Cannabis Prospect Magazine - Issue #29 (Oct. '23)

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Trends in Vape Tech

The world of vaping is evolving, and so is the world of cannabis. As the consumer market matures, technology follows closely, bridging innovation with user demands.

Brand Consistency

In the rapidly evolving world of cannabis retail, brand consistency isn’t just an asset, it’s your secret weapon.

Insurance Update

Insurance can be an emotional topic within the cannabis community. It can be disheartening to receive commercial insurance quotations that don’t seem to consider the high standards of your operations.

Cannabis Prospect Magazine



In the rapidly evolving world of cannabis retail, brand consistency isn’t just an asset, it’s your secret weapon. But before we dive into its significance, let’s take a moment to explore why brand consistency is paramount, backed by a couple of best-inclass examples.

The world of vaping is evolving, and so is the world of cannabis. As the consumer market matures, technology follows closely, bridging innovation with user demands. Let’s cast our gaze into the future of cannabis extract vaping technology.

From our origins as huntergatherer communities, having a deep and dynamic network is undeniably a competitive advantage to survival and success. When it comes to business, the more intentional you can be in designing your network, the better.

Insurance can be an emotional topic within the cannabis community. As business leaders struggle with banking, excessive regulatory fees and a thriving illicit market, it can be disheartening to receive commercial insurance quotations that don’t seem to consider the high standards of your operations.

Ah, the five-year mark of cannabis legalization in Canada—naturally, the instinct is to roll up a proverbial “celebratory joint.” However, the puff of smoke from that joint should serve as a cue for urgent introspection within the cannabis industry.

Effective April 27, 2023, the federal Pension Protection Act (Bill C-228), granting pensions “super priority” status over other secured and unsecured creditor claims, became law.

From where we started the industry has blossomed into a diverse marketplace, with offerings that cater to an everwidening array of consumer tastes and needs. In this dynamic landscape, Manna Maple Sugar stands as a true north example of how far we’ve come.

October 2023 | Cannabis Prospect Magazine 3 Table of Contents/
REGULARS TRENDS IN VAPE TECH 4 From the Editor 6 Events 8 News 23 Product Showcase 26 Provincial Updates 28 Product Spotlight 30 List of Advertisers 18 October 2023

A Special Thanks

It’s hard to believe it’s been five years since recreational cannabis became legal across Canada. I say hard to believe because as many of you will recall, it’s not technically the anniversary. While on paper it’s been five years, many will recall the three-month review period for eager cannabis SKUs waiting to appear on retailer shelves required by various government agencies to be properly reviewed and tested. So, technically, the anniversary is still very much three months away. Having said that, it sure doesn’t feel like five years, as the industry trudges on from that nascent period to one veering into maturity.

While we’ve seen exorbitant excise taxes from the government taking money out of the pockets of LPs and retailers, making it that much harder for small-and-medium-sized cultivators as well as independent retailers to compete against the whales of the industry, on these fronts we’ve seen marginal gains and, at least for the immediate future they show little signs of abating.

This is made in no small part by the hundreds, if not thousands, in this industry who tirelessly strive for advocacy and change to make the cannabis industry in Canada more harmonious, fair and equitable for all. So rather than harping on everything that’s wrong with the industry (oftentimes myself using this editor’s letter as a soapbox more often than not to vent on current issues and challenges), I thought this would be a great opportunity to acknowledge those who continuously fight for a better industry overall.

Firstly, you can’t talk about advocacy for change without bringing up George Smitherman and his team at the Cannabis Council of Canada whose efforts across the spectrum, bending the ear of those on all levels government to make meaningful change happen in this country for LPs in particular, have not gone unnoticed. Other member associations that

deserve a shout-out include the IRCC (Independent Retailers Cannabis Coalition), the RCCO (Retail Council Coalition of Ontario), the RCCBC (Retail Cannabis Council of British Columbia), the BC Craft Farmers Coop and Weed Pool Cannabis Collective, the C45 Quality Association, the Craft Cannabis Association of BC and countless others that I’ve missed across various jurisdictions and verticals, who’ve made the industry stronger through their collective engagement and participation.

Then of course there are the licensed producers and retailers themselves who strive every day to make this industry what it is today who, by virtue of working day in and day out in this space, inform and educate consumers on the benefits of cannabis but also de-stigmitize a once-illicit product. If you’re reading this and are still working in the industry, you’ve endured far more than most industries over the last five years, and it’s through your continued endurance that shows just how important cannabis and ancillary services are to the Canadian economy.

I’ll make a final point to those like me in media circles who’ve done a great job highlighting issues and challenge facing the industry on a monthly (sometimes weekly) basis. Business publications like Grow Opportunity and Cannabis Retailer as well as online platforms like StratCann and Cannabis Wiki, and the dozens of media agencies working in this space as well: Keep up the great work.

President / CEO, Straight Dope Media Inc.


4 Cannabis Prospect Magazine | October 2023
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Atlantic Cultivation Expands Nationwide with Strategic Acquisition of Tantalus Labs Brand

Atlantic Cultivation, a craft cannabis cultivator and processor based in St. John’s, NL, has executed a significant acquisition, securing the Tantalus Labs brand. This strategic move extends Tantalus Labs’ legacy under the stewardship of Atlantic Cultivation, contributing to its role as a purveyor of premium cannabis products. Embodying a shared commitment to excellence, the acquisition encompasses Tantalus Labs’ brands, remaining inventory, and transitioning the brand from its origins in British Columbia to a coast-to-coast national presence with Atlantic Cultivation. Tantalus products will be available in Atlantic Cultivation’s retail network in Newfoundland and Labrador. As a leading private retailer in Eastern Canada, Atlantic Cultivation’s vertical integration and partnerships with high-quality craft growers enhance its reputation for great cannabis products. Atlantic will continue working with suppliers for Tantalus products and introduce Atlantic’s indoor grown exclusive cultivars to the Tantalus product lineup across Canada.

Traffic Injury Research Foundation Releases Drug Use in Car Crashes Report

The Traffic Injury Research Foundation (TIRF) has released Drug Use in Fatal Collisions | 2000 – 2020 and Distraction-Related Fatal Collisions | 2000-2020 with sponsorship from Desjardins. Both fact sheets examine the magnitude and trends associated with drugs and distraction, respectively, in motor vehicle fatalities in Canada from 2000 to 2020. Among impaired drivers killed in road crashes between 2016 and 2020, Males (52.9%) were slightly more likely to test positive for drugs than females (49.8%). Almost three in five drivers (58.1%) aged 20-34 years tested positive for drugs as opposed to 46.5% of drivers aged

Organigram to Enter the United Kingdom with Agreement to Supply Medical Cannabis to 4C LABS

Organigram Holdings Inc., a leading licensed producer of cannabis, has expanded its global footprint by entering into a supply agreement (the Agreement) to provide dried Medical Cannabis flower to 4C LABS, a rapidly scaling healthcare, technology, and pharmaceutical company focused on virtual prescribing, pharmaceutical distribution, and clinical development of cannabis-based products for human health in the United Kingdom. Under the terms of the Agreement, the Company expects to supply approximately 600 kilograms of high-quality, indoor-grown dried flower product to 4C LABS within the first year of the Agreement, and grant 4C LABS strain exclusivity within the geographical boundaries of the United Kingdom & Channel Islands for as long as minimum purchase commitments are satisfied.

65 and older. Prior to the legalization of recreational cannabis, 24% tested positive for this particular drug but 28.1% tested positive post-legalization.

