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Career Colleges Ontario

Conference Program Queen’s Landing The Foundations for Success


a message from the board chair I'm pleased to introduce this year's program, which is a lineup of sessions designed to provide you with unique insight into the sector—including valuable market research previously unavailable to career colleges.

As the CCO Board Chair, it is my pleasure to welcome you to beautiful Niagara-on-the-Lake for Career Colleges Ontario’s annual conference.

Each year, your association works tirelessly in consulting with, and planning alongside, its members and volunteers to ensure its conference is representative of your needs both as educators and business owners. For that reason, I’m pleased to introduce this year’s program, which is a lineup of sessions designed to provide you with unique insight into the sector — including valuable market research previously unavailable to career colleges.

of the sector, to provide definitive answers to difficult questions: Who attends a career college and why? Environics Research Group will be presenting the key elements of the Student Demographic Study this Friday. Aside from the immediate benefits CCO members will enjoy as a result of receiving this information, the study will serve as a powerful advocacy tool in CCO’s government relations efforts to promote the sector moving forward.

In addition to this session to determine who our students are, their motives and their needs, we are excited to present a session on labour market trends to provide a glimpse of where the future jobs lie and how As many of you know, this year, Career we can adapt to meet the needs of Colleges Ontario and Environics Re- Ontario’s shifting workforce. search Group conducted the first ever independent study to capture And finally, the conference offers the profile of Ontario’s career college the assortment of skill and network students. building events and workshops you have come to expect each year. The effort collected over 5,700 completed student survey responses, Please enjoy the conference, and or a total of just over 13 per cent welcome to Niagara-on-the-Lake!

John Nelson | CCO Board Chair

Program at a Glance Wednesday

*All events take place in the Grand Georgian Ballroom unless otherwise noted.

Wednesday, June 14, 2017 1:00 pm - 4:00 pm Registration Desk & Annual General Meeting Sign-up 4:00 pm - 6:00 pm Annual General Meeting 6:00 pm - 9:00 pm


9:00 pm - 12:00 am

Welcome Reception @ Imperial Hospitality Suite @ Emerald

Thursday, June 15, 2017 7:30 am (All Day) Registration Desk | Exhibitor Showcase 7:30 am - 8:20 am

Breakfast | Exhibitor Showcase

8:30 am - 9:30 am

Keynote Speaker

8:20 am - 8:30 am 9:30 am - 10:00 am

Conference Opening Remarks

Refreshment Break | Exhibitor Showcase

10:00 am - 10:55 am Plenary: 10 Questions for Optimizing PCC Operations

11:05 am - 12:30 pm Plenary: Career Colleges Can Benefit from Strong KPI and KPI Processes 12:30 pm - 1:30 pm Lunch | Exhibitor Showcase 1:30 pm - 2:30 pm 2:30 pm - 3:00 pm

Plenary: Accessibility

Refreshment Break | Exhibitor Showcase

@Grand Georgian 3:00 pm - 3:55 pm Creativity Across the College: Getting the Most Out of Your Students from Day One 4:05 pm - 5:00 pm Ontario Student Grant 6:00 pm - 6:50 pm

12:00 pm - 1:30 pm 7:00 pm pm -- 2:30 9:30 pm pm 1:30

Cocktails & Networking | Exhibitor Showcase Lunch@ Atrium CCO Dinner andViolence Awards and Gala Plenary - Sexual Harassment Action Plan Hospitality Suite @ Emerald

Friday, June 16, 2017 8:30 am - 9:45 am Registration Desk | Exhibitor Showcase Breakfast Buffet | Exhibitor Showcase 10:00 am - 11:00 am Plenary: It Takes Two to Tango – Shifting Economies and the Workforce 11:00 am - 11:30 am Refreshment Break | Exhibitor Showcase


10:00 pm - 12:00 am

@Loyalist Enriched Learning Experiences for Accounting and Business Programs Paid Search & Social Media Advertising for Maximum Impact

11:30 am - 12:30 pm Plenary: Career College Student Demographic Survey Report


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Vicki Saunders | Keynote Speaker Don Thibert, Robert Prendergast, JP Roszell | 10 Questions for Optimizing PCC Operations Paul Kitchin, Edmund Leong, Don Thibert | Career Colleges Can Benefit from Strong KPI and KPI Processes Dan Attwell and the Accessibility Directorate of Ontario | Accessibility Intuit: Marisa Videc, Gisele Doucet | Enriched Learning Experiences for Accounting and Business Programs Pearson Canada: Dr. Tania Sterling | Creativity Across the College OSAP Transformation Branch of the MAESD: Noah Morris | Ontario Student Grant Philippe Taza | Paid Search & Social Media Advertising for Maximum Impact

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Trudy Parsons | It Takes Two to Tango – Shifting Economies and the Workforce Environics Research Group: Curtis Brown | Career College Student Demographic Survey Report

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Free Professional Headshots

In an industry where first impressions can mean everything, a headshot ensures your professionalism and confidence stand out. Those attending the CCO Annual Conference at Queen’s Landing will receive free professional headshots.

Visit the onsite images booth at the conference to learn more!


8:30 am - 9:30am

Keynote Speaker Vicki Saunders Everything is Broken, What a Great Time to be Alive Vicki will share her insights on how you, as educators of our future leaders, can inspire the next generation of creators, makers and entrepreneurs to dream of and create a better future.

Thursday, June 15 Queen’s Landing

As almost every sector in society experiences massive disruption and we push the planetary boundaries, we have the unique opportunity to radically rethink and redesign our world. This presentation will share how shifting our mindset is critical to our success and will showcase examples of game-changing innovations to give us insight into what is possible.

About Vicki


Vicki Saunders is an entrepreneur, award-winning mentor, advisor to the next generation of changemakers and leading advocate for entrepreneurship as a way of creating positive transformation in the world.

10:00 am - 10:55 am

10 Questions For Optimizing PCC Operations “Whenever you have two executives who always agree – you only need one of them.” 10 Questions For Optimizing PCC Operations is a unique session designed to promote a healthy debate around multiple aspects of PCC operations. Don Thibert and Robert Prendergast are executives/consultants with a combined experience approaching 50 years in our sector. They’ve seen the sector undergo dramatic changes over that time, and both seem to have survived thanks to their aptitude in overseeing PCC operations. JP Roszell, senior advisor, Anderson College, will moderate the panel and pose questions about PCC operations which are expected to stimu-

late responses from the panel that may or may not be in perfect alignment. The audience will be invited to engage in the debate through an open mic opportunity, and can, therefore, challenge the participants and other operators. Be prepared for answers to questions like: •

What ways can I grow my college, and is there a “best way” that I should focus on?

Why do career colleges fail, and who is really responsible? (Note that we are in a shrinking sector with respect to the number of PCC campuses in Canada.)

11:05 am - 12:30pm

Key Performance Indicators “Career colleges can benefit from strong KPI and KPI processes” In this session, Don Thibert of Don Thibert & Associates, Edmund Leong of Tator, Rose and Leong, and CCO Executive Director Paul Kitchin will provide conference delegates with the most up to date information on key performance indicators for the career college sector as well as their expert guidance on proven approaches that will allow career college owners and managers to derive maximum benefit from KPI

at minimal cost. This session will explore how KPI results can provide career colleges with essential information required to ensure that their decision-making and planning exercises lead to quality student outcomes, reduced expenses, and increased profitability. The presenters will share best practice tips that all career colleges can incorporate into their regular KPI activities in order to streamline their data gathering, submission, and audit processes. This session will provide an overview of the KPI results to date and clarify, for all, the future benefits and potential implications of such results.

Thursday, June 15 Queen’s Landing

The ultimate goal of this session is to help career college officials understand how to embrace KPI in order to drive and support business models while maintaining sustainability, profitability and future enterprise value.

1:30 pm - 2:30 pm

Accessibility Becoming AODA Compliant

In this session, the Accessibility Directorate of Ontario and Dan Attwell, a workplace lawyer at Mathews, Dinsdale & Clark LLP, join forces to provide an overview of the Accessibility for Ontarians with Disabilities Act, 2005 (“AODA�), including specific requirements that impact career colleges. Included in this session will be some practical guidance on what larger organizations need to do to meet the critical deadline to file an accessibility compliance report by December 31, 2017.

3:00 pm - 3:55 pm

Enriched Learning Experiences For Accounting And Business Programs

We are introducing live QuickBooks Online training at the Career Colleges Ontario Conference. This 1-hour session will help you get started on the features and functions of QuickBooks so you can get the most out of teaching cloud accounting in your classroom. After attending this session, you will be ready to unlock the power of QuickBooks Online for your classroom.

will cover everything you need to know about teaching QuickBooks in the classroom. Our trainer, Gisele Doucet, will provide indepth and interactive training plus use real life scenarios based on actual experiences. She will cover: • • •

We’ll start with the basics, then we •

Thursday, June 15 Queen’s Landing

Time saving features. How to setup and navigate the system. See how you can use pre-built reports and customization tools so your students can uncover full business insights. Money in Tasks: Customers and Sales in QuickBooks Online. Show your students everything they need to know to keep the cash flowing for their business. Money Out: Supplies and Expenses in QuickBooks Online. Show your students everything they need to know to gain control and eliminate oversights in their books.

And much more…

Join us and unlock the power of QuickBooks cloud accounting for your students.

3:00 pm - 3:55 pm

Creativity Across The College: Getting The Most Out Of Your Students On Day One!

Introducing creativity into the classroom doesn’t have to make the job harder — it can actually make it a lot more interesting for instructors and students! Come to this session to learn about what creativity is (and is not), why creativity is important for seizing the opportunity for institutional transformation, and experience easy engaging ways to bring more creativity to teaching and learning college-wide.

