ma x k archeski
leisure & libation
They began making the ginger beer in small batches, less than 50 gallons at a time. “Ours is a fermented beverage so it’s a different flavor than regular ginger beer,” Jeff said. “It has more health benefits, and the flavor has more citrus and more of a fresh ginger punch.” They began selling weekly at the River Arts District Farmer’s Market, festivals, and have also landed accounts with several area restaurants and bars, including Aloft. “Aloft has been a big supporter,” he continued. “Isa’s Bistro also has a few different flavors. They contracted us to do a special watermelon flavor this past summer.” Adding flavors gives the drink even greater appeal. They just created a fall spice flavor, which is an apple spiced ginger beer. It’s been selling well. Their two biggest sellers to date include their original ginger beer and an orange habanero flavor, but they also have Thai basil, pineapple, mixed berry, mango, and peach habanero, and other special seasonal flavors. Originally from Miami, Daniels arrived in Asheville in 1994 to go to college. Karcheski moved to Asheville in 2010. He’s originally from Wisconsin, but was living in Maui, Hawaii, when he felt the pull to the Western North Carolina mountains. “He moved from one paradise to another paradise,” said Jeff.
| December 2015
Vol 5 | Ed 12 - Western North Carolina's Business Lifestyle Magazine - Featuring Clyde Hollifield