Humble & Fume Inc. Bolsters Cannabis Distribution with $4 Million USD Infusion

Humble & Fume Inc., a leading North American distributor of cannabis and cannabis accessories, bolstered its expansion plans as it announced an additional $4 million USD investment by Green Acre Capital Distribution Corp. into HC Solutions Holdings Inc. (“HCI”), a joint venture company established by Humble and Green Acre. The focus of this venture continues to be the strategic distribution of cannabis products across the United States, with a primary focus on California. Green Acre has financed its investment through an option agreement with Johnson Brothers, a leading wine, spirits, and beer distributor in the United States. Further information on the JV, Green Acre and Johnson Brothers is set out in the company’s Nov. 15, 2021, and April 25, 2022, press releases. This innovative financing approach aligns with Humble’s ethos of seeking strategic partnerships that leverage industry expertise and resources to fuel expansion.

UBC Opens New Biology of Cannabis Course

A new three-credit course, Biology of Cannabis (BIOL 348), focuses on the study of cannabis as a way to teach students about biological concepts such as photosynthesis and plant metabolism. Students will also learn the history of the cannabis plant and how it has been used by humans over time. New undergraduate courses at UBC Science will bring widely discussed topics from the real world into the classroom this school year.

“Adult use of cannabis became legal in Canada in 2018,” notes Dr. Christine Goedhart,

science education specialist in the Department of Botany at UBC. “Since then, cannabis has become more socially acceptable and increasingly integrated into mainstream cultural, social, health and economic institutions. As such, students will likely be coming into contact with cannabis at some point and will need to make informed decisions about how they choose to engage with it.”

Shiny Health & Wellness Enters into Private Label Partnerships

Shiny Health & Wellness Corp., a leading provider of premium cannabis products, announced that its ShinyBud adult-use dispensaries in Ontario will begin sales of Shiny Health’s first white-label products, with two Quebec-based licensed producers manufacturing products consisting of hash and THC flower. These product confirmations come as a result of the licensed producers with whom the company has entered into white-label agreements receiving approval from the Ontario Cannabis Store (“OCS”). The initial lineup of Shiny Health & Wellness products, and the licensed producers who have respectively manufactured and received OCS approval for such products, are as follows: Oaziz Extracts, a privately-held, cannabis processor situated in the vibrant city of Montreal; Boudrias Family Farm Inc., a small privately-held licensed producer of craft cannabis in Eastern Ontario; and BFFI which introduced the GHOST HAZE-47 fueled by Shiny and is a sativa dominant strain with high potency and a high terpene profile.

Leafly and Greenline Join Forces, Delivering Value to Cannabis Operators Across Canada

Leafly Holdings, Inc., a leading online cannabis discovery marketplace and resource for cannabis consumers, and GetGreenline ULC, a BLAZE ® company, the leading Canadian-

8 Cannabis Prospect Magazine | October 2023

compliant cannabis retail point-of-sale (POS) software, announced an expanded partnership that will drive operational efficiencies for cannabis operators across Canada. Greenline operates exclusively in Canada to help Canadian cannabis retailers stay compliant, get ahead of competitors, and thrive in the industry with easy-to-use inventory control tools and a compliance-focused marketplace of apps. Known as the informed way to shop for cannabis, Leafly is a three-sided, content-first, marketplace that connects cannabis shoppers to local licensed retailers and brands in the U.S. and Canada. In 2022, the platform averaged 8 million monthly active users. With this new integration, retailers can eliminate the need to manage multiple dashboards. Leafly pickup and delivery orders will now seamlessly sync to the Greenline POS system, saving time and increasing operational efficiency.

Hub International Strengthens Cannabis Insurance Capabilities With the

Acquisition of GJJK Inc. In Ontario Hub International Limited (Hub), a leading global insurance brokerage and financial services firm, has acquired GJJK Inc. (GJJK). Terms of the transaction were not disclosed. Located in Mississauga, Ontario, Canada, the insurance brokerage provides commercial and personal insurance to clients and specializes in the cannabis industry. Its specialization in the cannabis industry supports Hub’s specialty practice by complementing and strengthening its existing capabilities. Owner Fady Kamel and his team will join Hub Ontario. “We are excited to bring on Fady and the team to Hub,” said Susan Murphy, President & CEO Hub Ontario. “They will help expand our specialty expertise in this vertical.” Some recent accolades Fady and his team have received from Insurance Business Canada include: 2020 Elite Broker, 2021 Young Achiever of the year Finalist, 2023 Fast Brokerage & Fast Starter.

Cresco Labs Launches First-Ever Cannabis

Advertisements on Spotify in the U.S.

Cresco Labs Inc., operator of Sunnyside dispensaries, announced it is the first cannabis company to launch cannabis advertisements on Spotify, the world’s most popular audio streaming subscription service with more than 551 million users and 220 million subscribers. The ad campaign, which aims to communicate the benefits of shopping at Sunnyside dispensary, includes 30-second audio and in-app digital banners that drive to the retailer’s proprietary e-commerce platform. Advertising is supported by a volume-driving paid media campaign that includes programmatic buying, native ads, connectedTV and more. For more information about Sunnyside, visit

St. Peter’s Drinks Partners With Nana Pharma Tech to Build Canada’s Newest Cannabis Drinks Facility

St. Peter’s Spirits Inc., with its award-winning Green Monké cannabis sodas, has partnered with Nana Pharma Tech, a licensed cannabis producer based in Montreal, Quebec, to build Canada’s newest cannabis beverage manufacturing facility. St. Peter’s designed and financed the canning line at Nana Pharma’s licensed facility. The initial annual canning capacity at this new facility of 2,000,000 cans will be dedicated to serving the demand for Green Monke beverages across Canada. The canning line and related equipment installed at Nana Pharma is expandable and adaptable to better position it to react to the high growth and customer demand for more production. It is looking to replicate this business model in select U.S. states to address the lack of cannabis beverage-making infrastructure in the individual states. This business model works best with a trusted local partner, like Nana Pharma, who is an efficient and proven cannabis operating company. For further information, please visit

MediPharm Labs Completes Sale of Vacant Land for Cash Proceeds of $1.9 Million

MediPharm Labs Corp., a pharmaceutical company specialized in precision-based cannabinoids, is pleased to announce it has completed the sale of vacant land for net proceeds of $1.9 million. On August 30, 2023, MediPharm completed the sale of 291 Kimmett’s Side Road, Napanee, Ontario, for net proceeds of $1.9 million. This land was previously used by VIVO Cannabis for outdoor cannabis growing. The land has not been utilized since 2021. This sale of surplus land adds non-dilutive capital to the company and is one of the many benefits of the successful VIVO transaction. Since closing the

transaction, the company has already executed approximately $7 million in annualized savings as it progresses towards a synergy target of $7-9 million on an annual basis.

Aurora Expands Strains for Heroes Offerings Designed for Veterans, by Veterans

Aurora Cannabis Inc. announced the launch of Honour, a new cannabis cultivar designed for veterans, by veterans and the second offering from Aurora’s Strain for Heroes portfolio. Five per cent of net profits from the sale of Strain for Heroes products will be used to support veteran organizations across Canada. Honour, available under the MedReleaf brand, was selected with direct input from Canadian veterans. Aurora proudly welcomed Canadian veterans to the company’s unique research and development facility in Comox, BC, for a firsthand, interactive experience with the cultivation program underway at the site. Honour and Valour strains were chosen from meaningful feedback from the veteran community and aim to provide veterans with the distinct cannabis experience they seek. Honour is derived from premium cultivars and features notes of pungent gas, earthy soil and sweet aromas. A premium indica, Honour contains 20-26% THC and is available now in 15g dried flower, followed by pre-rolls in October. Both are exclusive to veteran Aurora medical patients. For more information about Honour or to learn more about becoming an Aurora medical cannabis patient, visit Aurora Medical.

10 Cannabis Prospect Magazine | October 2023
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Effective April 27, 2023, the federal Pension Protection Act (Bill C-228), granting pensions “super priority” status over other secured and unsecured creditor claims, became law. The Act has a four-year transition period for pension plans in existence on or before April 26, 2023, but has immediate effect for plans introduced after April 26, 2023. We also expect the release of regulations clarifying components of the Act in the future.

At a time when business insolvencies are on the rise – according to the Office of the Superintendent of Bankruptcy, the number of business insolvencies was 55.4% higher in January 2023 than in January 2022, and 39.1 % higher for the 12 months ending January 31, 2023, than 12 months ending January 31, 2022 – the Act ensures claims in respect of unfunded liabilities or solvency deficiencies in pension plans and claims relating to the cessation of an employer’s participation in group pension plans are paid in priority in the event of bankruptcy proceedings. But the Act also has lending and compliance implications that could ultimately push employers to move away from DB plans. Here’s a look at three key implications of the Pension Protection Act


The Pension Protection Act offers pensioners greater protection in the event of their employers’ bankruptcy by expanding the scope of employer pension liability super priority status. Before the Pension Protection Act, employer pension liabilities had super priority status under the Bankruptcy and Insolvency Act and the Companies’ Creditors Arrangement Act only in terms of both:

» Amounts deducted from an employee’s remuneration for payment to the pension fund.

» The unpaid normal cost or other unpaid amounts an employer was required to pay to the pension fund.

The Pension Protection Act amends the Bankruptcy and Insolvency Act and the Companies’ Creditors Arrangement Act to expand the scope of pension super priority status to include both:

» Special payments determined in accordance with section 9 of the federal Pension Benefits Standards Regulations, 1985 that an em-

ployer was required to pay to the pension fund in relation to an unfunded liability or a solvency deficiency.

» Amounts required to liquidate any other unfunded liability or solvency deficiency of the pension fund.

“Unfunded liability” is the additional amount required to ensure plan assets meet the plan liabilities. The “solvency deficiency” is the additional amount required to ensure the fund meets its obligations if the fund were to be wound up. These two amounts don’t have fixed values but fluctuate over time.

impact on private sector DB plans, their corporate sponsors and ultimately their pensioners. Defined benefit pension plans offer members a predetermined or predictable stream of income at retirement. Protecting the pension promise of a DB plan depends on the plan being sufficiently funded to meet that promise. Funding for DB plans depends on a complex combination of factors and assumptions resulting in fluctuation and uncertainty of unfunded liabilities and solvency deficiencies.

As these liabilities and solvency deficiencies now have super priority status over secured and unsecured creditors, it will be harder for lenders to determine the potential pension liability exposure in the event of a future corporate sponsor bankruptcy. This has led to speculation that employers with DB plans will thus face higher lending costs or even the inability to borrow, which could ultimately lead them to decide to move away from their DB plans in favour of alternatives such as defined contribution (DC) plans. The Act is less likely to affect employers with DC plans because the employees’ entitlement and the employer’s liability are limited to the value of predefined contributions, giving greater certainty to lenders’ risk assessment.



The Act is intended to protect pensioners, but it could make defined benefit (DB) plans less desirable for employers who sponsor them. The Act could impact their ability to borrow money because there could be a perceived increase in lending risk related to the DB pension plan. This could push employers with DB plans to move to alternative types of plans.

The new protection for unfunded liabilities and solvency deficiencies will have the greatest

The Pension Protection Act also imposes greater transparency and oversight of employee pension plans on corporate sponsors, consistent with the ongoing adoption of ESG (Environment, Social and Governance) principles by both government and the private sector. The Act amends the Pension Benefits Standards Act to require the federal pension regulator’s annual report to the federal Minister of Finance to contain information on pension plan funding, including corrective measures taken, or directed to be taken, in relation to pension plans that aren’t meeting funding requirements.

This article is information only; it is not legal advice. McInnes Cooper excludes all liability for anything contained in or any use of this article. © McInnes Cooper, 2023. All rights reserved.

12 Cannabis Prospect Magazine | April 2023 18 Cannabis Prospect Magazine | June 2021
Kiersten Amos is a Labour & Employment Lawyer and Tony Richardson is a Bankruptcy & Insolvency Lawyer at McInnes Cooper.
LEGAL 12 Cannabis Prospect Magazine | October 2023
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At a time when business insolvencies are on the rise, the Act ensures claims in respect of unfunded liabilities or solvency deficiencies in pension plans and claims relating to the cessation of an employer’s participation in group pension plans are paid in priority in the event of bankruptcy proceedings. But the Act also has lending and compliance implications that could ultimately push employers to move away from DB plans.
C M Y CM MY CY CMY K 0925_Cannabis Prospect Magazine_updated.pdf 2 2023-09-25 11:55 PM


Canadian Cannabis at Year Five—A Crucible for Reflection, Not Just Revelry

Ah, the five-year mark of cannabis legalization in Canada—naturally, the instinct is to roll up a proverbial “celebratory joint.” However, the puff of smoke from that joint should serve as a cue for urgent introspection within the cannabis industry. These half-decade milestones are not merely occasions for revelry; they are invitations for rigorous self-assessment, for questioning business practices and for strategically guiding our path to success. They urge us to foster a culture driven by passion, not one plagued by complaints, immature decisions and drama.

Remember 2018? That was the golden year when cannabis in Canada burst forth from its legal bud, promising a green utopia. Financial models were overly optimistic, and venture capital poured into the industry. Fast forward to today—what do we see? Organizations are burdened by their own inflated expectations and budgets that veer more towards fiction than fact. The industry finds itself in a “perpetual green out,” inhaling its own hype and unwilling to exhale hard truths.

We’ve readily adopted tactics and models from traditional sectors, but are these truly serving us? Cannabis was born to be a disruptor; it inherently challenges the status quo in healthcare and recreational substances, among other sectors. It’s ironic that an industry built on the promise of disruption is so resistant to disrupting itself.

Our outreach efforts have become an echo chamber. The title of ‘disruptor’ must be earned; it’s not a free pass. Current business models may serve established industries but lack the flexibility required for the dynamic cannabis sector. Now is the time to rise above, to show the public, skeptics, investors and government that we can persevere through myriad obstacles and remain committed to making cannabis a positive force in society.

First, we must break free from the echo chamber that has confined us to engaging only with believers. We should expand our horizons and look beyond the boundaries of our current market. Are we failing to see what’s right in front of us?

The regulatory framework provides a foundation for strategy, foresight, ethics and—let’s admit it—financial management. However, it’s challenging to capitalize on this when our footing is unstable due to shifting sands and abuses of power. We must cultivate compassion within our ranks and engage with the intrinsic potential that our industry offers.

It’s unrealistic to please everyone, but delivering quality service to a dedicated consumer base can convert them into believers and attract new customers. We’re already working in the future; it’s essential to recognize how it’s revealing itself through present opportunities.

Let’s pay attention to what’s happening around us. We must learn from the unfamiliar and use it to change minds, create consumer conversions and expand beyond our self-imposed limits.

Short-term, counterculture marketing wins may offer instant gratification but makes us vulnerable in the long run. The future belongs to ethical marketing powered by emerging technologies like AI for targeted-yet-responsible campaigns and blockchain for transparent transactions.Technological advances are not only inevitable but also beneficial when navigated responsibly. Engaging

Beginning with our Februrary issue and throughout 2023 Great White North Growers will be collaborating with Cannabis Prospect Magazine turning a spotlight on current issues and challenges facing the Canadian cannabis industry today.

with ancillary services can teach us how to increase efficiencies and capitalize on new technology and consumer-focused opportunities.

The government isn’t fulfilling its role in educating consumers and lifting the stigma around cannabis—that’s our job. We should be capable of discussing cannabis passionately and knowledgeably with anyone. To build trust and credibility, honesty is key. If your product is priced low, be transparent about why. If it’s priced high, make it clear that it’s a premium offering. Consumers are not naive; they appreciate truthfulness and fiscal considerations more than ever.

Diversity in the workplace is not just a buzzword; it’s a strategic imperative from the boardroom to the marketplace. A diverse workforce brings an array of perspectives, boosting creativity and enhancing problem-solving capabilities. In particular, the power of women in this sector cannot be overstated. According to various studies, women are often the primary decision-makers when it comes to household purchases. They excel as planners and strategists, always willing to roll up their sleeves and get down to business.

Women have a unique ability to distinguish between premium and value, and they inherently understand how to meet the needs of diverse consumer bases. The cannabis industry should

not overlook the immense potential that women bring to the table. Their influence can extend far beyond mere representation, adding layers of depth to organizational strategies and consum-

er engagement. Acknowledging and harnessing this power can catalyze a transformation within the industry, leading to more sustainable and inclusive growth.

So let’s carry the torch of disruption, learn from what is not working and trailblaze our path forward with strategy, fiscal responsibility, technological adoption, ethical marketing and diversity in both products and people are all critical for success. Our youth are outsmarting us, and the world is changing rapidly. We should embrace this, just as we advocate for embracing the positive potential of cannabis.

Stagnation is not just a risk; it’s a death sentence. So how about we transition from rolling joints to rolling up our sleeves? The future of Canadian cannabis relies on how we present ourselves in our industry, an industry whose influence will extend beyond its own borders, guided by trust and good decision-making.

Five years might seem like a long time for an industry as young as cannabis, but it’s just the beginning. Do we continue in this cycle of self-congratulatory inertia or do we take this anniversary as a wake-up call? Our collective decision today will define the industry’s trajectory for the next five years. Business as usual is no longer acceptable; it’s time for change.

October 2023 | Cannabis Prospect Magazine 15
Our outreach efforts have become an echo chamber. The title of ‘disruptor’ must be earned; it’s not a free pass. Current business models may serve established industries but lack the flexibility required for the dynamic cannabis sector. Now is the time to rise above, to show the public, skeptics, investors and government that we can persevere through myriad obstacles and remain committed to making cannabis a positive force in society.

Brand Consistency Unleashed: The Key to Thriving in Cannabis Retail

In the rapidly evolving world of cannabis retail, brand consistency isn’t just an asset, it’s your secret weapon. But before we dive into its significance, let’s take a moment to explore why brand consistency is paramount, backed by a couple of best-in-class examples. Then, we’ll uncover the stark risks of ignoring the details of how your brand comes to life across various channels.


Brand consistency is the heartbeat of your cannabis retail promise, resonating seamlessly across physical and digital channels. It’s the difference between blending in and standing out, and here’s why:

» Trust and Recognition: Brand consistency builds trust and instant recognition. Customers effortlessly connect with your brand’s identity and values.

» Fostering Loyalty: It’s a key component of fostering customer loyalty. Consistency transforms buyers into brand advocates, fueling long-term relationships.

» Differentiation: Your unique value shines through consistency, helping you carve your niche in a competitive market.

» Brand Equity: The attention to detail reinforces your commitment to your retail promise.

» Efficient Marketing: Streamlined marketing efforts mean more focus on operating at peak efficiency, not reinventing the wheel.


Now, let’s draw inspiration from non-cannabis brands that have nailed brand consistency:

Nike: With its iconic “Just Do It” slogan and swoosh logo, Nike embodies athleticism and performance. Whether you enter a Nike store, browse its website or catch an advertisement featuring one of its hand-picked brand ambassadors, you’ll encounter the same empowering message and design elements. This consistency has helped propel Nike to become a global sportswear and athletic gear leader.

Starbucks: Starbucks thrives on consistent branding. From its green logo to the familiar café ambiance and signature coffee cups to its industry-leading ordering app, you experience the same comforting level of engagement and quality coffee in New York or Tokyo. Starbucks’ unwavering brand across physical and digital touchpoints has helped it become a global coffee powerhouse.


Here’s the stark reality. When cannabis retailers

stray from brand consistency, they invite a host of formidable risks:

1. Confused Customer Perception Risk: Inconsistent branding confounds customers. Varying messaging, design and execution sow confusion about your identity and values.

Consequence: Confused customers hesitate to form a connection. Trust falters and loyalty evaporates.

2. Dilution of Brand Equity

Risk: Brand equity, nurtured through consistent positive experiences, dwindles in the face of inconsistency.

Consequence: Weakened brand equity hampers your ability to reinforce your brand promise and remain top of mind for consumers.

3. Missed Marketing Opportunities Risk: Inconsistent branding undercuts marketing effectiveness, leading to unfocused campaigns that miss the mark.

Consequence: Missed marketing opportunities mean lower sales, reduced visibility and ineffective customer acquisition.

4. Increased Marketing Costs Risk: Inconsistency drives up marketing expenses, straining budgets and hindering investment in critical areas.

Consequence: Strained budgets negatively affect the ability to deliver a consistent, repeatable customer experience.

5. Competitive Disadvantage Risk: Inconsistent branding places you at a competitive disadvantage against brands that maintain a strong identity.

Consequence: A disadvantage spells market share losses, revenue declines and recruitment challenges.

6. Regulatory and Legal Risks Risk: In the cannabis industry, compliance is paramount. Inconsistent branding may inadvertently breach regulations. Consequence: Legal issues damage reputation and financial stability, making compliance a survival imperative.

7. Brand Reputation Damage Risk: Inconsistency tarnishes your brand’s reputation. Customers perceive disorganization, unprofessionalism or untrustworthiness. Consequence: A damaged reputation leads to negative reviews, social media backlash and trust erosion. Recovery is arduous and costly.

In conclusion, brand consistency isn’t just the

golden rule. It’s the thrilling path to success in cannabis retail. But when consistency wavers, the repercussions ripple far beyond visuals. They touch your identity, finances and legal standing. Therefore, protect your brand’s future by upholding a consistent and cohesive presence across all channels. Your brand’s destiny depends on it.

Kevin Lund leads Brand Strategy and Marketing at PAG, The Perennial Accelerator Group. He also advises Humble & Fume. Contact Kevin at

The Brand Consistency Diagnostic: 5 Essential Checks for Your Cannabis Retail Brand

Is your cannabis retail brand in topnotch shape? Ensure your brand remains consistent and impactful with these five essential checks:

Visual Identity: Are your logo, colour scheme, and typography uniform across all channels, projecting a cohesive image?

Messaging Alignment: Does your brand voice and key messaging align seamlessly with your identity and core values?

Product Presentation: Does the in-store and online shopping experience consistently align with your brand’s identity and quality standards?

Customer Engagement: Do customer service interactions and social media engagement consistently reflect your brand’s professionalism and values?

Marketing Cohesion: Are marketing materials and campaigns consistently in sync with your brand’s style and messaging guidelines, leaving a lasting impact on your audience?

Utilize this checklist to examine your brand’s consistency, ensuring it remains a potent asset across all touchpoints.

16 Cannabis Prospect Magazine | October 2023
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Future Trends in Cannabis Extract Vaping Technology

The world of vaping is evolving, and so is the world of cannabis. As the consumer market matures, technology follows closely, bridging innovation with user demands. Today, let’s cast our gaze into the future of cannabis extract vaping technology.


As cannabis extract vaping technology progresses, so does the potential to harness newer, immersive technologies for user education and experience. Augmented Reality (AR) might soon make its foray into the cannabis vaping realm.