4:05 pm - 5:00 pm

Paid Search & Social Media Advertising for Maximum Impact Paid search and social media advertising can be an invaluable way for career colleges to increase lead generation and improve their visibility in strategically important markets. This session will provide a comprehensive framework for creating, implementing, and managing campaigns across a range of popular digital channels. Led by Philippe Taza, CEO of Higher

Education Marketing, both new and intermediate users will learn how to use paid advertising to supplement their existing recruitment efforts, localize their campaigns for more effective targeting, and boost their overall visibility online. Participants will also be shown how to optimize their pay-per-click and social media advertising to reduce cost per lead (CPL) and increase return on investment (ROI). The topics covered will include: • •

Thursday, June 15 Queen’s Landing

• • • •

• •

Understanding the Google AdWords interface. Setting up geo-targeted PPC campaigns. Implementing social media advertising campaigns. Nurturing existing leads with remarketing. Creating custom landing pages. Carefully managing bids to reduce CPL. Tracking and measuring campaigns. Interpreting monthly reports to increase ROI.

4:05 pm - 5:00 pm

Ontario Student Grant: The New OSAP

Get the latest information on the incoming and evolving Ontario Student Assistance Program (OSAP). Join the Director of the OSAP Transformation Branch, Noah Morris, as he provides an overview of the New OSAP often referred to as “Free Tuition�. This session will focus on the transformation of OSAP, covering the two-phased implementation of incoming changes that will begin August 1, 2017, with a comprehensive look at the Ontario Student Grant and issues specific to private institutions.

Thank You to Our Sponsors Platinum Sponsors

Silver Sponsors

Bronze Sponsors

CCO Awards Gala Niagara-on-the-Lake Hotel & Spa Thursday 7pm - 9pm Grand Georgian Ballroom Ontario’s career college sector has played an essential role in postsecondary education and career training for roughly 150 years. It’s time to recognize those graduates and the hard-working instructors who helped get them to where they are today. This night, we also honour the hard work and commitment of advocates of our sector, presenting them with awards in recognition of their dedication.

10:00 am - 11:00 am

It Takes Two To Tango Shifting Economies & The Workforce The economy of today looks very different from that of 30 years ago, and we can only begin to imagine 30 years into the future. Conversations of student success are dominated by matters of shifting economies, labour supply, job vacancies of today and jobs of tomorrow.

This session will explore Ontario’s labour market, sharing near-time data that showcases job vacancies at a community and regional level across Ontario. To effectively plan our workforce and the skills and knowledge needed, we are required to examine both labour supply and labour demand. This session will share a snapshot of labour market activity and trends emerging in Ontario. Let’s chat about where the jobs are, what the jobs are, and what skills employers are seeking; learn about a community hub solution that is tracking the disconnect between supply and demand. Let’s explore how these elements will strengthen program planning and student graduate success.

Friday, June 16 Queen’s Landing

11:30 am - 12:30 pm

Demographic Survey Environics Report Environics Research Group, an independent research firm, will present the findings of CCO’s career college student demographic survey. On December 7, 2016, CCO contracted an independent research firm—Environics Research Group— to coordinate with career colleges across the province and administer an online student survey during the period of January 18, 2017, to February 24, 2017.

Join us for this session as Environics Research Group unveils their final report, which will delineate the facts regarding the unique demographics, needs, and challenges of our students, as well as compare relevant data to that of the public institutions’ students.

This broad and inclusive collection of demographic data from students in our sector will strengthen the accuracy of the student profile and serve as a powerful tool that will buttress CCO’s advocacy efforts with government officials and policy makers on behalf of the sector.

It is crucial that these facts be clearly defined and identified because our students are different, and they choose career colleges because career colleges satisfy their needs in ways that universities and community colleges cannot.

Thank You to Our Board of Directors

On behalf of CCO, our members and their students, we thank you for your time and dedication to our association and the career college sector.

CCO Board of Directors 2016-2017 Executive Committee


John Nelson Board Chair Canadian Business College Adriana Costenaro Vice-Board Chair Bryan College of Applied Health & Business Sciences Inc. Luisa Tanzi Treasurer Trebas Institute JP Roszell Executive Committee Member Anderson College of Health, Business & Technology

Stephen Bartolini KLC College: Healthcare, Business, Education Chris Bissylas Willis College of Business, Health and Technology Rodney D’Souza CDI College of Business, Technology and Healthcare Rose Elia Anderson College of Health, Business and Technology Frank Gerencser triOS College Business Technology Healthcare George Hood Herzing College Greg Nichol RCC Institute of Technology Mark O’Shaughnessy Institute of Technical Trades Adrian Sharma Cestar College of Business, Health and Technology Des Soye Algonquin Careers Academy Carmen Valero Canadian College of Educators Meenakshi Vyas Academy of Learning

External Advisors Carol Bruni Cheryl Russell-Julien Dr. Terry Miosi Don Thibert

Annual Conference Queen’s Landing

CCO Conference Preliminary Program 2017

CCO Conference Preliminary Program 2017