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CURRICULUM VITAE ESTRELLA DÍAZ SÁNCHEZ


CURRICULUM VITAE FAMILIY NAME: Díaz Sánchez FORENAME: Estrella ID/PASSPORT: 5.688.041-A DATE OF BIRTH: 17th August 1981 GENDER: Female

1.PRESENT PROFESSIONAL POSITION Institution: UNIVERSITY OF CASTILLA-LA MANCHA Faculty, School or Institute: LAW AND SOCIAL SCIENCES FACULTY OF CIUDAD REAL Department: BUSINESS ADMINISTRATION DEPARTMENT, MARKETING Post Code: 13071 Province : CIUDAD REAL Country: SPAIN Telephone (indicate prefix, number and extension): (+34) 926 29 53 00 Ext. 6439 Fax: (+34) 926 29 54 07 E-mail: estrella.diaz@uclm.es Field of study: MARKETING Professional status: ASSISTANT LECTURER (Full-time) Address: Ronda de Toledo, S/N, CP 13071

2. PRESENT RESEARCH AREA Marketing, Tourism Marketing, Services Marketing, Tourism Distribution Channels and Hospitality Management

3. ACADEMIC BACKGROUND - BUSINESS ADMINISTRATION DEGREE, UNIVERSITY OF CASTILLA LA MANCHA, JULY 2004 - MASTER IN BUSINESS ADMINISTRATION AND HUMAN RESOURCES, UNIVERSITY OF CASTILLALA MANCHA, OCTUBER-JUNE 2005 - SPECIALIST IN CULTURAL AND INTERIOR TOURISM, UNIVERSITY OF CASTILLA-LA MANCHA, FEBRUARY-JUNE 2006 - MASTER THESIS, UNIVERSITY OF CASTILLA LA MANCHA, 18 DECEMBER 2006 - DISSERTATION ENTITLED “SERVICE CANNIBALIZATION IN TRAVEL AGENCIES. ANALYSIS OF ITS CONSEQUENCES ON EMPLOYEES”, UNIVERSITY OF CASTILLA-LA MANCHA, JUNE 2012

4. PARTICIPATION IN RESEARCH PROJECTS Project title: FACTORES DETERMINANTES DE LA EFICACIA DE LA PROMOCIÓN MEDIANTE TELEFONÍA MÓVIL Financial entity: University of Castilla - La Mancha Length from: January 2011 to December 2011 Principal investigator: ÁNGEL MILLÁN CAMPOS

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Project title: EVALUACIÓN DE LA EFICACIA DE PÁGINAS WEB: ANÁLISIS DE CONTENIDO APLICADO AL TURISMO RURAL Financial entity: University of Castilla - La Mancha Length from: January 2010 to: December 2010 Principal investigator: ÁNGEL MILLÁN CAMPOS Project title: INFLUENCIA DE LA DUALIDAD DE CANALES DE VENTA EN LOS FACTORES DETERMINANTES DE LA MALA PRESTACIÓN DEL SERVICIO Financial entity: University of Castilla - La Mancha Length from: January 2009 to: December 2009 Principal investigator: ÁNGEL MILLÁN CAMPOS Project title: EFECTOS DE LAS ESTRATEGIAS DE RECUPERACIÓN DE LA PRESTACIÓN DE SERVICIOS FALLIDOS EN LA SATISFACCIÓN DEL CONSUMIDOR Financial entity: University of Castilla - La Mancha Length from: January 2008 to: December 2008 Principal investigator: ÁNGEL MILLÁN CAMPOS