Imagine pointing your smartphone at your vape device and instantly receiving an overlay of information about the strain you’re vaping, its origin, expected effects and recommended dosage. New users often grapple with understanding different strains, terpenes, and their effects. AR can bridge this knowledge gap, providing an interactive platform to educate users.

Furthermore, companies might leverage AR for interactive troubleshooting guides. Facing an issue with your device? Simply activate the AR mode to get step-bystep guidance on fixing common problems or optimizing device performance.


The global trend toward sustainability will undeniably touch the cannabis vaping industry. From biodegradable vape pods to devices built from recycled materials, companies will prioritize reducing the ecological footprint. Eco-conscious consumers will be on the lookout for brands that align with their values, making this a pivotal area for growth.


The age of one-size-fits-all is slowly fading. In its stead, we’re seeing the rise of tailored experiences in various sectors, and cannabis vaping is no exception. The upcoming wave of vaping devices will lean into providing unique sessions based on individual preferences. By integrating advanced sensors and adaptive algorithms,

these devices will adjust heat, dosage and even flavour profiles to suit the user’s mood, health metrics or time of day. Customization is key and soon every puff will be a reflection of the user’s distinct preference.


With any booming industry comes the essential discussion of safety. Reports of vape-related incidents in the past have raised concerns. The industry, recognizing the importance of user safety, has focused on making devices safer than ever. Upcoming vapes might come equipped with built-in sensors that detect anomalies in realtime, shutting down automatically in case of a malfunction. Temperature regulation will be more precise, preventing the risks associated with overheating. Battery technologies will also improve, becoming both longer-lasting and safer. Remember, a

safer device isn’t just good for the user, it’s great for the industry’s reputation.


Extract formulations are at the heart of any vaping experience. As cannabis research progresses, we’re learning more about the myriad of cannabinoids and their effects. This opens the door for vape oils tailored to specific needs and preferences. Think of vape oils formulated for specific moods or times of the day. Want a morning uplift? There’s a vape oil for that. Need deep relaxation after a long day? Another vape oil could help. The possibilities are still being unlocked. Moreover, the consistency and purity of these oils will see an upgrade. This directly ties into the hardware of vape pens as cleaner and more consistent oils mean less wear and tear, ensuring longevity and better performance.


Vaping hardware will inevitably evolve to cater to these improved vape oils. We might see atomizers with self-cleaning capabilities or advanced coil systems that evenly heat the oil, ensuring every drop is used efficiently. As user experience continues to be a top priority, expect more efficient, and portable designs. Vapes might even take cues from luxury products, offering not just functionality but a touch of elegance and prestige.

The future of cannabis extract vaping technology is bright. It’s a tapestry woven with threads of innovation, safety, personalization and eco-responsibility. As we move into this exciting future, users can expect a more tailored, safer and environmentally-conscious experience.

For enthusiasts and newcomers alike, these advancements signify an era where vaping isn’t just about consuming cannabis, but doing so in a manner that’s attuned to individual needs and global challenges. Stay curious and keep an eye out, because the best is yet to come!

18 Cannabis Prospect Magazine | October 2023
Derek Champoux is the VP of Brand and Marketing for Greentank Technologies.


Humans are programmed to create and participate in networks. From our origins as hunter-gatherer communities, having a deep and dynamic network is undeniably a competitive advantage to survival and success. When it comes to business, the more intentional you can be in designing your network, the better.

Perhaps due to its roots in small and illicit growing communities, the ‘trust factor’ is particularly central in today’s cannabis industry. People want to work with vetted individuals who are known to be reliable and trustworthy with a proven track record. It’s easy to just focus on operational fundamentals like the accountant who does the books or the lawyer that sets up the corporation. But in looking at those leaders who are successful regardless of the state of a market, we see key factors that bring executives a distinct competitive advantage.

The right connections can open doors, provide crucial insights and support you through a growth spurt, industry slump or strategic pivot. As Global Cannabis Network Collective, a private cannabis business network that spans six continents, enters its fourth year of existence, we are often asked to verify or leverage our contacts: “Do you know this person and anything about their business?” “Who do you know who can accomplish a certain task?” Here are the seven types of individuals we’ve observed that business leaders should consider having in their network:

In an industry that’s rapidly expanding, having a recruiter in your network can be a game-changer. They’re the ones who are always in the know about job openings, industry trends and market demands. Whether you’re looking for top talent to join your team or exploring new career opportunities, a well-connected recruiter can provide valuable insights. Recruiters have insight into market health that can be useful signals about upcoming trends because they know who’s hiring and who’s moving. They are your gateway to understanding the evolving job market within the cannabis industry. Interestingly, they also tend to know which business models are working and which aren’t because they have direct line of sight into who’s growing and who’s not.

While a recruiter can help you find the right talent, a master networker is the person who knows the critical productive operators in the industry. They are well-connected and always seem to have a useful answer to the question, “Who do I need to talk to about this?” This individual can introduce you to the right people along the supply chain, whether you’re looking for a new supplier, distributor or intel on the state of a market. As your business expands to international markets, memberships with a reach that’s both deep and wide are an invaluable resource when navigating the complexities of the cannabis business. Of course, there is a difference between networkers and “card collecters.” True networkers understand the flow of business relationships and those who actually get things done instead of just talking.


Sometimes, you need more than just advice. You need a fresh perspective. Enter the creative thinker and problem solver. This isn’t necessarily a mentor, but rather someone who approaches challenges with innovative solutions based on both hard-earned experience and a refusal to follow formulaic thinking. They have a knack for thinking outside the box, helping you break through mental barriers and tackle complex issues from new angles. Having a creative thinker to call upon can be invaluable when you find yourself stuck or in need of a creative spark.


In the cannabis world, everything revolves around the plant. A future-focused subject matter expert on cultivation, genetics, terpenes, cannabinoids, strains and harvesting can keep you updated on the latest cycles, emerging trends and challenges that ultimately affect the entire supply chain. Whether you are a formal “plant touching” business or otherwise, without this person or group represented in your network, you will always be walking in the dark.


Technology has an exponential impact on innovations in cannabis that affects everything from the development of life-saving drugs to precision

delivery methods, decontamination techniques and much more. With new studies being published all the time as our understanding of cannabinoids and the endocannabinoid system continually evolves, having that person in your network who’s always up to date on evidence-based research can help you make informed decisions about new opportunities for your business.


Compliance covers an intersection of regulatory requirements, the subtleties of plant science and the realities of business planning. A good compliance expert is skilled in understanding how to navigate requirements and can be a vital asset to turn to when facing competing demands. Since regulations vary by jurisdiction, have a few trusted resources in your contact list to call on when needed. While plenty of people can put together 100-page presentations telling you what not to do, the person who can tell you all of that AND how to move forward is the real diamond.


Never underestimate the replenishing effects of having a friendly peer who understands both your challenges and successes. This is a non-competitive relationship where you can cheer each other on, share experiences and offer support when things get tough (Spoiler Alert: things always get tough). Your business peer is someone who knows the unique challenges of the industry and can relate to your journey in a meaningful way that motivates you to keep going.

Building a diverse and well-rounded network is a strategic move for any cannabis leader. These types of individuals—recruiters, creative thinkers, subject matter experts, master networkers, and business peers—can provide you with the knowledge, insights, and connections necessary to thrive in the ever-changing cannabis landscape. Whether you’re a seasoned industry veteran or just starting your journey, consider cultivating these relationships to support your growth and success. After all, in the cannabis industry, it’s not just what you know, it’s also who you know.

