__MAIN_TEXT__
feature-image

Page 14

Lessons from the US: With Legalization Here Origin House Eyes Opportunities in Canadian Cannabis For those that don’t know tell us more about Origin House mentioned above, we capitalized on this unique opportuniand its role in the cannabis industry. ty and decided to shift gears and focus on building leading Origin House is a North American cannabis consumer prod- manufacturing and distribution businesses in California. ucts company focused on building a leading distribution As a major distributor of third-party cannabis products in business in California, the world’s largest regulated canna- California, Origin House is in a unique position in this open bis market. By building a world-class and vibrant market. This is why we are logistics platform and supporting conIn this issue of Cannabis currently focused on investing in the tract manufacturing assets, we intend U.S., and specifically California. We Prospect Magazine to support the growth of new and currently bring 50+ brands to more we sit down with Afzal established cannabis brands. We bethan 400 retailers in California. lieve that California, home to some of Hasan, President the world’s most discerning consumDo you foresee obstacles/restricof Origin House, a ers and a nexus of information and tions for Canadian LPs when it trends, will be the point of inception comes to marketing cannabis as a Canadian investment for the global cannabis brands of the consumer good? firm with a focus future. Aligned with this, Origin House A legal, recreational adult-use market has begun to expand its infrastructure is a huge opportunity for LPs and othon building leading into other jurisdictions, starting with er companies operating in Canada to manufacturing and Canada, to support the global expancreate and shape the industry in a redistribution businesses sion of our brand partners. sponsible manner. However, despite legalization in Canada, regulations in the cannabis sector, From your talk at the Cannabis Capithat accompany the Cannabis Act primarily out of tal Conference it seems Origin House place significant obstacles to compais more focused on investing (or acnies looking to educate and engage California quiring) brands in the US for the time consumers regarding cannabis. Most being, why is that? traditional forms of advertising, marketing and branding used Our initial business model included providing upfront capital for consumer products are not permitted for cannabis prodto licensed cannabis businesses in exchange for a royalty on ucts. Unlike other consumer product goods, brands have not their revenues, in addition to other flexible investment struc- been established in the cannabis sector. The limitations on tures. This experience revealed a huge opportunity around using traditional marketing channels will severely restrict the development of global cannabis brands in California. As I’ve ability of Canadian cannabis companies to create brands that 14

Cannabis Prospect Magazine | June 2019

Profile for Cannabis Prospect Magazine

Cannabis Prospect Magazine - June '19 - Issue #3  

Cannabis Prospect Magazine is Canada’s premier trade publication for cannabis industry professionals. With six issues to be printed and dist...

Cannabis Prospect Magazine - June '19 - Issue #3  

Cannabis Prospect Magazine is Canada’s premier trade publication for cannabis industry professionals. With six issues to be printed and dist...

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded