Capital at Play January 2020

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local local industry industry

assets and thriving outdoor community makes it a prime location for outdoor gear manufacturers. North Carolina’s wild places and diverse landscapes provide the perfect testing ground for new gear being built and designed here. From backpacking to boating, climbing to angling, and everything in between, North Carolina has it all.” Allison says we are lucky to have a strong network of manufacturers, entrepreneurs, outfitters, retailers, and conservation-focused nonprofit

In my role I look forward to continuing to support the already thriving outdoor recreation community in our state, to grow the existing industry, and to bring in new and expanding outdoor businesses looking for a strong and active outdoor community to call home.” Candler-based Bellyak, Inc., partners with BIG Adventures, a Rotomolding facility in Fletcher to manufacture The Bellyak, a patented lay-on-top kayak. Founder Adam Masters says the company

“There is no better epicenter for outdoor recreation than WNC. The advantages are abundant natural resources in the area.” organizations, all working together to impact the outdoor economy here. “In North Carolina outdoor recreation generates $28 billion in consumer spending annually,” Allison explains. “With the growing alliance of the Outdoor Gear Builders of WNC, the support of our regional economic development partners and organizations like Mountain BizWorks, and the collaboration of the Growing Outdoors Partnership, the sky is the limit. 44

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manufactures in the area because it is where they design, test, and use their gear. “There is no better epicenter for outdoor recreation than WNC. The advantages are abundant natural resources in the area. The challenges are the high cost of living due to the popularity of Asheville.” Tarpestry is a manufacturer of outdoor blankets/ tarps, dog duvets, and blankets/yoga straps located in Sugar Grove. The Tarpestry concept combines