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Hyperawareness of Health

WHAT ARE THE SIGNS? MEDWATCH

HEALTH APPS

SENIORBRIDGE SKYPE VIDEO CONSULTATIONS FOR ELDERS WEBMD.COM

WHAT IS IT?

The ability for people to test themselves effectively will change the healthcare industry. Focus will be taken away from in-clinic testing and placed upon self-analysis.

The popularity of organic food, holistic living and attention to personal mental health has sharpened individual focus on daily wellbeing, fuelled by mobile monitoring apps and access to like-minded communities online. At the most basic level, people want to know what they’re consuming and what impact it will have on their health, as an extension of Informed Consumerism and Natural Mindset.

HEART ATTACK GRILL LE WHIF

23ANDME

Piers Fawkes, President, PSFK

Primarily North America, Europe (early growth), Asia

HOW HAS IT BEEN DEVELOPING?

The obesity epidemic and marginalisation of the elderly in society has led to a search for new diagnostic solutions integrated into daily life. Social fitness and wellbeing apps encourage on-the-fly management of increasingly personal bodily functions (sleep apnea, ovulation), as well as providing detailed nutritional and health-related product information. The beauty and food industries have adopted more ‘medical’ brand messaging. Rise in online patient communities providing support and therapy for fellow sufferers.

by 2015

21%

THECARROT.COM

BIOINFORMATICS.ORG

MICROSOFT HEALTH VAULT

WHERE IS THE TREND IN ITS LIFECYCLE?

WHERE IS IT HAPPENING?

Smartphone users

PATIENTSLIKEME.COM

THISISWHYYOUREFAT.COM

MAPPINESS

Phase

Gen X

HEALCAM

IMPLANTABLE ANTENNA FOR MONITORING IN-VIVO CHEMICAL REACTIONS

WHO IS IT IMPACTING? Boomers

CURETOGETHER

PEPSICO NUTRITION LAB

STRONG GROWTH

Time

RELATED TRENDS

60%

of Americans

of Smartphone owners

Slow

Natural Mindset

have downloaded a fitness-related app

will have electronic health records

CONTENTS

Informed Consumerism

Rising Social Conscience

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Canvas8's keeping TABS (September 2010)  

TABS is a biannual report produced by Canvas8. TABS is an acronym of Trends, Anthropology, Behaviour and Strategy - the four components nece...

Canvas8's keeping TABS (September 2010)  

TABS is a biannual report produced by Canvas8. TABS is an acronym of Trends, Anthropology, Behaviour and Strategy - the four components nece...

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