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Carey Richardson Professor Shane Sullivan GDES 3300.01


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“the Sachplakat and Plakatstil were tailor-made to forge a partnership with the worlds of commerce and industry, an association that had far-reaching repercussions on the history of graphics”


Global Happenings   A New Style / Plakatstil History   Sachplakat History   Major Contributors / Notable Posters   Importance to Graphic Design  


Inventions  

Lie Detector

Events  

◦  1902, James Mackenzie  

Windshield wipers ◦  1903, Mary Anderson

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Cornflakes cereal ◦  1906, Michael Kellogg

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◦  1901  

Modern Zipper ◦  1917, Gideon Sundback

Panama Canal Project ◦  1904

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Albert Einstein Theory of Relativity ◦  1905

Life Savers ◦  1912, Clarence Crane

Edward the VII assumes English Throne

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Titanic sinks ◦  April 14, 1912

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WWI ◦  1914-1918


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Plakatstil means ‘poster-style’ An art movement that began shortly after Art Nouveau began to diminish in popularity, Time Period ◦  1905-1920

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Origin ◦  Berlin, Germany

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Founder ◦  Lucian Bernhard (1883-1972)

http://www.internationalposter.com/poster-details.aspx? id=GEL11434 Martin Lehmann-Steglitz


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Born in Germany Ran away at the age of 15 to Berlin Self taught designer Entered Priester Match poster contest for 200 marks (about $50) Won the contest thanks to Ernst Growald Signed Growald’s firm Howllerbaum and Schmidt along with “The Six” Lucian Bernhard http://www.aiga.org/content.cfm/medalistlucianbernhard?searchtext=lucian %20bernhard


Lucian Bernhard (1905)

http://messymeg042.wordpress.com/


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Typeface influences: ◦  Berthold Type Foundry in Berlin (1910) Stepped in to interior design making furniture, rugs, wallpaper and lighting fixtures (1910’s) In 1923 he came to America and established himself as a graphic designer In 1928 he contracted with American Type Founders Association and created over 30 fonts Bernhard Gothic http://www.identifont.com/samples/spiece/BernhardGothic.gif


Lucian Bernhard (1908)

Lucian Bernhard

http://floppydisc.wordpress.com/

http://www.all-art.org/art_20th_century/design.BACKUP/ d3.html


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Ingredients for a Plakatstil poster: ◦  Flat background color ◦  Large, simple image ◦  Product name

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Strive for the minimum

Lucian Bernhard http://wordsandeggs.wordpress.com/2010/01/19/vintagesmoking-ads-from-lamarde/


Sachplakat means ‘object-style’   Swiss perspective on Plakatstil and also has some influences on the school of Bauhaus   Time Period  

◦  1906-1920  

Origin ◦  Switzerland

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Founder ◦  Emil Cardinaux (1877-1936) was the first contribute to the Sachplakat design style


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Born in Munich, Germany Switched from architecture to design in 1905 Most of his posters were for clothing manufactures and retail stores After WWI he collaborated with the Nazi Regime making posters Helped fuel propoganda during WWII Ludwig Hohlwein http://giam.typepad.com/photos/ uncategorized/lh_mug.jpg


Ludwig Hohlwein

Ludwig Hohlwein

http://www.postersguide.com/posters/audi-396025.html

http://www.saddoboxing.com/Boxing-Posters/i2476898.html


Hans Rudi Erdt http://commons.wikimedia.org/wiki/File:Hans_Rudi_Erdt__Engelhardt,_1915.jpg

Hans Rudi Erdt and Lucian Bernhard http://www.dhm.de/lemo/objekte/pict/pli04816/index.html


Still applied today   Rebellious design   Moved design forward   Graphic design is seen more as a specialty  


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http://www.internationalposter.com/poster-details.aspx?id=GEL11434 http://www.mountaintimes.com/history/1910s/world.php3 http://inventors.about.com/od/timelines/a/twentieth.htm

Bibliography


P&S Presentation