other projects to come. 75

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Writing on Motions

Panasit Chaiyanan

Department of Digital media communication. Albert Laurence School of Communication Arts, Assumption University

Background or Significant of the project Relationship between texts and images has always been at the very core of graphic design study. When the images started to move with the invention of motion pictures, conventional wisdom goes that one should apply the same typography rules for print to the moving screen. During the silent films era, this was a obvious. Text that shows dialogue are called “intertitle�, and they do not occupy the same space as the footage. In modern movies, even though adding text onto the footage is very easy, moving picture and text are often kept separated by the filmmakers. Title sequence of a movie for example, are commonly outsourced to outside studios. So a director of the film may not have to know anything about typography. Writing on Motions proposed a new set of guidelines for managing text in film. This is an attempt to encourage rethinking of applying typographic rules for time-based medium such as film and broadcasting. How does the rules change? What can be adjusted? Learning how to apply typography with footage is becoming even more important because of social media. Videos showing up on the newsfeed of instagram and facebook often have texts in them. This is because when people browse on the smart phone, the audio would not be automatically turned on. Using text has become a more efficient way of catching the attention of users who are just scrolling through the newsfeed. Typography is taught specifically to those who studied graphic design. Film production curriculum would likely not have typography in their curriculum. It used to be that all fine arts field must start with basic knowledge of drawing and designing, but as more specialized program are formed, more and more people skipped the essential foundation knowledge. Nowadays we have generations of filmmakers who never have to learn how to draw draw, art history or typography.

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Project Objective

The main objective of this creative work project is to create a teaching video of how to manage informations that are presented in text with moving pictures. The video will be used in an assignment with students studying digital media and films. The goal is for them to use the video as a guideline in creating videos that incorporate text in an effective way. Typography is a very deep subject. The video will only attempt to be a very basic guide for filmmakers, which they can then apply this knowledge by consulting with a trained designer in their crew should they have one. They can also use It as a starting point for their understanding of typeface designa nd layout which can be expanded upon by further readings or taking workshop classes on typography for print media.

1.6 Using the video to teach in class and receive feedback from students, both verbally, and also through the utlilzation of text in their homework assignment.

Material and techniques of Design or Art works

Green screen shot with P2 camera. Other shots were filmed by Samsung Galaxy Note 5 and Canon 60D. Software used was Adobe Premiere Pro and Adobe After Effect.

Concept -Tutorial video- The video will be in a form of a guidelines tutorial, but not the same as the ones teaching people how to use software. It Is not a howto video but instead a suggestion for the best way to communicate through text with moving pictures. All the examples will be filmed by the artist, with footage from the artist’s old work.

Process of Design or Art works

1.1 Created several videos that demonstrate use of text on moving pictures. This first step is crucial in establishing the researcher/ content creator to have experienced utilizing text in videos before. This is not to say that the researcher/content creator himself is an expert, just an active practioner. 1.2 Gathered information from teaching materials about typography 1.3 Wrote the script based on previous lectures with content from the author’s own experiencee and also existing texts. 1.4 Recorded the voice over narration in CA sound studio. 1.5 Filming and designing visuals that matched with the audio.

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Picture of designed work

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Knowledge after finished produce art or design works

Even in graphic design studies, most students do not know the Importance of typography until they start learning about them. So for media and production students who normally can just avoid having to deal with text their entire career, may not be too enthusiastic about learning them. But those who have acquired the knoweldge have one more option to use in case if they have problems with finding narrators who can speak fluently. Typography Is something that can be explored very deeply. It Is hard to not lose track of the information you want to convey that directly related to using typo graphy on moving images. It is also difficult that the subject require some prior knowledge of both typography and filmmaking. The challenge is to find a way to balance not confusing beginners and students while containing enough helpful content for professionals. 79

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Degeneration

Patana Duangpatra

Department of Digital media communication. Albert Laurence School of Communication Arts, Assumption University

Background or significant of the project Due to the aged society, the increasing of elder whose age more than 60 years old is increasing dramatically every year. (Department of National Statistic) the number of elder is increased from 8,266,304 to 10,014,705 people within 3 years (2554-2557) our country is going to reach the super aged society very soon. That means the number of elderly people will be more than 20% of the entire population. Also, this issue is in the government plan. When the people reach to age of 60 or being elderly person, the most seriuos problem of elder would be degeneration of health and physical body such as wrinkles, hair loss, broken tooth and farsightedness etc. Nothing is sustainable. Everything is changed by the rule of nature. As for this artwork, the artist meets the degeneration that happen with his dad who is 76 years old and try to reform this degeneration in to graphic elements to make awareness to other people. Golden Ratio theory is the perfect size or proportion which is invented from Greek mathematician. In Greek, they believe that Phidias who design Parthenon temple use this theory to design it and believe that Leonardo da Vinci use golden ratio theory in his artwork. The golden ratio size is 1:1618 which everyone believe that is a perfect and beautiful section. Golden ratio number has something that relate and like Fibonacci number (1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144, 233 and so on.) which is invented by Leonardo Fibonacci. By dividing the Fibonacci number with previous Fibonacci number, the result would be around 1.618 which is golden section number. it is believed that this theory is use in the nature such as the number of petal and natural shape, so the artist tries to combine this kind of theory with graphic arts and use it in his work.

Project Objective To educate and experiment on the shape that is in golden ratio and use golden circle ratio to simplify the object. 2. To convey the degeneration of aged people in physical context which is simplified 3rd CA CREA TIVE WORK F ACULTY SHOWCASE 2017

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by using golden ratio and to make the awareness to other people 3. To express the anxiety that I have to my dad.

Concept As for my dad health problem and degenerate physical body, it is my inspiration to make this artwork because of natural life, everyone will get old in the future someday. Everything in this world is unsustainable. Everyone must meet this degeneration as usual by someday, so the artist tries to convey the work with his dad half-portrait to show the natural of life. On the other side of my dad portrait will be conveyed by simplified graphic elements and using golden section and golden ratio to make the awareness of physical degeneration in elderly person that the artist present in comparison style.

Process of art or design works

figure 1: entire developing process

figure 2: Basic Shape inside the golden section 81

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6.1 The working process start when I see my dad body and health which is degenerating every day. 6.2 Finding information about aged society and elder’s problem by reading research, news and articles etc. 6.3 Try to analyze and categorize the information by drawing a relation flowchart. 6.4 Taking a portrait of my father in the studio with 3-point lights and retouch the picture in adobe photoshop. 6.5 Realistic Sketch and experiment on the golden ratio, shape and pattern to simplify my father’s portrait

figure3: golden ratio, shape and pattern which is used for simplifying

6.6 Go away from the artwork for a week. 6.7 Come back to recheck and readjust composition and all the details. 6.8 I found out that my work need some detail, so I decided to add some texture to identify wrinkle and degeneration of my father. 6.8 Print out it into high quality paper and framing.