5. PAPERS Authors: ESTRELLA DÍAZ, JUAN JOSÉ BLÁZQUEZ, ARTURO MOLINA, DAVID MARTÍN-CONSUEGRA Title: ARE THE NON-GOVERNMENTAL ORGANIZATIONS’ WEBSITES EFFECTIVE? Journal: QUALITATIVE MARKET RESEARCH Date of publication: 2013 Authors: ESTRELLA DÍAZ, JUAN JOSÉ BLÁZQUEZ, DAVID MARTÍN-CONSUEGRA Title: EUROPEAN TOURIST DESTINATIONS ON THE INTERNET SEARCH ENGINES Journal: EUROPEAN JOURNAL OF TOURISM RESEARCH Date of publication: 2012 Authors: ÁNGEL MILLÁN, JUAN A. GARCÍA, ESTRELLA DÍAZ Title: MEASURING FACTORS THAT INFLUENCE A VISIT WITH A MOVIE MAP: AN EMPIRICAL ANALYSIS OF A SURREALIST CULT FIRM Journal: EUROPEAN JOURNAL OF TOURISM, HOSPITALITY AND RECREATION Date of publication: 2012 Authors: ESTRELLA DÍAZ, DAVID MARTÍN-CONSUEGRA, ÁGUEDA ESTEBAN Title: CONSUMER LOYALTY IN MOBILE TELEPHONY Journal: A. JOURNAL OF BUSINESS MANAGEMENT Date of publication: 2011 Authors: DAVID MARTÍN-CONSUEGRA, ÁNGEL MILLÁN, ESTRELLA DIAZ, EUNJU KO Title: THE EFFECTS OF PRICE SALIENCE ON CONSUMER PERCEPTION AND PURCHASE INTENTIONS Journal: JOURNAL OF GLOBAL ACADEMY OF MARKETING SCIENCE Date of publication: 2010 Authors: ÁNGEL MILLÁN CAMPOS, ESTRELLA DÍAZ SÁNCHEZ, ÁGUEDA ESTEBAN TALAYA Title: SATISFACCIÓN DE LA DEMANDA TURÍSTICA EN CASTILLA LA MANCHA Journal: REVISTA DE ANÁLISIS TURÍSTICO Date of publication: 2010

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CURRICULUM VITAE Authors: ARTURO MOLINA COLLADO, DAVID MARTÍN CONSUEGRA-NAVARRO, ÁGUEDA ESTEBAN TALAYA, ESTRELLA DÍAZ SÁNCHEZ Title: SEGMENTACIÓN DE LA DEMANDA TURÍSTICA: UN ANÁLISIS APLICADO A UN DESTINO DE TURISMO CULTURAL Journal: REVISTA DE ANÁLISIS TURÍSTICO Date of publication: 2007

6. BOOKS Authors: ESTRELLA DIAZ, DAVID MARTÍN-CONSUEGRA, ÁGUEDA ESTEBAN, JUAN JOSÉ BLÁZQUEZ Title: MARKETING INNOVATIONS FOR SUSTAINABLE DESTINATIONS Book chapter Date of publication: 2009 Editorial: GOODFELLOW Place of publication: OXFORD (United Kingdom)

7. PARTICIPATION IN RESEARCH CONTRACTS OF SPECIAL RELEVANCE WITH COMPANIES AND/OR PRIVATE OR PUBLIC FUNDING BODIES Contract title: ELABORACIÓN Y MANTENIMIENTO DEL SISTEMA DE INVESTIGACIÓN TURÍSTICA DE CASTILLA-LA MANCHA (SIT D CLM) (OBSV) Financial entities: COMMUNITY BOARD OF CASTILLA- LA MANCHA Lenght from: January 2011 to: December 2011 Principal investigator: ÁGUEDA ESTEBAN TALAYA Contract title: ELABORACIÓN Y MANTENIMIENTO DEL SISTEMA DE INVESTIGACIÓN TURÍSTICA DE CASTILLA-LA MANCHA (SIT D CLM) (OBSV) Financial entities: COMMUNITY BOARD OF CASTILLA-LA MANCHA Lenght from: January 2009 to: December 2010 Principal investigator: ÁGUEDA ESTEBAN TALAYA Contract title: MANTENIMIENTO DEL SISTEMA DE INVESTIGACIÓN TURÍSTICA DE CASTILLA-LA MANCHA (SIT D CLM) (OBSV) Financial entities: COMMUNITY BOARD OF CASTILLA-LA MANCHA Lenght from: January 2007 to: December 2009 Principal investigator: ÁGUEDA ESTEBAN TALAYA Contract title: ANÁLISIS DEL COMERCIO MINORISTA EN CIUDAD REAL Financial entities: IMPEFE (INSTITUTO MUNICIPAL DE PROMOCIÓN EMPRESARIAL, FORMACIÓN Y EMPLEO) Lenght from: January 2007 to: December 2008 Principal investigator: ÁNGEL MILLÁN CAMPOS Contract title: ESTUDIO DEMOGRÁFICO Y SOCIOECONOMICO DEL AREA DE INFLUENCIA DEL CENTRO COMERCIAL Y DE OCIO PUERTA DE TOLEDO Financial entities: REAL DE OLÍAS S.A., Toledo (Spain) Lenght from: January 2007 to: December 2007 Principal investigator: ARTURO MOLINA COLLADO

