Tobacco Environmental tobacco smoke and children The environmental tobacco smoke (ETS) and children project is managed by the Cancer Council on behalf of NSW Health, as funder, and in partnership with the Heart Foundation, SIDS and Kids NSW, and Asthma NSW. A second wave of media was rolled out in November-December 2003 involving $400,000 of paid television, radio and billboard advertising plus extensive free coverage in newspapers and magazines, and on radio. Community grants were awarded to two regional offices for the following projects: •
ETS training manual for Aboriginal health workers produced by Hunter regional staff in collaboration with the Heart Foundation, Hunter Area Health Service, SIDS and Kids, and Biripi Aboriginal Corporation.
ETS information campaign for parents with a mental illness undertaken by Cancer Council and area health service staff from the Illawarra.
Tobacco research In 2003/04 we released three significant and influential reports on tobacco issues: •
Estimated mortality from secondhand smoke among club, pub, tavern and bar workers in New South Wales by Prof James Repace;
Designated ‘no smoking’ areas provide from partial to no protection from environmental tobacco smoke by Prof Bernard Stewart and colleagues;
The macroeconomic and distributional effects of reduced smoking prevalence in New South Wales by William Junor, David Collins and Helen Lapsley.
The reports were launched in conjunction with relevant agencies including the Heart Foundation, Labor Council, South Western Sydney Area Health Service, and the Council of Social Service of NSW (NCOSS) and generated significant media coverage and discussion on the issues.
Responses to tobacco queries In 2003/04, we responded to around 350 emails, phone calls and letters regarding tobacco issues; two-thirds from the general public.
Lifestyle and cancer Nutrition and physical activity We developed five expert review papers on nutrition and physical activity and cancer prevention. Topics covered included fruits and vegetables, cereals and grains, meat, alcohol and physical activity. Key messages from the review papers have been disseminated through various multitargeted communications strategies to promote awareness amongst health professional groups and consumers. We are developing an evidence-based strategic framework to guide our lifestyle programs and initiatives for the next three to five years.
NSW CANCER COUNCIL · ANNUAL REPORT 2003/04
Cancer Council NSW Annual Report 2003-2004