Our 2022 Media Kit

meatbusinesspro.com

DISTRIBUTION Transportation & Logistics

FOOD Safety & Handling

PACKAGING Equipment & Supplies

PROCESSING Equipment & Supplies

Welcome to Meat Business Pro! We are the leading digital platform targeted to processors, producers and distributors of beef, pork and poultry on behalf of the myriad of companies and organizations that support their efforts with products, equipment and services.

Meat Business Pro was originally launched in 2002 as Canadian Meat Business and since that time we have published more than 120 consecutive magazine issues, 20 Annual Buyer’s Guides along with hundreds of issues of our weekly e-newsletter, The Meat Locker.

As the landscape of our economy has changed in recent times, especially considering the effects of the pandemic, we have expanded our horizons to look at the issues as they impact all the segments of the meat and food industries across North America.

Being part of this overall community, which feeds our fellow citizens and strives forward during challenging times, we are compelled to look at the bigger picture to see how trade issues, regulatory concerns, animal welfare, food handling, safety protocols and inspection processes impact the meat and food processing industries.

Our world is changing, this industry is changing, access to technology is changing, the way in which we distribute information is changing and now so have we as we continue to support and promote the importance and benefits of our protein production and processing industries.

We’d love to talk to you if you are interested in reaching our audience to enhance your advertising and marketing programs.

Thank you for your continued support!

Meat Business Pro is an incomparable destination for our readers and subscribers who are searching for new products, related services, upcoming events and the latest industry news. Our platform provides unique opportunities for media placement to enable our advertising partners to position their brands within a qualified and highly targeted environment.

Website Statistics

E-magazine Read Statistics

Average Monthly Page Views – 5500+ Average Monthly Users – 2400+ Average Pages per Session – 5.4+ Average Time Spent per Visit – 4:15+

Our e-magazine averages 5400 impressions and 1900 reads per month with an average read time of 5:15 per visit. The e-magazine is posted on our website each month and is distributed electronically to our entire database.

Meat Business Pro continues to be one of the leading digital platforms dedicated to the growing multi-billion dollar beef, pork and poultry industries across North America.

Our digital format allows us deeper access and reach to thousands of manufacturers, suppliers, distributors, processors, wholesalers and retailers in the meat and food sectors.

Additives Bacteria Controls Casings Cleaning Materials Custom Fabrication Cutting Equipment and Systems Food Safety Ingredients

Inventory Control Labelling Systems Packaging Equipment and Supplies Processing Equipment and Supplies Safety Equipment and Supplies Sanitation Seasonings Weighing Equipment

Meat Business Pro publishes The Meat Locker, a weekly e-newsletter which is distributed to 5,600+ recipients.

There is no cost to subscribe and you can join thousands of other meat and food industry professionals who stay informed with top news stories and developments as they affect North America’s growing market segments.

Go to meatbusinesspro.com, complete the short form and we’ll be sure to deliver The Meat Locker to your Inbox each week.

In each monthly issue of Meat Business Pro, we feature articles that focus on the major issues and challenges facing the meat and food industry including: Animal Health and Welfare Domestic and Export Marketing Initiatives Environmental Issues Food Handling and Safety Issues Government Policies and Regulations

Industry Research Marketing Initiatives Sustainability Practices Transportation Issues International Trade

The Meat Business Pro Buyer’s Guide is produced once per year in a digital format and distributed to more than 10,000 qualified industry email addresses as well as postings on our Facebook page.

This is an opportunity to be included in the most complete equipment, product and services guide published in North America.

Our annual Buyer’s Guide and Supplier’s Directory features listings of manufacturers, suppliers, distributors and wholesalers in Canada and the United States.

This valuable resource guide offers year-round longevity and repeat exposure to your listing and advertisement.

Get your listing form online at www.meatbusinesspro.com

Our digital format and various options can be used to deliver affordable, engaging brand messaging to a targeted audience. We provide cost effective rates with measurable results and a high return on investment for options including:

Branded Content Customized Email Blasts Customized E-Newsletters Digital Advertising Email Marketing Weekly E-Newsletters Events Listings Podcasts Social Media Marketing Video Webinars Digital Ad Sizes: 28 x 90 320 x 50 300 x 600 200 x 250 160 x 160 Rates Available Upon Request – publishing@meatbusinesspro.com

THE BEEF, PORK & POULTRY INDUSTRY DIGITAL

THE BEEF, PORK & POULTRY INDUSTRY DIGITAL

MEET B.C.’S NEW WILDFIRE CREW: COWS USDA Invests $32 Million to Strengthen U.S. Food Supply Chain Maple Leaf Foods Completes Conversion of Sow Barns Governments Investing $7 Million to Improve Meat Processing Capacity European Union Hungry for Canadian Bison Barbecue is the World’s Top Taste in 2021 CFIB: Labour Shortages Not New to Agriculture meatbusinesspro.com

THE BEEF, PORK & POULTRY INDUSTRY DIGITAL

January 2022

December 2021

CHINA, PHILIPPINES, SOUTH KOREA SUSPEND CANADIAN The Global Roundtable for Sustainable Beef Announces 2022 Executive Committee NAMI: Government Intervention in Meat Markets Will Not Help Producers Loblaw Expands Commitment to Sustainable Beef Sourcing Tyson Foods Plans to Spend $1.3 Billion to Automate Meat Plants

THE BEEF, PORK & POULTRY INDUSTRY DIGITAL

February 2022

THE ROLE OF LIVESTOCK IN SUSTAINABLE FOOD PRODUCTION SYSTEMS IN CANADA FCC: Drive Away Hunger Almost Doubles this Year’s Goal $228 Million Flood Recovery Recovery Program to Help B.C. Farms Farms Alltech Canada Planet of Plenty Award Forks Up for Canadian Ag: Celebrating Canada’s Agriculture Day

March 2022

SUSTAINABILITY IN THE MEAT INDUSTRY: A TOP THEME AT IFFA 2022 World Central Kitchen to Feed Refugees Fleeing from Ukraine Commercial Cold Storage Outlook Improving Processing Capacity in Ontario’s Meat and Poultry Sector CCA and NCFA Call for Resolution of Impending Rail Strike Time to Press Pause on the Federal Carbon Tax

CFIB: Mental Health & Agriculture meatbusinesspro.com

meatbusinesspro.com

meatbusinesspro.com

For more information on rates, schedules and specifications contact: Ray Blumenfeld Publisher Meat Business Pro Phone: 204-985-9516 Fax: 204-582-9800 Email:ray@meatbusinesspro.com Web: www.meatbusinesspro.com