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Contract title: ESTUDIO SOBRE EL COMPORTAMIENTO DE COMPRA: EL PERFIL DEL CONSUMIDOR Financial entities: CONSUMPTION STUDIES CENTRE AND UNIVERSITY OF CASTILLA-LA MANCHA Lenght from: January 2005 to: December 2005 Principal investigator: ÁGUEDA ESTEBAN TALAYA

8. INTERNATIONAL RESEARCH PERIOD Centre: THE BUSINESS SCHOOL (BOURNEMOUTH UNIVERSITY) Place: BOURNEMOUTH (UNITED KINGDOM) Year: 2010 Length: 24 weeks Topic: Service cannibalization. Analysis of its consequences on employees

9. PRESENTATIONS IN CONGRESSES Authors: DAVID MARTÍN-CONSUEGRA, ESTRELLA DÍAZ, JUAN A. GARCÍA, ARTURO MOLINA Títle: ANALYZING THE GOOGLE ONLINE MARKETING CHALLENGE AS A LEARNING TOOL Type of presentation: PAPER Congress: FRONTIERS OF DISTANCE LEARNING IN BUSINESS EDUCATION Publication: NO Meeting place: NEW YORK (USA) Year: 2012 Authors: ARTURO MOLINA, DAVID MARTÍN-CONSUEGRA, MAR GOMEZ, ESTRELLA DÍAZ Títle: TWITTER AS A LEARNING TOOL: THE USE OF SOCIAL NETWORKS IN DISTANCE LEARNING Type of presentation: PAPER Congress: FRONTIERS OF DISTANCE LEARNING IN BUSINESS EDUCATION Publication: NO Meeting place: NEW YORK (USA) Year: 2012 Authors: DAVID MARTÍN-CONSUEGRA, ARTURO MOLINA, ESTRELLA DÍAZ Títle: THE RECOVERY PARADOX: AN EMPIRICAL ANALYSIS IN THE TOURISM INDUSTRY Type of presentation: PAPER Congress: WORLD RESEARCH SUMMIT FOR TOURISM AND HOSPITALITY Publication: NO Meeting place: HONG KONG (CHINA) Year: 2011 Authors: ÁNGEL MILLÁN, JUAN A. GARCÍA, ESTRELLA DÍAZ Títle: NEGATIVE EFFECTS OF PROMOTING A DESTINATION BASED ON A FILM ROUTE Type of presentation: PAPER Congress: V INTERNATIONAL TOURISM CONGRESS Publication: NO Meeting place: PENICHE (PORTUGAL) Year: 2011 Authors: JUAN JOSÉ BLÁZQUEZ, ÁGUEDA ESTEBAN, ARTURO MOLINA, ESTRELLA DIAZ Títle: SERVICE-DOMINANT LOGIC IN TOURISM: A PRACTICAL MODEL PROPOSAL FOR TOURISM DESTINATIONS

