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BR AND GUIDELINES

LEFT WING GUIDELINES/ PG. 1


PRIMARY LOGO

Left Wing’s logo is edgy with a vibe reminiscent of 90’s hip hop and action sports lifestyle. Its bold and blocky type strikes a balance of confidence and a feeling of playfulness. It attracts an audience who enjoys gathering, a cold beer, and not taking life too seriously. This is the main logo that will be used across primary brand applications. This trademark helps audiences easily identify the website, social media presence, ads and other materials, and enhances the professionalism of the brand. It is essential to the success of the brand that the logo always be applied with care and respect in every application according to these guidelines.

FO NT: M O O N G E T H E AV Y

LEFT WING GUIDELINES/ PG. 2


LAID - BACK

MODERN

F R I E N D LY

LEFT WING GUIDELINES/ PG. 3


WING SECONDARY LOGO

SHORTENED LOGO

Secondary marks can supplement the primary logo or be used in replace of the primary logo. These marks should never be used directly next to the primary logo. Otherwise it looks repetative and isn’t good use of the brand elements. The round logo and badge can be used when the full primary logo is not necessary or in cases where the brand name is already displayed in plain text.

ROUND LOGO

BADGE

AT LEFT WING,

we do it right. FO NT: O R ATO R S TD M E D I U M LEFT WING GUIDELINES/ PG. 4


BRANDED PRODUCTS

H AT

T SHIRT

LEFT WING GUIDELINES/ PG. 5


BARRICADE + SIGNAGE

LEFT WING GUIDELINES/ PG. 6


WEBSITE + SOCIAL MEDIA

W W W.LEFTWINGBAR .COM

@LEFTWINGBAR LEFT WING GUIDELINES/ PG. 7

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Left Wing Brand Guidelines  

Left Wing Brand Guidelines  

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