18 Cannabis Prospect Magazine | June 2021
1. THE RECRUITER 2. THE MASTER QUALITY CONNECTOR Jill Reddish and Chris Day are the CoFounders of the Global Cannabis Network Collective.
HUMAN RESOURCES 20 Cannabis Prospect Magazine | October 2023
By Jill Reddish and Chris Day, Co-Founders, Global Cannabis Network Collective
Access us anywhere, on any device. Visit the New PLUS: • Daily News Items • Exclusive Articles • Product Marketplace • Business Directory • Classifieds • And More... Cannabis Prospect Magazine

INSURANCE WITHOUT STIGMA: An Update on the Frontlines of Insurance

Insurance can be an emotional topic within the cannabis community. As business leaders struggle with banking, excessive regulatory fees and a thriving illicit market, it can be disheartening to receive commercial insurance quotations that don’t seem to consider the high standards of your operations. This is especially true when those quotations are much higher than those of peer companies outside of the cannabis sector.

EQUA Specialty Risk Partners Corporation (EQUA) recently completed a two-year research project focused on gaining a clear understanding of the current state of insurance within the Canadian cannabis industry. This included discussions with nearly 60 business leaders across 20 operational areas within the sector, along with extensive insurance policy reviews and insurance market engagement. Let’s dive into the key findings from this work.


Globally, in some instances, stigma and the personal preferences of privately-owned companies reduce market capacity. Solutions can be found in some international markets, with notable success in England and Bermuda. Within the United States (US), federal illegality does not allow US-owned insurance markets to serve the cannabis sector.

Within Canada, insurance capacity is part of an evolving ecosystem. While solutions from Canadian-owned insurance markets do exist, capacity is limited by social stigma, a lack of exposure and understanding and a lack of claims data. Additionally, some Canadian markets that are providing coverage for cannabis

businesses are in exclusive agreements with Managing General Agents (MGAs). As a result, direct relationships between insurance brokers working on behalf of clients and the few insurance markets that are serving those clients are limited to markets that are not exclusively engaged with an MGA.


MGAs are an important part of the insurance landscape. Having a specialty MGA available can often allow for insurance to be provided to a sector early in its development. As MGAs are not regulated to directly service clients, insurance submissions are provided to them by retail insurance brokers. As insurance submissions are created by retail brokers, these individuals must develop intimate knowledge of the client’s cannabis operations, insurance requirement and the regulatory landscape.


Canadian cannabis business owners often seek insurance coverages for their businesses from insurance brokers with whom they are familiar. This could be a local brokerage, or even a home and auto insurance provider. In some cases, retail brokers do not have the internal resourcing to specialize in the cannabis sector. This can create a gap in understanding that can negatively affect market submissions and the resulting coverage. We won’t know the full impact of these placements until related claims have been submitted and processed.


The Canadian cannabis industry has insurance

requirements in place for operators that differ between provinces. In some cases, the required type of insurance is extremely limited, or not available for this, or any pharmaceutical sector, in Canada. As such, many cannabis operators are currently non-compliant with these requirements, at no fault of their own.


In EQUA’s experience, both companies operating directly in the cannabis sector, and those serving the sector from an ancillary position, are charged premiums that are far higher than those of non-cannabis-related peer groups.

Due to complex regulations, many cannabis-touching operations maintain higher safety, security and transparency standards than those of their peer groups. Ancillary companies that are not touching the plant have trouble understanding why their provision of services to this sector negatively affects their premiums and coverage offerings. It is not clear to the EQUA team why premiums are higher for these groups. Internally, we have termed this the “cannabis tax.”

It is notable that cannabis retailers appear to be the exception to this trend. EQUA’s research identifies that the insurance experience for cannabis retailers doesn’t involve these same challenges at this same scale. In general, obtaining insurance coverages with competitive pricing has been easier for retailers.


Individuals within the cannabis sector, especially those in cultivation, processing, and ancillary services, are losing trust in the insurance industry. They feel misunderstood and taken advantage of financially. As these businesses are already struggling to survive, additional insurance challenges can be a breaking point in their ability to continue operating. This difficult reality is not the end state for this sector. Specialty brokerages, industry leaders and insurance experts are working hard to eliminate the stigma surrounding cannabis operations. It is only through education and relationship building that we will disrupt this landscape and infuse it with healthy competition. This journey is just beginning.

22 Cannabis Prospect Magazine | October 2023
Loretta Eldridge is the Cannabis Leader, Director – Marketing, Communications & Strategic Partnerships at EQUA Specialty Risk Partners Corporation.

Mango XL Vape (510 - 1.2g) –A truly XL vape experience, both in size and flavour, with nearly 1,000mg of THC per cart. Mango XL uses a proprietary premium resin blend enhanced with botanical terpenes for a broad-spectrum, full-flavour experience. Combine that with a super-sized 2mm aperture for huge clouds. Aurora Cannabis, the Canadian company opening the world to cannabis, is launching a fresh lineup of innovative products, available to patients on Aurora Medical and consumers, at retailers across the country. Learn more at

This hard-hitting hybrid delivers herbaceous aromas and a potent 22-28% THC. A unique MAC 1 and Gas Cake cross, Area 51 offers aromas of fresh herbs, black pepper and gas from dominant terpenes limonene, caryophyllene and myrcene. Grown in Pure Sunfarms sun-soaked greenhouse in Delta, BC, its tight green buds feature deep purple tips layered in sugary trichomes.

BernieHana Butter won the hearts and minds of the cannabis community in 2022 with its extremely refined breeding that saw the crossing of multiple GSC genetics including: Jet Fuel Gelato, Guava, Blue Cookies, and Oreoz. With a THC range of 23-29%, it is highly potent and sure to please even the most discerning connoisseurs. Grown hydroponically by the experts at Noya using deep water culture technique. Available at fine retailers. For more information on this and other Cookies products, visit

Each box of SHRED Dartz contains ten 0.4g tubestyle pre-rolls and will be available in Tropic Thunder, Gnarberry and Funk Master, SHRED’s three best-selling blends. Reflecting the SHRED portfolio’s commitment to value, convenience, and bold flavour, SHRED Dartz will deliver on ‘SHRED Heads’ love of flavourful, colourful and convenient cannabis products with custom-coloured outer pouch, inner box and a branded filter for each unique blend. SHRED Dartz are rolled with 100% organic hemp paper, offering customers a more natural and elevated experience compared to the standard white rolling paper. Learn more by visiting

Pure Sunpharms Area 51 PRODUCT SHOWCASE 1 2 2 3 4
Daily Special Mango XL Vape
BernieHana Butter 3.5 3 4 1
October 2023 | Cannabis Prospect Magazine 23

An Homage to Canadian Heritage: Celebrating Manna’s THC Maple Sugar

At Cannabis Prospect Magazine, we recognize the importance of showcasing the exceptional craftsmanship and unique offerings of small-scale cannabis cultivators. With Cultivation Corner, we celebrate the dedication and passion that goes into producing top-tier cannabis products, providing you the opportunity to discover hidden gems in the ever-expanding market.

Over the past five years since cannabis legalization in Canada, the industry has seen remarkable growth and innovation. From where we started the industry has blossomed into a diverse marketplace, with offerings that cater to an ever-widening array of consumer tastes and needs. In this dynamic landscape, Manna Maple Sugar stands as a true north example of how far we’ve come. This women-led, Alberta-based enterprise— guided by the visionary CEO and Co-Founder, Jen Meyers—has reimagined what cannabis can be, creating an edible delight that not only satisfies the palate but also honours Canada’s rich botanical legacy.

The brilliance of Manna Maple Sugar isn’t just in the product itself but also in its versatility. You can incorporate the granulated cannabis-infused maple sugar into your food, dissolve it into beverages, or creatively add it to your culinary adventures. It’s a level of personalization that allows for an intimate, customized cannabis experience—while paying homage to our Canadian heritage and legacy roots.

