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Our Story Born out of Canter Companies, Canter Brokerage offers you an unparalleled experience. We’re REALTORS®. We’re developers. We’re wealth managers. We’re investors. We’re innovators. Vertical integration enables us to analyze real estate through a holistic lens. Our collaboration of diverse financial services backgrounds infuse state-of-the art real estate tactics with a deeper understanding of your financial life.

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a look back at

Canter Brokerage Over the Years January 2007: Andrew Canter opens Canter Companies, a vertically integrated real estate and investment firm.

January 2014: Canter Brokerage, the retail real estate division of Canter Companies, opens for business.

April 2014: Expanding along the coast of San Diego, Canter opens its second office location in Bird Rock.

August 2016: Downtown La Jolla becomes the new home for Canter Companies’ third location.

January 2017: 65% growth in sales for 2016 at the close of the year.

March 2017: Growing its team to 75 active agents, Canter Brokerage continues expansion up the California coast and opens its fourth location in Encinitas.

November 2017: Canter Brokerage hits $500,000,000 in sales with 85 active agents.

January 2018: Canter Brokerage is the third largest brokerage in downtown San Diego (Canter’s headquarters), based on sales volume.

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Selling your home with Canter Prepare...........4 Promote........12 Prosper.........26


PREPARE

Maximize Your Value Real Estate Investment Professionals Canter’s development and acquisition professionals work alongside your real estate agent to help you capitalize on your current and prospective real estate assets.

Improvement Analysis Learn how you can add significant value to your home’s sale price when you place it on the market. Our background in successfully managing institutional level funds focused on repositioning single family residences has shown us proven methods to increase your home’s value.

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In Your Best Light Professional Photos First impressions are everything. Studies show that a home with professional pictures sells quicker and for a higher price than when an agent uses their own camera. Our photographers will leave a lasting impression when potential buyers first see your home online or in print.

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PREPARE

Price to Sell To set the list price of your home, we conduct a Comparative Market Analysis (CMA) to give you a real-time snapshot of market conditions and other homes similar to yours. COMPARATIVE MARKET ANALYSIS

INTRO

MAP OF ALL LISTINGS

MLS #180002803

PROPERTY DETAILS

A

6638 Avenida de las Pescas, La Jolla

Listing information

$2,550,000 Courtesy of Pacific Sotheby's Int'l Realty

MLS#: 180002803

Beds: 5

Sq Ft: 4,453

List Date: 1/16/18

Status: Active

Baths: 6.00

Year Built: 1956

DOM: 16

Features Association Fee Includes Includes: N/K Mello Roos Roos: 0 Community Community: LA JOLLA Cooling Cooling: Other/Remarks Elevator Elevator: No Exterior Exterior: Stucco Fencing Fencing: Partial Fireplaces Fireplaces: 2 Guest House SQFT SQFT: 0 Heating Heating: Forced Air Unit, Radiant Market Area Area: Coastal South Neighborhood Neighborhood: La Jolla Parking Total Total: 4 Pool Pool: Below Ground, Private Roof Roof: Composition Senior Community Yn Yn: N/K Sewer Sewer: Sewer Connected Stories Stories: 2 Story Topography Topography: Slope Gentle View View: Evening Lights, Ocean, Panoramic, Panoramic Ocean, Water, Coastline Water Source Source: Meter on Property Acres Acres: 0.31 Lot Size Size: 13400 Remarks Enjoy sweeping ocean and golf course views from this West Muirlands estate. Quiet and charming location. Walking distance to the Middle and High School, Village and Wind N Sea beach. This home is a clean slate ready for someone to put their personal touches in it. Vaulted ceilings, large pool, spa, and oversized roof deck. One of the only permitted 2nd stories on the view side of the street. Large lot. Bright and sunny with multiple French doors leading outside to private back yard. Circle driveway.