Material and techniques of art or design works

7.1 Sketch my work in the tablet (Samsung galaxy tab a). 7.2 Shooting my dad portrait with digital camera and 3-point lights at the studio. 7.3 Produce and design in adobe illustrator by using vector and raster images and print into high quality A4 paper. 7.4 Framing with wood.

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Picture of art or design works

figure 4: 100% of artwork

figure 5: Completed Artwork with white wood framing 83

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Knowledge after finished produce art or design works Everything and every life in this world must meet degeneration in their life. Nothing is forever. Degeneration in physical body will occur when the age reach 60. That is why the artist wants to make awareness by reforming the degeneration of elderly person into graphic elements by using golden section and ratio theory. The artist tries to experiment on the shape such as rectangle, triangle, circle and other patterns in the golden shape and apply it to artwork. By using the theory of golden section and ratio, the artist can conclude that it is one factor that can make your work composition better and consistent. It helps boost the beauty of the work in re-form context. After visual simplifying, I found out that my work need a bit more details, so I decided to add some crumpled paper textures and grain texture in to my work to represent the degeneration and wrinkle. The result turns out good. Adding the texture might be a good technique that can improve the detail of the work. I tried to frame this artwork with black framing which make my art look not outstanding. It is better to use white wood framing to make this artwork feel like a portrait at home and it also make my work looks outstanding more than the black one.

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Logo & Brochure Design for “P-Gig’s dessert”

Patrica Khemnguad

Department of VISUAL COMMUNICATION DESIGN. Albert Laurence School of Communication Arts, Assumption University

Background or significant of the project

This project aims to promote a local small business of Mrs. Saithong and her son, the family in Lamphun, Thai-land. “P’Gig”, the boy, was born with Autism. Now, he is 18 years old. After finished grade 9, he stopped going to school and Mrs. Saithong has become his teacher and mother at the same time. P’Gig starts to learn how to make an egg cake to help his mother creates more income and prepare himself for his future.

Project Objective 1. To create a low budget promotional design, making people recognise the business 2. To create logo and brochure design for a local busi-ness 3. To turn a non-designed of local business to be a reli-able brand

Concept The design is consist of logo and layout design. The logo would mainly represent “P’Gig” the owner who bake an egg cake. The logo simplified from P’Gig’s face and in-troduce what he’s doing. The design looks easy to under-stand, friendly and approachable. Due to a low budget cost, the brochure design will be digitally printed only 1 side and should be functional as a trifold brochure. The brochure design would make people easy to understand the business by making a simple layout and many photographs of P’Gig’s egg cake.

Process of art or design works

1.1 Creating a logo I try to simplify the boy’s face to be a representative of the brand. The logo is hand-drawn by brush tool in ADOBE Il-lustrator application. The logo is one colour which is Brown colour (C50, M90, Y100, K50). It makes the design look warm and reachable. Logo is designed by using positive & negative space and also the 85

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golden ratio to make a good pro-portion in design.

1.2 Adjusting image From 36 pictures, the images has selected to be use only 7 images. Individual image will be adjusted brightness and contrast. Also, the designer makes a new cropping of each image. 1.3 Creating a layout of brochure The brochure use 6 rows 4 columns of page layout. The bro-chure design is divided into 3 sections and make it fit to tri-fold brochure. The variety size of images is applied into grid and column to make the brochure looks interesting.

terial tech-

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niques of art or design works

The logo is made by designer’s hand-drawn and use mouse (tool) to create the form of both symbol and typogra-phy. All logo is brown by mixing Cyan 50%, Magenta 90%, Yellow 100% and Black 50%. The logo is designed by gold-en ratio and using asymmetry balance. The brochure design used 6 rows and 4 columns. It is devised into 3 sections. Section 1 is for the brand introduc-tion and description. Section 2 is filled in by the different size of photographs. The headline is custom type made by the designer. Body text is TH SarabunPSK with aligned left of the paragraph. The logo and brochure are finished by Illustrator Ap-plication. The brochure will be digitally printed on 80 grams of “Green Read” uncoated paper in A4 size.

Picture of art or design works

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Knowledge after finished produce art or design works

To make a logo and brochure design for a local business is challenging. There are many factors that need to consider. Firstly, the logo should be easy to understand and related to the product. People should recognise the logo and notice the characteristic (mood & tone) of the brand. Also, the logo should be able to apply to a various media easily. Secondly, due to low budget project, the designer has to consider about how to produce the brochure design and the owner of the business should be able to re-print their brochure by them-selves. Thirdly, the brochure will be folded into 3 sections as Tri-folded brochure. Each section of the brochure should be functional, easy to understand and readable when the bro-chure is folded.

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Shape, Space and Reform: the Illusion of Space

Dr. Pichai Thurongkinanon

Department of VISUAL COMMUNICATION DESIGN. Albert Laurence School of Communication Arts, Assumption University

Background or significant of the project When we talking about the “Reform”. We are always think about the way of change or the state of transition from one thing to another. The origin of the reform in my idea is an abstract meaning. It is a condition of metamorphosis. There are several ways to communicate the meaning of the “Reform”. The aim of the creative work describes the state of changing from the space to shape and the interactive of itself. It is a reaction to the feeling by the visual perception. Space and shape Is an important element in the creation of art. But the role of these elements is only a component of visual art. Space and shapes are valuable by itself. The Contemporary Painting: “Shape Space and Reform” were creative work project try to use the basic element of arts. To create the potential of space and shape in the new idea. To make the audience consider about the value of its when I use it together. It leads to new perception and awareness. From Pascal Mamassian’s research talking about Visual perception as “Vision perception is ambiguous and visual arts play with these ambiguities. While perceptual ambiguities are resolved with prior constraints, artistic ambiguities are resolved by conventions. Is there a relationship between priors and conventions? This review surveys recent work related to these ambiguities in composition, spatial scale, illumination and color, three-dimensional layout, shape, and movement. While most conventions seem to have their roots in perceptual constraints, those conventions that differ from priors may help us appreciate how visual arts differ from everyday perception.” (Pascal, M., 2008: 2143). The Minimal art were a style of this project art. Because of the minimalist art can be seen as extending the abstract idea that art should have its own reality and not be an imitation of some other thing. We usually think of art as representing an aspect of the real world. I use only some of the elements of art as much as necessary. And try to create the feeling of endless. Following Atkins R. (1997: 116) Minimalist painting eliminated representation imagery and illusionistic pictorial space in favor of single unified image, often composed