Jen Meyers summarizes this sentiment, saying, “We are the trail blazers, the innovators, the vibe makers, disruptors. We don’t follow the data. wWe make the data. It’s our job to dig deep, listen to our gut and create the cannabis world we want to live in. I believe in not only the future of edibles, but the future of the industry itself, constantly evolving, increasingly inclusive and always innovating.”

Taking a blend of organic maple and cannabis, Manna Maple Sugar offers four distinctive options. For those who prefer a THC-

heavy experience, there’s a single sachet containing 2g of infused maple sugar and a potent 10mg of THC. Those leaning towards a more balanced cannabinoid profile might gravitate towards the CBN:CBD:THC Manna Maple Sugar 4:2:1, designed for a calming experience and presented in a pack of four sachets. The 5:1 Manna Maple Sugar, another meticulously

boardroom to marketplace. This ethos is evident in their focus on accessibility, their stand on amnesty for cannabis-related offenses, and their dedication to sustainability. It’s a holistic approach that caters to the conscientious consumer, embodying the growth and maturity the cannabis sector has undergone since legalization.

Today, you can indulge in Manna’s offerings if you’re in Alberta, Ontario, Yukon Territories or Saskatchewan, as well as Mendo and Herbal Dispatch. Manna will be heading West to British Columbia with their THC Manna Maple Sugar and CBG:THC Manna Maple Sugar 3:1, your chance to experience this delightful brand with listings on the BC LDB just in time for warm sensations. And let’s not forget the seasonal releases that Manna plans—because what’s a celebration of Canadian culture without a nod to the country’s storied seasons?

crafted option, comes loaded with 25mg of CBD and 5mg of THC in each sachet, offering a gentler, more balanced experience. And, last but not least, CBG:THC Manna Maple Sugar 3:1, a two pack with 5mg THC + 15mg CBG per sachet for those looking for a brighter uplifting experience.

In keeping with innovation and diversity Manna’s commitment to ethical and sustainable practices shines a light on values from

Indeed, Manna Maple Sugar is more than just a product; it’s a celebration of how far the cannabis industry has come in the past half-decade. It stands as a tribute to the artisanal, the ethical and the innovative spirit that has come to define Canadian cannabis from past to present. For a more in-depth exploration, you can check out their official website and social media channels. And don’t miss out on an opportunity to delight consumers with true Canadian goodness.

For more information visit Manna’s products visit or visit their Instagram profile @manna.days.

24 Cannabis Prospect Magazine | October 2023

SHEESH’s Black Cherry Hash Rosin Cola

Sheesh Hash Sodas are infused with strain-specific, solventless bubble hash made from flower supplied by Canada’s best growers. There’s a true labour of love behind the full spectrum extracts we use in our drinks. We’ve used only the best extracts to make the best infused drinks in Canada, with a real, tangible connection to the cannabis plant.

Aurora Cannabis launched a bold new brand, TASTY’S, to the Canadian adult market, designed to deliver on taste, potency, and price. Anchored by a disruptive brand identity, TASTY’S celebrates its market arrival today in Toronto at Hall of Flowers, a premier cannabis trade show. The TASTY’S brand is available for cannabis enthusiasts, including buyers and budtenders, to experience and see firsthand that TASTY’S promises to deliver highly potent weed that tastes ridiculously good. Period. Addressing the increasing importance of the preroll category, now ranked second behind the flower category and expected to deliver further growth, TASTY’S will launch in two primary formats – vapes and infused pre-rolls. TASTY’S 50% THC infused pre-rolls are packed with whole milled flower infused with concentrate inputs and enhanced with botanical terpenes in a 3 x 0.5g pack. For more information, visit

Find refreshment that fits your mood and your lifestyle with thoughtfully crafted beverages made using natural ingredients. Real ingredients is our difference. We believe that you get out what you put in. Which is why we only use what’s right and what’s best in our beverages. Now’s the time to experience refreshment catered to you. From all natural ingredients to our commitment to no refined sugar added, you’ll love our deliciously bare and balanced Sense & Purpose beverages. These include Recover - Apple Juice + Organic Cider Vinegar Juice Shot (THC 2mg | CBD 2omg | 60 ml), Refocus - Sparkling Green Tea Lemonade with Ginger (THC 2mg | CBD 20mg | 330 ml), RechargeOrange, Pineapple & Passionfruit Sparkling Water + Juice (THC 10mg | CBD 10mg | 330 ml) and RelaxGrapefruit Yuzu Sparkling Water + Juice (THC 5mg | CBD 5mg | 330 ml). For more information visit

THC Manna Maple Sugar

Manna’s THC Maple Sugar is full spectrum and made without animal products or gluten. Made with simple, Canadian ingredients. Manna highlights two classic Canadian plants in a timeless flavour pairing: maple and cannabis. Add to any beverage of choice or use as an innovative ingredient. Each sachet contains 10 mg of THC. Visit for more information.

PRODUCT SHOWCASE 5 5 6 6 7 7 8
Aurora Cannabis TASTY’s
8 October 2023 | Cannabis Prospect Magazine 25
Sense & Purpose Beverage Line

Ontario Quebec

In mid-September, the Ontario Cannabis Store (OCS) announced the launch of its new social impact platform, Good All Around. Good All Around is informed by three pillars of social responsibility: sustainability, inclusion and knowledge. This work includes the Cannabis Made Clear education hub, the Social Impact Fund and the 2021-24 Social Responsibility Strategy. Good All Around is part of OCS’s commitment to prioritize social responsibility as we enable a vibrant cannabis marketplace.


A group protesting Manitoba’s ban against growing cannabis in a home is hoping for a win in court. TobaGrown, a cannabis advocacy organization, took the province to court for the ban in May 2022. Closing arguments were heard Friday, but the judge reserved a decision until a later date. The group is calling for the province to lift the ban and instead adhere to the federal government’s rules surrounding the substance, which went into effect on Oct. 17, 2018, when cannabis use became legalized.

The SQDC’s total sales between March 26 and June 17, 2023 reached $142.6 million, compared with $139 million during the first quarter of the previous fiscal year. 25,675 kg of cannabis were sold legally during this quarter. The branch network sold 23,961 kg of cannabis, for a total amount of $133.5 million. Sales on the website, for their part, reached 1,714 kg of cannabis, for a total amount of $9.1 million.


CannMart has expanded its efforts in Saskatchewan, moving to a direct-to-retailer model, creating unique sales opportunities to leverage a full portfolio of concentrates, infused pre-rolls and edibles, streamlining its distribution process but leading to improved margins.

Alberta British Columbia

In mid-September, in a letter to licensed producers, the AGLC says it will be reversing a recent policy change to include CBN and THCV in THC totals, saying it was based on a misinterpretation of federal messaging. The letter, which was sent to producers who sell products within the province early in the afternoon on September 18, says that “effective immediately,” the AGLC “will relist and accept new products that contain these cannabinoids, and will not include CBN and THCV when determining THC totals until clear direction is provided by Health Canada.”

B.C. cannabis farmers are calling on the provincial government to ensure they receive the same recovery benefits and support as other agriculture sectors affected by wildfires. In early October, an organization representing cannabis producers in the province issued a news release saying craft cannabis farmers in wildfire zones should receive the same support as wineries and other agriculture producers.

The University of British Columbia Vancouver campus is launching a new Biology of Cannabis course starting in January 2024. The three-credit course will serve as an entry point for students to better understand the “biological aspects of cannabis, including structure and function, photosynthesis, plant growth, specialized metabolites, neuroscience and the human endocannabinoid system, and applications for human use in medicine, consumer products and textiles.”

