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jeff daniels

mixes a Moscow Mule with Good Bros., photos by Anthony Harden.

Reuben says he’s also amazed that the business has grown rapidly due in part to what he calls “some really awesome, random stuff.” Cosmopolitan magazine contacted him out of the blue and asked for permission to grab photos off his website to feature the beer ties in its 2014 gift guide. Then he was contacted by MTV wanting to feature the ties, and the Steve Harvey Show showcased them in a segment about drinkware. “Recently we got a really fun call from Adam Carolla,” said Reuben. “I never thought I’d be sending ties to Adam Carolla. When I was in college I watched him all the time on Comedy Central. “Our overall goal is to bring a smile to somebody’s face,” he continued. “When you wear one of these ties, it’s like you’re a celebrity. You can’t walk five feet down the street without people stopping you to say, ‘Where did you get that? I need that.’ We enjoy seeing people have fun wearing the product.” He hopes the demand for the ties carries on for a long time. He admits, “This can be a flash in the pan type of thing, but we’ll ride it to the end. In the meantime we’ll think of other fun things to make. I know now that it’s possible to take an idea and make it a reality.” Rebuen beer ties sell for $19.99 and are available for online order at http://www.beertie.com/

A Brand New Brew for Anyone Versatility is the name of the game for two Asheville bartenders who have entered the drink market with their own brand of ginger beer. Their hand-crafted drink spans generations since it’s non-alcoholic—it’s great for kids as well as adults who prefer not to drink alcohol. “It’s a stand alone drink that anyone can enjoy as a soda or health tonic,” said Jeff Daniels, co-owner of the company. “But it can be alcoholic when you use it as a mixer for spirits. You can mix with vodka, bourbon, rum, and other spirits. It’s super good.” The idea sparked as Daniels and his business partner, Max Karcheski, fielded bar requests from patrons at the Aloft Hotel on Biltmore Avenue in downtown Asheville. They’ve been working as bartenders there for three years and in February they launched Good Bros. Ginger Brew. “We had been shooting ideas around about a lot of business ventures,” explained Jeff. “One day, it just came to me that we were selling a lot of ginger beer. I thought we could make this ourselves. We love making drinks as bartenders, and we want people to have the best quality drinks.”

December2015 | capitalatplay.com 87

Profile for Capital at Play Magazine

Capital at Play December 2015  

Vol 5 | Ed 12 - Western North Carolina's Business Lifestyle Magazine - Featuring Clyde Hollifield

Capital at Play December 2015  

Vol 5 | Ed 12 - Western North Carolina's Business Lifestyle Magazine - Featuring Clyde Hollifield