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of smaller parts arranged according to a grid. Despite this tendency toward mathematically regular compositions. When we are looking at the painting with intent and serious or by meditation sense to consider about it. You can find the condition of change (Reform) by perception and appreciation. In our lives, many things are abstractions. To be aware of the abstraction emotions. I use an abstract thing to communicate the abstract idea. Because of the perception can leads to feelings. And I believe everyone can feel with your intentionally and seriously. Keywords: Shape, Space, Illusion, Ambiguous and Visual Perception

Project Objective 1. To create the contemporary painting: “Form Space and Reform” 2. To express the new illusion of shape and space from a simple structure 3. To transform a abstract meaning to the minimalist painting

Concept

In the creation of the works art, The function of space is consider as the background of the shape and form. There is no meaning or not important thing. It is a subset of the visual arts. But in the creation of this creative work. I am uses a space to create shapes. And try to create the interaction between shape and space. When we looking at the spaces, It can make viewers see a shape. It is not an empty space. It is an action of the new awareness. Sometimes we cannot to separate a space from shape. Everything is working together. The rules of change lead to new perceptions by simple structure. “Ambiguous images or reversible figures are optical illusion images which exploit graphical similarities and other properties of visual system interpretation between two or more distinct image forms. These are famous for inducing the phenomenon of multistable perception. Multi-stable perception is the occurrence of an image being able to provide multiple, although stable, perceptions.” (https://en.wikipedia.org/

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wiki/Ambiguous_image) Space is an important in the element of art. It have a meaningful in the communication and emotion. Space can reaction and respond to around itself. Normally space is background for the other elements. The availability of space has many meanings, when bringing it together. It can be transforms to a shapes. Triggers a counter reaction looks like a positive and negative space. It can working together and more meaningful and powerful. In addition, the work of space by the use of ambiguous space causes the power of motion. Uncertainty Moves from one space to the another space.

Process of art or design works

1. Survey and review concept of Minimal Art and literacy of Space Shape and Reform. 2. Consider to the concept of the works together with own creations. 3. Looking for composition of Shape and Space. 4. Create the art piece with acrylic paint on paper.

Fig 2 The first idea sketch drawing

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Picture of art or design works

Material and techniques of art or design works 1. Survey an idea of Form/ Space and Reform. 2. Sketch a composition of art works before create a piece of art works by Acrylic color on paper.

Knowledge after finished produce art or design wor

1. The knowledge of this project is an experiment illusion of space. It is cognitive thinking, that leading to th 2. To create the individual works of art by acrylic mental painting technic by personal style. To discovery a 3. To communicate the audience aware to the inte visual art and aesthetics of the minimal art.

Bibliography:

Atkins, R. (1997). ArtSpeak: A Guide to Contemporary Ide Marzona, D. (2004). Minimal Art. Taschen: Cologne, 2004 Pascal, M. (2008). Ambiguities and conventions in the pe

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Fig 3 : A sketch of Painting: “Shape Space and Reform”

rks

tal of shape and space, relate to the condition of change (Reform). We can create space and shape by the he enlightenment of the Reformation. Not only Shape and space We can perceive a dynamic of change. paint on paper following a concept of “Shape space and reform: The Illusion of Space”. And I can experia new shape and interaction of the element of visual arts. eraction of shape and space, and the idea of “Reform as The way of change” Include to appreciate in the

eas, Movements and Buzzwords 1945 to the Present. Abbeville Press Publishers: New York, 1997. 4 erception of visual art. Vision Research Volume 48, Issue 20, September 2008, Pages 2143-2153.

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The Defeat of Mankind

Rayut Soonkool

Background or significant of the project

Background and the importance of this piece. Start from the desire to help people become aware of the current environmental problems. Using the images of the current environmental situation. The damage is going on. Comparative nature is being encroached by mankind. And is going to be defeated If people are not aware of environmental issues.

Project Objective

1. People focus on environmental issues. 2.Trail using various forms to create art work 3. Learn the techniques of photography and image manipulation.

Department of Computer Generated Imagery Albert Laurence School of Communication Arts, Assumption University

Concept “The struggle between nature and human.�

Process of art or design works

The process of this project started by dividing the work into 3 parts.

-Pre-production- 1. Concept Development 2. Sketch Design, composition 3. Computer Sketching 4. Lighting plan 5. Preparing appropriate prop and material for photo shooting. (crab, equipment, hamburger box, straw and etc.)

-Production-

6. Shooting in studio 7. Selection images for retouching process (The beautiful crab stance 8. Retouching set image at 300 dpi and profile Adobe 1998 (Software techniques such as blending mode, layer grouping and the most important is an experience in working. And also a lot of research natural texture.)

-Post-

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Material and techniques of art or design works

- Material use fresh crab, paper box (hamburger box) and miscellaneous. Such as wire, glue, tape and straw. - Use Nikon D750 and shooting by basic 3 point lighting. - Basic camera setting as below: Color space: RGB Color profile: Adobe RGB (1998) Exposure time: 1/125

Picture of art or design works

Knowledge after finished produce art or design works

The difficult process is how to make good composition from using many pictures from various source. The pictures different in focusing and color. Software tool and techniques were using such as blur tool, blending mode, layer grouping and the most important is demonstrate in working. And also a lot of research natural texture. From shooting part, designer gained knowledge about set lighting and camera. The beautiful crab stance and selection appropriate material for photo shooting are including.

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‘R.E’ Background or significant of the project: Since the invention of photography, film (Reform-Element) photography took approximately a century to

Sanmonchai Ritthirak

Department of Digital media communication. Albert Laurence School of Communication Arts, Assumption University

reach maximum impact to the society (1880’s - 1980’s). However, the digital photography taking the pace towards a spike development to the peak of photography history in a much shorter period of 20 years (1998 - 2018). However, the imminent threat of photography is on the other side of a coin. According to Tokyo’s Olympic in 2020, the broadcast technology will reach 8K resolution. In the public eyes, it could be only the number but the photography business might see otherwise. Due to the 8K video recording and broadcasting system, any moment on 8K screen can be capture and print out full pixel of 7680p × 4320p* or 33.18 Megapixel. Pro-consumer level DSLR in 2018 has similar resolution, which means traditional photography might be unnecessary. The 8K broadcast system could be the dawn of new medium of communication and the dusk of traditional photography. The project aim to experiment a 6K video recording experience with the fine art theme: Reform - Elements. (Equivalent to 25.6”x14.4” at 300DPI or approximately A2 paper)

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Project objective:

4.1 To explore the 6K video recording (8K camera is not yet in the market) 4.2 To compare the photography and a screenshot from video recording.

