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CAMRA Information

CAMRA runs thousands of initiatives to promote and safeguard real ale and pubs CONTACT Amy Webb advertising@cannybevvy.co.uk

About:

Member information:

CAMRA is a not-forprofit, independent, voluntary organisation which campaigns for real ale, real pubs and consumer rights. Set up in 1971 to tackle the poor quality of beer in Britain, CAMRA has exploded on to the campaigning scene. With almost 130,000 members to date, it is one of the most successful, single issue consumer groups in Britain. CAMRA runs thousands of initiatives to promote and safeguard real ale and pubs, and has achieved major success in lobbying for more choice in pubs, good-quality real ale and reforming licensing laws in the UK. It also runs the Newcastle Beer and Cider Festival in April.

Majority of readers are affluent and aged between 35-65. 75% are male. The main reason people join CAMRA is to promote and safeguard real ale and pubs. 95% say they trust CAMRA publications in terms of advertising and editorial content. 73% have bought goods or services on recommendation from CAMRA publications. 67% regularly give to charity. Most members also belong to other membership organisations like Greenpeace, The National Trust and The Ramblers’ Association. Average age 46-54. 10% are under 30.


CAMRA - Canny Bevvy Information

It’s a magazine about drinking beer, brewing beer, buying beer and supporting the long-term survival of real ale and real pubs CONTACT Amy Webb advertising@cannybevvy.co.uk

Canny Bevvy is a quality, colour, perfect-bound lifestyle magazine with 5,000 copy circulation and 14,000 readers. It’s a magazine about drinking beer, brewing beer, buying beer and supporting the long-term survival of real ale and good pubs. The magazine is sent direct to more than 1,200 members of CAMRA’s Tyneside and Northumberland branch so it is a consumer title. It is also available in pubs and at the Newcastle Beer and Cider Festival in April. However many members are involved in the trade, so it is well read by head brewers, publicans and business owners, making it also a useful B2B medium.

Regular content includes: Interviews with brewers Pub profiles Comment – guest columnists debate an issue head to head Letters page Travel - area guides Beer food recipes Tastings section – a panel of drinkers deliver their verdict on particular beer styles and new ales. In addition, there are reviews of beer festivals in the UK and beyond, books and guides. Cider Bottled beer Pub quiz News - all the latest pub and brewery news from Newcastle, Gateshead, North Tyneside and Northumberland.


CAMRA - Canny Bevvy Information Publishing Dates 2012 and 2013 Issue 219 - March 1 2012 Issue 220 - May 31 2012 Issue 221 - August 30 2012 Issue 222 - November 29 2012 Issue 223 - February 28 2013 Issue 224 - May 30 2013 Issue 225 - August 29 2013 Issue 226 - November 28 2013 Copy date: One month prior to publication

Rate Card

Dimensions

One page colour Half page Quarter page Inserts

£150 £85 £50 £45 per 1,000

Back cover, inside front cover and section sponsorship rates available on request.

Full page type Full page bleed Half page type Half page bleed Quarter page

220 x 150mm 246 x 176mm 108 x 150mm 126 x 176mm 108 x 75mm

(Keep text/images 8mm from untrimmed edges)

10% discount if buying adverts in 4 or more issues or a double page spread

“Advertising in the Canny Bevvy is value for money, the print quality is great and the distribution of the magazine is wide, including direct into the homes of the real ale drinkers of the North East.” “Canny Bevvy is a great way to put our brand name in front of both publicans and consumers.”

Julia Austin, Tyne Bank Brewery

Geoff Brooker, Hexamshire Brewery

CONTACT Amy Webb advertising@cannybevvy.co.uk

Canny Bevvy - Ad Pack  

Advertising information for Canny Bevvy, the magazine of the Tyneside and Northumberland branch of the Campaign for Real Ale (Camra)

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