6556 El Camino Del Teatro, La Jolla, California 92037

PREPARED FOR

Alvaro Cetto

MLS # 0

Subject

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170002007

2 3 4

Status

Address

Price

6556 El Camino Del Teatro, La Jolla, California 92037 S

6648 Muirlands Drive

$3,040,000

170025910

S

6645 Avenida De Las Pescas

$2,900,000

180002803

A

6638 Avenida de las Pescas

$2,550,000

170050192

A

1141 Muirlands Vista Way

$3,795,000

Status: S = Sold, A = Active

FEBRUARY 2, 2018

Justin DeCesare | 6198610745 | jdecesare@canterbrokerage.com | CalBRE# 01927052

Justin DeCesare | 6198610745 | jdecesare@canterbrokerage.com | CalBRE# 01927052

Justin DeCesare | 6198610745 | jdecesare@canterbrokerage.com | CalBRE# 01927052

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PREPARE Bringing Your Home to Life 360° Virtual Tours Our brokerage offers state-of-theart technology in 360° online home tours. For out of town buyers and busy professionals, we make sure you never miss out on a potential offer by giving them the opportunity to virtually tour your home.

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Global Media Partnerships Connect with the global consumer through strategic positioning in hand-selected media outlets. Canter clients have access to advertising and public relations opportunities to gain maximum exposure.

PROMOTE

Get Exposure

Local Media Outreach Traction and visibility through community outreach in ink and on screen.

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Your Listing on Every Website The first step home buyers take in the home buying process is looking online for properties. We make sure your property is syndicated to hundreds of websites online beyond the MLS.

Search Engine Marketing Over four billion people search on Google every day. Search engine marketing allows us to target qualified buyers online and retarget those that show interest. For high profile listings, we apply our retargeting strategy, serving display ads across thousands of websites to the real estate consumer who has already visited your listing online. Website visitors who are retargeted with display ads are more likely to convert.

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PROMOTE

Get Discovered


PROMOTE

Social Media Social media is an essential tool to market your home. We live in a digital world and searching for a home is no different. With access to over 90 agents’ social platforms, Canter can help you deliver the right message to the right audience at the right time.

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PROMOTE

Video Home buyers are interacting more with videos today than ever before. Research shows that consumers who watch videos are more likely to take action and inquire about a home. A property’s architecture, design, and story is unique, and should be showcased in a way that brings it to life through cinematography. Capture the true essence of your home through the power of video.

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PROMOTE

Canterbrokerage.com Feature your listings on canterbrokerage.com to attract more consumers. Showcase your home with vibrant photos and high-definition videos, providing a virtual tour to the busy buyer. Today we live in a digital era and people turn to the internet to start their home search. Canter Brokerage can make sure your home gets maximum exposure online.

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PROMOTE Print & Digital Brochures Create an omnichannel approach to marketing your home. In addition to our digital efforts, we offer professionally designed brochures, postcards, and email templates to market your home locally. Whether we’re at an open house, local event, or at one of our office locations, we make sure your home is represented beautifully.

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PROMOTE Showcase your property at strategic locations Access to unique storefront displays in high foot traffic areas. Showcase your property at our offices in downtown La Jolla, Bird Rock, Encinitas and downtown San Diego.

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Canter Property Management Powered by Mynd Canter Brokerage has partnered with Mynd to deliver better property management services to residents and owners. The Mynd technology provides enhanced resident services including online service requests, payments and connectivity. The platforms offers simple management for owners with access to real-time data and easy to read reports. Support is available online and via phone to residents and owners 24/7.

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PROSPER

Reinventing Property Management


PROSPER Our Passion, Your Home. Think Canter Brokerage We’re more than just your typical brokerage. Our boutique nature spurs collaboration, innovation with technology, and allows us to create a personalized experience that starts and ends with you. Think Canter Brokerage because you deserve more than the status quo.

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Canter Brokerage is a division of Canter Companies

Development | Brokerage | Wealth | Capital Downtown

La Jolla Cove

Bird Rock

Encinitas

655 West Broadway, Suite 1650 San Diego, CA 92101 619.546.0973

7825 Fay Ave, Suite 140 La Jolla, CA 92037 858.454.2238

5623 La Jolla Blvd, La Jolla, CA 92037 858.729.9943

90 N Coast Highway 101, Suite 211 Encinitas, CA 92024 760.230.1513

canterbrokerage.com |

| BRE# 01927052

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