Concept:

The impermanent circle of photography industry demonstrates one of the earliest concept in the nature, Changes of state. The project aims to use an approach in video recording to capture the very moment when one state reaches the condition to reform into another state. Gas - Liquid - Solid The goal is to capturing videography and reform it into photography

Process of art or design works

6.1 Recreate the natural scene where Gas turns into Liquid, Liquid turns into Solid and Solid turns into Gas.

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6.2 Set the production with the dark background environment. 6.3 Use macro lens to capture the changes of state 6.4 Calculate the speed of subject for appropriate shutter speed and settings. 6.4 Set 3-points-lighting technique for the production.

Material and techniques of art or design works

7.1 Panasonic GH5 with 6K Photo function 7.2 2K Light, 800w Lights 7.3 Tripods, Light stand and production accessories 7.4 Post process software: Adobe Photoshop, In-Camera 6K Photo export mode

Pictures of art and design works

Changes of State: Solid springs into Gas

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Changes of State: Gas condensed into Liquid

Changes of State: Liquid formed into Solid

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Knowledge after finished produce art or design works The 6K Photo mode demonstrate the capability to capture the moment that Liquid, Gas, Solid states are changing to another. The settings were at shutter speed 1/3000, f4 ISO 320 and 30 FPS on Video recording, not photography. The study shows the screen capture can be applied to photograph effectively. As a result, other subjects can be applied for live capture accordingly. In camera software allows to fine select the frame without external software. As a demonstration for consumer level to experience the function and print out a high resolution photography from video file. In conclusion, the project reflects the hypothesis of the experiment that the transition from photography to video and vice versa is highly possible and could lead to a new medium of visual communication.

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Layer in Historical Reconstruction Learning

Suriya Rattanawongul

Department of Computer Generated Imagery Albert Laurence School of Communication Arts, Assumption University

Background or Significant of the Project

The learning curve of historical content which somehow is difficult to remember and understand. However, people still have a lot of intricate issues to study in each step of learning. The designer comes up with the idea that we can separate difficult contents and manage it to study step by step and finally those contents will be easier to digest as the knowledge into the brain of the learners. The poster represents the idea of taking the primitive form of historical reconstruction of the main pagoda – Lotus Bud style pagoda, at Wat Chedi Chet Theao, Si Satchanalai Historical Park at Sukhothai province in Thailand as the basic form that people could understand. Then transform and rotate it in the 2nd, 3rd and 4th layer until the last one at the back panel to represent the final reconstruction of the perfected pagoda. The word “ศรีสชั นาลัย” is display in the backward order of fill and outline stroke in each layer to implied the learning process that educator need to study back and forth to double check whether the information was correct or there is something wrong on those data.

Project Objective

4.1. To preserve the outstanding characteristic of Thai ancient architecture. 4.2. To visualize the ruin archeological in the completed stage using 3D reconstruction strategy to display pagodas.

Concept

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Historical contents could be separated in the layer for easily in study and remember on the detail. Reconstruction of Thai architecture can be visualized by typography, characteristic, material, color and the significant of each pagoda which are located in the same area. The consequence of this idea will be changed the perception of historical education into the positive way. The significant founded during the research on this project was Lotus-bud finial style pagoda (represent on the main element of artwork) has showed the significant characteristic on the finial which the form is similar to

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lotus bud. The antefixes, called gable were decorated on the base of the lotus bud. The pagoda reminds us to one of the outstanding pagoda that located behind the main sanctuary (Viharn) at Wat Mahathat, Sukhothai. The difference was there are no decorative motifs on the antefixes.

<figure 1.> Finial of Lotus-bud style pagoda, Wat Mahathat (left) Wat Chedi Chet Thaeo (right)

Prasat style pagoda, significant pagoda, located on right corner of the back row of the temple. This pagoda also similar to the one that situated at Wat Mahathat, Sukhothai. The archeologist presumed that this two temples might built almost the same time or maybe it architecture styles was influenced to each other. However, the decorative stucco on top of niches has 2 level of porticos. This portico was influenced by Lanna-Pagan art which is similar to the decorative stucco at Wat Pa Sak, Chiang Saen District, Chiang Rai province.

<figure 2.> Porticos called â&#x20AC;&#x153;Clecâ&#x20AC;? (Bagan art) on top of niches on each side of main body. (left) Wat Pa Sak, Chiang Saen. (right) Chedi no. 3 Wat Chedi Chet Thaeo. access on October 20, 2017 from http://chiangraitouring.blogspot.com/2014/10/blog-post_75. html

Four Bell-Shape Style pagoda founded at Wat chedi Chet Thaeo. The good condition pagoda found in Chedi no. 5 which reveals the influenced of Lanna style of Bell-shape style on the redented square bases design. This design raises the proportion of pagoda higher. The important characteristic of Sukhothai bell-shape pagoda is a set of 3 sloping mould support under the bell shape.

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<figure 3.> (left) The important characteristic of bell-shape stupa appears on one of the pagoda at Wat Mahathat Chaleang â&#x20AC;&#x201C; one of the significant temple outside the Sri Satchanalai City wall.

(Right) Pagoda on the left of the first row at wan Chedi Chet Theao depicted the same style of a set of 3 sloping mould support under the bell shape. 6. Process of Design or Art Works 6.1.Taking the Reference image from the existing location 6.2. Observing and taking photography the stucco and decorative motif on the pagoda. 6.3. 2D drawing for getting the right proportion of the pagoda 6.4. 3D Reconstruction of the pagoda, stucco and decorative motif. 6.5. Set up the layer of how we see the pagoda from 2D drawing and transform it into 3D view in each layer. The reconstruction procedure

<figure 4.> The reconstruction procedure of this project starts from image, 2D Drawing, and end up on 3D Reconstruction techniques

Material and Techniques of Design or Art Works

The artwork will be printed on the paper, and transparency paper.

Picture of Designed Works

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Installation instruction

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<Figure 5> Artworks installation Diagram

<Figure 6> layer of Historical reconstruction artworks

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Knowledge After Finished Produce Art or Design Works 9.1. Understand the characteristic of pagoda in history of Thai ancient. 9.2. Understand the dominant characteristic of Sukhothai Pagoda and the style of art and architecture that influence to art in Sri Satchanalai era. 9.3. The 3D reconstruction process from the literature and historical document review, images, and the existing architecture on the location. 9.4. In term of Information management, the order of information transferring to the learners is more understandable and easy to remember by using the reconstruction images in 3-dimension.