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CURRICULUM VITAE Type of presentation: PAPER Congress: ADVANCES IN TOURISM MARKETING CONFERENCE Publication: NO Meeting place: MARIBOR (SLOVENIA) Year: 2011 Authors: ESTRELLA DÍAZ Títle: INFLUENCIA DE LA CANIBALIZACIÓN SOBRE FACTORES DETERMINANTES DE LA MALA PRESTACIÓN DEL SERVICIO. ESTUDIO APLICADO AL SECTOR DE LAS AGENCIAS DE VIAJES Type of presentation: PAPER Congress: I WORKSHOP DE DOCTORADO DE ESTRATEGIA Y MARKETING DE LA EMPRESA Publication: NO Meeting place: CUENCA (SPAIN) Year: 2011 Authors: ESTRELLA DIAZ, DAVID MARTÍN-CONSUEGRA Títle: EFFECTIVENESS OF WEB DESIGN FOR LUXURY BRANDS Type of presentation: PAPER Congress: 2010 GLOBAL MARKETING CONFERENCE AT TOKYO (KAMS) Publication: NO Meeting place: TOKYO (JAPAN) Year: 2010 Authors: ESTRELLA DÍAZ, JUAN JOSÉ BLAZQUEZ, ARTURO MOLINA, DAVID MARTÍN-CONSUEGRA Títle: THE EFFECTIVENESS OF NON-GOVERNMENTAL ORGANIZATIONS’ WEBSITES Type of presentation: PAPER Congress: 2010 GLOBAL MARKETING CONFERENCE AT TOKYO (KAMS) Publication: NO Meeting place: TOKYO (JAPAN) Year: 2010 Authors: DAVID MARTÍN-CONSUEGRA, ESTRELLA DÍAZ, ÁNGEL MILLÁN Títle: GOOGLE ONLINE MARKETING CHALLENGE: LA ADOPCIÓN Y EL USO DE NUEVAS TECNOLOGÍAS COMO HERRAMIENTAS DE APRENDIZAJE Type of presentation: PAPER Congress: XXII CONGRESO NACIONAL DE MARKETING Publication: NO Meeting place: OVIEDO (SPAIN) Year: 2010 Authors: DAVID MARTÍN-CONSUEGRA, ESTRELLA DÍAZ Títle: ANÁLISIS DE LA EFECTIVIDAD DEL DISEÑO DE PÁGINAS WEB. APLICACIÓN AL SECTOR DE MARCAS DE LUJO Type of presentation: PAPER Congress: XXII CONGRESO NACIONAL DE MARKETING Publication: NO Meeting place: OVIEDO (SPAIN) Year: 2010 Authors: ÁNGEL MILLÁN, ESTRELLA DÍAZ, ÁGUEDA ESTEBAN Títle: SATISFACCIÓN DE LA DEMANDA TURÍSTICA EN CASTILLA-LA MANCHA Type of presentation: PAPER Congress: XIV CONGRESO AECIT Publication: NO

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Meeting place: GIJÓN (SPAIN) Year: 2009 Authors: ESTRELLA DÍAZ, DAVID MARTÍN-CONSUEGRA, JUAN JOSÉ BLÁZQUEZ, ÁGUEDA ESTEBAN Títle: BUYING BEHAVIOUR: THE IMPULSE AND COMPULSIVE BUYING BEHAVIOR Type of presentation: PAPER Congress: BEHAVIORAL PRICING CONFERENCE Publication: NO Meeting place: ORLANDO (USA) Year: 2009 Authors: DAVID MARTÍN-CONSUEGRA, ÁNGEL MILLÁN, ESTRELLA DÍAZ, ÁGUEDA ESTEBAN Títle: THE EFFECTS OF PRICE SALIENCE ON CONSUMER PERCEPTION AND PURCHASE INTENTIONS Type of presentation: PAPER Congress: SOCIETY FOR MARKETING ADVANCES Publication: NO Meeting place: NEW ORLEANS (USA) Year: 2009 Authors: ESTRELLA DÍAZ, JUAN JOSÉ BLÁZQUEZ, DAVID MARTÍN-CONSUEGRA, ÁGUEDA ESTEBAN Títle: EFECTOS DE LAS ESTRATEGIAS DE RECUPERACIÓN DE SERVICIO EN LA SATISFACCIÓN, LEALTAD Y RECOMENDACIÓN Type of presentation: PAPER Congress: XIX CONGRESO NACIONAL DE ACEDE Publication: NO Meeting place: TOLEDO (SPAIN) Year: 2009 Authors: ESTRELLA DÍAZ, DAVID MARTÍN-CONSUEGRA, ÁGUEDA ESTEBAN, JUAN JOSÉ BLÁZQUEZ Títle: EUROPEAN TOURIST DESTINATIONS IN INTERNET SEARCH ENGINES: A COMPARISON Type of presentation: PAPER Congress: 3º ADVANCES IN TOURISM MARKETING CONFERENCE Publication: NO Meeting place: BOURNEMOUTH (UK) Year: 2009 Authors: ESTRELLA DÍAZ, DAVID MARTÍN-CONSUEGRA, ÁGUEDA ESTEBAN Títle: PARTICIPACIÓN DE LOS PRINCIPALES DESTINOS TURÍSTICOS EUROPEOS EN BUSCADORES. APLICACIÓN AL ÁMBITO ESPAÑOL Type of presentation: PAPER Congress: XXIII CONGRESO ANUAL DE LA ACADEMIA EUROPEA DE DIRECCION Y ECONOMIA DE LA EMPRESA (AEDEM) Publication: NO Meeting place: SEVILLA (SPAIN) Year: 2009 Authors: DAVID MARTÍN-CONSUEGRA, JUAN JOSÉ BLÁZQUEZ, ESTRELLA DIAZ, ARTURO MOLINA Títle: MÁRKETING SOCIAL Y ORGANIZACIONES SIN ANIMO DE LUCRO: UN ANÁLISI APLICADO DE LAS PRINCIPALES ONGS INTERNACIONALES

