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How does your media product represent particular social groups? My magazine was created for a female audience of the ages from 13-19 years old with the same demographic as their parents which would be C1/C2 as they would not have much disposable income, as shown in my audience research. Stereo magazine would also appeal to mainstreamers as at that age most teen girls want to “fit in” with everyone else. It might also appeal to aspirers as when you are a teenager you sometimes like to buy flashy things to create a higher “status”. Firstly, to represent my audience I used slang words such as “glasto” and “totes” as due to the audience mainly being mainstreamers they would be familiar with these words through reality tv shows that I have assumed that they would watch. To keep to the USP of the magazine I did not stick to any music genre but made sure to represent the “Chart 20” (music charts) as a female teenage audience often watches or takes interest in what music is popular. Due to this, I referred to pop and R&B stars Katy Perry, Taylor Swift and Kelly Clarkson in my DPS as I have assumed that my audience would know who these people are from these charts and due to the research I had carried out. Due to my audience research, I have assumed that the reader is interested in fashion and what are typically “girly” things such as dream guides and skin care in my contents page. I have also assumed that the reader is interested in films and books as this is what my audience research had revealed. However, I also stuck to the stereotype that my audience would not be interested in cars and sport. I have also suggested this stereotype via images that I have used and the layout I have chosen as they are very calm and not aggressive in any way. Another way I reinforced this “girly” stereotype is by using pinks and purples in the colour scheme which are typically girly colours however they are also associated with the pop music genre as many music channels use them as their colour scheme also. This genre was favoured in my research so it seemed appropriate. The image to the right is the image I used for the main cover image of my front cover and it is just an example of how I used the technical code of imagery used to support the stereotype of teenage femininity. For example, Amy (model for the image) has her hand touching her hair like she is checking that it’s presentable. This position connotes vanity/ an interest in makeup and hair products. The position is also very unthreatening as she slightly smiles at the camera and her hands are at either side not in front of her. By using an unthreatening image it makes

the magazine look friendlier and more welcoming to the reader which could persuade a viewer to buy the magazine. She wears nice, in-style clothes which show an interest in fashion. The lighting is quite high key which causes her skin to glow slightly and combined with her mostly natural make up they connote innocence and youth. Amy also reinforces the stereotype of teenage femininity by wearing jewellery and make up as well as having long hair, all of these features you would stereotypically see on a woman.

How does your media product represent particular social groups?  

Media studies coursework evaluation part 2