Reference

Archeology 6 Sukhothai, (2017). Si Satchanalai Historical Park. Retrieved October 13, 2017, from http://www.finearts.go.th/archae/index.php/parameters/km/item/อุทยานประวัตศิ าสตร์ศรีสชั นาลัย. html Leksukhum, S. (1991). Chedi Sukhothai at Wat Chedi Chet Thaeo. Bangkok: Aksornsumpan Publishing. Leksukhum, S. (2013). Northern Arts : Hariphunchai-Lanna. 3rd edition, Bangkok: Muang Boran Publishing. Valipodom, S. (2009). Ancient City in Sukhothai Kingdom. Bangkok: Muang Boran Publishing.

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Lai Bundan Thai Tarot Card

Theerawat Pojvibulsiri (Aksornsanan)

Depermtnat of Computer Generated Imagery Albert Laurence School of Communication Arts, Assumption University

Background or Significant of the Project

Thai motifs or Lai Thai, appear around us, in architecture, mural painting, decorative, etc., especially in Thai Lacquer Works or Lai Rod Nam, gold colour on black background that is very beautiful. All of them were set in a good and beautiful composition with interesting objects. Thai Lacquer Works are mostly seen in temples, door and window panels, scripture cabinets, etc. There are various types and designs of Thai motifs from Late Ayuthaya to Early Rattanakosin period, angels, nature, animals, insects, florals, and also small motifs, from the original colour, gold and black, can be changed into the different way by using graphics softwares, Adobe Illustrator and Adobe Photoshop. We can reproduce Thai motifs from the original sources, to the new design, styles and mood & tone by using different colour scheme and composition. Thai motifs in this design work called “Lai Bundan Thai”, lai thai that is inspired from the past. Tarot card, is one of the most popular playing cards, Waite-Smith tarot, classic illustrations from Art and Craft Movement, inspired me to create “Thai Graphics Tarot Card”, that using Thai graphic elements, layout, typeface and colour scheme. I designed only 4 cards from Major Arcana (No.6 The Lovers, No.8 Strength, No.18 The Moon and No.19 The Sun) and 1 back card, using Thai clip arts from reproduction process to compose as close as with the meaning of the original card.

Project Objective

4.1. To preserve Thai Art and Culture. 4.2. To show how to use Thai motifs to design the Western tarot card and all elements in each card can reflect the meaning of the card.

Concept

Thai Inspirations. We can create the new story-telling by using Thai motifs, re-arrange or re-compose to the different composition, using different colour scheme, size and position, the perception with Thai motifs from the past will be changed. 3rd CA CREA TIVE WORK F ACULTY SHOWCASE 2017

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Process of Design or Art Works

6.1 Photo Taking Walking into many places, temples, museums, taking photos as much as I can, especially in Thai Lacquer Works, I spotted on angels, nature, animals, florals, insects and also small motifs, some are cute, some are beautiful with neatly details. 6.2 Reproduction Turning photos to vector graphics, by using Adobe Photoshop and Illustrator via tracing process.

6.3 Design When I’ve got vector graphics from reproduction process, I will pick or choose some appropriate elements to design the beautiful design works, set up in good composition and the design have to express the meaning of each card.

Material and Techniques of Design or Art Works

Materials that I used are hand-made paper, frame, and inkjet printer.

Reproduction Process

Is the process that makes or turns any original images to vector files (.ai in Adobe IIllustrator) Original Images, there are photograph (Thai heritage culture), scanned image and drawing or painting. Thai Heritage Culture, there are temple, crush, mosque, chinese shrine, architecture, ornament & motif, Thai lacquer work, Thai mural painting, stucco & sculpture, signage, type & lettering, everyday stuff, people, plant, flower, vegetable, animal, etc.

Reproduction Process : Tracing Process

Trace : the easiest way to reproduce Thai graphics from original image, just one click and wait for the result in Adobe Illustrator - Open original image in Adobe Photoshop - Change document colour mode to grayscale - Adjust black and white contrast - nvert colour to “black” object on “white” background - Use “Stamp” or “Torn Edges” filter to clear the intensity - Use brush to paint/draw any missing area and eraser to erase any unusual parts - Save file with the new name - Place file to Adobe Illustrator - Trace image to vector - Fill colour

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Picture of Designed Works

Knowledge After Finished Produce Art or Design Works

Knowledge that I gained are; 9.1 The history and meaning of Waite-Smith tarot card, who is the creator and illustrator, why they thought and expressed the meaning of tarot card via illustration. 9.2 The history and information of the place that I went to take photos. 9.3 The reproduction process, how to change photos to vector files. 3rd CA CREA TIVE WORK F ACULTY SHOWCASE 2017

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PR Materials Design and Exhibition Design for “Jai – Doo – Hoo – Fung: The King in Our Heart” Audio Described Exhibition

Theethavat Janevatchararuk

Depermtnat of Public Relations Albert Laurence School of Communication Arts, Assumption University

Background or Significant of the Project

Since 2012, Thailand’s Institute of the Blind for Research and Development had set up the road map for making awareness about Audio Description (AD) service in Thailand. Audio Description is the additive service to all media for visually – impaired audiences to have the right accessing to all the data and information as same as sighted audiences. By rendering all the visual images; photos, paintings, sculptures, or motion pictures, to be the verbal description, AD can enhance the imaginative images of the real objects into the visually – impaired audiences’ minds. Audio Description service in Thailand is now in the process of experiment, many public organizations such as television stations, foundations, or museums start concerning more on the right of people with disability. Many public events have been set up recently to open the opportunities for those people in joining the social atmosphere. Thailand’s Institute of the Blind for Research and Development have set the aim about the awareness of Audio Description and the participation of visually – impaired audiences in many aspects. Ad movies, TV series drama, live performances have been created and designed for the audiences for many years, and yet received a good feedback from both the audiences and the media. In December 2017, the instituted with cooperation of Museum Siam and NTBC, had put another effort for the awareness making of AD. The audio described exhibition, “Jai – Doo – Hoo – Fung: The King in Our Heart”, had been designed and installed to provide the great opportunities for visually – impaired audiences to vision the photographs and sculptures of His Majesty the King Rama 9, by Audio Description providing. This exhibition was aimed to open for both sighted people and visually – impaired, also the volunteers were recruited by online and offline announcements. Since the event needed to be publicized, and needed to be designed to meet the use and the meaning of the concept of King Rama 9, all PR materials and exhibition design needed to be done as the following objectives.

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The Project Objectives

4.1 All PR materials need to be communicative the concept of visually – impaired audiences, and also the King Rama 9. 4.2 The exhibition design need to be matched with the requirements for the visually – impaired users, and also sighted users. 4.3 The exhibition design need to present the concept of eternal King Rama 9. 4.4 All PR materials and exhibition designs need to get along in the same theme.

