BELIEVE IN DOING THE RIGHT THING.
STUDENT HOUSING BUSINESS 2015 AWARDS
best mobile marketing campaign TETRO STUDENT VILLAGE - SAN ANTONIO, TX BY CARDINAL GROUP MANAGEMENT
Tetro Student Village is a 198-unit, 590-bed institutionalquality student housing community located in San Antonio, TX. The community leases its units in a “perbed” fashion. Each unit houses between two and four occupants, each with their own furnished bedroom, as well as a shared and furnished common living space. The community caters to students at the University of Texas San Antonio (UTSA) located directly across the street. Enrollment at UTSA is 28,628 students including 24,455 undergraduates. Tetro Student Village set out to give students a small village feel within the larger UTSA/San Antonio ecosystem. The community’s heartbeat is the “Town Center” that includes amenities mimicking street level retail such as a coffee shop called “The Grind”, fitness center called “Fit Factory”, and the pool dubbed “The Watering Hole”. The community is highly amenitized including a large resort-style pool, mini soccer field, study rooms, coffee shop, game room, TV lounge, clubhouse, dog park, fitness center, basketball court, volleyball court, tanning room, bocce ball lawn, grilling area, and more!
the tetro truck is born The Tetro Truck was created from an old FedEx box truck. The sleek exterior wrap was custom designed and features a “menu” of amenities that will be served up at the community. The inside of the truck features bench seating, a leasing desk, built in TVs, iPads, and a booming sound system. The truck’s main purpose is to sign leases in a fragmented market. This goal was accomplished through soft sales techniques. The concept of the truck was to provide a cool hangout for students to congregate. This allowed the Tetro team to build relationships and show off the Tetro lifestyle to prospects before actually selling them on the community. The Tetro team has taken the truck to Sororities, Frats, UTSA athletic events, on campus, local restaurants, bars, competitors apartment communities and everywhere else a truck can go! While at these events they get the festivities started with lawn games, music, free food, prizes, and much more!
A Leasing Powerhouse On Wheels
TVs – Allow for leasing agents to take prospects through a virtual tour of the community.
iPads – Applications and leases can be signed right from the truck!
Atmosphere – Let the Tetro Truck bring the party! Part of the setup when parked includes giant Jenga, cornhole, and of course great music!
Wheels – Of course the best part of the truck is it has wheels! This allows the truck to go anywhere from UTSA Football games to Greek organization gatherings!
Augmented Reality – Prospects can scan certain parts of the truck’s exterior and bring up anything from video content to following Tetro on Twitter.
PIMP MY RIDE
CHECK OUT THIS VIDEO OF THE TETRO TRUCK
Average monthly visitors Average monthly visitors at Leasing Office = 135
Average monthly visitors on truck = 850
2000 miles Driven between January 1st 2014 and December 31st 2014.
We employed a unique iPad leasing experience on the Tetro Truck, at the leasing trailer, and for all outreach marketing. We developed a custom iPad site that was mirrored on a large flat screen TV to show off our community to large and small groups. It features virtual tours, photos, floor plans, and more to show students what it would be like to Live at Tetro.
Check out the site!
RESULTS 2014 PRE-LEASE %
2015 PRE-LEASE % AS OF FEBRUARY 1st, 2015
MARKET AVERAGE = 93%
TETRO = 99%
MARKET AVERAGE = 15%
TETRO = 29%
Cardinal Group MANAGEMENT
Cardinal Group Management (“CGM”) is a full service real estate management firm headquartered in Denver, CO. CGM employes a specialized platform that allows them to handle all facets of real estate management throughout the United States. This includes: entitlement, development, construction management, property management, accounting, and creative leasing & marketing. CGM leverages their culture, unique company structure and high regard for technology to deliver superior results and reporting to its clients. Cardinal Group manages a portfolio of 9,245 student housing beds and 2,637 conventional multi-family units across 15 states. CGM has been recognized by Inc Magazine as America’s 647th fastest growing company, by Student Housing Business Magazine as a ‘Top 25 Manager’ of student housing, and has earned numerous national awards for its’ industry leading work.
Carter USA is one of the country’s leading real estate investment, development, and advisory firms, renowned for its bold approach to creating value. Headquartered in Atlanta, Georgia, with operations across the country, Carter believes in challenging the real estate market status quo and specializes in identifying untapped potential. Empowered with more than five decades of experience and an entrepreneurial spirit, our thinking is unconventional, with a laser focus on producing superior results for clients. Carter’s investment focus is centered around raising funds through a combination of private equity, institutional equity and bank financing to achieve desirable risk-adjusted returns. Carter has invested over $875 million in assets over the past decade. The company is also the co-sponsor of a publicly-traded, non-listed REIT, focused on investing in single tenant, net leased properties in the data center and healthcare sectors. One of the country’s largest developers, Carter has major mixed-use, multi-family and student housing projects under construction around the country. Carter’s strong, long-standing higher education, K-12 and corporate specialty teams serve as owners’ representatives for major project and program management assignments.
For more information
CONTACT DEL DE WINDT, CEO CARDINAL GROUP MANAGEMENT (303) 407-4502 DEL@CARDINALGROUP.COM