Content Formats #6: CASE STUDY A case study is a factual representation of a customer’s experience after purchasing a product or a service. It is a step-by-step process that shows you how a particular goal was achieved and the results that followed. In short, the case study explains ‘what was done, how it was done and the result of the experiment.’ Something like this that was created by NinjaOutreach; How To Boost Organic Traffic By 40% | Internal Linking Case Study. More often than not, case studies are the best resources as it provides actual results. Thus, this is yet another content format that can be used to create a long blog post.
Content Formats #7: LIST POSTS The most engaging and effective type of content format used by most marketers, List posts are a great way to capture your audience attention. This is the easiest content format that you can work with and you can create a list post for just about anything. Like this; 31 Ways To Promote Your Blog Posts & Get Blog Traffic Types of Content Framework You Can Use: One of the best content frameworks you can use for list posts is Expanded List Post (ELP). Made famous by Brian Dean, with ELP you create a master list of all the best practices available online such as - 101+ Actionable Blogging Tips, Tools and Shortcuts - and then offer a brief summary under each point. By doing this, you are providing a brief overview to your audience of all the best practices out there for a specific topic. Plus, you are able to rank on the top search result for targeted keywords.
Content Formats #8: Research and Original Data According to the survey report by Social Media Examiner, 58% of marketers said, ‘original written content’ is the most important type of content, outdoing visuals and videos. Research and original data are one of the best content formats that will help you garner traffic, boost ranking as well as help you establish authority in your niche industry. An original data-driven post is also likely to generate more social shares. In addition, when your readers look at the effort that you have put into creating a researched based blog post, it helps build trust leading to a higher conversion. These were the top content formats that you can use when creating long form articles. To know more about these in detail and for other such content types, check out this blog post by QuickSprout - 15 Types of Content That Will Drive You More Traffic
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