The Concept of Design “Jai – Doo – Hoo – Fung: The King in Our Heart” was the given name of the project. Thus, the meaning showed that the focal point of the exhibition was about how to perceive “The King” by using the “Heart” instead of the eyes. All PR materials design will represent the concept of “Blind People who have never seen their beloved King Rama 9, but the image of the King shined brightly inside their hearts”. The exhibition showed the journey, past to present of the kingdom under the King Rama 9’s patronages.

Processes of Art or Design Work

6.1 PR Materials 1) Designer determined and declared all types of PR materials according to the brief from the organization which were; (1) to publicize the event, (2) to make the souvenirs for the participants, (3) to call for the sighted volunteers during the event period, (4) to make the press invitation for the press conference, and (5) to create the landmark for photography. 2) According to the brief, designer declared PR materials as follow; (1) The A3 poster for publicizing the event which can be on both online and printed platform (2) Black T-Shirt and the screened blindfold to be the souvenirs to be the symbolic of “Blindness” (3) The A4 call – for – volun-

teer poster which could be posted online and offline, and the 4 x 6 in. name tag for the volunteers (4) The A5 press invitation which could be printed out for the press (5) The 2.4 x 3.6 sq.m. backdrop for photography 3) Designer chose the color scheme as monochromic, Yellow, White and Black to represent the meaning of The King Rama 9, the true brightness which can only appear in imagination of the blind, and the true darkness which appears for them all their lives. Audio Description would be the connection between the white and black in this design. 4) Designer chose the contrast techniques; Accuracy – Distortion by presenting the shape of the person in the design as the bold, clear cut black line (accuracy) and the yellow freeform brush stroke (distortion) painted cross at the eye level as the symbol of the person who could not see, the visually – impaired people. 5) Down to the chest level, the figure used the right hand held the gold relief of King Rama 9 attached to the chest, representing the meaning of “Blind People who have never seen their beloved King Rama 9, but the image of the King shined brightly inside their hearts”. 6) Designer applied all the materials with the same components, yet different composition to create the Consistency - Variation contrast, consistent in components and elements in design but variated in composition which could still be perceived as the same theme and concept. 7) Designer sent all the designs to be approved and printed to achieve all objectives received from the brief of organization.

Exhibition Design

1) Designer started exploring and determining the size of the exhibition rooms. The exhibition took place at temporary exhibition rooms, 1st floor Museum Siam, Tha Tien, Pra Na Korn, Bangkok. 2) The exhibition was held in 2 rooms; one 10 x 10 sq.m. and 7 x 10 sq.m. next to each other. There was one door connecting

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those room together. 3) Designer determined all the objects for installation. All the objects were displayed in both touchable objects and in Audio Description form. There were 23 objects which were 17 A2 photos, 2 sculptures, 3 bass reliefs, and 2 3Ds printed objects. 4) Designers chose to use “warning blocks” and places them in front of all objects in case of being the warning signal for visually – impaired participants, and designer chose the warning blocks to be in yellow color, in order to dominate the significance of visually – impaired people, while designer chose the carpet to be black for making the contrast to the yellow warning blocks in exhibition and make them more dominant, yet to get along with the design theme in PR materials. 5) Designer chose the boards for all photographs in grey color, and the table for the rest objects covered in black, in order to dominate the warning block. 6) Designer designed the circulation loop in the exhibition by choosing the concept of “infinity” to represent the eternity of the King Rama 9 in all Thai people’s hearts. The circulation would lead the participants from the entrance to the first stop which was the bust sculpture of His Majesty the King Rama 9. Then, the circulation would lead the attenders to all the photographs and objects one by one at a time. Yet, designer designed the circulation loop to be in one – way – walking where the attenders would not be interrupted by each other. 7) Designer designed the circulation to lead the attenders to the audio described movie room, the movie room was arranged into the form of temporary theatre with 25 seats. Before entering the seats, the designed circulation would lead attenders to the “Feedback Expression” spot, provided as the round table with the blank notebook for the attenders to express their opinion and feedback. Designer designed this spot lit in the spotlight angle to emphasize. 8) All the exhibitions were designed according to the same monochromic color scheme as the PR materials for consistency. 9) Designer sent all the exhibition designs for approval and installed. 111

Materials of Art and Design Works PR Materials 1) Printed PR materials were printed on the 180 grams art paper. 2)Photo backdrop was printed on 2.4 x 3.6 sq.m. vinyl and installed on plywood structure. 3) Digital PR materials were posted and shared online via website and facebook.

Exhibition 1) The dotted – warning – blocks were made of the rubber in the size of 30 x 30 sq.cm., yellow color. 2) The carpet was designed to be 2 mm. thick, black color. 3) All the lightings were designed to be in Day – Light color to match with the mood and tone of all design.

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The Pictures of Art or Design Works.

(Above) The logo of the event, designed by using the contrast between the Accuracy (sharp black rectangular shape) VS Distortion (free â&#x20AC;&#x201C; form yellow brush stroke)

(Above) The A3 Poster Design

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(Above) The A3 call – for – volunteer poster design

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(Above) The A5 Media Invitation Card

(Above) Exhibition Design

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Knowledge after finished producing art and design works.

1. The consistency in design worked effectively for the awareness of the event existence. Many people recognized different PR materials in different places could still link to to the same event because of the consistency. 2. Text on backdrop design should be above peopleâ&#x20AC;&#x2122;s height. When people stand in front of the backdrop to take photo, the name or the text on backdrop still can be seen in the taken photograph. 3. The monochromic color design could provide the strong sense of all design works. 4. The carpet for circulation in exhibition can be cut and installed at workplace manually without printing the drawing in 1 : 1 scale for preparation. 5. One â&#x20AC;&#x201C; way circulation worked well for the small scale exhibition. The attenders and the volunteers were less interrupted during moving around the exhibition.

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Slatted Parallel

Tiffany Shelton

Department of VISUAL COMMUNICATION DESIGN. Albert Laurence School of Communication Arts, Assumption University

Background or significant of the project

Minimalism or minimalist art, coined in 1965, can be seen as an extension to the abstract idea that art should have its own reality and exist in its own terms irrespective of context. It is an art of extreme visual reduction of truth to the medium without any attempt to imitate or represent an outside reality. Works of sculptures from the 60s and 70s by Carl Andre, Dan Flavin, Donald Judd and Robert Morris, some of the most important innovators to Minimalism, stress the primacy of the object itself and consider the importance of a workâ&#x20AC;&#x2122;s environment. By offering a highly purified form of beauty, these pared-down objects purged of all metaphor and meaning, exemplify maximum immediacy of arrangement through qualities of truth, order, simplicity and harmony. Based on the principles of truth to the medium, common stylistic features predominantly seen in Minimalist works are rectangular and cubic forms equal of parts, repetition and neutral surfaces. Materials and methods of mass production were preference in all Minimalist works of unitary geometric shapes arranged not by hierarchy of composition, but rather scale, light, color, surface, or relation to the environment. The environment frequently became the pictorial field, emphasizing the importance of the audienceâ&#x20AC;&#x2122;s interaction with the works. By stressing aesthetics of exclusion and focusing on the primacy of the object itself in real space, the audience absorbed the art not from a single viewpoint, but rather through varies alterations that truly transformed the gallery experience.

