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critz graphic standard


our beliefs


We are pioneers. We are dreamers. We are passionate. We are dedicated. We are healthy. We are educated. We are eco-friendly. We are insect eaters. We are the future. We are Critz.

critz


color palette


The colors below are representative of the brand. No other colors may be used unless explicit approval is given.

black

white

sushi

yellow green

HEX : #000000

HEX : #FFFFFF

HEX : #8EC23F

HEX : #C1DC81

RGB : (0,0,0)

RGB : (255,255,255)

RGB : (141,196,63)

RGB : (193,220,129)

CMYK : (0,0,0,100)

CMYK : (0,0,0,0)

CMYK : (50,1,100,0)

CMYK : (27,0,64,0)


typography


Avenir Next is the only acceptable Font Family for the brand. Using different bolds and italics with one another for contrast is allowed when suitable. Do NOT use any other typefaces within the Avenir Next family other than those explicitly listed above.

Avenir Next Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Avenir Next Ultra Light Avenir Next Ultra Light Italic Avenir Next Regular Avenir Next Italic Avenir Next Medium Avenir Next Medium Italic Avenir Next Demi Bold Avenir Next Demi Bold Italic


logo standards


Acceptable

Unacceptable 1600 px

critz

critz

The logo looks best with a white or black blackground.

The logo may be used in B&W.

The logo must always have square . proportions.

1600 px

critz

critz

The logo must never be reduced to lower than 1 x 1 inch.

critz The logo must never be used with colors other than those outlined on the Color Palette page.

critz The logo must never be stretched under . any circumstances.


business system


critz

critz

Critz Inc. 123 E Hush St, Los Angeles, CA 90210

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Nicholas Brown President

123 E Hush St, Los Angeles, CA 90210

critz

+1-800-263-8372

www.critz.com

info@critz.com

+1-800-263-8372

www.critz.com

info@critz.com

Critz Inc. 123 E Hush St, Los Angeles, CA 90210


marketing applications


critz Salted & Seasoned NET WT 22 OZ. (1.37 LB) 624g


Critz Graphic Standard  
Critz Graphic Standard  
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