26 Cannabis Prospect Magazine | October 2023 Provincial Updates/

The province of Prince Edward Island reported the largest month-over-month decrease in retail sales of legal recreational cannabis, decreasing 36% from April to May to $1.2 million.

Nova Scotia

The NSLC released its first-quarter financial results today (April 1, 2023 – July 2, 2023), reporting a 1.9% decrease in earnings to $70.7 million. Total sales for the quarter were cannabis sales of $29.1 million. Cannabis sales increased by 6.7% when compared with the previous year.

Prince Edward Island Newfoundland & Labrador New Brunswick

Atlantic Cultivation, a cannabis producer that also operates retail stores in Newfoundland, recently completed a purchase of cannabis from Tantalus Labs, located in British Columbia, as well as control of the Tantalus brand. The sale includes the transfer of 70,853 units of packaged and unstamped inventory, including dried flower, pre-rolls, and infused pre-rolls, and 33,919 units of seeds, as well as some equipment like trimming machines and fans.

Yukon / Northwest Territories / Nunavut

Cannabis NB released its unaudited (draft) results for the first quarter ended July 2, 2023. Total product sales for the quarter (13 weeks) were $21.9 million, an increase of 11.0% compared with the same period last year (13 weeks). Net income for the quarter was $5.1 million, 24.3% above the prior year’s first-quarter net income of $4.1 million.

In mid-September, Fire & Flower Holdings Corp. announced, that, in connection with its creditor protection proceedings under the Companies’ Creditors Arrangement Act (CCAA) and its previously announced sale and investment solicitation process, the Company completed the transaction contemplated by that certain subscription agreement dated August 17, 2023, with 2759054 Ontario Inc., operating as FIKA Cannabis. Fire & Flower previously operated in the Yukon Territory.

October 2023 | Cannabis Prospect Magazine 27

Renewable Lubricants presents patented, ultimately biodegradable Bio-Air Tool™, which have better natural lubricity than petroleumbased oils but are safer for employees and the environment. As they are bio-based and foodgrade, there is no danger of polluting the air, water, soil or work environment with spilled lubricant. Unlike petroleum-based product, should a leak occur, operators can simply wipe it up and throw away the towels or rags. No reporting is required, nor is expensive disposal. They emulsify water for improved lubricity and corrosion protection in moist conditions. Bio-Air Tool™ Lubricants can be fed through an airline lubricator or with a squirt directly into the tool through the quick coupling air connection. Available in 22 and 32 weights, they feature low toxicity and super high viscosity index of the HOBS, making them ideal for air tool applications in a wide range of food processing applications. For more information, contact Benjamin Garmier at (330) 877-9982, or info@, or visit www.

The MicroFlow III is a Class 1 ductless carbon filtered workstation equipped with particle pre-filter and Activated Carbon filtration ideal for fumes, odours, and non-hazardous chemical vapours. Dimensions are 24” wide X 20.75” high X 24” deep. It is completely self contained with an integral recessed work surface to contain spills. A convenient clear viewing sash surrounds the work area for user protection. The sash can be conformed for use with a microscope and is easily removable. Variable speed fan control allows for high speed 100f/m. air flow through the sash opening, or medium and low flow for sensitive operations. Typical applications include sample weighing, general chemistry involving small volumes of common chemicals, individual workstations, tissue staining and processing, gluing & drying operations, solvent cleaning of electronic parts, soldering fumes and odours, school demonstration workstations and containment of forensic applications. Hood is available with a mobile table. Call 816-796-2900, visit HEMCO at

Eteros’ A Guide to GMPCertified Post-Harvest Processing

Mobius, a global leader in postharvest cannabis automation equipment, has taken a significant stride toward empowering the cannabis industry with its latest offering, the 2023 updated Guide to GMP-Certified Post-Harvest Processing. This comprehensive guide brings clarity and simplicity to the complex world of Good Manufacturing Practices (GMP) as it relates to the cannabis industry and has been updated in several key areas for 2023. A Guide to GMPCertified Post-Harvest Processing equips cannabis companies with the necessary knowledge and tools to build compliant and consistent processing and cleaning procedures. As regulatory standards continue to evolve, businesses need to stay informed and adapt to the changing landscape to thrive in this competitive sector. The guide is now available for download on the Mobius website. For more information about Mobius and its cutting-edge cannabis automation equipment, please email info@

The Paxiom Group’s PKR Delta

The PKR™-Delta Robot Cell is the industry’s most compact and affordable pick-and-place cell for flexible and rigid packaging capable of rates up to 50 single picks per minute or 80 twin picks per minute. Available in single or multi-cell configurations, our PKR™ family of pick-and-place cells that can be used in most applications that require precise transfer of a retail package into a master secondary case, tray or carton as well as loading a flow wrapper or thermoforming machine.

Manufactured in Schio, Italy, the PKR™-Delta Robot cells exemplify the highest standards of quality and craftsmanship. Standard features include integrated product infeed conveyor, integrated case conveyor, robust stainless-steel frame, Omron PLC controls with color touch screen, Omron vision guided system, Codian delta robot and easy-to-program parameters with recipe recall. See at ValTara / Paxiom booth C-5006 or visit or

28 Cannabis Prospect Magazine | October 2023
Environmentally Friendly Bio-Air Tool™ Lubricants
PRODUCT SPOTLIGHT 1 1 2 2 3 4 3 4
The HAZMAX Containment Work Area

TILT Holdings Inc. announced that Interim Chief Executive Officer (CEO) Tim Conder will transition to permanent CEO. Mr. Conder has been a member of TILT’s Board of Directors since October 2019, served as the Company’s President and Chief Operating Officer from July 2019 until November 2020, and has served as Interim CEO since April 2023. Mr. Conder brings 15 years of experience operating innovative, highperforming teams in the technology, logistics and supply-chain sectors. Prior to TILT, Mr. Conder co-founded Blackbird Logistics, a technology and logistics provider in the cannabis space, in 2015, and most recently served as the President of the Blackbird business unit and Chief Technology Officer at HERBL, Inc., a distributor and supply chain provider for cannabis.

Nextleaf announced the addition of Sam Kassem, CFA, BBA to its executive team as Interim Chief Financial Officer. As the incoming Chief Financial Officer (CFO), Kassem is skilled at streamlining financial processes, implementing effective cash flow management strategies, and improving operational efficiencies that translate into revenue and operational enhancements. Kassem has been involved in the cannabis industry for 10 years. He has worked with cultivators, processors and has helped build a leading technology provider in the space.

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Companies across Canada are adapting to new changes brought on by this pandemic, and the cannabis industry is no exception. Even though most provinces have named cannabis cultivators and retailers alike an essential service, reaching the right people has never been more important.

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AirMed....................................................................................................................17 Boreal Cultivation...................................................................................................11 Brokerlink...............................................................................................................13 Cannabis Council of Canada..................................................................................31 EQUA Insurance.....................................................................................................11 Great White North Growers...................................................................................18 BLAZE/Greenline POS...........................................................................................5 Greentank Technologies..........................................................................................7 Groupe SGF...........................................................................................................19 High North Labs......................................................................................................2 Merrco Payments....................................................................................................13 Sensi Brands.............................................................................................................9 Sister Merci.............................................................................................................32 Advertiser Index 30 Cannabis Prospect Magazine | October 2023 Follow us on @cannabispromag The Canadian cannabis industry is everchanging. Cannabis Prospect Magazine is proud to offer multiple platforms to keep you up to date in this constantly evolving industry. Stay informed and grow with us! Cannabis Prospect Magazine

Growing Influence

C3 is the national voice of the Canadian cannabis industry.

Working with our Members we are pushing for urgent change to ensure the financial viabilty of our sector. Learn more about our current priorities or apply to join at

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