Project Objective

1. To reveal essential visual elements of an art form and reduce its content to rigorous clarity of pure qualities of color, form, space and material 2. To redefine or reform the making of sculpture by assembling forms in an arrangement of absolute unity or wholeness and allow the space to become part of the sculptural experience 3. To extend the sensibilities of Minimalism by questioning what is minimal through the 3rd CA CREA TIVE WORK F ACULTY SHOWCASE 2017

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placement of each slat in relation to one another 5. Compose the slats into a simple arrangement cantilevered from or near the wall Concept in the gallery space Slatted Parallel is a contemporary Material and techniques of art or design counterpoint to Minimalism of the early 1960s. Its mixture of austere and decadent fluoresworks cent impulses yields to minimalism not so pure or even minimal at all. It focuses on the in Spray paint on beech and birch veneer herent qualities of industrial materials by exslats (4x70 cm each) panding the use of a prefabricated slatted â&#x20AC;&#x192; bed base into a sculptural arrangement of fluorescent red, pink, orange, yellow and green. Rather than modeling, carving or welding, the horizontal oriented piece redefines or reforms the terms for making sculpture by arranging repeated identical and interchangeable units into regular intervals. The work captures the duality of restraint and excess by questioning form and materiality in absolute symmetry. Through its abstract aesthetic, the endless tracks of lines or rectangular units are carefully arranged as a whole to cut into the gallery space and extend into infinity. The audience is invited to respond to what they see in regards to the spatial relationship between the viewer and the object. As the sculpture activates and occupies the space, the wall, floor and ceiling of the gallery are reformed to become part of the sculptural experience. The viewer is encouraged to be conscious of the space as the sensuous object and its slatted panels hug the gallery floor. Through the nature of the aesthetic experience, space and sculptural form, the audience is meant to bring in their own sense of direction and perspective while contemplating the idealism of Minimalist art. affinities of restraint and excess or the notion of less is more â&#x20AC;&#x192;

Process of art or design works

1. Set and prime the slats with sand paper and flat white spray paint 2. Section off areas of the slats with masking tape and spray paint with various colors: white, fluorescent: red, pink, orange, yellow and green 3. Coat the colored slats with clear gloss finish 4. Determine the arrangement and

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Picture of art or design works

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Knowledge after finished produce art or design works

The process of making Slatted Parallel was less about creating a particular object and more about the attitude towards making it. While it is important to remember that art-making mediums should be used in a way that supports your ideas, there are times when experimentation and unpredictability can lead to a pleasing aesthetic discovery. Moreover, when painting on something unexpected, such as a slatted bed base from Ikea, the history of the surface brings with it colors, textures, marks and irregularities of its own. Through the mixing of austere and decadence the contemplation of minimalism vs. “maximalism” did raise question during the productive condition of making the “specific object”. What can be certain is the sculptural form is thus nothing but orderly relations of medium, form, space and aesthetic experience embodied in an impersonal and flexible arrangement of repeated elements. As the sculpture will be carefully arranged to emphasize and reveal the architecture of the gallery directly onto the floor, the manner in which visitors engage in the environment will change. Rather than being viewed passively and objectively from a distance the sculpture will be up to the viewer’s own territory and reality. Through the duality of restraint and excess, the viewer is also meant to question the form and materiality of what is known to be an ideal Minimalist artwork. Therefore, because the idea behind the piece need only be realized where intended for display, the knowledge learned after production is not yet entirely fulfilled. However, as the piece will stand-alone in real space it does not depend on a viewer for completion.

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“APPLE”

Background or Significant of the project

Wanchalerm Promsorn

Now a day, the technology in 3D world is moving so fast. It is not limited to working on one specific software. It really difficult to say which software is better than other because all the software can work crossover by exporting file like fbx. or obj. from one to another. It’s good to know the recent software that industry use. Substance Painter is the recent software that people in 3D game industry use. This is a good chance to explore the new software learning new technique for texturing in 3D.

Project Objective

Department of Computer Generated Imagery Albert Laurence School of Communication Arts, Assumption University

1. To expose new texturing program software (Substance Painter) instead of using Adobe Photoshop. 2. To create 3D Apple sit in abandon place 3. To interpret and visualize characteristic of “Reform” through 3D

Concept “Reform” from my point of view is when object transform from one shape to another it related to time like fruits get old it’s change in shape and form it got mold on texture itself. I use an Apple as an object because it is an object that people familiar with people has experience what it would be like when it gets old but instead of old on profile and got mold on texture I think of if it has a different material like metal and it has sit in an abandon place for a long long time what would it be like. I use the metal material because VFX can do things that impossible, very expensive or very difficult to do instead of ordinary organic thing transform I would like to explore my imagination farther by make-up an Apple from metal material which got old by scratched and lusted on it.

Process of Design or Art works

1. I start with looking up the meaning of word “reform” in general idea. 2. Interpreting the meaning of “reform” through the idea of object that transform 123

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through the time. 3. Gathering all references of Apple, in term of composition. 4. Creating 3D model then textured, lit, and rendered 5. Finalize grading color

Material and techniques of Design or Art works

I use computer as a main material and Maya software for modeling, lighting, texturing in Substance Painter and editing in NukeX

Picture of designed work

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Knowledge after finished produce art or design works

The knowledge after I produce this work is gaining experience and process of thinking from beginning to the end including the technique such as how to use recent texturing software which I can use this technique for teaching further.

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Albert Laurence School of Communication Arts, Assumption University

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The Alumni show

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Communication Arts Alumni

TION ARTS ALUMNI

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CHAROEN VICTOR PENGSATHAPON -Untitled Description : Working in the field of art directions, design directions, corporate branding, short films and many more creates a feeling of an on screen only creative output. Often the beauty of creativity varies from medium to medium. Within another world of my art curating and painting dealing businesses, I often go back to what is the most basic of a hand usage creativity output, which is drawing & painting. This piece reflects of an unconventional usage of paint that portrays what an urban city we live in actually look or feel like. Layers of urban scrawls to messages and advertisements in enamel, spray paint and ink are being layered upon each layers to reflect of what urban city walls actually look like. At the same time it is the study of what the color white can do to urban scrawl textures that eventually create an abstract piece of art that defines the city.

