leisure & libation
Free Sewing Classes with a new sewing machine purchase
reuben hollifield ’s
festival storefront. For The Love of Sewing:
FABRIC • SEWING MACHINES
BERNINA • BABY LOCK • HORN 1378 Hendersonville Road, Asheville (next to Harris Teeter) 828-277-4100 • Mon-Sat, 10a-5:30p
Feather Your Nest
Specializing in upscale one-of-a-kind furnishings, housewares, home decorative items and vintage & ﬁne jewelry.
New items arriving daily!
Come see for yourself! Tuesday through Saturday | 10am to 4pm 1215A Greenville Hwy. Hendersonville, NC
828.693.3535 Accepting Quality Consignments
| December 2015
Once we got our samples and all the bugs worked out, we launched on Kickstarter in August 2014. It took over a year to get from concept to reality.” They set an initial Kickstarter goal of $8,000, basing that figure on what they estimated their first minimum order would be from the manufacturer. Within two days of funding, they watched the total climb past their goal. “We set a realistic goal and we achieved it,” said Reuben. “During [our] Kickstarter, we sold ties around the world: Australia, Germany, England, Canada, Sweden, and Norway. One of our biggest supporters is in Australia. He said, ‘After you fund this, we want to sell them.’ He’s started selling them on his website in Australia. He believed in it so much he wanted to get involved.” Beer Ties, in a variety of colors and designs, are offered for sale on the company website: www.beertie.com; as well as on Amazon.com, and through a number of local businesses in Western North Carolina, including L.O.F.T. on Broadway in downtown Asheville, which is known for its fun, funky stock of eclectic merchandise. They also worked with the Asheville Tourists to produce a Thirsty Thursday beer tie. Putting sports logos and college logos on the ties will be their next big expansion. Reuben grew up in Black Mountain and graduated from Owen High School before heading off to Appalachian State University in Boone, where he received degrees in marketing and Spanish. He lived in Arizona for a year with Americorps, but “had to get back to these mountains.” He now works at Home Trust Bank for his nine to five job and spends after hours running his Beer Ties business. “All of my experience in college life and work life and social life are all coming together for this one thing,” he said. “I took drafting classes in high school, and that helped me put together the products and plans for the manufacturer. I learned Photoshop in college. I also took a number of classes in entrepreneurship, and those were probably the most useful. That’s the cool thing about the beer tie—it’s where all roads meet.”
Vol 5 | Ed 12 - Western North Carolina's Business Lifestyle Magazine - Featuring Clyde Hollifield