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CURRICULUM VITAE Type of presentation: PAPER Congress: XX ENCUENTRO DE PROFESORES UNIVERSITARIOS DE MARKETING (EMARK) Publication: NO Meeting place: GRAN CANARIA (SPAIN) Year: 2008 Authors: DAVID MARTÍN-CONSUEGRA NAVARRO, ÁNGEL MILLÁN CAMPOS, ESTRELLA DIAZ SÁNCHEZ, AGUEDA ESTEBAN TALAYA Títle: EFECTOS DE LA PRESENTACIÓN DEL PRECIO EN LA PERCEPCIÓN DEL CONSUMIDOR Type of presentation: PAPER Congress: XX ENCUENTRO DE PROFESORES UNIVERSITARIOS DE MARKETING (EMARK) Publication: NO Meeting place: GRAN CANARIA (SPAIN) Year: 2008 Authors: ESTRELLA DÍAZ, DAVID MARTÍN-CONSUEGRA, AGUEDA ESTEBAN Títle: EVALUACIÓN DE LA EFICACIA DE LAS PÁGINAS WEB: UN ANÁLISI DE CONTENIDO DE LAS PRINCIPALES COMPAÑIAS AÉREAS Type of presentation: PAPER Congress: INTERNATIONAL CONFERENCE OF THE EUROPEAN ACADEMY OF MANAGEMENT AND BUSINESS ECONOMICS (AEDEM) Publication: YES Meeting place: SALVADOR DE BAHIA (BRAZIL) Year: 2008 Authors: DAVID MARTÍN-CONSUEGRA, ARTURO MOLINA, ÁGUEDA ESTEBAN, ESTRELLA DIAZ Títle: A STUDY OF THE RELATIONSHIP OF RELATIONAL BENEFITS, SATISFACTION AND LOYALTY Type of presentation: PAPER Congress: GLOBAL MARKETING CONFERENCE OF KOREAN ACADEMY OF MARKETING SCIENCE Publication: NO Meeting place: SHANGHAI (CHINA) Year: 2008 Authors: JUAN JOSÉ BLAZQUEZ, ÁGUEDA ESTEBAN, ESTRELLA DIAZ Títle: RELACIÓN ENTRE EFICACIA PUBLICITARIA, CONOCIMIENTO Y TIPO DE PUBLICIDAD: APLICACIÓN AL MEDIO INTERNET Type of presentation: PAPER Congress: XVII JORNADAS HISPANO-LUSAS DE GESTIÓN CIENTÍFICA, CONOCIMIENTO, INNOVACIÓN Y EMPRENDEDORES: CAMINO AL FUTURO Publication: NO Meeting place: LOGROÑO (SPAIN) Year: 2007

10. TALKS Title: EFFECTIVENESS OF WEB DESIGN FOR LUXURY HOTELS Place: THE BUSINESS SCHOOL, BOURNEMOUTH UNIVERSITY (BOURNEMOUTH, REINO UNIDO) Date: July 2010 Title: INTERNET CHANNEL AND PERCEIVED CANIBALISATION ON THE TRAVEL AGENCIES’ INDUSTRY: AN EXPLORATORY STUDY INTO EMPLOYEES’ DEVIANT BEHAVIOUR IN SERVICE PROVISION

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Place: THE BUSINESS SCHOOL, BOURNEMOUTH UNIVERSITY (BOURNEMOUTH, UNITED KINGDOM) Date: May 2010 Title: INVESTIGATING A CONCEPTUAL MODEL FOR THE HOTEL WEB-DESIGN EFFICIENCY Place: THE BUSINESS SCHOOL, BOURNEMOUTH UNIVERSITY (BOURNEMOUTH,UNITED KINGDOM) Date: April 2010

11. OTHER ACHIEVEMENTS - FELLOWSHIP “BECA TURISMO DE ESPAÑA” (FROM 2008 TO 2012) FROM THE GOVERNMENT OF SPAIN TO DO A DOCTORAL RESEARCH IN TERMS OF TOURISM.

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Curriculum Vitae