Technique :

Enamel on wood

Client :

Private Collection Chinâ&#x20AC;&#x2122;s Gallery Anothahype Creation 218/294 Ratchada Road Huai Khwang, Bangkok 10310 Thailand M. +083 544 5649 M. +098 929 9305

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Communication Arts Alumni

TION ARTS ALUMNI

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Eakkarlak Sangtongchai The 140th Anniversary | Mandarin Oriental Hotel, Bangkok Scarf Mandarin Oriental x VANDAVANDA Description : The 140th Anniversary of Mandarin Oriental Hotel Bangkok scarf, the artwork illustrates a â&#x20AC;&#x2DC;feel-like-homeâ&#x20AC;&#x2122; concept when guests stepped into Mandarin Oriental Hotel. They also are now walking into another charming world.

Many precious and meaningful items such as various tropical plants, Thai Colonial architecture, signature decoration and services of Mandarin Oriental Bangkok hotel are used to illustrate and present a hundred years of success and history of this well-known Bangkok riverside hotel. The main color tone is natural green, white and light grey. These color gives a classy mood, but relax feeling.

Technique :

Digital painting and collage

Client :

VANDAVANDA

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Communication Arts Alumni

TION ARTS ALUMNI

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KUMPHOL PONPISUT & JARUT CHANPRAPANONT (STUDIO MARKETING MATERIAL) “SAME” Description :

We approached the concept of “REFORM” through the capability of fabric as medium. We aim to create the conversation between context, material and graphic design. The outcome, therefore bring us a simple word and the title of the project “SAME”.

Technique : Printed on fabric

Marketing Materials P.T. Court 25/5 Room B Rangnum Rd. Phayathai Rd. Bangkok Thailand 10400 — marketingmaterials.info

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Communication Arts Alumni

TION ARTS ALUMNI

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Nuntawat Chaipornkaew “ SUPER EASY LIFE “ Description : An online film that became viral with 10 millions view in facebook. Dramatize the concept “ Love Lazy “ for Grab Taxi brand. The film was launched in 2015 as part of integrated campaign for Grab Taxi.

Work Type : TV Commercial

NAWIN consultant www.Ask-Nawin.com https://www.facebook.com/NAWINconsultant/

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Communication Arts Alumni

TION ARTS ALUMNI

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Poom Suebsantiwongse “What does it take to bring lives under ocean to life?” Description :

To me corals are the jewels of the ocean, communities of organisms as rich and diverse as any above or below the surface of the planet. In one form or another, they have decorated the ocean with an exquisite Radiating Glorious Blossoms. Ever since I was a young boy, i have always been amazed by them, how silently beautiful they were. My mission is to bring their vibrant, colorful, and dazzling forms to life. I present you the 4th in a series of my “RGB” collection, “The Radiating Glorious Blossoms”.

Technique : Adobe Illustrator printed on Enhanced Matte Paper Wide and Narrow Co., Ltd. — A Design Manufacturing Studio. 25/5 Room F, Soi Lertpanya, Phayathai, Rajchatawee Bangkok 10400, Thailand — Mobile: 086 905 4444 Fax: 02 644 6566 poom@wideandnarrow.co.th — info@wideandnarrow.co.th

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Communication Arts Alumni

TION ARTS ALUMNI

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PRAPHAT SOMBOONSITTI “REST IN PEACE” Description : REST IN PEACE FOR THAILAND SITUATION. WE CAN’T SAY ANYTHING CAN’T DO ANYTHING ONLY JUST LOOKING THINGS HAPPEN. THAI BELIEVE ALWAYS CURE YOUR HEART AND FEELING SOMETIMES WE’RE COMBINE VARIETY OF BELIEVING TOGETHER NO NEED FOR ANY REASON AND ANYTHING CAN HAPPEN IN THAILAND.

Technique :

Embroidery on Neoprene

Q Design & Play “WE DESIGN YOU PLAY” TEL. 02-291-3947 www.qdesignandplay.com www.facebook.com/qdesignandplay Instagram: @qdesignandplay TH!NKB!G STUD!O CO.,LTD. 692/32 ซอยพญานาค ถ.พญาไท แขวงถนนเพชรบุรี เขตราชเทวี กทม. 10400 โทร. 02-291-3947

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Communication Arts Alumni

TION ARTS ALUMNI

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Sumpatha Jadee “RE·FORM” Description :

This concept inspires from the book ’30 Essential Typefaces for a Lifetime’. Picking up 8 sans-serif typefaces and 8 serif typefaces from the book, overlaying on each other to see how it ends up a new form of characters. Technique : Adobe Illustrator www.farmgroup.co.th www.producebkk.com www.behance.net/sumpathaj — +6695 680 9044 sumpathaj@gmail.com sumpatha@farmgroup.co.th —

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Communication Arts Alumni

TION ARTS ALUMNI

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Tanawat Sakdawisarak (Bloody Hell Big Head) “Traveling” Description :

The result of reform is just only the prediction. You can not know what exactly will come out but just enjoy with the process along the way to destination. Technique : Computer Painting Website : mybloodyhellbighead.tumblr.com Email : T.sakdawisark@gmail.com

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Communication Arts Alumni

TION ARTS ALUMNI

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Wiran Chatnithikul “Coexistence” Description :

We humans with our convenient lives is much smaller and more depending than we’re happy to admit. The least we can do is to make peace and embrace our coexistence with nature, for our presence on this land wouldn’t be even more temporary than it already is. Technique : Digital collage Website: www.behance.net/mongolnavy www.facebook.com/mongolnavy/

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Research & Creative Work Seminar and Consultantation 2017 on December 7, 2017 Venue: CA Mini Theater. 1st Floor Albert Laurence School of Communication Arts Assumption University


“Innovation Thinkinhg for Research”

by Asst. Prof. Dr. Asawin Nedpogaeo Assistant to the President for Student and Social AffairsNational Institute of

“CA Research 4.0: Applied Strtistic for Communication Arts research”

by A. Pichamon Boonsit

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Re-Form: 3rd Creative Work Faculty Showcase 2017  

The exhibition ‘CA Creative Faculty Showcase’ is the academic creative and design work presentation by 21 faculty members from the Faculty o...

Re-Form: 3rd Creative Work Faculty Showcase 2017  

The exhibition ‘CA Creative Faculty Showcase’ is the academic creative and design work presentation by 21 faculty members from the Faculty o...

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