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2016-2017 MEDIA PACKAGE

Advertising Manager Care Schummer care.schummer@wlusp.com (519) 884-0710 x3560


Wilfrid Laurier University Student Publications (aka. WLUSP, pronounced “Wah-loo-sip”) is Laurier’s official autonomous, student-run media organization. A non-profit corporation, WLUSP is best known for the publications it produces that serve both the Waterloo and Brantford campuses. Over the past 90 years, Student Publications has been proud to produce award-winning, relevant media that engages, informs and entertains the Laurier community. Our local publications include The Cord newspaper, Blueprint Magazine, Radio Laurier, The Community Edition newspaper, the Keystone yearbook, The WLU’er student planner and numerous websites. If you want to reach and inform the 17,000 students, staff and faculty that make up the dynamic Wilfrid Laurier community, then take a look at our publications and let us know how we can help you to make the most of these exciting advertising opportunities.


For 90 years, The Cord has proudly served WLU and the Waterloo community as the official campus newspaper. We print an average of 6,000 copies weekly, covering timely news events, the local arts scene, Laurier athletics and student life from the unique perspective of students. Available at over 80 locations on campus and throughout the Waterloo community, The Cord continues to grow, innovate and improve to meet the needs of our diverse readership. PUBLICATION DATES Sept 2**, Sept 14** Premium Issues (+25%)

Dec 7th,

Sept 21st, Sept 28th,

Jan 4th, Jan 11th, Jan 18th, Jan 25th,

Oct 5th, Oct 19th, Oct 26th,

Feb 1st, Feb 8th, Feb 22nd,

Nov 2nd, Nov 9th, Nov 16th, Nov 23rd, Nov 30th,

Mar 1st, Mar 8th, Mar 15th, Mar 22nd, Mar 29th

Full Page

Half Page

1/3 Page A)5.9”w x 7.7”

10” x 14.2” 10” x 7.1”

B) 10” x 4.7”

SIZE FULL BACK PAGE FULL PAGE HALF PAGE 1/3 PAGE 1/4 PAGE 1/5 PAGE 1/8 PAGE BUSINESS CARD INSERT/1000 1/4 Page

B&W ------------------$698 +HST $375 +HST $257 +HST $236 +HST $190 +HST $150 +HST $107 +HST $185 +HST

COLOUR $1300 +HST $1048 +HST $ 725 +HST $ 607 +HST $ 586 +HST $ 540 +HST $ 500 +HST $ 457 +HST ---------------------------

1/5 & 1/8 Page

Business Card

A) 5.5”x 7.5

B) 10” x 3.55”

4” x 6.9”

5.5” x 4“

3.9” x 3.78”


Blueprint is WLU’s official magazine. Editorially independent, each theme is focused around issues of art, culture and commentary. Submissions are accepted on a freelance basis from students, alumni and community members. *1500 issues printed quarterly *Distributed to Waterloo, Kitchener & Brantford *Available at over 80 on and off-campus spots *Greater visibility with 70:30 content to ad ratio PUBLICATION DATES & THEMES

The The The The

Adventure Issue Spectrum Issue Hidden Issue Seasons Issue

September 1 October 26 February 8 March 21

Rates Inside Cover

$452.00

Full Page

$282.00

Half Page

$159.00

Quarter Page

$100.00

Issue Sponsorship Package

$1400.00

*Logo listed on inside of magazine *Full Back Page Ad

8.13”w x 10.63”h

*Launch Party Naming Rights *3 Social Media mentions *Thank you on Blueprint Website


Radio Laurier is WLU’s official campus radio. Streaming online, we reach more than 1000 unique listeners each week. Radio Laurier streams through Stream On and TuneIn App, found on Radiolaurier.com.

ADVERTISING RATES

Radio Laurier offers diverse programming operated by students in a professional studio setting. Radio Laurier is also the official radio broadcaster for Laurier Athletics, broadcasting football and basketball games to listeners all over the world.

On Air Advertising (30 second spot airing 100 times) $175

Pre-stream clips- Exclusive (one week/Mon-Sun) $100

Broadcast Sponsorship Event Sponsorship

Do you have an event that you want Radio Laurier to DJ? Contact: station.manager@radiolaurier.com

$100 $500


The Community Edition is a community newspaper that focuses on local arts & culture, community events and engagement. Printing montly, The Community Edition has more than10,000 readers across the Kitchener-Waterloo area, and provides advertisers with a month of shelf-life. In a recent survey, 98% of our readers said they read our paper for the content that covers local arts & culture. More than one third of our readers said they had become a patron to a local business or event after hearing about it in our paper.

VOLUME 4, ISSUE 7 • APRIL 2016

NEW STORIES OLD FOUNDATIONS PAGES 8-9

OUR GRAND COLONIAL HISTORY PAGES 4-5

FULL BACK PAGE HALF BACK PAGE FULL PAGE 3/4 PAGE HALF PAGE 1/4 PAGE A 1/4 PAGE B BUSINESS CARD ANNUAL CARD

SIZE

PRICE

+ COLOUR

10” x 13.5” 10” x 7” 10” x 13.5” 7.8” x13.5”

$580 $425

$950 $550 $730 $575

10” x 7”

$290

$440

5.8” x 7” 10” x 3.5” 3.8”x 2.25” 3.8” x 2.25”

$150 $150 $50 $500

$250 $250 $150 $1400

THE SECRET LIFE OF BEES

PAGE 12

TOGETHER WE WORK

PAGE 6

Artwork is due the last Thursday before the end of each month. HST will be added to all base costs.


Online Advertising

COMMUNITYEDITION.CA & RADIOLAURIER.COM WEB AD RATES: Banner Ad Annual Rate: Monthly Rate:

960px w x 119px h $1500.00 +HST $150.00 + HST

Secondary Page Banner 960px w x 119px h Semester Rate: $1200.00 + HST

Rotating Sidebox Annual Rate: Monthly Rate:

300px w x 250px h $1000.00 +HST $125.00 + HST

Homepage Banner Semester Rate:

960px w x 119px h $1000.00 +HST

Stationary Sidebox 300px w x 250px h Annual Rate: $1200.00 +HST

Stationary Sidebox Semester Rate: Monthly Rate:

300px w x 250px h $850.00 +HST $450.00 +HST

Rotating Sidebox Semester Rate: Monthly Rate:

300px w x 250px h $760.00 +HST $210.00 +HST

THECORD.CA WEB AD RATES:

Cord Weekly Update Video Sponsorship Live Read $50.00 +HST/Week ***thecord.ca publishes weekly online content to WLU students, alumni and faculty all over the globe. The site reaches an average of 18,500 unique visitors each month. ***


TERMS & CONDITIONS POLICIES: The terms and conditions, which apply to all advertising printed or distributed by WLU Student Publications, are as follows: All copy and type arrangements subject to approval of the publisher. Printing of key numbers not guaranteed. Advertisements are charged face measurements plus 1/8th inch above and 1/8th inch below to allow for shoulders. The advertiser agrees that the publisher shall not be liable for damages arising out of errors in the advertisements containing the error. The publisher is not responsible for publications of incorrect material unless orders are accompanied by copy or legible proofs for identification. All telephone orders and cancellations must be confirmed in writing.

Liability is not accepted for any non-insertion of any advertisement. The publisher is not responsible for advertising material unless return delivery instructions are received within 30 days after publication. Contest advertisements must be submitted in advance and include rules. List of winners must be filed with the publisher. Contingent orders not accepted. An order not corresponding with the current rate card will be regarded as a clerical error and the advertising will be inserted at face rate. ADVERTISING DEADLINES: Advertisements accepted after the deadline are not guaranteed for print quality or clarity. Any copy changes made to an ad after the deadline wave the right to approval of ad before it goes to print.

DISCOUNTS: Discounts may be cancelled or withheld if the customer fails to comply with the terms and conditions. CANCELLATION POLICY: Cancellation after the deadline (Friday @ Noon) before the paper goes to print will result in payment of full. TEAR SHEETS: As of September 2012 all invoices are being sent electronically. Tear sheets will only be sent upon request from the advertising client. If you require a tear sheet it will be forwarded with a print copy of the invoice. High quality printouts and/or disk copies of advertisements produced by Student Publications can be purchased. NSF CHEQUES: A fee of $30.00 will be charged to any account issuing a N.S.F. cheque.

INSERTS: Inserts must not contain 3rd party advertising. All inserts must be approved by the Advertising Manager. Inserts larger than one page will be charged a premium for additional pages. Inserts will only be accepted on non-glossy paper. Be advised that we only accept three inserts per issue. INVOICING & LATE FEES: As of 2015, a $70 design fee may be applied to any artwork completed by our designers. We do expect payment within 30 days, so please process your invoice within that time. There will be a $2.95 interest charge per month on late invoices. All prices are in effect until April 30, 2017, however we reserve the right to respond to unanticipated price increases.

WLU Student Publications Media Kit 2016-2017  

There are more than 19,000 students studying at Laurier's Waterloo and Brantford campuses this year. Find out more about how you can reach...

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