accounts of their organizations. Over the years, he has invited many excellent speakers to the college, such as entrepreneur David Bercovitch, Jason Kee of Google/ YouTube and Craig Brockie of SOCAN. These folks are truly industry professionals, and they add a whole other aspect to the learning experience on campus and, notably, when Rick brings these speakers in to keep students current, he even extends this invitation to the public and the community.
Rick advises and mentors his students in class. He makes it known that he’s accessible to the students and that he can be reached by phone or email at any time. It’s not unusual for him to stay well after class to pursue a point or debate an issue as he feels that, “Sometimes these are the best learning opportunities.” When asked about some of his memorable teaching moments, he said, “One of the most admirable aspects of the Trebas experience is the diversity of the student body. People from all over the world look to Trebas Institute as the one element that pulls them all together: The desire to be in the industry they love, with tolerance and respect for every type of student.” Prior to his time at Trebas, Rick founded a guitar duo that specialized in providing music entertainment for Chapters/Indigo bookstores as well as smaller, boutique venues like the McMichael Gallery, The Canadian Film Centre and charitable groups. Lasting over 12 years, the experience not only rounded him as a performer, it also exposed him to many musicians that had an astounding lack of knowledge on the business side of the music industry.
As a result of this, he started his own company, ICEBOX Music. He became a music publisher and eventually offered music business services that included providing support to music industry clients including special event production, music business bookings, promotion, marketing and radio tracking. He learned on his own what needed to be done within the music industry and saw how many emerging artists were struggling to turn their passion into a business.
Rick eventually transitioned to teaching, and presently teaches or has taught the courses: Music Publishing and Copyright, Social Media Marketing, Entrepreneurship and the Broadcast Industry.